Shining Diamonds Reviews 

1,331
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 179 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and patient guidance, making the buying process enjoyable and pressure-free. Many highlight the excellent service and user experience, appreciating the detailed explanations and expert knowledge provided. Reviewers are delighted with the high-quality products, including custom-made items, finding them beautiful and perfectly suited to their needs. The efficiency of services, like quick resizing and consistent communication, is frequently noted. People also appreciate the personalized approach and the team's dedication to ensuring satisfaction, leading many to highly recommend the company and their purchases.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their helpfulness, knowledge, and... See more

Product

Reviewers highlight positive aspects of product quality, with many customers expressing delight with their... See more

Service

Clients share positive opinions on service, with many reviewers highlighting the excellent and professional... See more

Customer service

Customers had positive experiences with customer service, highlighting the helpfulness, knowledge, and... See more

User experience

Users describe positive interactions with user experience, consistently highlighting helpful, patient, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Custom made ring 💍 I almost brought an eternity ring which was double the price in New York. So glad I found this shop I happened into at Hatton garden. Elenor was brilliant ! She listened & guided... See more

Rated 5 out of 5 stars

I visited the store in Birmingham’s Jewellery Quarter with the idea of finding something platinum to buy my wife. I wasn’t really sure what I wanted, but the team were great. Really helpful, patien... See more

Rated 5 out of 5 stars

I had a nice experience buying diamond earings at the Shinning Diamonds in London. I found the small hoops for everyday wear I was looking for. Tara at the shop was very welcoming and polite . She... See more

Rated 5 out of 5 stars

Kushi G. made our experience at Shining Diamonds wonderful. Her expertise filled us with confidence. She clearly explained all the factors we should take account and helped us weigh up options without... See more


Company details

  1. Jewelry Store
  2. Jeweler

Written by the company

Best Prices
If you find it cheaper on any other website, we will beat it, Guaranteed!
Top Customer Service
We respond to 90% of our customer service requests within 4 working hours and 100% within 1 working day. If you have a problem or just have questions, we will resolve it, Guaranteed!
Beautiful Craftmanship
All our diamond jewellery is certified. We are confident you will love our craftmanship and we offer a full 30 days hassle-free returns policy on every online purchase. You can't go wrong with us, Guaranteed!

Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 33% of negative reviews

Typically replies within 1 month

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4.9

All reviews

(1,331)

170 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Flawless

I've worked with Charlie, who provided such great service from start to finish. I discovered a missing diamond in my engagement ring and he handled the situation with the utmost care, ensuring it was promptly and flawlessly fixed. Beyond that he was patient with me while he helped me design my wedding band to match my engagement ring. At no time did i ever feel pressured, the entire experience was seamless and stress-free, and I couldn't be happier with how beautifully everything turned out!

11 July 2026
Unprompted review
Rated 5 out of 5 stars

Anniversary gift

My husband and I visited the Brighton store looking for a wedding anniversary gift. Charlie was extremely helpful and knowledgeable. I am extremely happy with my new ring. Will definitely be coming back and recommending.

15 July 2026
Unprompted review
Rated 5 out of 5 stars

Jasmine was amazing at helping us craft…

Jasmine was amazing at helping us craft our perfect ring, her service was top tier and it’s the main reason we decided to purchase the ring. She went the extra mile and we felt very well looked after and the end product was perfect.

12 July 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service

Great customer service, very responsive and lots of different ways to contact them, even in the evenings. Thank you to Urvi for making our experience as seamless as possible. Would recommend.

11 July 2026
Unprompted review
Rated 5 out of 5 stars

Urvi was brilliant

Urvi was brilliant with me. I live a long way from any of the stores so was a little unsure about buying online but Urvi was excellent throughout and put my mind at ease, sent photos and videos and got them delivered ver quickly indeed

18 June 2026
Unprompted review
Rated 5 out of 5 stars

Urvi B was amazing

Urvi B was amazing. Kept me posted throughout the whole process from choosing the ring, information regarding the delivery, plus following up ensuring everything was as expected! I had a lot of questions which were all answered immediately, I could not have asked for more! I would recommend Shining Diamonds, and particularly Urvi! Thank you!

