The website is easy to use,and isn’t depressing,as I know talking about death and funeral plans can put a dampener in things. But the reassurance it has given me knowing my son will not be left with a... See more
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Review summary
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Reviews shaping this summary
Pure Cremation were totally professional from buying the plan through to bringing my husband back home. They could not have been kinder, keeping me updated so that I didn't feel abandoned at a truely... See more
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Your staff were very friendly, helpful and professional. I spoke to Kane, he was polite and explained, so I understood more about Pure Cremation. I looked around other pre paid cremations and thanks t... See more
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The process of buying a pure cremation was quick and simple, they explain everything in full, although we had done our own research and my dad knew he wanted pure cremation. Answered all of my questio... See more
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Company details
About Pure Cremation
Written by the company
About Pure Cremation
Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.
A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.
FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.Contact info
Charlton Park Crematorium, SP11 0TA, Andover, United Kingdom
- 0800 033 77 37
- planningahead@purecremation.co.uk
- www.purecremation.co.uk
4.8
Excellent
34K reviews
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Easy †o manage
9 July 2026
Reply from Pure Cremation
Thank you for sharing your positive experience.
Kind regards,
Pure Team
It was quick and easy and everything is…
It was quick and easy and everything is in place now for when my time comes which makes me feel at ease. My husband passed in June and Pure Cremation were used. They were very professional and looked after him until his cremation. They delivered his ashes to my home. They now have a special place with me. Thankyou
30 July 2026
Reply from Pure Cremation
Thank you for taking the time to share such personal feedback. Knowing that we were able to care for your husband with the professionalism and respect he deserved means a great deal. We're grateful you've chosen to place your trust in us once again.
Kind regards,
Pure Team
Really straight forward and simple to…
Really straight forward and simple to do.
I would recommend it to anyone
30 July 2026
Reply from Pure Cremation
Thank you for your positive recommendation.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for your great feedback.
Kind regards,
Pure Team
Staff are very informative and explain…
Staff are very informative and explain everything in detail
30 July 2026
Reply from Pure Cremation
Thank you for your positive feedback.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for taking the time to leave a review.
Kind regards,
Pure Team
You responded quickly to my request and…
You responded quickly to my request and the information provided was helpful
23 July 2026
Reply from Pure Cremation
Thank you so much for your feedback. We're glad you received prompt answers to your request.
Kind regards,
Pure Team
I spoke to a lady called Tracy Jackson
I spoke to a lady called Tracy Jackson. She was very helpful and insightful. She put my mind at ease
30 July 2026
Reply from Pure Cremation
Thank you for sharing your positive experience. Tracy will be delighted to know that her support was helpful.
Kind regards,
Pure Team
The lady explained everything that…
The lady explained everything that would happen and where and covered all the questions I had to my satisfaction. Was very cheerful and polite and I felt comfortable with the arrangements
30 July 2026
Reply from Pure Cremation
We're delighted that our team member was able to explain everything clearly and answer all your questions. Thank you for your feedback.
Kind regards,
Pure Team
Talking to someone who knew what they…
Talking to someone who knew what they were talking about and made to comfortable about the whole process
30 July 2026
Reply from Pure Cremation
It's great to know you found our team knowledgeable. Thank you for sharing your experience with us.
Kind regards,
Pure Team
Very helpful right from a start to…
Very helpful right from a start to finish to get my plan set up.
30 July 2026
Reply from Pure Cremation
Thank you for your positive feedback.
Kind regards,
Pure Team
What should have been a solemn…
What should have been a solemn conversation was soon turned into a enjoyable chat with plenty of laughs. We were talked through the procedure and felt happy to go ahead with Pure Cremation.
30 July 2026
Reply from Pure Cremation
Thank you for sharing this and for choosing us. It’s wonderful that what could have been a difficult conversation became a more relaxed and positive experience.
Kind regards,
Pure Team
The process of buying a pure cremation…
The process of buying a pure cremation was quick and simple, they explain everything in full, although we had done our own research and my dad knew he wanted pure cremation. Answered all of my questions thoroughly and now have peace of mind that when the time comes im not burdened with lots of decisions.
30 July 2026
Reply from Pure Cremation
Thank you for taking the time to share this. It’s lovely to know that your dad knew exactly what he wanted and that putting his plan in place was quick and straightforward for you.
Kind regards,
Pure Team
easy to do and very helpful
30 July 2026
Reply from Pure Cremation
Thank you for leaving a review. Your feedback is greatly appreciated.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for your positive review.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for choosing us. We're glad you found it so easy to apply online.
Kind regards,
Pure Team
Pleasure dealing with Pure
Pleasant and friendly approach with no pressure.
All done in 15 minutes or so in a professional manner.
simply a great service with no hidden agendas.
Special mention to Joe B for his patience and help.
29 July 2026
Reply from Pure Cremation
Thank you for your positive feedback. It’s great to know that Joe made the process feel straightforward.
Kind regards,
Pure Team
The person i spoke to was very helpful…
The person i spoke to was very helpful and explaind all that they did and was very helpful to explainsomething that i was unsure about .He wasa very plesnt manand easy to talk to. Dont no if we are able to name him but i will brad. I had been thinking about it for about 4to 5 months he was so easy to talk to as i said so i singed up and its a load of my mind now that ive done it.
29 July 2026
Reply from Pure Cremation
Thank you for your feedback. Making the decision to arrange a plan is a personal choice, so it’s reassuring to hear that Brad’s friendly and patient approach helped you feel confident in moving forward and that you now have the peace of mind of knowing everything is in place.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for sharing your feedback with us.
Kind regards,
Pure Team
well my cremation will be done how i…
well my cremation will be done how i want and the person i spoke with was very polite and friendly and he took his time explained everything
29 July 2026
Reply from Pure Cremation
Thank you for your review. It’s reassuring to know that you feel confident that your wishes are now in place and that your conversation with our team gave you the clarity you needed.
Kind regards,
Pure Team
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