Primark Reviews 

2,640
TrustScore 2 out of 5

1.8

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Review summary

Created with AI, based on recent reviews

Looking at 263 reviews, most reviewers were unhappy with their experience overall. Customers frequently encountered significant issues with customer service, finding it unhelpful and difficult to reach a human. Many reported no response to inquiries or long waiting times. Reviewers also expressed dissatisfaction with product quality, noting problems like inconsistent sizing and items with defects. However, some customers also noted positive experiences with individual staff members who were described as helpful, patient, and professional, often going out of their way to assist. These positive interactions frequently involved staff resolving specific issues or providing excellent service. Conversely, a small portion of people felt that some staff members were rude or unhelpful, particularly when handling exchanges or complaints.

What people talk about most

Product

People report ambiguous experiences with product quality, with some noting a decline in choice, style, and... See more

Staff

Reviewers mention ambiguous feedback about staff, with many expressing significant dissatisfaction due to... See more

Customer service

Clients share negative opinions on customer service, with many reviewers reporting extremely poor experiences... See more

Price

Customers had negative experiences with price, expressing frustration over increasing costs and perceived... See more

Quality

Consumers find quality to be ambiguous, with many expressing disappointment regarding product durability and... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Pas grand chose à acheter mais on s'y attendait..par contre il serait possible d'augmenter leur CA en vendant des sandwichs dans la file d'attente qui mène aux caisses..

Rated 2 out of 5 stars

I like Primark clothing. My favourite product was their really comfortable men's basic tee shirts. Then some retard at Primark made the decision to make them unwearable by putting in a large itchy lab... See more

Rated 2 out of 5 stars

The new Gel Effect Polish is so sheer you can barely see the colour which in this case is Light Blue. Even 3 layers is not great! They had something before which seems to have been discontinued, i... See more

Rated 2 out of 5 stars

Order held for over a month then cancelled – poor Click & Collect communication I placed a Click & Collect order with Primark on 10 November 2025 for matching family Christmas pyjamas, ordering... See more


Company details

  1. Underwear Store
  2. Clothing Store
  3. Shoe Store
  4. Women's Clothing Store

Information provided by various external sources

Primark home page with links to hot products, ethical trading, jobs and store locator.


Contact info

1.8

Poor

TrustScore 2 out of 5

3K reviews

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No history of asking for reviews

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1.8

All reviews

(2,640)

308 reviews in the last 12 months

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Rated 5 out of 5 stars

how to get them to listen…

order was not there although we were told it was in, lots of emails sent no reply, phoned no answer, went in locally staff very rude but then sent them email saying credit card legal department would be in touch as order over 100 immediate response order in full will be in in 23 hours

6 January 2026
Unprompted review
Rated 2 out of 5 stars

I use Primark a lot and have never had…

I use Primark a lot and have never had an issue up until now. I wanted to order the full Bridgerton set for my mother's birthday, and as my local branch did not stock the items. However. The first issue I encountered was the only thing you could order was the teacups everything else was out of stock. I sent an enquiry to the customer service team to see when they would be back in stock, its now been 2 weeks with no response. My dad had to drive to Milton Keynes to get the other items of the set. The teacups I collected today and when I got home, 1 was chipped. Upon returning back into the store although the staff we're very helpful there was no way to re-order or have a teacup transferred from another store.
Primark time to get your act together. No option to do branch to branch transfer, no option for home delivery, and you certainly can't keep up with supply and demand.

14 February 2026
Unprompted review
Rated 5 out of 5 stars

I was walking around with 6sweatsuits…

I was walking around with 6sweatsuits top & bottom!! A beautiful young lady who happens to be an employee heard & saw me bearing these items! To my prevailed she came and brought me a wheel basket for my items. Bless her heart! She was in the right place at the right time!! Thank you LORIANA @ THE JERSEY GARDEN LOCATION!

12 February 2026
Unprompted review
Rated 1 out of 5 stars

Ordered on click and collect emailed to…

Ordered on click and collect emailed to say been delayed 4 weeks later nothing went to the store in Bury and was told by a manager “yeh its probably not going to come you we cant issue a refund, u need to ring the number online”, there is no no on line i had to send an email, was told be looked in to, wont be using click and collect again.

4 February 2026
Unprompted review
Rated 1 out of 5 stars

A terrible shopping experience…

A terrible shopping experience absolutely dehumanizing. There were only self-service tills, apart from a single in-person till where they guilt-trip you for using it because of a disabled sign. There is also a checkout system where you have to scan your receipt just to leave the store. I'm left feeling like I'm being policed just to exit a shop after spending my own money. It feels like a step towards a communist technocratic dystopia. It was the last time I’ll be shopping there.