10 June 2026
Unprompted review
Rated 5 out of 5 stars

Charlie was tremendously helpful…

Charlie was tremendously helpful throughout the process, clearly explaining how diamonds are graded, and giving clear and transparent feedback to our questions. He spent a lot of time responding to our queries and managed to find us a great deal. Would really recommend.

2 July 2026
Unprompted review
Rated 5 out of 5 stars

Great experience with Eleanor in store!

Went into the shop without any prior knowledge of rings and was helped by the very helpful Eleanor who sat down with me and went through each element of the design process. Wouldn’t have been able to do the ring design without her and the end result was incredible. A great shop with great staff. Thanks!

29 April 2026
Unprompted review
Rated 5 out of 5 stars

Shining Diamonds 5 stars what amazing…

Shining Diamonds 5 stars what amazing staff! I was looking at engagement rings online and came across these guys Julianne From the Hatton Gardens store contacted me and helped me all the way communication was truly amazing all the way through! After receiving the ring back up in the midlands the customer care she gave me was outstanding! I had to have the ring resized and she made it all happen! If you’re looking to buy jewellery I’d recommend these guys are you’re go to.. Julianne thank you for such amazing service you gave.

2 July 2026
Unprompted review
Rated 5 out of 5 stars

100% recommend. Talk to Clarice.

Clarice has been a star throughout the whole journey! She has good attention to detail and easily sus things out for prospective marriages and therefore aided me in choosing a ring that my partner adores. Clarice is recommended for her service, honesty and reliability.

19 February 2026
Unprompted review
Rated 5 out of 5 stars

Helpful staff with competitive prices

Tara was extremely helpful when I went in to buy a placeholder engagement ring. She listened to the preferences I conveyed and suggested a few suitable options, giving competitive prices and answering all questions.

19 May 2026
Unprompted review
Rated 5 out of 5 stars

I had a wonderful experience

I had a wonderful experience! Julianne was so kind, answered all my doubts and questions everytime. Communication with her was really easy, specially if you are overseas and went above and beyond to assist me remotely. She was really patient, guide me through the entire purchase process with professionalism and care, help me feel confident with my decision and kept me informed at all times. Customer service was outstanding, truly appreciated and highly recommended! Also, the ring is beautifully made and fits perfectly. I would definitely buy here again (this is my third purchase).

19 June 2026
Unprompted review
Rated 5 out of 5 stars

A first class service.

We are given a first class service by Joby, shown a great range of ring options, and the details were comprehensively explained. This allowed us to select a gorgeous emerald and diamond ring to celebrate a milestone birthday.

19 June 2026
Unprompted review
Rated 5 out of 5 stars

Clarice was very helpful throughout my…

Clarice was very helpful throughout my ring purchase journey and answered all of my many questions!

Hayden was also very helpful when I picked up the ring and it was beautiful to see it for the first time thank you so much to the both of you.

26 March 2026
Unprompted review
Rated 5 out of 5 stars

Sold 2 rings

I recently sold two rings to Hatton Jewellers and the entire process was great. They offered a fair, transparent price and handled everything with absolute professionalism. The transaction was smooth, quick, and stress-free. I highly recommend them if you are looking to sell your jewellery to a trusted business. Communication was via WhatsApp & telephone.

11 June 2026
Unprompted review
Rated 5 out of 5 stars

We had a lovely experience at Shining Diamonds, The Lanes, Brighton

We had a lovely experience at Shining Diamonds, The Lanes, Brighton. We had two custom made rings created, an engagement ring and eternity ring. Joby was professional, knowledgeable and guided us through the process carefully. We are so delighted with our purchases, the quality is lovely. It was such a good choice to go to Shining Diamonds in Brighton.

8 June 2026
Unprompted review

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