Cars Iceland Reviews 137

TrustScore 5 out of 5

4.8

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the service, highlighting the smooth, hassle-free, and efficient rental process from start to finish. Many people appreciated the convenience of pick-up and drop-off, often describing it as quick and easy. The quality of the vehicles is frequently mentioned, with consumers noting that cars were clean, well-maintained, in excellent condition, and often new models, perfectly suited for Icelandic roads. Reviewers also found the company's location convenient, especially for airport access. The overall user experience was highly positive, with many expressing complete satisfaction and a strong recommendation to others, emphasizing the reliability and support provided.

What people talk about most

Service

Clients share positive opinions on service, consistently highlighting the smooth and efficient pick-up and... See more

Product

Reviewers highlight positive aspects of the product. Customers consistently report that the cars are clean,... See more

Quality

Customers had positive experiences with quality. Reviewers consistently praise the excellent condition of the... See more

Staff

Reviewers consistently express satisfaction with the staff, highlighting their friendliness, helpfulness, and... See more

Location

People report positive experiences with location. Customers found the pick-up and drop-off processes fast and... See more

Based on these reviews

Rated 5 out of 5 stars

Very good car rental, we got a deal for Blue Car Rental for a lower price. Cars Iceland handled the reservation, while we later got redirected to Blue Car Rental for all instructions. About that, we p... See more

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Rated 5 out of 5 stars

I recently rented a car and had a smooth, hassle-free experience. The booking process was straightforward, and the staff were friendly and helpful upon pickup. The vehicle was clean, well-maintained,... See more

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Rated 5 out of 5 stars

Ahead of our trip to Iceland we researched a few different car rental providers - but we’re so glad we went with Cars Iceland. The booking process was incredibly straightforward and there was... See more

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Rated 5 out of 5 stars

Cars Iceland made the entire booking process very easy. I actually made a mistake when I booked our trip, and booked our car for a day short. I got a message from Cars Iceland that I hadn’t returned m... See more

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Rated 5 out of 5 stars

I have been hiring cars while holidaying for the best part of 30 years. The pick-up and drop off experience with CarsIceland was quick, seamless and problem free. Probably the best car hire that I ha... See more

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Rated 5 out of 5 stars

I had a great experience with Cars Iceland! Booking was easy and affordable, and my car was ready to go right when I arrived in Iceland. Having a car really improved my whole trip because I was able t... See more

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Rated 5 out of 5 stars

The whole process was super easy, from booking, to picking up the car, to dropping it back off again. Really good price and the customer service was excellent too! I needed to change the dates around... See more

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Rated 5 out of 5 stars

We rented a car for a week for a family of four - two adults and two children under 7. Cars Iceland provided a very up-to-date model car which was big enough for us, along with two car seats... See more

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Rated 5 out of 5 stars

The location is very convenient, pick-up and drop-off were fast and easy, and the car was in perfect condition. I will definitely rent from Cars Iceland again whenever I visit Iceland.

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Rated 5 out of 5 stars

These guys have been amazing, easy communication, easy little changes that I have done of my booking before my trip. Got refunded once with no problem. Booked again with no problem.

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Rated 5 out of 5 stars

I haven’t actually been on my vacation yet but so far I’ve had a great experience with them! I had to contact them to change my booking and they responded within a couple hours and it was no problem,... See more

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Rated 5 out of 5 stars

I had a great experience with Valora Cars Iceland from start to finish. The booking process was straightforward, communication was clear, and everything was well organised on arrival. The car was cl... See more

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Rated 5 out of 5 stars

I’m completely satisfied with Cars Iceland! The whole experience was great — from the messages we exchanged before booking to clarify a few questions, to the booking itself, and then the pickup, t... See more

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Rated 5 out of 5 stars

I'll be renting through Cars Iceland this summer. So far the reservation process has been seamless. They were very responsive and friendly when I decided to add a day to my trip and extend the rental.... See more

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Rated 5 out of 5 stars

Pick up and drop off was super simple and accomodated for out of hours and the staff were super helpful when we had a small issue with getting the fuel cap open. Good prices and the car was lovely.

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Rated 5 out of 5 stars

Brilliant, cheerful, even let me swap my gps for WiFi half way through the trip - also let me extend and drop off at the airport when my plans changed. Car was clean, new, easy to operate. All in a... See more

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Rated 5 out of 5 stars

Great experience! Completely painless pickup and return. Great vehicle with good performance and reasonable economy. Would gladly use them again the next time we come back.

