Primark Reviews 

2,637
TrustScore 2 out of 5

1.8

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Review summary

Created with AI, based on recent reviews

Looking at 263 reviews, most reviewers were unhappy with their experience overall. Customers frequently encountered significant issues with customer service, finding it unhelpful and difficult to reach a human. Many reported no response to inquiries or long waiting times. Reviewers also expressed dissatisfaction with product quality, noting problems like inconsistent sizing and items with defects. However, some customers also noted positive experiences with individual staff members who were described as helpful, patient, and professional, often going out of their way to assist. These positive interactions frequently involved staff resolving specific issues or providing excellent service. Conversely, a small portion of people felt that some staff members were rude or unhelpful, particularly when handling exchanges or complaints.

What people talk about most

Product

People report ambiguous experiences with product quality, with some noting a decline in choice, style, and... See more

Staff

Reviewers mention ambiguous feedback about staff, with many expressing significant dissatisfaction due to... See more

Customer service

Clients share negative opinions on customer service, with many reviewers reporting extremely poor experiences... See more

Price

Customers had negative experiences with price, expressing frustration over increasing costs and perceived... See more

Quality

Consumers find quality to be ambiguous, with many expressing disappointment regarding product durability and... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Pas grand chose à acheter mais on s'y attendait..par contre il serait possible d'augmenter leur CA en vendant des sandwichs dans la file d'attente qui mène aux caisses..

Rated 2 out of 5 stars

I like Primark clothing. My favourite product was their really comfortable men's basic tee shirts. Then some retard at Primark made the decision to make them unwearable by putting in a large itchy lab... See more

Rated 2 out of 5 stars

The new Gel Effect Polish is so sheer you can barely see the colour which in this case is Light Blue. Even 3 layers is not great! They had something before which seems to have been discontinued, i... See more

Rated 2 out of 5 stars

Order held for over a month then cancelled – poor Click & Collect communication I placed a Click & Collect order with Primark on 10 November 2025 for matching family Christmas pyjamas, ordering... See more


Company details

  1. Underwear Store
  2. Clothing Store
  3. Shoe Store
  4. Women's Clothing Store

Information provided by various external sources

Primark home page with links to hot products, ethical trading, jobs and store locator.


Contact info

1.8

Poor

TrustScore 2 out of 5

3K reviews

5-star
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1-star

No history of asking for reviews

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1.8

All reviews

(2,637)

305 reviews in the last 12 months

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Rated 5 out of 5 stars

Male Jean Zip Sizes.

Well done Primark. A company that keeps prices sensible without penny pinching on important features like zips. Google AI states that Male zips should be between 152-178mm. I recently made the mistake of purchasing a pair of Asda George (my previous pair were 140mm). These had a totally impractical 110mm so returned. I had an older pair of Sainsbury Tu jeans which had 165mm, so I thought I'd be safe with online collection. They were actually 130mm, so returned. Then at last I tried Primark. Your straight jeans have a 150mm zip, are best price, and comfortable. I think all manufacturers should include this important size information on labels.

8 May 2026
Unprompted review
Rated 1 out of 5 stars

Inconsistent sizes now lost 1hr time…

Inconsistent sizes now lost 1hr time and £100 wasted on chinos that do not fit correctly.

Slim fit however certainly not slim fit these are regular fit.

32 length, certainly too long for 32 inches just looks like I'm drowning in pants..

The sizes are very inconsistent and I rarely get an accurate fit, Primark are the only ones who continue to have such inconsistent sizes..

Flared out and baggy, similar to American/ skateboard baggy fit..

However I have purchased slim fit, and not regular or baggy fit!

18 May 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely shocking customer service

Absolutely shocking customer service, and from reading all the other poor reviews, it doesn't seem like Primark cares.

I bought a trouser that was faulty and didn't have my receipt, according to their terms and conditions faulty items can be returned without receipt. Went backwards and forward with "Simran" who out of good will offered a gift card.

I just went now to use the gift card and it's balance is £0??? When it's never been used. I have sent a email and expect no resolution as Simran has yet to respond to me (been waiting 6 months) for my previous issues.

Big corporation like these just take money and don't care about the consumers at all.

14 May 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely abysmal customer service

Absolutely abysmal customer service. Were unable to fulfil my order and didn’t have the courtesy of updating me despite me placing the order three days prior to delivery due date. The staff both at store and live chat were rude and uncaring. A special thanks for nothing to ‘Lee L’ who I spoke to on live chat who I am sure is not even a real person.

8 May 2026
Unprompted review
Rated 1 out of 5 stars

I am very disappointed with the click…

I am very disappointed with the click and collect service at the Harrow store. This is the second time in the last 12 months that my order has not arrived on time. On both occasions, I had to chase for updates myself, with very little communication about where my items are or when they would be ready.
The whole experience has been frustrating and unacceptable. It has completely put me off using the click and collect service again.

