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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the service for its efficiency and ease, highlighting the smooth pick-up and drop-off processes, even during late hours. Many appreciate the quality of the vehicles, often describing them as new, clean, and well-maintained, performing excellently in various conditions. The convenient location near the airport and the straightforward user experience, including keybox systems and online check-in, are frequently mentioned as significant advantages. However, some customers also noted minor issues, such as receiving a different car model than expected or an older vehicle with high mileage. A few people were dissatisfied with the condition of certain cars, mentioning problems like wandering steering or damaged panels. Additionally, some reviewers suggested improvements for signage at pickup points or for the condition of rented booster seats.

What people talk about most

Service

Customers consistently note positive experiences with service, highlighting the easy and smooth pick-up and... See more

Product

Clients share positive opinions on product, frequently highlighting the excellent condition and performance... See more

Quality

Users describe positive interactions with quality. Many customers report that cars are in excellent, clean,... See more

User experience

Customers had positive experiences with user experience. Many reviewers found the car rental process,... See more

Location

People report positive experiences with location, highlighting the convenience of pick-up and drop-off... See more

Based on these reviews

Rated 5 out of 5 stars

Zero Car had a wide range of vehicles, including EV's which were perfect for us. Having the full insurance coverage as standard was great for peace of mind and made pickup and dropoff so much faster w... See more

Rated 5 out of 5 stars

Great rental experience with Zero Car! The keybox pickup at Keflavík Airport was very easy and well explained, even with a late-night arrival. The Kia Sorento 4WD was clean, in excellent condi... See more

Rated 5 out of 5 stars

Excellent experience. Quick pickup/drop-off, clean car, no hassle. Probably the easiest car rental experience I've had. Car seemed just as new as booking directly with Blue. We were going to book ano... See more

Rated 5 out of 5 stars

Very satisfied with the service! The early-morning car pickup was quick and simple. The car matched the model we rented, was clean, and well equipped. We always felt very safe thanks to the GPS tracki... See more

Rated 5 out of 5 stars

Contactless pick up process at the evening we arrived. The keys were waiting for us in the locker. The car (Dacia Duster 4x4) was in mint condition. With full insurance option included we didn't have... See more

Rated 5 out of 5 stars

We rented a car from Zero Car for about 10 days and had a great overall experience. Everything went smoothly, easy booking, fair price, and quick pickup and return. We got a Dacia Duster, whic... See more

Rated 5 out of 5 stars

We were extremely satisfied with the service. The car was high-quality and practically brand new, with only about 25,000 km on the clock. Everything worked perfectly. Pick-up and drop-off, even during... See more

Rated 5 out of 5 stars

So easy & thrustworthy! Very good information ahead. The easiest pickup, just walk acros the parkinglot, pick up your kee in kee-box, car on the lot, and drive of. At end of renting; fill up the gas,... See more

Rated 5 out of 5 stars

We rented a car for 6 days and had a great experience. Pick-up and drop-off were right next to the Keflavík airport, which was super convenient. Since we arrived at night, we just picked up the k... See more

Rated 5 out of 5 stars

Easy pick up and drop. 24hrs service in airport. Full coverage and stress free drive. Got the exact car booked and it’s 4min walk to departure terminal after dropping the car. Very well recommended

Rated 5 out of 5 stars

The service of zerocar is very good. Although it is self-service to pick up and return the car, there are always staff in the office to help answer doubts. The rented car is very new and has good perf... See more

Rated 5 out of 5 stars

The key pickup process was incredibly smooth and fast using the key box, which made things very convenient. The car was in great condition and the whole process felt easy and stress-free. Highly recom... See more

Rated 5 out of 5 stars

Online check-in was easy, the walk from the airport wasn’t too bad, even though we nearly froze solid 😅(missed the shuttle) and the car was spotless and simple to use. Drop-off was ridiculously qui... See more

Rated 5 out of 5 stars

This was by far the easiest car rental experience ever! No lines, no inspections, no stress; I wish zerocar was available worldwide so I never had to use another company again! We also loved our renta... See more

Rated 2 out of 5 stars

Disappointed with the condition of the car. There was damage, some of it serious, on nearly every panel. The steering wandered badly despite switching off lane assist. Very tiring on Icelandic roads w... See more