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Rated 5 out of 5 stars

I loved my experience renting with Cars Iceland. My partner and I took a 10 day road trip around Iceland in December 2025 and we absolutely loved it. We rented a Dacia Bigster 4x4, which was more suit... See more

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Rated 3 out of 5 stars

During the 2nd day of my driving, I saw a pressure indicator light lit on the dashboard. As I have never drove in a cold weather country, I am not aware of the indicator being sensitive especially... See more

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Rated 3 out of 5 stars

We rented a Duster and it was ideal. Comfortable, solid on gravel, and fuel-efficient too. Couldn’t have asked for a better road trip car.

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Rated 3 out of 5 stars

Really impressed by their service. The car was almost brand new, pickup was fast, and drop-off took just a minute. Super efficient.

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Rated 3 out of 5 stars

The are cars are ok but basic maintenance would improve the experience

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Rated 4 out of 5 stars

Very nice staff on site, but we found out that the car we selected, advertised as "suitable for F-roads", was not actually suitable for ALL types of F-roads, we had to take the risk... I think this sh... See more

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Rated 5 out of 5 stars

Last summer (2025), we rented a car through Cars Iceland for a week-long road trip, as we were traveling from Europe to the United States and wanted to explore Iceland in a flexible way. The ent... See more

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Rated 5 out of 5 stars

We were a little nervous since this was our first time renting a car abroad, but the team was absolutely amazing! They helped us every step of the way - what a wonderful experience. When we had a mino... See more

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Rated 5 out of 5 stars

We were able to pick up our car in the city on Christmas day, even though everywhere was closed they made it work for us to get our car. Car was what we expected, clean, and just what we needed. We di... See more

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Rated 5 out of 5 stars

I've rented from these guys numerous times and have had great experiences each time. The cars are well maintained and pick-up and drop-off are effortless.

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Rated 5 out of 5 stars

Every time we want to visit Iceland we know where we have to book a car! Cars Iceland is the best company for renting cars. Always good prices, very friendly staff and you don't have to worry about an... See more

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Rated 5 out of 5 stars

It was our first trip to Iceland and I found good reviews for Cars Iceland so I booked them online. Absolutely everything about our experience was good. The booking and the check-in process, the pric... See more

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Rated 5 out of 5 stars

We rented a Toyota Land Cruiser from Cars Iceland during our trip to Iceland, picking it up in Reykjavík and conveniently dropping it off at Keflavík International Airport at the end of our jour... See more

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Rated 5 out of 5 stars

I picked up the car in Reykjavik and dropped it off at the airport which was very convenient. The staff were excellent and I was lucky to receive a brand new car with less than 100 km on the odometer.... See more

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Rated 5 out of 5 stars

Very fast and friendly staff. Also, a filling station is VERY close (most important, convenient) to drop-off location, airport!

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Rated 5 out of 5 stars

It was super easy and accessible to rent a car. Their communication was great and they were very friendly. I would definitely rent from this company again!

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Rated 5 out of 5 stars

The car was clean and it was so easy to pick up from the airport. There was no mechanical problem or other issue with our rental van.

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Rated 5 out of 5 stars

My mom and I rented a car for our week in Iceland. It was my first time renting a car in another country, and they made it such a smooth and easy process! The car was clean and well taken care of. It... See more

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Rated 5 out of 5 stars

The online booking procedure was straight forward. The pickup of the car was smooth. The car was clean and in good condition. The drop off was equally smooth. There were no hidden charges. What more... See more

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Rated 5 out of 5 stars

I have a nice experience with car Iceland rental,as they gave me all the details, explanation and help since the beginning of my trip,they were always there for me,and I also received a car that they... See more

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Rated 5 out of 5 stars

Everything about the car hire experience went well. The cost was according to the booking, not extras. We had an issue with a parking fine and Cars Iceland was very helpful in sorting this out

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Rated 5 out of 5 stars

Everything went fine. Pickup and delivery of the car. No surprises. Very supportive employees. Fast procedures.

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Rated 5 out of 5 stars

We travelled to Iceland last May, and choosing Cars Iceland turned out to be one of the best decisions of our entire trip. While comparing multiple rental options, what initially st... See more

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Rated 5 out of 5 stars

Everything with our rental car went wonderful. The company was very professional and all went well.

