Shining Diamonds Reviews 

1,335
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 180 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently highlight the exceptionally friendly and patient staff who offer professional guidance without any pressure to buy. People note that team members possess incredible expertise, taking time to thoroughly explain product details and help select the perfect items. A few other people also felt that the efficient on-site workshop services, including rapid ring resizing completed within hours, added tremendous value. Reviewers additionally appreciated the transparent communication and continuous updates provided throughout custom design projects. Consumers frequently recommend visiting in person to experience the welcoming atmosphere and receive tailored recommendations.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, describing team members as exceptionally helpful, patient, and... See more

Product

Customers consistently note positive experiences with product, highlighting the stunning beauty, excellent... See more

Service

Consumers find service to be exceptionally positive, praising the knowledgeable and friendly staff for making... See more

Customer service

Customers had positive experiences with customer_service, consistently praising the helpful, knowledgeable,... See more

User experience

People report overwhelmingly positive experiences with user experience, highlighting an easy, stress-free,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Custom made ring 💍 I almost brought an eternity ring which was double the price in New York. So glad I found this shop I happened into at Hatton garden. Elenor was brilliant ! She listened & guided... See more

Rated 5 out of 5 stars

I visited the store in Birmingham’s Jewellery Quarter with the idea of finding something platinum to buy my wife. I wasn’t really sure what I wanted, but the team were great. Really helpful, patien... See more

Rated 5 out of 5 stars

I had a nice experience buying diamond earings at the Shinning Diamonds in London. I found the small hoops for everyday wear I was looking for. Tara at the shop was very welcoming and polite . She... See more

Rated 5 out of 5 stars

Kushi G. made our experience at Shining Diamonds wonderful. Her expertise filled us with confidence. She clearly explained all the factors we should take account and helped us weigh up options without... See more


Company details

  1. Jewelry Store
  2. Jeweler

Written by the company

Best Prices
If you find it cheaper on any other website, we will beat it, Guaranteed!
Top Customer Service
We respond to 90% of our customer service requests within 4 working hours and 100% within 1 working day. If you have a problem or just have questions, we will resolve it, Guaranteed!
Beautiful Craftmanship
All our diamond jewellery is certified. We are confident you will love our craftmanship and we offer a full 30 days hassle-free returns policy on every online purchase. You can't go wrong with us, Guaranteed!

Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 33% of negative reviews

Typically replies within 1 month

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4.9

All reviews

(1,335)

174 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

An amazing online experience with Shining Diamonds

My wholly online experience of customising a pre-designed ring was an absolute delight with Shining Diamonds. A huge thank you to Julianne Y for all of her help in not only helping me customise the ring to be the most perfect ring AND still fit in my budget, but also having the ring ready in under 2 weeks!!!

When I initially found the ring I wanted to propose to my partner (whom I have been with for almost 3 years, with the most recent 1 and a half of those years being long distance) with, I got in touch with Shining Diamonds through their WhatsApp link, through which I communicated with Julianne Y. She was very responsive and excited to help, which really made me feel empowered through the whole process. Although the initial design I wanted wasn't able to ready in time, she helped me to find another design that was actually MORE beautiful and still fit into my budget. The whole process was very smooth and stress free, even when difficulties arose such as the V12 Finance form not working!

My brother (who picked up the ring for me as I do not live in London) also said that the pick up process was very smooth and the team were very accommodating!

1 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service and product!

Our experience with Shining Diamonds in Brighton has been fantastic. We were looking for a replacement engagement ring and had an awful experience with a different jewellers elsewhere so we needed everything to be right. Joby was a really helpful throughout the process and we were really pleased with the end result. Communications were forthcoming and when the ring was first made it didn't pass the quality assurance but they got in touch explained what was happening and made a lovely ring under the time scales they gave which we were so pleased with. Joby was professional and friendly and we would not hesitate to recommend him and Shining Diamonds !

10 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent product quality and value, friendly staff

1. First contact- website simple to navigate from; incredible range of products, simple clear pricing and transparent customisation
2. Customer contact - mutually agreed appointment and with extensive discussions regarding our 'ideal products', comprehensive product range and friendly / helpful staff
4. Product selection and payment - excellent value for money, and timescale reasonable and within expectations
5. Follow up included -complete invoicing and valuations, timely and efficient
Summary; this jewellery store is the 'jewel in the crown' of the Jewellery quarter. We travelled from Somerset to Birmingham to visit them, and were very happy to have done so. Looking forward to collecting items in due course

4 April 2026
Unprompted review
Rated 5 out of 5 stars

Wonderful jewellers

Never have I been in a jewellery shop and received such warm, kind and friendly service. Both Joby and his colleague were just lovely and it was a pleasure to meet and be served by them. I left the Brighton Shining Diamonds store with a beautiful platinum and diamond half eternity ring, which felt extra special because of the service we received.
Would highly recommend to my friends and family.

