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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the service for its efficiency and ease, highlighting the smooth pick-up and drop-off processes, even during late hours. Many appreciate the quality of the vehicles, often describing them as new, clean, and well-maintained, performing excellently in various conditions. The convenient location near the airport and the straightforward user experience, including keybox systems and online check-in, are frequently mentioned as significant advantages. However, some customers also noted minor issues, such as receiving a different car model than expected or an older vehicle with high mileage. A few people were dissatisfied with the condition of certain cars, mentioning problems like wandering steering or damaged panels. Additionally, some reviewers suggested improvements for signage at pickup points or for the condition of rented booster seats.

What people talk about most

Service

Customers consistently note positive experiences with service, highlighting the easy and smooth pick-up and... See more

Product

Clients share positive opinions on product, frequently highlighting the excellent condition and performance... See more

Quality

Users describe positive interactions with quality. Many customers report that cars are in excellent, clean,... See more

User experience

Customers had positive experiences with user experience. Many reviewers found the car rental process,... See more

Location

People report positive experiences with location, highlighting the convenience of pick-up and drop-off... See more

Based on these reviews

Rated 5 out of 5 stars

Zero Car had a wide range of vehicles, including EV's which were perfect for us. Having the full insurance coverage as standard was great for peace of mind and made pickup and dropoff so much faster w... See more

Rated 5 out of 5 stars

Great rental experience with Zero Car! The keybox pickup at Keflavík Airport was very easy and well explained, even with a late-night arrival. The Kia Sorento 4WD was clean, in excellent condi... See more

Rated 5 out of 5 stars

Excellent experience. Quick pickup/drop-off, clean car, no hassle. Probably the easiest car rental experience I've had. Car seemed just as new as booking directly with Blue. We were going to book ano... See more

Rated 5 out of 5 stars

Very satisfied with the service! The early-morning car pickup was quick and simple. The car matched the model we rented, was clean, and well equipped. We always felt very safe thanks to the GPS tracki... See more

Rated 5 out of 5 stars

Contactless pick up process at the evening we arrived. The keys were waiting for us in the locker. The car (Dacia Duster 4x4) was in mint condition. With full insurance option included we didn't have... See more

Rated 5 out of 5 stars

We rented a car from Zero Car for about 10 days and had a great overall experience. Everything went smoothly, easy booking, fair price, and quick pickup and return. We got a Dacia Duster, whic... See more

Rated 5 out of 5 stars

We were extremely satisfied with the service. The car was high-quality and practically brand new, with only about 25,000 km on the clock. Everything worked perfectly. Pick-up and drop-off, even during... See more

Rated 5 out of 5 stars

So easy & thrustworthy! Very good information ahead. The easiest pickup, just walk acros the parkinglot, pick up your kee in kee-box, car on the lot, and drive of. At end of renting; fill up the gas,... See more

Rated 5 out of 5 stars

We rented a car for 6 days and had a great experience. Pick-up and drop-off were right next to the Keflavík airport, which was super convenient. Since we arrived at night, we just picked up the k... See more

Rated 5 out of 5 stars

Easy pick up and drop. 24hrs service in airport. Full coverage and stress free drive. Got the exact car booked and it’s 4min walk to departure terminal after dropping the car. Very well recommended

Rated 5 out of 5 stars

The service of zerocar is very good. Although it is self-service to pick up and return the car, there are always staff in the office to help answer doubts. The rented car is very new and has good perf... See more

Rated 5 out of 5 stars

The key pickup process was incredibly smooth and fast using the key box, which made things very convenient. The car was in great condition and the whole process felt easy and stress-free. Highly recom... See more

Rated 5 out of 5 stars

Online check-in was easy, the walk from the airport wasn’t too bad, even though we nearly froze solid 😅(missed the shuttle) and the car was spotless and simple to use. Drop-off was ridiculously qui... See more

Rated 5 out of 5 stars

This was by far the easiest car rental experience ever! No lines, no inspections, no stress; I wish zerocar was available worldwide so I never had to use another company again! We also loved our renta... See more

Rated 2 out of 5 stars

Disappointed with the condition of the car. There was damage, some of it serious, on nearly every panel. The steering wandered badly despite switching off lane assist. Very tiring on Icelandic roads w... See more