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Rated 5 out of 5 stars

I had an excellent experience with Cars Iceland! The entire booking process was incredibly smooth — simple, clear, and surprisingly informative. I really appreciated how every step explained the in... See more

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Rated 5 out of 5 stars

Cars Iceland was the best rental experience of my well-travelled life! They provided essential tips for driving and visiting Iceland. The self-check in allowed me simply walk in, type a code into the... See more

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Rated 5 out of 5 stars

My experience book was very easy and straight-forward. I would recommend booking with them

Company replied

Rated 5 out of 5 stars

Easy booking, fast reply to questions via email, great car, pick up and drop off also very easy.

Company replied


Company details

  1. Car Rental Agency
  2. Car Leasing Service

Written by the company

Cars Iceland is one of the highest-rated Iceland car rental companies, trusted by thousands of travelers from around the world. Based in Reykjavík, we offer a wide selection of vehicles including 4x4s, campers, and economy cars — all ideal for Iceland’s roads and ever-changing weather conditions. If you’re looking for a reliable and affordable car rental in Iceland, we are proud to be recognized as a top-rated provider with excellent customer reviews and a strong reputation for transparency and service. Our mission is to make your journey unforgettable — whether you’re driving the Golden Circle, exploring the Highlands, or taking on the full Ring Road. With 24/7 support, competitive pricing, and no hidden fees, Cars Iceland is your best choice for renting a car in Iceland.


Contact info

4.8

Excellent

TrustScore 5 out of 5

137 reviews

5-star
4-star
3-star
2-star
1-star

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Rated 5 out of 5 stars

Everything was smooth and easy.

Everything went smoothly. We found the weather updates sent by "Blue" very important and valuable.
It is a good idea to encourage all customers visiting Iceland to have the Live Roads Situation app (Umferdin.is) on their phones. Even if we can find it by using the QR code found inside the car, we haven't been told so.

9 April 2026
Unprompted review
Cars Iceland logo

Reply from Cars Iceland

Thank you very much for your kind review! We’re glad to hear everything went smoothly and that you found the weather updates helpful.
We hope to welcome you again in Iceland!

Rated 5 out of 5 stars

Great follow up and service.

We booked 2 cars for our trip to Iceland this coming July. The response and follow up to our enquiries were spot on and quick, making it a breeze to confirm the booking.
Prior to making the booking, we search for reviews online and Cars Iceland really stood out for the service quality which is very important to us as we need a reliable operator we can turn to in case we run into issues and require help during our vacation.

11 July 2025
Unprompted review
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Reply from Cars Iceland

Thank you for your wonderful feedback! We are glad we could make the booking process smooth and give you confidence in your choice. We are here if you need anything and wish you a great trip to Iceland!

Rated 4 out of 5 stars

Really good service

Really good service, with fast time to pick up and later returning the car.

18 August 2025
Unprompted review
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Reply from Cars Iceland

Thank you! We are happy everything was fast and smooth. Hope to see you again!

Rated 5 out of 5 stars

Excellent Experience with Cars Iceland

Really enjoyed our rental with Cars Iceland. Very easy to book and reserve the type of car that we wanted. I had a question pre-rental and Cars Iceland responded to me email within 15 minutes!

Our reservation was handled through their partner Blue Cars and the pick up process was seamless. We picked up at the Reykjavik City Center location and it was super easy to use the automated box to get our keys. Our car was there ready and waiting for us and did a great job traveling through a snowy Iceland. We were given a Hyundai Tucson which was clean and well maintained, it was even a hybrid which saved us a bit on expensive Icelandic fuel.

The drop off at KEF was just as easy, and they even gave us some chocolate because it was Easter. I would definitely used Cars Iceland again!

1 April 2026
Unprompted review
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Reply from Cars Iceland

Thank you for sharing your experience! We are really happy to hear that everything was easy and smooth, and that our team could assist you quickly before your trip. Great to know the Tucson worked well for your journey. We would love to see you again on your next trip to Iceland!

Rated 5 out of 5 stars

Renting the car went very smooth

Renting the car went very smooth, even when we requested to change drop-off location. 5/5 volcanoes.

14 September 2025
Unprompted review
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Reply from Cars Iceland

Thank you so much for your kind words! We’re glad everything went smoothly, including the drop-off change.
“5/5 volcanoes” made our day! Hope to see you again in Iceland

Rated 5 out of 5 stars

The location is very convenient

The location is very convenient, pick-up and drop-off were fast and easy, and the car was in perfect condition. I will definitely rent from Cars Iceland again whenever I visit Iceland.

