Brilliant service. My second purchase. Ordered by speaking to a human being! A great chap. All address details etc pulled up immediately from database. Delivery man was exceptional because it wasn't... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Easy to order, delivered on time by a very helpful gentleman. Radiator was well packaged. I bought it ready for a new heating installation next month so cannot comment on how well the radiator perf... See more
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Very pleased with our new built in microwave.As I understand it Electriq is an Appliance Direct own brand. I am pretty certain it is based on the Siemens model which it replaced. Excellent value for m... See more
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We ordered a Boss Grill and needed it delivered on a specific day. We had a choice of delivery window which was excellent and just what we required. Transaction was straight forward and the goods arr... See more
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Company details
Written by the company
We’re one of the UK’s leading online appliance retailers, offering the latest products and the biggest brands at the best prices. At Appliances Direct, you’ll find expert advice, friendly customer service, and thousands of appliances in stock, ready to be delivered to you the next day, including Saturdays. From laundry and dishwashers to refrigeration and cooking to TV entertainment, mobile phones, and air conditioners, we've got something for everyone. We also offer installation, connection and recycling services, and more. We’re here to keep your home life moving.
Appliances Direct
Written by the company
- Returns
- Changed your mind? Don't worry; you can return your item within 14 days of delivery. If your order has yet to be dispatched, log into your account and cancel it.
- We do installation
- Alongside delivery, we can install your new appliance and even test it to ensure it’s in working order.
- Environmentally aware
- We can remove your old appliance when you receive your new one and take it away for recycling, helping you to do your bit for the environment and saving a trip to the tip.
- 1,000,000+ happy customers
- We encourage all our customers to leave an honest review as this lets us know what we’re doing right and where to improve.
- Contact
- Got a question? We’re always happy to help 03300 412 271
Contact info
Buy It Direct, HD2 1UA, Huddersfield, United Kingdom
- 0871 984 4416
- emessage@appliancesdirect.co.uk
- www.appliancesdirect.co.uk
Check out our latest deals
4.3
Excellent
154K reviews
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Air cooler
Easy to use and very quick delivery. The evaporative air cooler certainly helps to reduce the temperature.
15 August 2026
Reply from Appliances Direct
Thank you for sharing your positive experience with us! We're delighted to hear that you found the evaporative air cooler easy to use and that it helped reduce the temperature effectively. Our team works hard to ensure quick deliveries, and we're glad it met your expectations. If you're looking for more appliances to enhance your home, we recommend visiting Laptops Direct for a wide range of products.
Best regards,
Ivy
FIVE DELIVERY DATES, FRIDGE LEFT OUTSIDE, SPOILED FOOD & APPALLING CUSTOMER SERVICE
FIVE DELIVERY DATES, FRIDGE LEFT OUTSIDE, SPOILED FOOD & APPALLING CUSTOMER SERVICE
I rarely leave reviews this negative, but my experience with Appliances Direct has been appalling. Most of the stress and inconvenience could have been avoided with basic communication, competent delivery management and customer service that took responsibility.
I ordered a fridge freezer on 5 July 2026, expecting delivery on 13 July.
On the afternoon it was due, I logged into my account and discovered Appliances Direct had moved my delivery to 10 SEPTEMBER.
I received no communication and had to chase them myself. I was then told the date was 16 July. After challenging this, I was told the appliance was already in stock and could be delivered on 14 July. It then changed AGAIN to 15 July.
I repeatedly had to chase Appliances Direct just to establish when it would arrive.
WHEN IT FINALLY ARRIVED, THEY LEFT IT OUTSIDE
I was at a doctor’s appointment, although my daughter was home. I had paid an additional £14.99 for Room of Choice/unpacking, yet the fridge freezer was left outside.
I spent an hour on the phone trying to resolve this and was told it supposedly wouldn’t fit through the door! Ludicrous - they just couldn’t be bothered to!!
Having only just moved to the area, I embarrassingly had to knock on neighbours’ doors and ask people I had never met to help move it inside.
They got it through the doorway WITH THE PACKAGING STILL ON IT.
