The process of buying a pure cremation was quick and simple, they explain everything in full, although we had done our own research and my dad knew he wanted pure cremation. Answered all of my questio... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Excellent customer liaison with understanding staff. I'm not good with online forms and can't use the telephone, hearing problems but your people helped me through every step to getting cover witho... See more
Company replied
I chose Pure Cremation for my late husband and can say that my experience then was very positive; so I have chosen this firm for myself. Both times the person replying to my initial phone call was... See more
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The website is easy to use,and isn’t depressing,as I know talking about death and funeral plans can put a dampener in things. But the reassurance it has given me knowing my son will not be left with a... See more
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Company details
About Pure Cremation
Written by the company
About Pure Cremation
Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.
A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.
FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.Contact info
Charlton Park Crematorium, SP11 0TA, Andover, United Kingdom
- 0800 033 77 37
- planningahead@purecremation.co.uk
- www.purecremation.co.uk
4.8
Excellent
34K reviews
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Very friendly and helpful explained…
Very friendly and helpful explained everything it was so easy to apply
28 July 2026
Reply from Pure Cremation
Thank you for your positive feedback. We're delighted to know that you found our team friendly and helpful, and that the application process was easy.
Kind regards,
Pure Team
Very helpful on the phone
Very helpful on the phone when i was ready to purchase the plan, but a little too pushy before hand with texts and calls.
4 August 2026
Reply from Pure Cremation
Thank you for your honest feedback. We’re pleased that you found the support helpful when you were ready to put your plan in place, although we’re sorry our earlier calls and messages felt this way. We appreciate you being open about this, as it helps us understand how our communications can feel from your perspective. We have raised your feedback internally so we can review how we approach follow-up communications and ensure we’re striking the right balance.
Kind regards,
Pure Team
Helpful not pushy
Helpful not pushy , and with all the bad press about some smaller outfits my selection was driven by size and good reputation.
What is cheaper is not always a good path to take .
4 August 2026
Reply from Pure Cremation
Thank you for sharing your thoughts. It’s great to know you found the service helpful without feeling under any pressure.
Kind regards,
Pure Team
Excellent Service
Great customer Care and not complicated to understand and always there if you need more information from them
28 July 2026
Reply from Pure Cremation
Thank you for sharing this feedback. It’s great to know you found everything straightforward and easy to understand, and that you felt you had the support and information you needed whenever you had a question.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for leaving a review. It's good to know you found our team so helpful.
Kind regards,
Pure Team
Very friendly and clear
3 August 2026
Reply from Pure Cremation
Thank you for sharing your positive experience with us.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for your feedback! We're delighted that you found our website easy to use and appreciated the good price.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for rating us with 5 stars.
Kind regards,
Pure Team
Everything was so ease,got my plan in a…
Everything was so ease,got my plan in a few days
4 August 2026
Reply from Pure Cremation
Thank you for your review. We're pleased everything arrived so quickly.
Kind regards,
Pure Team
Outstanding service
Outstanding service. Team were respectful, kind and professional. Details were handled without fuss and we were clearly informed with every step. Audrey who delivered the ashes was a lovely person and really helped at a difficult moment. Thank you.
11 August 2026
Unprompted review
Reply from Pure Cremation
Thank you for such a lovely review. It’s great to know the process was straightforward and that you felt well informed at every stage. Audrey sounds like she was a real source of comfort when she returned the ashes, and we’re pleased her kindness made such a difference.
Kind regards,
Pure Team
Easy experience
Very easy to work through the website. Very reasonable price compared to traditional funerals. Received the package very promptly.
28 July 2026
Reply from Pure Cremation
Thank you for sharing your experience. It’s great to know you found the website straightforward to use and that your information arrived promptly.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for taking the time to share your experience. We're glad you appreciated the communication and professionalism shown by our team.
Kind regards,
Pure Team
I was very pleased to do this
I was very pleased to do this, the lady was so helpful, and made me feel very comfortable.
4 August 2026
Reply from Pure Cremation
It's great to know you felt comfortable speaking to our friendly team. Thank you for leaving a review.
Kind regards,
Pure Team
Simple easy
28 July 2026
Reply from Pure Cremation
Thank you for this positive feedback.
Kind regards,
Pure Team
Very pleasent people on the phone and…
Very pleasent people on the phone and explained everything very well .
28 July 2026
Reply from Pure Cremation
Thank you very much for sharing your experience with us.
Kind regards,
Pure Team
It was good
It was good, they rang me back, and didn’t pressure me at all.
Got a good package that puts my mind at rest xx
4 August 2026
Reply from Pure Cremation
Thank you for choosing us. It’s great to know you felt comfortable with the process and, importantly, that there was no pressure to make a decision. Finding a plan that gives you that extra peace of mind is exactly what we hope to provide.
Kind regards,
Pure Team
Had a lovely woman called Brooke who…
Had a lovely woman called Brooke who went through everything with us, she was very patient with us which we appreciate. Would recommend this service
4 August 2026
Reply from Pure Cremation
Thank you for sharing this. It’s lovely to know Brooke took the time to go through everything with you and was patient throughout. Making sure you feel comfortable and have all the information you need is really important.
Kind regards,
Pure Team
Friendly helpful and patient
3 August 2026
Reply from Pure Cremation
Thank you for sharing how friendly and patient you found our team.
Kind regards,
Pure Team
esey and strate forward
27 July 2026
Reply from Pure Cremation
Thank you for your positive review.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for this positive review. We're glad you found our team so helpful and knowledgeable.
Kind regards,
Pure Team
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