30 January 2026
Unprompted review
Rated 2 out of 5 stars

We live in Nuneaton Warwickshire in a…

We live in Nuneaton Warwickshire in a very large town we have been trying for years to get a Primark shop in our town. We only have a handful of shops and so many uf us have been trying to get Primark to open a shop in our town. PLEASE COME TO OUR TOWN

30 January 2026
Unprompted review
Rated 1 out of 5 stars

Wanted to give zero stars

Wanted to give zero stars. Done a click and collect 2 weeks ago.. told me it would be available on the 17th then I got an email to say there was a delay and then NOTHING… have tried to call ( it cuts you off).. emailed twice .. no answer no acknowledgement.. no update.. worst experience by a retailer and that’s saying something… currently still waiting…

15 January 2026
Unprompted review
Rated 1 out of 5 stars

My Demogorgon’s on Fire and So Is Reginald’s Arse 🔥🔥🔥

Well well well, Primark, or as I now call it - Indiana Jones and the Curse of the Click & Collect Bellends. A sacred high-street temple where lost treasures include £1 thongs, polyester pyjamas, and the ever-elusive functioning customer service. Except this time, Indy isn’t a whip-cracking archaeologist - he’s a customer service rep called “Dave” wearing a dunce cap, wandering aimlessly through the Temple of Synthetic Doom while trying to decipher basic delivery logistics like they’re ancient runes. Getting help was like trying to get hold of a chimp on the moon using carrier pigeons and a broken Etch-a-Sketch.

So when I ordered a Stranger Things Demogorgon onesie, a novelty purchase requiring nothing more than a barcode and basic human effort - what I received instead was a 3am cancellation email, with all the warmth and clarity of a smoke signal from a burning skip.

Fast forward to the early hours of Tuesday morning, and what do I get?
An email that basically said: “Oops, lol. We’ve cancelled it. Bye.” No explanation, no apology, just a digital middle finger at a time of night where only raccoons and regret thrive. It was customer service with all the urgency of a sloth on diazepam and the organisational skill of a pub landlord trying to run a wedding on a Nokia 3310.
Useless, confused, and liable to explode if you press the wrong button.

Stepping into Primark isn’t shopping, it’s urban spelunking, navigating a maze of 56-year-old chain-smoking tramps called Sharon, dragging oxygen tanks and screaming at their kids called Blade and Chardonnay while trying to return a pair of leggings with one leg chewed off by a Jack Russell. The air hangs heavy with the unforgettable perfume of the Great Unwashed - a heady blend of Lynx Africa, broken dreams, and the kind of damp only achievable by living in a tent behind Lidl.

To truly ice this shambolic cake, later that very day I saw a heartwarming, if not mildly infuriating article in the Shropshire Star. Apparently, Primark Shrewsbury had donated a load of stock to the “Local filth wizards Aid” campaign, which I fully support, in theory.

But you just know, deep in your soul, that some bloke named Reginald, who’s been off-grid since 2006 and smells of burnt gravy and regret, is currently strutting through the underpass by the station with my bloody Stranger Things Demogorgon onesie draped around his shoulders. Hood up, cheeks out, warming his ass against a flaming barrel bin of stolen Lynx gift sets and petrol fumes. Every so often, pausing mid-squat to sip neat unleaded from a hip flask, pouring a drop into the bin and stopping only to scratch his now singed ass hair, muttering something about “Jimmy owing him twenty quid.”

I don’t blame Reginald. I blame Primark, who managed to go from high street staple to Argos on crack — all while giving me a masterclass in how not to handle online orders.

23 December 2025
Unprompted review
Rated 1 out of 5 stars

Awful

Ordered a coat for click and collect. Went into town specifically for that and was given a suitcase instead! Correct barcode was used that they sent me. How can they get it so wrong?! Shopped in there and so few staff on checkouts,girl very slow,charged for bags that broke as soon as I put them down and wasn’t even offered wrapping for candles which could smash. Won’t be shopping there again

23 January 2026
Unprompted review
Rated 1 out of 5 stars

Website is terrible

Website is terrible. It is so slow to load a page, jumps back to a previous page, shows blank screen where images should be and constantly freezes making browsing for products impossible.

