Primark Reviews 

2,639
TrustScore 2 out of 5

1.8

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Review summary

Created with AI, based on recent reviews

Looking at 263 reviews, most reviewers were unhappy with their experience overall. Customers frequently encountered significant issues with customer service, finding it unhelpful and difficult to reach a human. Many reported no response to inquiries or long waiting times. Reviewers also expressed dissatisfaction with product quality, noting problems like inconsistent sizing and items with defects. However, some customers also noted positive experiences with individual staff members who were described as helpful, patient, and professional, often going out of their way to assist. These positive interactions frequently involved staff resolving specific issues or providing excellent service. Conversely, a small portion of people felt that some staff members were rude or unhelpful, particularly when handling exchanges or complaints.

What people talk about most

Product

People report ambiguous experiences with product quality, with some noting a decline in choice, style, and... See more

Staff

Reviewers mention ambiguous feedback about staff, with many expressing significant dissatisfaction due to... See more

Customer service

Clients share negative opinions on customer service, with many reviewers reporting extremely poor experiences... See more

Price

Customers had negative experiences with price, expressing frustration over increasing costs and perceived... See more

Quality

Consumers find quality to be ambiguous, with many expressing disappointment regarding product durability and... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Pas grand chose à acheter mais on s'y attendait..par contre il serait possible d'augmenter leur CA en vendant des sandwichs dans la file d'attente qui mène aux caisses..

Rated 2 out of 5 stars

I like Primark clothing. My favourite product was their really comfortable men's basic tee shirts. Then some retard at Primark made the decision to make them unwearable by putting in a large itchy lab... See more

Rated 2 out of 5 stars

The new Gel Effect Polish is so sheer you can barely see the colour which in this case is Light Blue. Even 3 layers is not great! They had something before which seems to have been discontinued, i... See more

Rated 2 out of 5 stars

Order held for over a month then cancelled – poor Click & Collect communication I placed a Click & Collect order with Primark on 10 November 2025 for matching family Christmas pyjamas, ordering... See more


Company details

  1. Underwear Store
  2. Clothing Store
  3. Shoe Store
  4. Women's Clothing Store

Information provided by various external sources

Primark home page with links to hot products, ethical trading, jobs and store locator.


Contact info

1.8

Poor

TrustScore 2 out of 5

3K reviews

5-star
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1-star

No history of asking for reviews

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1.8

All reviews

(2,639)

307 reviews in the last 12 months

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Rated 1 out of 5 stars

Worst online ordering company!

Wouldn’t use again! Received the complete wrong order but they’ve refused to refund….I’ve received and email from Customer Service saying ‘Sorry you’ve had an issue with your click and collect order but the warehouse have said there isn’t an issue with the order’

18 March 2026
Unprompted review
Rated 2 out of 5 stars

Why large horrible labels rather than print

I like Primark clothing. My favourite product was their really comfortable men's basic tee shirts. Then some retard at Primark made the decision to make them unwearable by putting in a large itchy label in the neckline. Before the information was printed. There is no sense to doing this it's more expensive and make the product horrible. Review would have been 5 stars.

19 March 2026
Unprompted review
Rated 2 out of 5 stars

The new Gel Effect Polish

The new Gel Effect Polish is so sheer you can barely see the colour which in this case is Light Blue. Even 3 layers is not great!

They had something before which seems to have been discontinued, it was also gel effect, possibly duck shell shade. They need to bring the previous product back in stock *pleading* 🥺

18 March 2026
Unprompted review
Rated 1 out of 5 stars

Customer relations atrocious!!!!

My daughter bought a pair of jammie’s for her mum the day before Mother’s Day. Mother’s Day, she gave them to her, without trying them on her mum said they were too big. So drove to Irvine to exchange. They categorically wouldn’t do it as my lass had mislaid her receipt. Paid with a debit card the day before. Refused to do exchange it that way. Shocking! I actually lost it by the sheer intransigence. That’s surely a discretionary thing? My lassie is a student, so has very little money. This can’t be legal surely . They clearly hadn’t been touched/ soiled as still labels attached! Terrible customer relations! Never again will set foot in there after all the business they’ve had !!!

15 March 2026
Unprompted review
Rated 1 out of 5 stars

So unhelpful

So unhelpful. had a problem exchanging items. Head office advised how to go about it.
I did this and the shop refused to exchange. Unhelpful, unfriendly.

14 March 2026
Unprompted review
Rated 2 out of 5 stars

Primark is a pretty store but the tore…

Primark is a pretty store but the tore layout is quite confusing as when i went i found it difficult to find some products as there was no signs to help me locate their products and the place was quite cramped.