Company replied

Rated 5 out of 5 stars

Great trustworthy rental company! Very helpful personnel when having issue with parking payment. Very easy picking up and dropping off the car. No extra worries with the full cover insurance. The... See more

Rated 5 out of 5 stars

Easy, flexible, no stress at all My experience was what you would dream when booking a rental car: get your car in 2min after leaving the airport, return it in 2min 10 days later without worrying ab... See more

Rated 5 out of 5 stars

Great company. Pricing was very good, considering all the coverage that is included. Pick-up was via lockbox so no delays at all. The car was in excellent condition, and ran perfectly throughout. Reas... See more

Rated 5 out of 5 stars

From start to finish Everything was super easy! Good price, nice clean car, No hassle with the full coverage insurance, Quick and easy pick up with the lock box. Ended up getting a hybrid, w... See more

Rated 5 out of 5 stars

The handling, communication and overall service was outstanding. We had the option to check in online beforehand, received a qr code and were ready to pick up the car once we arrived in Iceland. T... See more

Rated 5 out of 5 stars

Easy and smooth pickup system with keybox. The car was easy to find, clean and exactly as described. Full insurance coverage was included which is always comforting. Drop off was also incredibly easy... See more

Rated 5 out of 5 stars

We really enjoyed our car rental with ZeroCar. Everything went smoothly and getting the car as well as dropping it off was very easy and without any problems/additional fees. We had no issues with our... See more

Rated 5 out of 5 stars

Had a 2024 Rav4, rental was great no complaints at all. Car was clean and ready to go, check in process was easy and straightforward. Didn't do any F-roads, but did take some mountain roads and it... See more

Rated 5 out of 5 stars

The experience of hassle free pickup and drop was top notch... It saves ample time and no question delivery leaves a smile on the face. On top of it the prepaid fuel service adds further to the posit... See more

Rated 5 out of 5 stars

The car rental process was simple and easy to understand, with helpful reminders during check-in about things to keep in mind for the trip. This time, I picked up the car at the Reykjavik city off... See more

Rated 4 out of 5 stars

Overall, the rental process was smooth — one of the best experiences I’ve had so far. However, the car was quite old and had already exceeded 100,000 miles. When driving at high speed on Iceland’s hig... See more

Rated 5 out of 5 stars

Collection and return of car was smooth, booking was seamless, and we didn't have to worry at all about condition of the car as we were well briefed about what to expect all via email. 5 stars! Would... See more

Rated 5 out of 5 stars

Rented a Mitsubishi Eclipse for our 10-day Ring Road adventure from Zero Car and couldn’t have been more pleased. Pickup was incredibly easy with the provided passcode, the car was clean and performed... See more

Rated 5 out of 5 stars

Renting a car was incredibly convenient. Even though my flight arrived in the early hours of the morning, the self-service pickup process was smooth and effortless. The car itself was brand new and of... See more

Rated 5 out of 5 stars

The car rental experience was simple and straightforward every step of the way. There were step-by-step instructions and explanations for everything we might have had problems with. We got the car at... See more

Rated 5 out of 5 stars

I was really happy with Zero Car in Iceland. I rented a car for 10 days, and since driving in Iceland is not always easy, it is important to have a reliable partner. The car was in good condition an... See more

Rated 5 out of 5 stars

We had such a great, simple, streamlined experience with Zero Car and it will be top of the recommendation list for family and friends who will be visiting Iceland! Instructions for picking up and ret... See more

Rated 5 out of 5 stars

We hired a “used” model 4x4 and it was great for our trip along the South Coast. I loved the digital business model, which made it easy to get the keys and find the car. Plus there was great comfort i... See more

Rated 5 out of 5 stars

This was my fourth visit to Iceland, and the first time I chose Zero car hire, and in my view their system has been the best I’ve used by far. So easy from arranging the car hire online, information s... See more

Rated 5 out of 5 stars

The car was perfect for all the roads and tracks we travelled on throughout Iceland. Also, they showed great empathy when we had a huge problem with our flight back to home and made their terms mor... See more

