Very good car rental, we got a deal for Blue Car Rental for a lower price. Cars Iceland handled the reservation, while we later got redirected to Blue Car Rental for all instructions. About that, we p... See more
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Cars Iceland is one of the highest-rated Iceland car rental companies, trusted by thousands of travelers from around the world. Based in Reykjavík, we offer a wide selection of vehicles including 4x4s, campers, and economy cars — all ideal for Iceland’s roads and ever-changing weather conditions. If you’re looking for a reliable and affordable car rental in Iceland, we are proud to be recognized as a top-rated provider with excellent customer reviews and a strong reputation for transparency and service. Our mission is to make your journey unforgettable — whether you’re driving the Golden Circle, exploring the Highlands, or taking on the full Ring Road. With 24/7 support, competitive pricing, and no hidden fees, Cars Iceland is your best choice for renting a car in Iceland.
Fiskislóð 22, 101, Reykjavík, Iceland
Everything went smoothly. We found the weather updates sent by "Blue" very important and valuable.
It is a good idea to encourage all customers visiting Iceland to have the Live Roads Situation app (Umferdin.is) on their phones. Even if we can find it by using the QR code found inside the car, we haven't been told so.

Reply from Cars Iceland
We booked 2 cars for our trip to Iceland this coming July. The response and follow up to our enquiries were spot on and quick, making it a breeze to confirm the booking.
Prior to making the booking, we search for reviews online and Cars Iceland really stood out for the service quality which is very important to us as we need a reliable operator we can turn to in case we run into issues and require help during our vacation.

Reply from Cars Iceland
Really good service, with fast time to pick up and later returning the car.

Reply from Cars Iceland
Really enjoyed our rental with Cars Iceland. Very easy to book and reserve the type of car that we wanted. I had a question pre-rental and Cars Iceland responded to me email within 15 minutes!
Our reservation was handled through their partner Blue Cars and the pick up process was seamless. We picked up at the Reykjavik City Center location and it was super easy to use the automated box to get our keys. Our car was there ready and waiting for us and did a great job traveling through a snowy Iceland. We were given a Hyundai Tucson which was clean and well maintained, it was even a hybrid which saved us a bit on expensive Icelandic fuel.
The drop off at KEF was just as easy, and they even gave us some chocolate because it was Easter. I would definitely used Cars Iceland again!

Reply from Cars Iceland
Renting the car went very smooth, even when we requested to change drop-off location. 5/5 volcanoes.

Reply from Cars Iceland
The location is very convenient, pick-up and drop-off were fast and easy, and the car was in perfect condition. I will definitely rent from Cars Iceland again whenever I visit Iceland.

Reply from Cars Iceland
Everything was perfect. Quick check in and check out, the car was ok. No problems.

Reply from Cars Iceland
Every time we want to visit Iceland we know where we have to book a car! Cars Iceland is the best company for renting cars. Always good prices, very friendly staff and you don't have to worry about anything. We highly recommend them.

Reply from Cars Iceland
The online booking procedure was straight forward. The pickup of the car was smooth. The car was clean and in good condition. The drop off was equally smooth. There were no hidden charges. What more can you ask for?

Reply from Cars Iceland
It was an amazing experience. We rated one car and got freely upgraded to an even better one, FREE OF CHARGE. Also whenever we needed assistance, they helped us plenty with great info.
I am recommending their service to all of my friends

Reply from Cars Iceland
I had an excellent experience with Cars Iceland! The entire booking process was incredibly smooth — simple, clear, and surprisingly informative. I really appreciated how every step explained the insurance options in a straightforward way, making it easy to understand exactly what was included and what additional coverage was available.
What stood out even more was how well Cars Iceland prepared me for driving in Iceland during the summer. The booking confirmation included helpful guidance on seasonal road conditions, essential tips for safe summer travel, and clear information about F-roads. Their explanations about where F-roads begin, what type of vehicle is required, and how to approach them made me feel fully confident before starting the trip.
I also highly recommend checking out their YouTube channel. The visual guides there give an excellent real-world feel for Icelandic driving conditions, navigation, and what to expect on the road — a great complement to all the written information provided during booking.
Overall, Cars Iceland delivered a seamless rental experience with great attention to detail. I highly recommend them for anyone planning an Icelandic road trip!