Company replied

Rated 5 out of 5 stars

Great trustworthy rental company! Very helpful personnel when having issue with parking payment. Very easy picking up and dropping off the car. No extra worries with the full cover insurance. The... See more

Rated 5 out of 5 stars

Easy, flexible, no stress at all My experience was what you would dream when booking a rental car: get your car in 2min after leaving the airport, return it in 2min 10 days later without worrying ab... See more

Rated 5 out of 5 stars

Great company. Pricing was very good, considering all the coverage that is included. Pick-up was via lockbox so no delays at all. The car was in excellent condition, and ran perfectly throughout. Reas... See more

Rated 5 out of 5 stars

From start to finish Everything was super easy! Good price, nice clean car, No hassle with the full coverage insurance, Quick and easy pick up with the lock box. Ended up getting a hybrid, w... See more

Rated 5 out of 5 stars

The handling, communication and overall service was outstanding. We had the option to check in online beforehand, received a qr code and were ready to pick up the car once we arrived in Iceland. T... See more

Rated 5 out of 5 stars

Easy and smooth pickup system with keybox. The car was easy to find, clean and exactly as described. Full insurance coverage was included which is always comforting. Drop off was also incredibly easy... See more

Rated 5 out of 5 stars

We really enjoyed our car rental with ZeroCar. Everything went smoothly and getting the car as well as dropping it off was very easy and without any problems/additional fees. We had no issues with our... See more

Rated 5 out of 5 stars

Had a 2024 Rav4, rental was great no complaints at all. Car was clean and ready to go, check in process was easy and straightforward. Didn't do any F-roads, but did take some mountain roads and it... See more

Rated 5 out of 5 stars

The experience of hassle free pickup and drop was top notch... It saves ample time and no question delivery leaves a smile on the face. On top of it the prepaid fuel service adds further to the posit... See more

Rated 5 out of 5 stars

The car rental process was simple and easy to understand, with helpful reminders during check-in about things to keep in mind for the trip. This time, I picked up the car at the Reykjavik city off... See more

Rated 4 out of 5 stars

Overall, the rental process was smooth — one of the best experiences I’ve had so far. However, the car was quite old and had already exceeded 100,000 miles. When driving at high speed on Iceland’s hig... See more

Rated 5 out of 5 stars

Collection and return of car was smooth, booking was seamless, and we didn't have to worry at all about condition of the car as we were well briefed about what to expect all via email. 5 stars! Would... See more

Rated 5 out of 5 stars

Rented a Mitsubishi Eclipse for our 10-day Ring Road adventure from Zero Car and couldn’t have been more pleased. Pickup was incredibly easy with the provided passcode, the car was clean and performed... See more

Rated 5 out of 5 stars

Renting a car was incredibly convenient. Even though my flight arrived in the early hours of the morning, the self-service pickup process was smooth and effortless. The car itself was brand new and of... See more

Rated 5 out of 5 stars

The car rental experience was simple and straightforward every step of the way. There were step-by-step instructions and explanations for everything we might have had problems with. We got the car at... See more

Rated 5 out of 5 stars

I was really happy with Zero Car in Iceland. I rented a car for 10 days, and since driving in Iceland is not always easy, it is important to have a reliable partner. The car was in good condition an... See more

Rated 5 out of 5 stars

We had such a great, simple, streamlined experience with Zero Car and it will be top of the recommendation list for family and friends who will be visiting Iceland! Instructions for picking up and ret... See more

Rated 5 out of 5 stars

We hired a “used” model 4x4 and it was great for our trip along the South Coast. I loved the digital business model, which made it easy to get the keys and find the car. Plus there was great comfort i... See more

Rated 5 out of 5 stars

This was my fourth visit to Iceland, and the first time I chose Zero car hire, and in my view their system has been the best I’ve used by far. So easy from arranging the car hire online, information s... See more

Rated 5 out of 5 stars

The car was perfect for all the roads and tracks we travelled on throughout Iceland. Also, they showed great empathy when we had a huge problem with our flight back to home and made their terms mor... See more