Appliances Direct apparently tried contacting the delivery company, who weren’t answering. I was then told the crew would not return and the situation was out of Appliances Direct’s hands. Their solution was simply to refund the £14.99.
THEN APPROXIMATELY 90% OF MY PERISHABLE FOOD SPOILED
I had an Ocado delivery the evening it was originally due containing fresh and refrigerated food but was left without the fridge freezer I had expected.
I tried preserving the food in sinks filled with cold water, continually replenishing the water during this extremely hot summer weather. This went on for days.
Approximately 90% of the affected perishables spoiled, including salmon, dairy products, fresh pasta, cooked meats, salads, fruit and chilled juices.
THE COMPLAINT HANDLING WAS AS BAD AS THE DELIVERY
I supplied photographs, my complete Ocado receipt and a detailed itemised breakdown. What should have been straightforward became an exhausting, unnecessarily prolonged dispute handled by Majid Saleem, ‘Customer Relations Manager’.
One issue concerned promotional savings on my Ocado receipt. The amounts I claimed were already the discounted “price to pay” figures.
For example, if an item was £11, received a £2 discount and the receipt showed £9 to pay, I claimed £9. I then had to explain why the same £2 discount could not be deducted AGAIN from an already-discounted amount.
There was also a one-off first-customer Ocado voucher on the original shop. Obviously, I cannot become a first-time Ocado customer for a second time when replacing food spoiled because of Appliances Direct’s delivery failures.
The amount involved was relatively modest, making the amount of correspondence and effort required even more ridiculous. Instead of simply addressing an evidenced loss, I repeatedly had to explain the same receipt, figures and straightforward points - to no avail!
AN “OBJECTIVE AND FAIR” COMPLAINTS PROCESS?
When I requested Alternative Dispute Resolution details, Mr Saleem confirmed Appliances Direct recognises Promediate as a certified ADR provider, but stated they do not use its services because “we believe our internal complaints procedure is objective and fair.”
Throughout this complaint, I saw no appreciation of the scale of inconvenience Appliances Direct’s failures caused.
This is unacceptable customer service. Appliances Direct turned an already unacceptable delivery experience into an exhausting customer-service complaint.
The evidence speaks for itself.
I would never, ever purchase from Appliances Direct again and cannot recommend their customer service. They should be utterly ashamed of themselves.
If it were possible to give minus one star, I would.
13 July 2026
Unprompted review
Reply from Appliances Direct
Hi Luisa,
Thank you for your review.
We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.
We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.
Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?
Kind regards,
Dyann
Hi everyone
Hi everyone
Just an update on my last review.
I was giving a refund for the cooker and wasn't giving any compensation for a cooker that was delivered smashed then the next day a cooker was delivered with no bottom on showing live wires and no legs attached w.
I have 3 young children and I'm currently 10 days without a cooker waiting for a refund to hit my bank before I can go out and buy another, £300 as well my I add.
Absoutley disgusting services, shopping cookers from Birmingham all the way to newcastle and the the next delivery man was from South end?!
PLEASE THINK TWICE ABOUT USING THIS "COMPANY"
7 August 2026
Unprompted review
Reply from Appliances Direct
Hi Natalie,
Thank you for your review.
Please accept our sincere apologies for the frustration caused by the ongoing issues with your washing machine and the back-and-forth involved. We understand your concerns and are sorry that the experience has left you feeling unsupported; the services associated with the order have already been refunded, although we are unable to provide additional compensation.
We review customer feedback internally to ensure that experiences like yours are considered by the relevant areas of the business.
Kind Regards,
Dyann
Excellent communication quick delivery…
Excellent communication quick delivery would highly recommend
15 August 2026
Reply from Appliances Direct
Thank you for the fantastic feedback! We're delighted to hear that you had a positive experience with us, from our excellent communication to the quick delivery. Your recommendation means a lot to us! If you ever need laptops, feel free to visit Laptops Direct for a wide selection of products.
Best regards,
Mark
Would have given 5 stars except the…
Would have given 5 stars except the delivery company disregarded instructions about who to contact on delivery day. The goods got there okay, so not a big deal.