Rated 5 out of 5 stars

I rented a used Duster and to my pleasant surprise I received a new Duster without any additional fees. I picked up the key and returned it to the office Blue Car near the airport and the procedure... See more

Rated 5 out of 5 stars

Easy pickup, quick drop off. During our trip we got a flat tire 200km from the capital on a Sunday, but we called for assistance and they helped us to find an open mechanic, booked us a time and withi... See more

Rated 5 out of 5 stars

Seamless self check in but took us a little bit of time trying to locate the car. Drop off also very easy but the parking space for drop off is too limited making me to make few rounds to look for... See more

Rated 5 out of 5 stars

The pick up is a very smooth and easy experience. Online check in was available a week before my pick up date and just need some basic details to finish. On that day, just use the key code to get the... See more

Rated 5 out of 5 stars

Everything from start to finish was so easy. The shuttle bus from the airport was easy to find, stress free getting the keys from the box and the car we had was an upgrade to what we booked. The car i... See more

Rated 5 out of 5 stars

Contactless pickup was super quick and easy - all we had to do when we landed was pick up our keys with no lineup and we were off. Rented a RAV4 and the car was clean and ran great with no issues. The... See more

Rated 5 out of 5 stars

Easy pick up and drop off. It was great not having to worry about issues since everything was bundled. A vacation that is worrying free at least from a car rental prospective. Big win from Zero in del... See more

Rated 5 out of 5 stars

We rented a Dacia and had a great experience! The car was very comfortable for three people and perfect for getting everywhere we wanted to go. The price was really good, and the best part was the ful... See more

Rated 5 out of 5 stars

If I had to sum up my experience with Zero Car in two words, it would be with the phrase “Hakuna Matata”. Reservations are just a few clicks away. There's a wide range of vehicles for every type... See more

Rated 5 out of 5 stars

We book cars online. At least 20 cars per year as we have groups traveling in Icelad every year. The procedure is very easy ad smooth. If we need assistance all the employees are very helpful via ema... See more

Rated 4 out of 5 stars

Pretty hands off company. I got a car in the class i ordered, not the exact car but in the same class. They could have better signage for the key pickup, there really was none so i asked someone from... See more

Rated 5 out of 5 stars

I was intensivly looking and for a good rent-a-car company on Iceland. I decided for Zero-Car because of the Zero-headache idea. And it was exactly like this. We picked up the key and gave it back... See more

Rated 5 out of 5 stars

Very assuring. The Staff is very welcomed, when we have problem on the way, we called the staff, and immediately, we received the rescue! The communcation is really smooth. We we delightful that we ha... See more

Rated 5 out of 5 stars

Zero cars made the overall experience of hiring a car so easy and gave me the peace of mind I needed to make my trip positively memorable. Will definitely hire from them again if I return.


Company details

  1. Car Rental Agency

Written by the company

At Zero Car, we’ve reimagined car rentals to make your journey stress-free. With Zero Excess included in every price, decisions are simple, and reservations are effortless. Our fully online process with self-check-in anytime means no waiting—just grab your key and go. Your car key is securely stored in a Key Box, so there’s no need for conversations about extras, upgrades, or insurance. It’s as easy as pick up and drive off. Find us at Keflavík International Airport and downtown Reykjavík, ready to get you on the road without the hassle. Zero Hassle, Just Drive


Contact info

4.9

Excellent

TrustScore 5 out of 5

525 reviews

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Replied to 50% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Good car, no stress

The car was clean, well maintained and in excellent technical condition. The booking process was smooth and straightforward, although the insurance coverage could have been described in more detail at the offer stage.

Contact with customer service was easy and helpful when I reported a tire pressure warning light. During the trip, two new chips appeared on the windshield — despite careful driving on regular public roads, this is quite common in winter conditions in Iceland. The purchased insurance worked perfectly in this case: no paperwork was required, I simply mentioned the new chips when returning the car.

I used the after-hours self-service key pickup, which was very convenient. Inspecting the car in the dark and rain to compare its condition with the contract photos was slightly stressful, but ultimately not an issue.

The return process was completely hassle-free, and three weeks after returning the car there were no unexpected charges or problems. The rental location is clearly marked and within a few minutes’ walk from the airport.