29 March 2026
Unprompted review
Rated 5 out of 5 stars

Exceptional Support and Seamless Service

Julianne Y. has truly been a shining diamond. From the very beginning, she has provided exceptional support, making the entire process smooth and effortless. Every request was handled with ease and a “nothing is too much trouble” attitude, which made a real difference.
The turnaround time was also impressive — delivery arrived just two days after placing the order, exceeding expectations.
I’m genuinely very impressed and would highly recommend working with her.

19 March 2026
Unprompted review
Rated 5 out of 5 stars

Ring

Tara was really helpful and gave suggestions to my design which were perfect to what I had in mind. She was friendly, knowledgeable and easy to contact via email. Definitely would recommend her to other customers!

6 March 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant service

Charlie was extremely helpful when it came to ordering my eternity ring. The service from start to finish was very easy.
Thank you very much, I’ll order again from you guys!

10 March 2026
Unprompted review
Rated 5 out of 5 stars

Excellent experience

Khushi was so helpful and made the buying experience such a pleasure, she was knowledgeable and gave honest timescales which was within our expectations.

18 February 2026
Unprompted review
Rated 5 out of 5 stars

Brighton store

We visited the Brighton store where Bronnie helped us out. She was fab, really knowledgeable and friendly. Her calm approach made a perfect day even better. She arranged for a resizing and collection from a store more convenient for us, and kept in touch with updates. Thank you so much!

17 January 2026
Unprompted review
Rated 5 out of 5 stars

Exceptional Service and Beautiful Rings

We had a fantastic experience with Shining Diamonds from start to finish. I originally came in looking for an engagement ring and was guided through the process with so much patience and expertise. The team were incredibly helpful, taking the time to understand exactly what I was looking for and offering thoughtful advice without ever making me feel rushed or pressured.

When it came time to choose our wedding rings, we came straight back because of how positive the first experience had been. Charlie made the whole process easy and enjoyable, helping us find rings that suited us perfectly and making sure every detail was just right.

The quality of the rings is excellent, and the service throughout has been outstanding. We’re so grateful to Charlie for all the help and support, and we would highly recommend Shining Diamonds to anyone looking for engagement or wedding rings.

6 March 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic customer service

I have just bought a lovely trilogy diamond ring from Shining Diamonds, via Eleanor. Her passion, customer service and expertise have been first class. It was so easy and an absolute pleasure dealing with her / SD. The patience to educate me and talk through all options has made it an enjoyable and rewarding experience and my fiancée is over the moon with her ring. Thanks Eleanor. 😁

28 February 2026
Unprompted review
Rated 5 out of 5 stars

Great service and product

I was looking to propose to my partner and was on a very tight timescale as wanted to do it on a specific trip. Joby at Shining Diamonds in Brighton helped me put together the ring I wanted in rapid time (on my lunch break) and I had it all ordered and delivered within a very quick 3-4 week timescale. The ring was perfect and my partner loved it. Joby and the team also organised us coming in after to get the ring modified slightly as my partner wanted. All in on all great experience and would 100% recommend. Thanks Joby!!

23 December 2025
Unprompted review
Rated 5 out of 5 stars

Amazing experience with Eleanor

Amazing experience with Eleanor, always ready to accommodate me at the last minute given my travel plans! Really appreciate her personal service and dedication to help me find the perfect pieces always with several options at hand and price ranges. She’s also extremely honest and will give the best advice. Thank you Eleanor and see you on my next London trip.

23 February 2026
Unprompted review
Rated 5 out of 5 stars

Wedding band purchase

I recently bought my wedding band from Shining Diamonds, and I had the pleasure of being helped by Eleanor. She was exceptionally professional from start to finish, and I immediately felt I was in safe hands. Her knowledge, patience, and genuine care made the entire experience truly special.

I’ll definitely be returning to Shining Diamonds for years to come—they’ve made a customer for life! Highly recommend both Eleanor and the team. 💍

26 February 2026
Unprompted review
Rated 5 out of 5 stars

Shinning Diamonds - Brighton- Charlie

We recently just popped into, whist passing "Shinning Diamonds" in "The Lanes" Brighton. We were greeted with a smile from Charlie. We knew what we were looking for and Charlie was very knowledgeable, super helpful and very professional. A absolute credit to the business
Because of his knowledge, we ordered a super 2.5 carat diamond ring. Charlie recommended a suitable cathedral mount for us, which he arranged to be made. We collected the ring today which we are very happy with. I would 100% recommend Charlie of Shinning Diamonds if your looking to purchase a ring, we look forward to returning in the future for new purchases. Thankyou once again Charlie

25 February 2026
Unprompted review
Rated 5 out of 5 stars

Surprise proposal

Came across shinning diamonds while looking in the lanes for an engagement ring, like a magpie spotted the beautiful shining diamonds in the window.. wasn’t 100% sure on what I was looking for but was greeted by Joby who was extremely helpful throughout the whole process including resizing. Sorry this is a delayed review but it was a surprise proposal! Thank you so much for all your help

9 December 2025
Unprompted review

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