5 May 2025
Unprompted review
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Reply from Cars Iceland

Thank you very much for your kind words!
We are delighted to hear that you found the location convenient and that the pick-up and drop-off process was smooth.
We truly appreciate your trust in us and look forward to welcoming you again on your next visit to Iceland!

Rated 5 out of 5 stars

Everything was perfect

Everything was perfect. Quick check in and check out, the car was ok. No problems.

4 March 2026
Unprompted review
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Reply from Cars Iceland

Thank you! We are glad everything went well and that you had a smooth experience. Hope to see you again!

Rated 5 out of 5 stars

Best prices , friendly staff and good vehicles for renting in Iceland

Every time we want to visit Iceland we know where we have to book a car! Cars Iceland is the best company for renting cars. Always good prices, very friendly staff and you don't have to worry about anything. We highly recommend them.

13 August 2025
Unprompted review
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Reply from Cars Iceland

Thank you so much for your amazing review!
We’re thrilled to be your go-to choice every time you visit Iceland — it truly means a lot to us.
Looking forward to welcoming you again on your next trip!

Rated 5 out of 5 stars

Reliable rental firm.

The online booking procedure was straight forward. The pickup of the car was smooth. The car was clean and in good condition. The drop off was equally smooth. There were no hidden charges. What more can you ask for?

21 August 2025
Unprompted review
Cars Iceland logo

Reply from Cars Iceland

Thank you so much for your kind review!
We’re glad to hear everything went smoothly from booking to drop-off and that the car met your expectations.
We truly appreciate your trust and hope to see you again soon!

Rated 5 out of 5 stars

Perfect car rental company

It was an amazing experience. We rated one car and got freely upgraded to an even better one, FREE OF CHARGE. Also whenever we needed assistance, they helped us plenty with great info.

I am recommending their service to all of my friends

9 January 2026
Unprompted review
Cars Iceland logo

Reply from Cars Iceland

Thank you so much for your amazing review!
We’re really happy to hear you had such a great experience and enjoyed the complimentary upgrade. It’s great to know our team could assist you along the way.
We truly appreciate your recommendation and hope to see you again in the future!

Rated 5 out of 5 stars

Excellent experience with Cars Iceland

I had an excellent experience with Cars Iceland! The entire booking process was incredibly smooth — simple, clear, and surprisingly informative. I really appreciated how every step explained the insurance options in a straightforward way, making it easy to understand exactly what was included and what additional coverage was available.
What stood out even more was how well Cars Iceland prepared me for driving in Iceland during the summer. The booking confirmation included helpful guidance on seasonal road conditions, essential tips for safe summer travel, and clear information about F-roads. Their explanations about where F-roads begin, what type of vehicle is required, and how to approach them made me feel fully confident before starting the trip.
I also highly recommend checking out their YouTube channel. The visual guides there give an excellent real-world feel for Icelandic driving conditions, navigation, and what to expect on the road — a great complement to all the written information provided during booking.
Overall, Cars Iceland delivered a seamless rental experience with great attention to detail. I highly recommend them for anyone planning an Icelandic road trip!

19 January 2026
Unprompted review
Cars Iceland logo

Reply from Cars Iceland

Thank you so much for your excellent review!
We’re delighted to hear that the booking process, information, and guidance helped you feel confident and well prepared for your trip. It’s great to know our resources made a difference.
We truly appreciate your recommendation and hope to see you again in Iceland!

Rated 5 out of 5 stars

An Effortless Iceland Experience When It Mattered Most – Cars Iceland

We travelled to Iceland last May, and choosing Cars Iceland turned out to be one of the best decisions of our entire trip.

While comparing multiple rental options, what initially stood out was the pricing and how clean and easy the website was to navigate. It just felt straightforward, no confusion, no friction. But I’ll be honest, I was still a bit cautious. It was our first time in Iceland, and my wife was 4 months pregnant, so reliability and support mattered more than anything.

I reached out with a few questions, fully expecting delays since we were booking well in advance. Instead, I got almost immediate responses. Not just quick, but genuinely helpful. Over the next couple of weeks, I found myself reaching out multiple times, and every single interaction was consistent, patient, and reassuring. That level of communication alone set the tone.

Before we even landed, Cars Iceland had already sent a detailed, step-by-step guide covering everything. And I mean everything. When we arrived at the airport, in a completely new country with unfamiliar surroundings, I didn’t have to ask a single question. Every direction, every sign, every step was already explained clearly in their email. That level of thoughtfulness made a huge difference, especially given our situation.