14 August 2026
Reply from Appliances Direct
Hello,
Thank you for taking the time to share your feedback with us. We are pleased to hear that your goods arrived safely despite the delivery company disregarding the instructions about who to contact on the delivery day. We appreciate your understanding in this matter.
If you are in need of any other appliances, we recommend visiting Laptops Direct for a wide selection of laptops and tech products.
Best regards,
Ivy
Easy to filter to get to suitable…
Easy to filter to get to suitable product. Very good discription of product. Easy checkout with relevant additional products offered ( 2 types of ducting & fixing kits for extraction fan hood in my case). Easy checkout & updated delivery info & delivery on time.
14 August 2026
Reply from Appliances Direct
Thank you for sharing your positive experience with us! We're thrilled to hear that you found it easy to filter and locate the right product, and that the product description met your expectations. It's great to know that you also found the checkout process smooth and appreciated the additional products offered, such as the ducting and fixing kits for your extraction fan hood. We're delighted that your delivery was on time, and that you were kept updated throughout the process. If you're in need of any laptops, we recommend visiting Laptops Direct for a wide range of options.
Best regards,
Lee
Appliances Direct, a prompt and honest service
Appliances Direct is prompt at delivering and the website information clear (the product I purchased through them was a reconditioned unit and was in a very good state and all functioning, although the instructions for that product were very sketchy and incomplete but that is not their fault and fortunately you'll find a lot of info on the internet. The product arrived on time (next day) and well packaged. The price was right too, should I mention.
14 August 2026
Reply from Appliances Direct
Dear Customer,
Thank you for sharing your positive experience with Appliances Direct! We are thrilled to hear that you found our delivery prompt, the website information clear, and the reconditioned unit you purchased in excellent condition and functioning well. It's great to know that the product arrived on time and well packaged.
We appreciate your understanding regarding the instructions and are glad you were able to find the necessary information online. We strive to offer competitive prices to our customers, and we're delighted that you found the price right.
If you ever need laptops, we recommend visiting Laptops Direct for a wide range of options.
Best regards,
Mark
First class delivery service
First class delivery service
Was delivered when they said it would be
14 August 2026
Reply from Appliances Direct
Thank you for your positive feedback! We're thrilled to hear that you were pleased with our first-class delivery service and that your order arrived on time as promised. If you ever need any more appliances, feel free to check out our sister site, Laptops Direct, for a great selection of laptops and tech products.
Best regards,
Lee
Reply from Appliances Direct
Thank you for your fantastic feedback! We are delighted to hear that you are pleased with the beautiful kettle you received and that the delivery was fast and faultless. If you ever need any more appliances, be sure to check out Laptops Direct for a great selection.
Best regards,
Mark
Reply from Appliances Direct
Thank you for sharing your positive experience with us! We are thrilled to hear that your order arrived on time as expected. If you ever need anything else, feel free to visit Laptops Direct for a great selection of laptops and tech products.
Best regards,
Lee
Reply from Appliances Direct
Thank you for sharing your positive experience with us! We're delighted to hear that you received your order quickly, without any damages, and that you were pleased with our communication. If you have any more appliance needs, we recommend checking out Laptops Direct for a wide range of laptops and tech products.
Best regards,
Lee
Reply from Appliances Direct
Thank you for sharing your positive experience with us! We're thrilled to hear that your order arrived ahead of schedule. If you ever need anything else, feel free to visit Laptops Direct for a wide range of tech products.
Take care!
Lee
Reply from Appliances Direct
We're delighted to hear that you had a hassle-free experience with your purchase and delivery! Providing a smooth process is always our goal. If you're looking for other products, we recommend checking out Laptops Direct for a wide range of laptops and tech. Thank you for choosing us!
Lee
Replacement iPhone was super quick delivery
My daughter's iPhone 17 was stolen in the afternoon so I went to Appliances Direct to purchase an exact replacement. I ordered it after 5pm and it was delivered by DPD before lunchtime the next day just in time for her going on Holiday
It was a great price too, even with the courier delivery I chose to add, it was still £50 cheaper than Amazon etc
The company sends great updates on the progress of the order. Will definitely use again for future appliance needs!
