Shining Diamonds Reviews 1,292

TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 186 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, extensive knowledge, and professional, patient approach, making the selection process enjoyable and stress-free. Many appreciate the personalized advice and the absence of sales pressure, highlighting how employees go above and beyond to ensure satisfaction. The products, particularly the rings, are frequently described as stunning, beautiful, and of extremely high quality, often exceeding expectations. The overall service, from initial consultation to collection, is consistently rated as fantastic, with many consumers commending the efficient communication and quick turnaround times for custom orders and adjustments. However, some customers were dissatisfied with the aftercare service, citing issues with product durability and repairs, and expressing concerns about the quality of workshop repairs.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their helpfulness, knowledge, and... See more

Product

Reviewers highlight positive aspects of product. Customers consistently praise the stunning quality and... See more

Service

Consumers consistently report positive experiences with the service. Many reviewers highlight the helpfulness... See more

Quality

People report positive experiences with quality. Many customers are delighted with the stunning appearance... See more

Customer service

Users describe positive interactions with customer service. Many customers praise the exceptional support,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Julianne Y was AMAZING, 5 stars are not enough. Julianne Y, was so patient and helpful throughout, nothing was too much trouble, keeping me informed each step of the way, simply BRILLIANT. The ri... See more

Rated 5 out of 5 stars

Custom made ring 💍 I almost brought an eternity ring which was double the price in New York. So glad I found this shop I happened into at Hatton garden. Elenor was brilliant ! She listened & guided... See more

Rated 5 out of 5 stars

I had a nice experience buying diamond earings at the Shinning Diamonds in London. I found the small hoops for everyday wear I was looking for. Tara at the shop was very welcoming and polite . She... See more

Rated 5 out of 5 stars

Kushi G. made our experience at Shining Diamonds wonderful. Her expertise filled us with confidence. She clearly explained all the factors we should take account and helped us weigh up options without... See more


Company details

  1. Jewelry Store
  2. Jeweler

Written by the company

Best Prices
If you find it cheaper on any other website, we will beat it, Guaranteed!
Top Customer Service
We respond to 90% of our customer service requests within 4 working hours and 100% within 1 working day. If you have a problem or just have questions, we will resolve it, Guaranteed!
Beautiful Craftmanship
All our diamond jewellery is certified. We are confident you will love our craftmanship and we offer a full 30 days hassle-free returns policy on every online purchase. You can't go wrong with us, Guaranteed!

Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

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Replied to 25% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

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Rated 5 out of 5 stars

Charlie was great

Charlie was great. Explained the entire process from sizing to ordering to timeframes very clearly, made the process of getting our wedding bands very simple?

2 May 2026
Unprompted review
Rated 5 out of 5 stars

High quality products and an welcoming experience.

We had an amazing experience by using this lovely shop with welcoming team. Received all asked information and the most important they’re offering high quality items with such big range. So happy with my ring and appreciated young lady advised and helped with choice.
Fingers crossed. Will love to see you again to purchase another one of your excellent item. Very kind regards. Ilona.

2 May 2026
Unprompted review
Rated 5 out of 5 stars

Superb Customer Care

I was looked after in the most professional and expert manner by Clarice when first buying my fiancé engagement ring and then on our next visit for the wedding rings and subsequently on purchasing diamond earrings. Clarice was extremely helpful, friendly and also took the time to share her expertise on diamond selection and grading with me, she wasn't trying to get a sale it was more about me being satisfied with my choices.
Clarice was excellent from start to finish, I highly recommend going to Shining Diamonds and paying her a visit if you are looking to purchase diamonds.
Thanks you so much Clarice, Great service.

17 March 2026
Unprompted review
Rated 5 out of 5 stars

Julianne Y is AMAZING

Julianne Y was AMAZING, 5 stars are not enough.
Julianne Y, was so patient and helpful throughout, nothing was too much trouble, keeping me informed each step of the way, simply BRILLIANT.
The ring is stunning!!

23 April 2026
Unprompted review
Rated 5 out of 5 stars

Charlie absolutely outstanding

Charlie at Shining Diamonds was absolutely brilliant, from my first visit to making the big purchase he was attentive and patient, talked me through a great many options and educated me along the way. The eventual purchase was seamless and easy and his aftersales service has been exemplary. I can't recomend highly enough. Will definitely be retruning to him for the wedding ring and any other jewellery needs.

29 April 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant service from Charlie

Brilliant service from Charlie. I needed a ring delivered in a short space of time and after a few WhatsApp messages to Charlie it was delivered next day. Highly recommend.

24 April 2026
Unprompted review
Rated 5 out of 5 stars

Joby was very friendly and helpful and…

Joby was very friendly and helpful and despite us shopping very late in the day, he organised the ring I had chosen to be resized within half an hour of the shop closing . Then stayed late ti wait for me to collect it. Excellent service, lovely range of beautiful jewellery.

