Pure Cremation Reviews 

34,113
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 6,854 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently highlight the exceptional staff, describing them as friendly, professional, and very helpful, often making conversations enjoyable and putting people at ease. Many appreciate how the staff patiently explained all details without pressure, providing clarity and peace of mind regarding their arrangements. The service is consistently described as excellent, efficient, and straightforward, making the entire process easy to organize from start to finish. People also found the website user-friendly and clear, allowing for easy online setup and understanding of plan details, contributing to a smooth overall experience. There were no significant recurring negative themes or issues mentioned across multiple reviews that would indicate a minority sentiment.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently praising their helpfulness, professionalism, and... See more

User experience

Users describe positive interactions with user experience, consistently finding the online purchase and setup... See more

Service

Customers had positive experiences with service, often highlighting the professionalism and ease of the... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting helpful and friendly... See more

Website

Reviewers mention positive feedback about the website, highlighting how easy and straightforward it is to use... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The website is easy to use,and isn’t depressing,as I know talking about death and funeral plans can put a dampener in things. But the reassurance it has given me knowing my son will not be left with a... See more

Company replied

Rated 5 out of 5 stars

Pure Cremation were totally professional from buying the plan through to bringing my husband back home. They could not have been kinder, keeping me updated so that I didn't feel abandoned at a truely... See more

Company replied

Rated 5 out of 5 stars

Your staff were very friendly, helpful and professional. I spoke to Kane, he was polite and explained, so I understood more about Pure Cremation. I looked around other pre paid cremations and thanks t... See more

Company replied

Rated 5 out of 5 stars

The process of buying a pure cremation was quick and simple, they explain everything in full, although we had done our own research and my dad knew he wanted pure cremation. Answered all of my questio... See more

Company replied


Company details

  1. Cremation Service
  2. Funeral Director

About Pure Cremation

Written by the company

About Pure Cremation

Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.

A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.

FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.

Contact info

4.8

Excellent

TrustScore 5 out of 5

34K reviews

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Asks customers to review

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4.8

All reviews

(34,113)

6,479 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

So easy so go through form

So easy so go through form . Great price and fabulous customer service

29 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for your review. We are so pleased you found it easy to apply and that you experienced fabulous customer service.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Easy and simple to set up

Easy and simple to set up. Professional, knowledgeable and friendly staff. Price is great. If you're thinking about getting a plan I'd say go for it! You can also pay in installments over 24 months

22 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for leaving a review. We're pleased it felt easy to arrange and you found the price to be great too.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Very kind friendly relaxing felt at…

Very kind friendly relaxing felt at ease when talking to Scott. Everything was explained & made me feel comforted. & Thank you ☺️I can rest knowing there will be no funeral bills for my family. ☺️

29 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for sharing your feedback. It’s wonderful to read that Scott made you feel comfortable and reassured during your conversation.

Kind regards,

Pure Team

Rated 5 out of 5 stars

The overall experience was absolutely…

The overall experience was absolutely first class. It was so simple to sort out my plan now rather then leaving it. Such friendly staff who explained step by step what happens when our time comes. Overall great experience. I would reccomend this as a simple no fuss cremation

22 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for sharing such lovely feedback. It’s great to know that you felt confident making the decision to arrange your plan now rather than leaving it for the future, and that our team made the process feel simple and easy to understand.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Peace of mind was main thing as many of…

Peace of mind was main thing as many of my family and friends have used Pure Cremation (sadly) and are so pleased with the service and compassion they received from staff that it was not a difficult decision for Me and my children, which has been second to none

29 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for sharing your experience. It’s reassuring to know that hearing about the experiences of your family and friends helped give you confidence in choosing Pure Cremation.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Very straightforward

Very straightforward
Person I spoke to was very helpful and answered all my questions
I was given time to think about my decision

22 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for your feedback. It’s great to know that our team member took the time to answer your questions and allowed you the space to make a decision that felt right for you.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Well there you go, it all happening.

Not too much pressure to purchase.

These are not my words.
I did not book a funeral, with your company!!!!!!

My husband did though.
When the time comes, I hope you’re more careful, about picking up the right client. 😫

29 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for sharing your experience with us.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Was extremely helpful when it come to…

Was extremely helpful when it come to first payment and able to take it 2 weeks later rang me back was respectful and helpful till the end

7 July 2026
Pure Cremation logo

Reply from Pure Cremation

We're glad we could support you with the payment query. Thank you for your 5-star review.

Kind regards,

Pure Team

Rated 5 out of 5 stars

I decided to phone rather than do it…

I decided to phone rather than do it on-line. My intension was to get all the information of how the company worked before making a decision, The guy I spoke to was vey helpful and patient as needless to say, I had a lot of questions to ask. I also feel cofident that if I do have any further questions I can happily phone and ask.

27 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for your feedback. It’s great to know that taking the time to speak with our team gave you the opportunity to ask all your questions and understand how everything works before making your decision.

Kind regards,

Pure Team

Rated 5 out of 5 stars

The whole process was extreemly easy…

The whole process was extreemly easy and the process was helped by such a helpful team member

28 July 2026
Pure Cremation logo

Reply from Pure Cremation

We're so pleased you found the process easy and that our team was helpful. Thank you for sharing your positive feedback.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Customer service was amazing the person…

Customer service was amazing the person who set up my account was very informative and helpful and friendly and lovely. I would recommend to everyone I know

29 July 2026
Unprompted review
Pure Cremation logo

Reply from Pure Cremation

Thank you for your amazing feedback and recommendation!

Kind regards,

Pure Team

Rated 5 out of 5 stars

Frendly

Frendly, professional, caring people on the other side of the phone. Good value for money and taking pressure off my children
Thank you.

21 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for sharing your positive experience with us. It's wonderful to read that you found our team friendly, professional, and caring, and that the plan offers great value for money.

Kind regards,

Pure Team

Rated 5 out of 5 stars

So easy to purchase online

So easy to purchase online it’s all clearly explained paperwork comes quickly through the post to keep safe.

28 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for your review. It's great to know that purchasing online felt so easy and the welcome pack arrived promptly.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Helpful

Helped navigate way through process with care.

17 June 2026
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Reply from Pure Cremation

Thank you for this excellent feedback.

Kind regards,

Pure Team

Rated 5 out of 5 stars

I already had a pure cremation for my…

I already had a pure cremation for my son Jason recently and it was less stressful everyone at pure cremation were kind and thoughtful we had a lovely wake just close family and friends so why not arrange a pure cremation for my wife Margaret kind regards Dave Whyte xx

28 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for sharing your experience with us, Dave. We’re truly sorry for the loss of your son and appreciate you taking the time to reflect on the care you received from our team. It means a great deal to know that we helped make the arrangements feel a little easier and that you were able to say goodbye to Jason in a way that felt right for you and your family. It's nice to know this gave you the confidence to choose us again.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Prepaid cremation for my mum.

The lady I spoke to was called Marie, she was very informative, very professional and wasn't pushy like a few companies I had spoken with. I liked everything that was mentioned in our conversation, especially the ceramic disk that would have a number on and would stay with my mum from the beginning to the end, and then returned to me with her ashes. I would highly recommend pure cremation.

28 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for recommending us so highly and for mentioning Marie in your review.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Organising my funeral was an easy and…

Organising my funeral was an easy and not at all depressing experience thanks to your representative. The lady was very friendly and competent.

21 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you very much for sharing this. It's good to know that we could make this easier to arrange than first expected, with the help of our friendly team.

Kind regards,

Pure Team

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