13 August 2026
Unprompted review
Reply from Appliances Direct
Dear Customer,
Thank you for sharing your experience with us! We are delighted to hear that you were impressed with the quick delivery of the iPhone 17 you purchased from Appliances Direct, especially during such a crucial time before your daughter's holiday.
We are thrilled to know that you found our prices competitive and the updates on your order's progress helpful. We appreciate your kind words and look forward to assisting you with your future appliance needs.
If you ever need laptops, we recommend visiting Laptops Direct for a wide selection of products.
Best regards,
Lee
Worst washing machine ever owned and so…
Worst washing machine ever owned and so much back and forth that I'm now just left with and awful washing machine because no one will do anything about it not AD or Hotpoint so much for consumers rights there does not seem to be any these days washing machine Hotpoint anti stain people stay clear , the faults are you can not use all cycles so I was told by engineers apparently they are only gimics to make you buy it and it creases the clothes very badly and it leaks when you put it on the gimics clean cycle so don't use that either so I don't have many cycles left to use but the cycles I bought the washer for I'm told not to use so yes explain that one AD in your reply of no faults found there was just not computer ones and been told to not use the cycles no computer gonna fix that is it !!! these are the faults
25 March 2026
Reply from Appliances Direct
Hi Nicola,
Thank you for your review.
Please accept our sincere apologies for the frustration caused by the ongoing issues with your washing machine. We understand how upsetting and frustrating this experience must have been.
After reviewing your order, the manufacturer's first and second engineer visits did not identify a fault, and another visit was booked for 13/08.
Your feedback will be reviewed internally so that we can make improvements should a similar situation arise in the future.
Kind Regards,
Dyann
From start to finish very easy to deal…
From start to finish very easy to deal with , the delivery driver is credit to his company very polite and obliging nothing was too much of a problem .
I would use AppliencesDirect again, my only complaint is, when I had reason to make contact after delivery I found trying to contact Customer Service was not as easy as making my purchase, I was expected to make phone calls not because of a fault with the goods , because Appliences Direct had not supplied me with a receipt for full payment or supplied me with proof of registration of the guarantee.
And I am still waiting, if this could be sorted out I would have no complaints at all.
14 August 2026
Unprompted review
Reply from Appliances Direct
Dear Valued Customer,
We're thrilled to hear that your overall experience with Appliances Direct, from the purchase to the delivery, was smooth and easy. We appreciate your kind words about our delivery driver and we're delighted to know that they provided excellent service.
We're sorry to hear about the difficulties you faced when trying to contact our Customer Service team. We understand the importance of timely and efficient communication, and we apologize for any inconvenience this may have caused you. Your feedback is valuable to us, and we will take it into consideration to improve our services.
For any future purchases or inquiries, we recommend visiting Laptops Direct for a wide range of tech products and excellent customer service.
Thank you for choosing Appliances Direct.
Warm regards,
Mark
Reply from Appliances Direct
Thank you for sharing your positive experience with us! We're thrilled to hear that you found our service fast and reliable. If you ever need any more appliances, feel free to check out our wide range of products at Laptops Direct.
Take care!
Lee
Super company
Easy to use website, competitive pricing and very quick delivery... couldn't ask for more.
14 August 2026
Reply from Appliances Direct
Thank you for your fantastic feedback! We're thrilled to hear that you found our website easy to use, enjoyed our competitive pricing, and received your delivery promptly. We're delighted to have provided you with a positive shopping experience. If you ever need laptops, we recommend visiting Laptops Direct for a great selection.
Best regards,
Lee
Excellent delivery every thing when’t…
Excellent delivery every thing when’t good from start to finish
Good delivery excellent customer communication
Thank you
Anthony Evans😊
14 August 2026
Reply from Appliances Direct
Hello Anthony,
Thank you for the fantastic feedback! We are thrilled to hear that you had an excellent delivery experience with great customer communication from start to finish.
If you ever need anything else, feel free to visit Laptops Direct for a wide range of tech products.
Best regards,
Lee
Great service!
14 August 2026
Reply from Appliances Direct
Thank you for your positive feedback! We are delighted to hear that you had a great experience with us. If you ever need any more appliances, feel free to check out our range at Laptops Direct for a wide selection.
Take care!
Lee
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