Reply from Cars Iceland
We travelled to Iceland last May, and choosing Cars Iceland turned out to be one of the best decisions of our entire trip.
While comparing multiple rental options, what initially stood out was the pricing and how clean and easy the website was to navigate. It just felt straightforward, no confusion, no friction. But I’ll be honest, I was still a bit cautious. It was our first time in Iceland, and my wife was 4 months pregnant, so reliability and support mattered more than anything.
I reached out with a few questions, fully expecting delays since we were booking well in advance. Instead, I got almost immediate responses. Not just quick, but genuinely helpful. Over the next couple of weeks, I found myself reaching out multiple times, and every single interaction was consistent, patient, and reassuring. That level of communication alone set the tone.
Before we even landed, Cars Iceland had already sent a detailed, step-by-step guide covering everything. And I mean everything. When we arrived at the airport, in a completely new country with unfamiliar surroundings, I didn’t have to ask a single question. Every direction, every sign, every step was already explained clearly in their email. That level of thoughtfulness made a huge difference, especially given our situation.
The car itself was exactly what you hope for but rarely get. Clean, well-maintained, and clearly checked properly before handover. I had specifically asked about safety, and it showed. We covered a lot of ground across Iceland, from the Blue Lagoon to the Black Sand Beach to Jökulsárlón Glacier Lagoon and beyond, and the car performed flawlessly the entire time. No issues, no surprises, just smooth driving throughout.
Even the small things were handled well. Fueling, instructions, parking info, general guidance, everything was simple and clear. And whenever I had questions during the trip, I reached out again and got quick, helpful responses every time.
Drop-off was just as seamless. Despite it being a Sunday, the staff were incredibly warm, welcoming, and efficient. No stress, no delays, just a genuinely pleasant end to the experience.
What really stands out looking back is how easy Cars Iceland made everything feel. When you’re traveling in a new country, especially under slightly sensitive circumstances, that kind of reliability and support isn’t just appreciated, it’s invaluable.
This wasn’t just a car rental. It was peace of mind for an entire trip.
I would choose Cars Iceland again without hesitation.

Reply from Cars Iceland
I have a nice experience with car Iceland rental,as they gave me all the details, explanation and help since the beginning of my trip,they were always there for me,and I also received a car that they recommended for that weather (end of march,heavy winter),and the car was in a good condition prepared for any situation. 100% recommend!

Reply from Cars Iceland
It was an amazing experience. Everything was like they explained. The car was in perfect condition. They gave us some tips how to use the gas stations and what to expect on our bank statements. Definitely i will recommend.

Reply from Cars Iceland
I recently rented a car and had a smooth, hassle-free experience. The booking process was straightforward, and the staff were friendly and helpful upon pickup. The vehicle was clean, well-maintained, and drove comfortably throughout my trip. Pricing was fair with no hidden fees, which I really appreciated. Overall, it was a reliable service that I would definitely use again.

Reply from Cars Iceland
Efficient service for pickup and drop off. No issues. Would use again.

Reply from Cars Iceland
The are cars are ok but basic maintenance would improve the experience

Reply from Cars Iceland
Pick up and drop off was super simple and accomodated for out of hours and the staff were super helpful when we had a small issue with getting the fuel cap open. Good prices and the car was lovely.

Reply from Cars Iceland
Brilliant, cheerful, even let me swap my gps for WiFi half way through the trip - also let me extend and drop off at the airport when my plans changed.
Car was clean, new, easy to operate. All in all no complaints, I’ll use them again when I visit next!

Reply from Cars Iceland
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