The process of buying a pure cremation was quick and simple, they explain everything in full, although we had done our own research and my dad knew he wanted pure cremation. Answered all of my questio... See more
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Review summary
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Excellent customer liaison with understanding staff. I'm not good with online forms and can't use the telephone, hearing problems but your people helped me through every step to getting cover witho... See more
Company replied
I chose Pure Cremation for my late husband and can say that my experience then was very positive; so I have chosen this firm for myself. Both times the person replying to my initial phone call was... See more
Pure Cremation were totally professional from buying the plan through to bringing my husband back home. They could not have been kinder, keeping me updated so that I didn't feel abandoned at a truely... See more
Company replied
Company details
About Pure Cremation
Written by the company
About Pure Cremation
Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.
A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.
FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.Contact info
Charlton Park Crematorium, SP11 0TA, Andover, United Kingdom
- 0800 033 77 37
- planningahead@purecremation.co.uk
- www.purecremation.co.uk
4.8
Excellent
34K reviews
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Reply from Pure Cremation
Thank you for choosing us.
Kind regards,
Pure Team
Very helpful at all times this made me…
Very helpful at all times this made me sign up with your company hope further down the line it’s as got thanks
21 July 2026
Reply from Pure Cremation
Thank you for your feedback. It’s great to know that our team’s support helped you feel confident in choosing Pure.
Kind regards,
Pure Team
Great talking through the different…
Great talking through the different plans and working out which was best.
22 July 2026
Reply from Pure Cremation
Thank you for sharing your experience and leaving a review.
Kind regards,
Pure Team
So easy so go through form
So easy so go through form . Great price and fabulous customer service
29 July 2026
Reply from Pure Cremation
Thank you for your review. We are so pleased you found it easy to apply and that you experienced fabulous customer service.
Kind regards,
Pure Team
Easy and simple to set up
Easy and simple to set up. Professional, knowledgeable and friendly staff. Price is great. If you're thinking about getting a plan I'd say go for it! You can also pay in installments over 24 months
22 July 2026
Reply from Pure Cremation
Thank you for leaving a review. We're pleased it felt easy to arrange and you found the price to be great too.
Kind regards,
Pure Team
Very kind friendly relaxing felt at…
Very kind friendly relaxing felt at ease when talking to Scott. Everything was explained & made me feel comforted. & Thank you ☺️I can rest knowing there will be no funeral bills for my family. ☺️
29 July 2026
Reply from Pure Cremation
Thank you for sharing your feedback. It’s wonderful to read that Scott made you feel comfortable and reassured during your conversation.
Kind regards,
Pure Team
The overall experience was absolutely…
The overall experience was absolutely first class. It was so simple to sort out my plan now rather then leaving it. Such friendly staff who explained step by step what happens when our time comes. Overall great experience. I would reccomend this as a simple no fuss cremation
22 July 2026
Reply from Pure Cremation
Thank you for sharing such lovely feedback. It’s great to know that you felt confident making the decision to arrange your plan now rather than leaving it for the future, and that our team made the process feel simple and easy to understand.
Kind regards,
Pure Team
The staff were very kind
22 July 2026
Reply from Pure Cremation
Thank you for your positive review.
Kind regards,
Pure Team
Peace of mind was main thing as many of…
Peace of mind was main thing as many of my family and friends have used Pure Cremation (sadly) and are so pleased with the service and compassion they received from staff that it was not a difficult decision for Me and my children, which has been second to none
29 July 2026
Reply from Pure Cremation
Thank you for sharing your experience. It’s reassuring to know that hearing about the experiences of your family and friends helped give you confidence in choosing Pure Cremation.
Kind regards,
Pure Team
Very straightforward
Very straightforward
Person I spoke to was very helpful and answered all my questions
I was given time to think about my decision
22 July 2026
Reply from Pure Cremation
Thank you for your feedback. It’s great to know that our team member took the time to answer your questions and allowed you the space to make a decision that felt right for you.
Kind regards,
Pure Team
Hi i was pleased with the way they talk…
Hi i was pleased with the way they talk through wiyh me
29 July 2026
Reply from Pure Cremation
Thank you for taking the time to leave a review. We're glad the conversation with our team was helpful.
Kind regards,
Pure Team
Well there you go, it all happening.
Not too much pressure to purchase.
These are not my words.
I did not book a funeral, with your company!!!!!!
My husband did though.
When the time comes, I hope you’re more careful, about picking up the right client. 😫
29 July 2026
Reply from Pure Cremation
Thank you for sharing your experience with us.
Kind regards,
Pure Team
Was extremely helpful when it come to…
Was extremely helpful when it come to first payment and able to take it 2 weeks later rang me back was respectful and helpful till the end
7 July 2026
Reply from Pure Cremation
We're glad we could support you with the payment query. Thank you for your 5-star review.
Kind regards,
Pure Team
I decided to phone rather than do it…
I decided to phone rather than do it on-line. My intension was to get all the information of how the company worked before making a decision, The guy I spoke to was vey helpful and patient as needless to say, I had a lot of questions to ask. I also feel cofident that if I do have any further questions I can happily phone and ask.
27 July 2026
Reply from Pure Cremation
Thank you for your feedback. It’s great to know that taking the time to speak with our team gave you the opportunity to ask all your questions and understand how everything works before making your decision.
Kind regards,
Pure Team
The whole process was extreemly easy…
The whole process was extreemly easy and the process was helped by such a helpful team member
28 July 2026
Reply from Pure Cremation
We're so pleased you found the process easy and that our team was helpful. Thank you for sharing your positive feedback.
Kind regards,
Pure Team
Customer service was amazing the person…
Customer service was amazing the person who set up my account was very informative and helpful and friendly and lovely. I would recommend to everyone I know
29 July 2026
Unprompted review
Reply from Pure Cremation
Thank you for your amazing feedback and recommendation!
Kind regards,
Pure Team
Frendly
Frendly, professional, caring people on the other side of the phone. Good value for money and taking pressure off my children
Thank you.
21 July 2026
Reply from Pure Cremation
Thank you for sharing your positive experience with us. It's wonderful to read that you found our team friendly, professional, and caring, and that the plan offers great value for money.
Kind regards,
Pure Team
So easy to purchase online
So easy to purchase online it’s all clearly explained paperwork comes quickly through the post to keep safe.
28 July 2026
Reply from Pure Cremation
Thank you for your review. It's great to know that purchasing online felt so easy and the welcome pack arrived promptly.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for this excellent feedback.
Kind regards,
Pure Team
I already had a pure cremation for my…
I already had a pure cremation for my son Jason recently and it was less stressful everyone at pure cremation were kind and thoughtful we had a lovely wake just close family and friends so why not arrange a pure cremation for my wife Margaret kind regards Dave Whyte xx
28 July 2026
Reply from Pure Cremation
Thank you for sharing your experience with us, Dave. We’re truly sorry for the loss of your son and appreciate you taking the time to reflect on the care you received from our team. It means a great deal to know that we helped make the arrangements feel a little easier and that you were able to say goodbye to Jason in a way that felt right for you and your family. It's nice to know this gave you the confidence to choose us again.
Kind regards,
Pure Team
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