Rated 5 out of 5 stars

I rented a used Duster and to my pleasant surprise I received a new Duster without any additional fees. I picked up the key and returned it to the office Blue Car near the airport and the procedure... See more

Rated 5 out of 5 stars

Easy pickup, quick drop off. During our trip we got a flat tire 200km from the capital on a Sunday, but we called for assistance and they helped us to find an open mechanic, booked us a time and withi... See more

Rated 5 out of 5 stars

Seamless self check in but took us a little bit of time trying to locate the car. Drop off also very easy but the parking space for drop off is too limited making me to make few rounds to look for... See more

Rated 5 out of 5 stars

The pick up is a very smooth and easy experience. Online check in was available a week before my pick up date and just need some basic details to finish. On that day, just use the key code to get the... See more

Rated 5 out of 5 stars

Everything from start to finish was so easy. The shuttle bus from the airport was easy to find, stress free getting the keys from the box and the car we had was an upgrade to what we booked. The car i... See more

Rated 5 out of 5 stars

Contactless pickup was super quick and easy - all we had to do when we landed was pick up our keys with no lineup and we were off. Rented a RAV4 and the car was clean and ran great with no issues. The... See more

Rated 5 out of 5 stars

Easy pick up and drop off. It was great not having to worry about issues since everything was bundled. A vacation that is worrying free at least from a car rental prospective. Big win from Zero in del... See more

Rated 5 out of 5 stars

We rented a Dacia and had a great experience! The car was very comfortable for three people and perfect for getting everywhere we wanted to go. The price was really good, and the best part was the ful... See more

Rated 5 out of 5 stars

If I had to sum up my experience with Zero Car in two words, it would be with the phrase “Hakuna Matata”. Reservations are just a few clicks away. There's a wide range of vehicles for every type... See more

Rated 5 out of 5 stars

We book cars online. At least 20 cars per year as we have groups traveling in Icelad every year. The procedure is very easy ad smooth. If we need assistance all the employees are very helpful via ema... See more

Rated 4 out of 5 stars

Pretty hands off company. I got a car in the class i ordered, not the exact car but in the same class. They could have better signage for the key pickup, there really was none so i asked someone from... See more

Rated 5 out of 5 stars

I was intensivly looking and for a good rent-a-car company on Iceland. I decided for Zero-Car because of the Zero-headache idea. And it was exactly like this. We picked up the key and gave it back... See more

Rated 5 out of 5 stars

Very assuring. The Staff is very welcomed, when we have problem on the way, we called the staff, and immediately, we received the rescue! The communcation is really smooth. We we delightful that we ha... See more

Rated 5 out of 5 stars

Zero cars made the overall experience of hiring a car so easy and gave me the peace of mind I needed to make my trip positively memorable. Will definitely hire from them again if I return.


Company details

  1. Car Rental Agency

Written by the company

At Zero Car, we’ve reimagined car rentals to make your journey stress-free. With Zero Excess included in every price, decisions are simple, and reservations are effortless. Our fully online process with self-check-in anytime means no waiting—just grab your key and go. Your car key is securely stored in a Key Box, so there’s no need for conversations about extras, upgrades, or insurance. It’s as easy as pick up and drive off. Find us at Keflavík International Airport and downtown Reykjavík, ready to get you on the road without the hassle. Zero Hassle, Just Drive


Contact info

4.9

Excellent

TrustScore 5 out of 5

525 reviews

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Replied to 50% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Great experience

Signs inside the airport to find pickup location could be better, but once find it, experience was great. Able to easily access keys and car. Staff was friendly and helpful. Car handled great on Icelandic roads and helped us on our country-wide adventure. Provided a lot of pre-trip emails containing important travel information. Easy to use website and process to book car. Highly recommend.

21 January 2026
Unprompted review
Rated 5 out of 5 stars

Is that it? Wow!

Crippling card holds, sneaky extras, long pick-up queues and tedious forms to fill in. None of the above apply to Zero Car. I was waiting for the catch, but there wasn't one. No card hold, transparent charges, keybox pick-up and drop-off. Super easy, efficient and affordable - will definitely use this company on my next visit to Iceland.