2 March 2026
Unprompted review
Rated 1 out of 5 stars

Awful customer service

Unfortunately I lost a shopping receipt. I juat wanted to trade size of an item, it was returned in sellable condition with the original tags. Staff were dismissive and not open to an agreement. I wasn't requesting any money out of the business just a material trade of size. There was also no form of customer care via their online chat portal. This negative experience means that myself and my family will be taking our business to online retailers of offer a similar service. It is very disappointing when you try to support the highstreet and do not get treated fairly as other retailers would.

27 February 2026
Unprompted review
Rated 5 out of 5 stars

Ian deserves the next bonus he is a credit to Primark!

Today I was served by Ian (25/02/26) and I want to say how outstanding his customer care is- an absolute joy to shop here and be met with staff members such as Ian... he is so friendly and well mannered as well as being funny and careful to check he had taken each of the items from my basket - folded each beautifully and thought to offer me a gift receipt after he heard me mention a set I was purchasing was for a friend's birthday - he explained the terms and conditions perfectly and was all round a joy to interact with- the store was tidy and well organised - a great temperature and with ideal background sounds- thank you so much Ian you megastar :)

25 February 2026
Unprompted review
Rated 1 out of 5 stars

Wrong size on hangers.. always double checked before paying

Bought a lovely pair of trousers from my local primark. Unfortunately when I came to wear it I noticed that it had been put on the wrong hanger and it was actually a size 34 which I think is a 6/8 rather than a 12. So disappointed- went back a few days later al be it I’d lost my receipt but had my card receipt. I only wanted to exchange it but they refused to exchange it. It’s a primark own brand so not sure what the issue is especially as it wasn’t my fault. Should have checked the hanger and double checked the actual label but as it was their fault not sure why they wouldn’t exchange. That’s a waste of £16.

20 February 2026
Unprompted review
Rated 1 out of 5 stars

AVOID!

AVOID!! THEY STEAL YOUR MONEY DONT GIVE YOU A REFUND!! CLICK AND COLLECT IS AWFUL AND THEIR CUSTOMER SERVICE IS NONE EXISTENT. They have got expensive aswel shop elsewhere!!!!

23 December 2025
Unprompted review
Rated 1 out of 5 stars

I love you primhart🤤🤤

FŮCK KFC YOU SHIKIN TASTED LIKE USED PANTIES🤤🤤 AND THE MAN AT THE DESK MADE FUN OF MY XXXXXXXXXXS SHIRT AND MY FATASS TUM TUM

25 December 2025
Unprompted review
Rated 1 out of 5 stars

I wish there was an option to award…

I wish there was an option to award zero stars
Never order click and collect
Two weeks now and I have no order and £90 out of pocket. Customer service is useless and not fit for purpose. I will never ever shop in primark again. Appalling

3 February 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service from Tony at Hackney branch

Fabulous customer service from Tony at the Hackney branch today!
Was clueless about buying earpods that I need to use urgently tomorrow and over the next few weeks. Tony explained calmly, answered all my questions and helped me to select what I needed, even helping to set them up with my phone, and checking to making sure they were working properly.
I would not have been able to buy them without Tony's help.
Thank you so much !!

16 February 2026
Unprompted review
Rated 1 out of 5 stars

⭐☆☆☆☆ (1 star)


⭐☆☆☆☆ (1 star)
I am extremely disappointed with my experience in store today.
In December, I purchased school tights for my daughter. After being worn once, a fault appeared. We initially assumed it was accidental, but the exact same fault occurred with a second, brand‑new pair after only one wear. This clearly indicates a manufacturing defect.
When I returned to the store at around 3pm today to return the faulty item, the manager on duty (Kirsty) refused the return because I did not have a receipt and because the fault was not on the seams to constitute a manufacturing fault. This is incorrect. Under the Consumer Rights Act 2015, faulty goods must be of satisfactory quality and customers are entitled to a remedy. A receipt is not the only acceptable proof of purchase.
Despite explaining this, I was repeatedly questioned and had to restate information that had already been given to another sales advisor. The manager’s manner was dismissive and unhelpful, which made the situation unnecessarily frustrating.
I have shopped here many times before without issue, but this experience has left me feeling that customer service and staff understanding of basic consumer law are seriously lacking. Being treated this way over faulty school tights is unacceptable.
Unless this issue is resolved properly, I will be reconsidering shopping here in the future.

15 February 2026
Unprompted review
Rated 5 out of 5 stars

how to get them to listen…

order was not there although we were told it was in, lots of emails sent no reply, phoned no answer, went in locally staff very rude but then sent them email saying credit card legal department would be in touch as order over 100 immediate response order in full will be in in 23 hours

6 January 2026
Unprompted review

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