23 April 2026
Unprompted review
Rated 5 out of 5 stars

Amazing jewellery and great customer service

We had a really great experience with Shining Diamonds - the team are all very friendly and helpful, and the 1-2-1 experience you get with the sales team really helped to inform our decisions. Tara was fantastic, and the quality of our jewellery purchases are outstanding.

14 February 2026
Unprompted review
Rated 5 out of 5 stars

Excellent experience with Tara at Shining Diamonds

We had an excellent experience with Tara at Shining Diamonds from the moment we stepped into the shop. With so many jewellers in Hatton Garden, it can feel quite overwhelming trying to decide who to trust, but we’re really glad we came across Shining Diamonds.

Tara was very welcoming, patient, and extremely knowledgeable. She took the time to explain the 4 C’s in detail and made sure we fully understood everything before making any decisions. We were also given the opportunity to view the diamond properly before purchase, which gave us real confidence in what we were buying.

On collection day, everything was presented beautifully and again we were shown full details and certification of the diamond, which was very reassuring.

Overall, a really smooth and professional experience from start to finish. We would definitely recommend Shining Diamonds, and especially Tara, who was informative, honest, and genuinely helpful throughout.

16 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

We had such a fantastic experience working with Joby from start to finish. From our very first meeting, he made us feel completely at ease—taking the time to walk us through the process, offering thoughtful options, and giving genuinely helpful advice without any pressure.

His communication throughout was excellent, keeping us informed and confident at every stage. What really stood out was how he translated my fiancés vision into reality. Even when the CAD design didn’t quite look how we had imagined, Joby reassured us—and he was absolutely right. The final ring was exactly what she had always dreamed of.

We couldn’t be happier with the result or the service we received. Highly recommended.

14 April 2026
Unprompted review
Rated 5 out of 5 stars

An amazing online experience with Shining Diamonds

My wholly online experience of customising a pre-designed ring was an absolute delight with Shining Diamonds. A huge thank you to Julianne Y for all of her help in not only helping me customise the ring to be the most perfect ring AND still fit in my budget, but also having the ring ready in under 2 weeks!!!

When I initially found the ring I wanted to propose to my partner (whom I have been with for almost 3 years, with the most recent 1 and a half of those years being long distance) with, I got in touch with Shining Diamonds through their WhatsApp link, through which I communicated with Julianne Y. She was very responsive and excited to help, which really made me feel empowered through the whole process. Although the initial design I wanted wasn't able to ready in time, she helped me to find another design that was actually MORE beautiful and still fit into my budget. The whole process was very smooth and stress free, even when difficulties arose such as the V12 Finance form not working!

My brother (who picked up the ring for me as I do not live in London) also said that the pick up process was very smooth and the team were very accommodating!

1 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service and product!

Our experience with Shining Diamonds in Brighton has been fantastic. We were looking for a replacement engagement ring and had an awful experience with a different jewellers elsewhere so we needed everything to be right. Joby was a really helpful throughout the process and we were really pleased with the end result. Communications were forthcoming and when the ring was first made it didn't pass the quality assurance but they got in touch explained what was happening and made a lovely ring under the time scales they gave which we were so pleased with. Joby was professional and friendly and we would not hesitate to recommend him and Shining Diamonds !

10 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent product quality and value, friendly staff

1. First contact- website simple to navigate from; incredible range of products, simple clear pricing and transparent customisation
2. Customer contact - mutually agreed appointment and with extensive discussions regarding our 'ideal products', comprehensive product range and friendly / helpful staff
4. Product selection and payment - excellent value for money, and timescale reasonable and within expectations
5. Follow up included -complete invoicing and valuations, timely and efficient
Summary; this jewellery store is the 'jewel in the crown' of the Jewellery quarter. We travelled from Somerset to Birmingham to visit them, and were very happy to have done so. Looking forward to collecting items in due course

4 April 2026
Unprompted review
Rated 5 out of 5 stars

Wonderful jewellers

Never have I been in a jewellery shop and received such warm, kind and friendly service. Both Joby and his colleague were just lovely and it was a pleasure to meet and be served by them. I left the Brighton Shining Diamonds store with a beautiful platinum and diamond half eternity ring, which felt extra special because of the service we received.
Would highly recommend to my friends and family.

29 March 2026
Unprompted review
Rated 5 out of 5 stars

Exceptional Support and Seamless Service

Julianne Y. has truly been a shining diamond. From the very beginning, she has provided exceptional support, making the entire process smooth and effortless. Every request was handled with ease and a “nothing is too much trouble” attitude, which made a real difference.
The turnaround time was also impressive — delivery arrived just two days after placing the order, exceeding expectations.
I’m genuinely very impressed and would highly recommend working with her.

19 March 2026
Unprompted review

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