The car itself was exactly what you hope for but rarely get. Clean, well-maintained, and clearly checked properly before handover. I had specifically asked about safety, and it showed. We covered a lot of ground across Iceland, from the Blue Lagoon to the Black Sand Beach to Jökulsárlón Glacier Lagoon and beyond, and the car performed flawlessly the entire time. No issues, no surprises, just smooth driving throughout.

Even the small things were handled well. Fueling, instructions, parking info, general guidance, everything was simple and clear. And whenever I had questions during the trip, I reached out again and got quick, helpful responses every time.

Drop-off was just as seamless. Despite it being a Sunday, the staff were incredibly warm, welcoming, and efficient. No stress, no delays, just a genuinely pleasant end to the experience.

What really stands out looking back is how easy Cars Iceland made everything feel. When you’re traveling in a new country, especially under slightly sensitive circumstances, that kind of reliability and support isn’t just appreciated, it’s invaluable.

This wasn’t just a car rental. It was peace of mind for an entire trip.

I would choose Cars Iceland again without hesitation.

31 March 2025
Unprompted review
Cars Iceland logo

Reply from Cars Iceland

Thank you so much for your thoughtful review!
We’re truly happy to hear that everything—from the booking process to the trip itself—felt smooth and stress-free, especially during such a special time for you.
We really appreciate your trust and hope to welcome you again in the future!

Rated 5 out of 5 stars

I have a nice experience with car…

I have a nice experience with car Iceland rental,as they gave me all the details, explanation and help since the beginning of my trip,they were always there for me,and I also received a car that they recommended for that weather (end of march,heavy winter),and the car was in a good condition prepared for any situation. 100% recommend!

31 March 2025
Unprompted review
Cars Iceland logo

Reply from Cars Iceland

Thank you so much for your lovely review!
We’re really happy to hear you had a great experience and felt supported throughout your trip.
We truly appreciate your recommendation and hope to see you again in the future!

Rated 5 out of 5 stars

It was an amazing experience

It was an amazing experience. Everything was like they explained. The car was in perfect condition. They gave us some tips how to use the gas stations and what to expect on our bank statements. Definitely i will recommend.

12 August 2025
Unprompted review
Cars Iceland logo

Reply from Cars Iceland

Thank you so much for your kind words!
We’re delighted to hear everything met your expectations and that you had such an amazing experience.
We truly appreciate your recommendation and hope to see you again in the future!

Rated 5 out of 5 stars

Highly recommend

I recently rented a car and had a smooth, hassle-free experience. The booking process was straightforward, and the staff were friendly and helpful upon pickup. The vehicle was clean, well-maintained, and drove comfortably throughout my trip. Pricing was fair with no hidden fees, which I really appreciated. Overall, it was a reliable service that I would definitely use again.

17 March 2026
Unprompted review
Cars Iceland logo

Reply from Cars Iceland

Thank you for sharing your experience! We are really happy to hear everything was smooth, found our team helpful and the vehicle provided comfortable. It means a lot that you would choose us again. We would love to see you on your next trip to Iceland!

Rated 5 out of 5 stars

Great service

Efficient service for pickup and drop off. No issues. Would use again.

9 December 2025
Unprompted review
Cars Iceland logo

Reply from Cars Iceland

Thanks for your feedback! Great to hear the pick up and drop off were smooth and easy. We would love to have you back next time!

Rated 3 out of 5 stars

They are ok

The are cars are ok but basic maintenance would improve the experience

20 February 2026
Unprompted review
Cars Iceland logo

Reply from Cars Iceland

Thank you for your review. We appreciate your feedback regarding maintenance and we will make sure to look into this to improve our vehicles. We hope to provide you with a better experience next time!

Rated 5 out of 5 stars

Great experience

Pick up and drop off was super simple and accomodated for out of hours and the staff were super helpful when we had a small issue with getting the fuel cap open. Good prices and the car was lovely.

15 January 2026
Unprompted review
Cars Iceland logo

Reply from Cars Iceland

Thank you for your kind review!
We’re glad to hear everything went smoothly and that our team could assist you during your trip. We hope to see you again soon!

Rated 5 out of 5 stars

Brilliant

Brilliant, cheerful, even let me swap my gps for WiFi half way through the trip - also let me extend and drop off at the airport when my plans changed.

Car was clean, new, easy to operate. All in all no complaints, I’ll use them again when I visit next!

20 October 2025
Unprompted review
Cars Iceland logo

Reply from Cars Iceland

Thank you for your great review!
We’re glad you had a smooth experience and that we could help during your trip. We look forward to welcoming you again!

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