23 January 2026
Unprompted review
Rated 1 out of 5 stars

Stratford Westfield

Before Christmas, my friend and I were waiting to be served at the disability till. My friend is pregnant, and I have a hidden disability which means I am unable to stand in queues for long periods of time without becoming overwhelmed and distressed. Because of this, we used the disability queue, as advised by staff.

While we were waiting, a manager dark skinned lady approached us and told us that we were not allowed to use the disability till and that we needed to queue in the main line with everyone else. My friend explained that she is pregnant and that staff had directed her to the disability queue. The manager responded that staff should not have advised her to use the disability till “just because she’s pregnant,” stating that otherwise there would be a long line of “pregnant women at the disability till.”

I did not feel comfortable explaining my disability at the time. Customers should not be expected to disclose personal medical information in public, and staff should be properly trained to understand that disabilities can be both visible and invisible. Making assumptions about who is “disabled enough” to use accessibility services is inappropriate and discriminatory.

This interaction made us feel judged and humiliated, and it was especially distressing given that the disability till exists to support customers who require reasonable adjustments. The behaviour displayed was not inclusive and does not align with accessibility and equality principles.

Management and staff require further training on disability awareness, invisible disabilities, and accessibility policies to ensure customers are treated with dignity and without discrimination. This is the first time we have experienced such treatment, and it was deeply upsetting

2 December 2025
Unprompted review
Rated 5 out of 5 stars

So appreciate her assistance

A few days ago I bought an item (sheet) in the wrong size and today I went to exchange it at Primark Henley in Stoke-on-Trent. I couldn’t find the size I needed on the shelves. A staff member’ Marwah’ kindly helped me and spent about 15 minutes checking the storage room to find the correct size for me.

I really appreciate the time and effort she put in. She could have simply said that only the sizes on the shelves were available, but instead she went out of her way to help. I am very grateful and I believe she deserves recognition from her manager.

22 January 2026
Unprompted review
Rated 1 out of 5 stars

Never shop again in this store

Just had a chat with their chat reps - totally useless! Lost my receipt - had bank proof, asked if they can locate receipt if i gave them time and date and they said NO! Total joke! Will never shop again at this store!

18 January 2026
Unprompted review
Rated 1 out of 5 stars

Discrimination against the disabled

Would give zero or minus if possible ! Visited Primark in Llandudno today with my mum. We managed to park right outside with her disability blue badge.
As her 'walker' is in for repair I got her a shopping trolley from outside the Range, to aid her walking.
We entered the store and I left my mum looking at jumpers whilst I wandered off. I heard my mum talking to someone so walked over to her, it was a young sales assistant telling my mum that she was not allowed to bring a shopping trolley into the shop. My mum was asking why when girl walked off and returned with a big security guard !!! He repeated that she had to leave because shopping trolleys are not allowed.
All of this took place at full volume in the middle of the shop, to which other customers were standing listening (felt like we were being approached for shoplifting!!)
It was totally embarrassing and worst of all discrimination against disabled people 😕
IF YOU READ THESE REVIEWS PRIMARK .... PUT A SIGN UP AT THE ENTRANCE TO INFORM CUSTOMERS INSTEAD OF SENDING BIG SECURITY GUARDS TO DEAL WITH AN 85 YEAR OLD LADY LEANING ON A TROLLEY WITH A WALKING STICK !!
ABSOLUTELY DISGUSTED !!

17 January 2026
Unprompted review
Rated 1 out of 5 stars

Avoid Smeya

Unfortunately I'm here again regarding the same store in Birmingham City Centre.

I had a return to make without receipt and was advised by a friendly member of staff to speak with her manger.

I attempted to have a civil conversation with Smeya who allegedly is a team manager.

Without need for a long drawn out review I can only list Smeyas manner and handling of my enquiry - approach was unhelpful, inconsiderate, lacking in procedural knowledge, gave incorrect advice, non customer focused.

I left the cash desk area to contact customer service online and on my return Smeya was again displaying her inappropriate attitude toward another customer near the cash desk area and in full earshot of waiting customers.

Deplorable behaviour which needs addressing and containing!

14 January 2026
Unprompted review
Rated 1 out of 5 stars

If I could give zero stars I would

If I could give zero stars I would. Placed an order 27th December, no email confirmation, was due for delivery 30th December, got a text on 30th to say it was on its way to store and that’s the last I have heard about my order. I emailed customer services on Monday 5th January asking for an update, all I keep getting told up to and including today 14th January is they are actively investigating the matter. I’ve asked 3 times for a refund and have been completely ignored.

14 January 2026
Unprompted review

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