The price was relatively high compared to the market, but it included full insurance coverage, no security deposit was required, and the vehicle quality justified the cost. The Dacia Duster 4x4 with studded tires performed very well and felt safe in all road conditions.

Despite the higher price, I would recommend this rental company.

6 January 2026
Unprompted review
Rated 5 out of 5 stars

Quick pickup and great prices

The key pickup process was incredibly smooth and fast using the key box, which made things very convenient. The car was in great condition and the whole process felt easy and stress-free. Highly recommended. Prices were great even with the zero excess insurance

18 December 2025
Unprompted review
Rated 5 out of 5 stars

Great rental experience with Zero Car!

Great rental experience with Zero Car!

The keybox pickup at Keflavík Airport was very easy and well explained, even with a late-night arrival. The Kia Sorento 4WD was clean, in excellent condition, and perfect for winter driving in Iceland.

We drove through Reykjavík, the Golden Circle, and the South Coast in snow and strong wind, and the car performed flawlessly. The full insurance coverage gave us great peace of mind.

Transparent pricing, clear instructions, and a very smooth self-service experience. Highly recommended for winter road trips in Iceland!

6 January 2026
Unprompted review
Rated 5 out of 5 stars

Group bookings

We book cars online. At least 20 cars per year as we have groups traveling in Icelad every year.
The procedure is very easy ad smooth. If we need assistance all the employees are very helpful via email. Keep on the good work.

28 December 2025
Unprompted review
Rated 5 out of 5 stars

Efficient service and peace of mind

Zero Car had a wide range of vehicles, including EV's which were perfect for us. Having the full insurance coverage as standard was great for peace of mind and made pickup and dropoff so much faster without needing an inspection. It also was cheaper than many other rental firms once you stacked the optional coverages. Staff were friendly and efficient, had no problems on the rental!

23 December 2025
Unprompted review
Rated 5 out of 5 stars

Positive experience

Positive experience: key pickup from the automatic box without any issues, car in good condition (the radio antenna was missing, but it wasn’t essential), and very fast drop-off handled by the operator.

29 December 2025
Unprompted review
Rated 5 out of 5 stars

Great Experience

The communication via email on how to pick up the car, when to drop off, who to call in case of an emergency were all clear. I appreciated the quick response from customer service team on any questions I had throughout the rental period.

1 January 2026
Unprompted review
Rated 5 out of 5 stars

Great Experience!

Staff at Zero car rental were kind and easy to work with. They respond quickly to questions and issues I had with my rental. I highly recommend this rental company.

15 December 2025
Unprompted review
Rated 5 out of 5 stars

Great experience with Zero Car in Iceland

I was really happy with Zero Car in Iceland. I rented a car for 10 days, and since driving in Iceland is not always easy, it is important to have a reliable partner. The car was in good condition and performed very well throughout the trip.

The customer service was very friendly and helpful throughout the process. I would recommend checking in advance exactly where the pickup point at the airport is, but the drop-off was straightforward and easy. Overall, a really good experience, and I would happily book with them again.

23 December 2025
Unprompted review
Rated 5 out of 5 stars

Great company

Great company. Pricing was very good, considering all the coverage that is included. Pick-up was via lockbox so no delays at all. The car was in excellent condition, and ran perfectly throughout. Reassuring to know that there was 24/7 support on hand if anything went wrong, but we had no issues. To drop off, all we had to do was re-fill the tank (it was full at pickup), park, hand in keys and go. Highly recommended and I would also say that I noted that Zero/Blue are one of the rental companies that have no bad stories on google reviews or reddit (some of the other companies reportedly charge for normal wear and tear, or make you pay up front for retrieval upon breakdown etc). Zero seem overall to be the most reliable, honest and hassle-free company operating out of KEF.

21 December 2025
Unprompted review
Rated 5 out of 5 stars

Zero stress

No problems at all, got a very new car. Pickup and return completed in 30s and everything worked as explained on the website.

26 December 2025
Unprompted review
Rated 5 out of 5 stars

A great experience!

Just a stone's throw from Keflavik Airport, they offer excellent service for both pick-up and drop-off. The prices are fair, and they also include a good level of warranty.

5 January 2026
Unprompted review

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