15 February 2026
Unprompted review
Rated 5 out of 5 stars

The service of zerocar is very good

The service of zerocar is very good. Although it is self-service to pick up and return the car, there are always staff in the office to help answer doubts. The rented car is very new and has good performance. Moreover, the official reply to the email of zerocar is very fast. If you have any questions, you can get answers immediately.

10 February 2026
Unprompted review
Rated 5 out of 5 stars

Great experience with the rental

We collected the car via the key box system which was easy. The car was great. The phone call to extend our rental by a day was also easy. The car insurance included in the rental also gave me peace of mind.

10 January 2026
Unprompted review
Rated 5 out of 5 stars

Hassle free car rental experience

It was a pleasant and relaxed car rental experience, the pick and drop off were quick, easy and hassle free. The car was exactly the model we hired and in great condition.

4 February 2026
Unprompted review
Rated 5 out of 5 stars

Very nice experience

Very nice experience! Both pick up and drop off are convenient. We rented a car for5 days, the car was clean and easy-to-drive. We will use zero car next time in the future!

16 February 2026
Unprompted review
Rated 5 out of 5 stars

The pick up was easy

The pick up was easy. The key was in a lock box and it had a number on the key to locate the vehicle. The drop off was fast and easy. It was a very laid back and stress free visit.

7 February 2026
Unprompted review
Rated 5 out of 5 stars

Zero hassle with Zero Rental

Honestly, we were a bit nervous about renting a car in Iceland, but Zero Car Rental was the best decision we made.
We took the Kia Sportage around the Golden Circle and it was fantastic, super clean and felt brand new. The whole process was actually 'zero' hassle from start to finish, which is rare for car rentals.
Definitely worth the price and made our trip so much easier.
Would 100% use them again and recommend them.

14 February 2026
Unprompted review
Rated 5 out of 5 stars

The experience is very smooth and easy

The experience is very smooth and easy. I love that the whole process is very user friendly and it works so good.

I don’t have to deal with insurance, pick up at the airport and so on. I don’t even have to talk to someone in person because the whole process is as easy as possible. I appreciate that a lot.

Cars were also as requested and in nice condition.

5 February 2026
Unprompted review
Rated 5 out of 5 stars

Zero Drama, Zero Waiting: My January Trip with Zero Car Iceland

My experience with Zero Car Iceland from January 10th to 15th, 2026, was easily the most efficient rental process I’ve encountered. After landing at Keflavík, The 5-10 minute walk from the terminal to the rental hub is a straightforward path and a great way to wake up after a flight. The standout moment, however, was the pickup itself. Because I had completed everything online, the process took less than 30 seconds—I walked into the hub, entered my code into the keybox, grabbed the keys, and was out the door. There were no lines, no aggressive upselling of extra insurance, and no tedious paperwork.

I was assigned a KIA Sportage PHEV with 45,000 km on the odometer (With me putting another 1000km+ on it while I was there). Despite the mileage, the car was in excellent mechanical shape and handled the unpredictable January weather with total stability. The Fuel economy was around 35mpg on average as the places we went did not have access to PHEV charging so we were almost always on the 1.6 petrol engine, luckily fuel is relatively cheap in iceland (for those used to european prices) this is thanks to Iceland removing fuel duty tax. The 4WD system provided a massive sense of security during the darker, icier stretches of my trip.

The "Zero" model really shines when you’re driving in these conditions; knowing that the full insurance (including gravel and sand/ash protection) was already baked into the price allowed me to enjoy the landscape rather than stressing over every potential stone chip. Returning the car was just as seamless as the pickup—a simple key drop and I was on my way. For anyone visiting Iceland who values their time and wants total peace of mind, I can’t recommend this service enough.

15 January 2026
Unprompted review
Rated 5 out of 5 stars

TOP TOP TOP

This was my fifth trip with Zero Car. As always, it was uncomplicated, the vehicle was top-notch, and I was completely satisfied. See you in July 2026!

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Highly recommended

I was impressed by the convenience of ZeroCar. Upon arrival, I could simply pick up the car with a password, which was incredibly convenient, requiring no further procedures. Returning the car was also very easy. The vehicle was inspected beforehand, and its condition remained excellent throughout our journey.

27 January 2026
Unprompted review

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