7 May 2026
Unprompted review
Rated 1 out of 5 stars

YET ANOTHER BAD INTERACTION WITH STAFF

Going away tomorrow, was meant to pick up my click and collect order today in Hartlepool. Ive spent most of the day trying to chase and find out where it is and not one person was willing to help. I just got attitude, fobbed off or the booked passed to someone else with no actual help. If it wasn't for customers you'd have no business. Take some responsibility and retrain your staff in executing at least average customer service. Most staff speak down to you as though they're being forced to be there. Its absolutely ridiculous and just rude to treat customers that have spent their money with your business. What a joke

6 May 2026
Unprompted review
Rated 3 out of 5 stars

i went into shrewsbury store to find…

i went into shrewsbury store to find they have altered the pay system which is understandable in these times. But the system is bad no cash not every one uses a card , also they dont tell you that if you want to get out you need your receipt to scan. I feel this is going to be harder for alot of people who rely on staff serving them. what happened to the staff who worked on the tills ?

5 May 2026
Unprompted review
Rated 1 out of 5 stars

What a experience today never had a…

What a experience today never had a problem with primark what so ever shopped here years goes in today to a really rude staff member at the till so manipulating she asked if I had my receipt very rudley then I says yes looked into my bag I hadn't even had a chance to take to my returns items back and says we don't refund underwear pack of boxers which is fine I says OK I need to get rest out she then started telling me lower you're voice you're being loud which I was talking notmal to shouting at me saying all customers can see its tou I have never felt to intimidated in all my life I says am not people were looking at her to say wth she then refused to serve me cause I answered her back then called security to which I was still calm then served me in mean time dunno what power trip she was on but vile staff to employ this was newcastle primark today I have no issues with them in past but she was whoa on a another level wouldn't shop here again rather go to markets over the road

27 April 2026
Unprompted review
Rated 3 out of 5 stars

Ladies lace sets - Bra size ok, knickers are not.

Ladies, be careful when you are buying the lace sets because the knickers will be too big. I bought a couple of lace sets for my lady friend, she is a 32B but when I got home, she noticed that even though the bra is the correct size, the knickers were not, they are a small but she is xtra small. I went back to see if I had made a mistake but no, all the lace sets are labelled by bra size, I checked all the size 32B sets and they all came with a size small knickers. She liked the sets thus I had to get a size down, checking to make sure the knickers were an XS (xtra small). OK the set's were £7 but had to buy two sets because you cannot buy the knickers separately. So ladies, if you are a size 32B bra but xtra small in knickers, you will have to buy two sets to get the right sized bra and the right sized knickers. Thought I'd let you know so you do not make the same mistake I did.

26 April 2026
Unprompted review
Rated 1 out of 5 stars

I hated working for this company

I hated working for this company. Rubbish pay, rubbish hours and a rubbish job! Stop with the temporary rubbish you are a billion dollar company who cannot afford to keep staff! Can’t wait for it to shut down. Poor clothing at extortionate prices! Will never be shopping here again as well as work there! Glad I resigned !

24 June 2025
Unprompted review
Rated 1 out of 5 stars

Avoid click and collect

Avoid click and collect. Charge you for items missing from sealed bags. I had a £22 dressing gown missing. Customer service told in October it wasn't there. It's now April no refund or replacement. (How can you prove an item is missing if you didn't get it Primark??!!)
Recommend avoiding click or collect as they are thieves. If you have to check the packages before leaving the store which defeats the object of a quick pick up.

17 October 2025
Unprompted review
Rated 1 out of 5 stars

Avoid

Very disappointing experience with Primark Click & Collect.

I was given two parcels but am missing three items I paid for, and even received an item I was told wouldn’t be included. Customer service claimed there was no issue, which is frustrating as this clearly isn’t resolved and they are implying that I am lying.

If you use this service, make sure you check everything before leaving the store.

17 April 2026
Unprompted review
Rated 1 out of 5 stars

Worst experience at Primark with MANPREET West Brom

The store manager, MANPREET (WEST BROMWISH), appears to lack spoken English and often presents herself unprofessionally, including wearing a VISIBLY UNCLEAN CARDIGAN. She requires further training on how to handle customer complaints and concerns. She has been observed raising her voice at customers in an attempt to move them away from the till, which leaves people feeling publicly embarrassed. When asked for her name to raise a complaint, she refuses to provide it, sometimes misusing “data protection” context despite her name being displayed on her uniform badge. This behaviour is unprofessional and MIDLEADING. Her conduct, including her dismissive attitude and reluctance to identify herself, risks damaging Primark’s reputation. Immediate action by demoting her and appropriate training are strongly recommended.

9 March 2026
Unprompted review
Rated 2 out of 5 stars

Hounded for being upstairs close to closing time

Served by a lovely lady at the till. Got receipt, then realised I’d forgotten something. I appreciate it was close to closing time (I happened to go upstairs, at 5:48), somebody told me you’ve only got a few mins love, I said I appreciate that and said I’ll only be a minute, and I only looked at men’s black shirts for literally a minute.

Another member of staff then hounded me with the security guard, reiterating that you need to make a purchase, this was only 5:53, she was really pushing me to leave the store, to the point that actually felt quite intimidated, she made me feel like she thought I’d stolen something. She literally followed me to the escalator and argued with me, when I explained that I felt hounded.

Really disappointing experience from a member of management I think. Lady’s name was Sarah, Hull store. (18/4/26)

18 April 2026
Unprompted review
Rated 5 out of 5 stars

I wanted to give a big shoutout to…

I wanted to give a big shoutout to Aisha!
She is so kind,helpful I made a visit to this store today and I need help to find were the pyjmas were and she directed me to the correct place and even helped me find my size. Keep up the hard work Aisha!

13 April 2026
Unprompted review

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