DNA Insurance Reviews 

262
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 91 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently point out that the staff members are exceptionally polite, highly professional, and dedicated to finding the most affordable insurance quotes. Consumers genuinely appreciate the clear communication, helpful advice, and how exceptionally smoothly the entire purchasing process is managed from start to finish. Some reviewers were not happy with certain customer service encounters, noting that specific employees could occasionally be unhelpful or difficult to deal with. A few people also mentioned experiencing frustrating communication hurdles, unexpected delays, or issues when trying to secure their newly requested policies.

What people talk about most

Staff

Reviewers mention positive feedback about staff members, highlighting their professionalism, patience, and... See more

Customer service

Customers consistently note positive experiences with customer service, praising staff for being helpful,... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpful, fast, and efficient... See more

Price

Customers had positive experiences with price, consistently highlighting competitive quotes and significant... See more

Value for money

People report high satisfaction and appreciation regarding value for money, noting straightforward and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ Nice and simple process to purchase a motor trade insurance quote. Wes was excellent throughout — he took the time to explain everything clearly and made sure I had all the information I... See more

Company replied

Rated 5 out of 5 stars

Toni from the customer services team helped me out with a small IT problem with issuing my insurance details she was very professional when resolving this the phone communication was also good she... See more

Company replied

Rated 5 out of 5 stars

Aaliyah Garber was amazing with her help. When no one else would help me or put the phone down on me Aaliyah garber made sure that I recieved the help i needed and done it in the time frame i needed i... See more

Company replied

Rated 5 out of 5 stars

I used DNA Insurance to sort out a new motor trade policy and was looked after by Nathaniel. My situation wasn’t straightforward (recent claims, new business, imports, working from home) but he took t... See more

Company replied


Company details

  1. Insurance Broker
  2. Insurance Agency

Written by the company

DNA Insurance Services Ltd has grown organically to its current hugely successful position in the Insurance Market through sheer hard work and determination. The last ten years have seen the company grow year on year to a point where we now have over 10...


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

262 reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(262)

88 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great service and product

Dealing with DNA insurnace for my business motor trade insurance for years , thanks for all the business support and services ,
Matthew Carpenter is great insurance advisor , professional , fast and very helpful.

All the best

Ray

15 January 2026
Unprompted review
Rated 5 out of 5 stars

Great Insurances

Called up looking for a trade insurance policy. Got put through to Nathaniel, who was very professional and helpful and walked me through the whole process. I'm really happy with the policy and the price, couldn't have asked for better customer service.

Thanks!

1 January 2026
Unprompted review
Rated 5 out of 5 stars

I recently worked with dna insurance …

I recently worked with dna insurance to arrange my insurance, and I couldn’t be happier with the service. From the very first conversation, they were attentive, patient, and genuinely interested in understanding my needs. They explained all the options clearly, without any jargon, and made sure I felt confident in my choices.

What really stood out was their responsiveness — every question I had was answered quickly and thoroughly. They also went the extra mile to find a policy that offered excellent coverage at a competitive price, saving me both time and money.

It’s rare to find someone who combines professionalism with such a personal touch, but Nathaniel Barrett managed both effortlessly. I’d highly recommend them to anyone looking for reliable, trustworthy insurance advice.

29 December 2025
Unprompted review
Rated 5 out of 5 stars

100% would recommend

Staff are perfectly straight forwards, Wes couldn’t have been more helpful, find brilliant prices and deals that match work type, excellent all in all really impressed would definitely recommend

23 December 2025
Unprompted review
Rated 5 out of 5 stars

10/10 service

Iv dealt with Tom many years, he is always polite, Listens to my requirement's and works with me to achieve my requirements. DOESNT speak over me or give a load of flannel down the phone Like some of advisors have in the past, hence I always ask for Tom every year on renewal date. DNA, need to look after him as he is valuable to your business. Well done Tom, you have taken the pain away again on renewal date. Thank you buddy.

16 December 2025
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Thanks for the amazing review Mr Halim!

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️

⭐️⭐️⭐️⭐️⭐️
Nice and simple process to purchase a motor trade insurance quote. Wes was excellent throughout — he took the time to explain everything clearly and made sure I had all the information I needed, with no pressure at all.

This company beat all the others by far and saved me over £2,000, which was a huge bonus. Highly recommended and Wes for their knowledge, honesty, and great service.

12 December 2025
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Thank you for taking the time to leave us a great review.

Rated 5 out of 5 stars

As good as its gets

Very easy to deal with, Matthew was patient and helpful

3 December 2025
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Hi Lee, thank you for taking the time to leave us a great review.

Rated 5 out of 5 stars

I found the guys very helpful

I found the guys very helpful very informative. It was a pleasure to do business with you. Very happy customer thank you.

10 December 2025
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Thanks for the great review.

Rated 4 out of 5 stars

Very helpful

Very helpful, problem arose and they worked round it, without me having to chase

9 December 2025
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Thank you for the positive review.

Rated 5 out of 5 stars

Motor Trade Road Risk Insurance with DNA

I used DNA Insurance to sort out a new motor trade policy and was looked after by Nathaniel. My situation wasn’t straightforward (recent claims, new business, imports, working from home) but he took the time to ask the right questions, explain the cover clearly and come back with a realistic option. Communication was quick, everything was sent over promptly, and he made sure I understood the limits and conditions of the policy before I agreed. Overall, very happy with the service and would recommend DNA Insurance, especially if your motor trade setup isn’t simple.

8 December 2025
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Thanks for the great review Ahmer.

Rated 5 out of 5 stars

I have been a customer of DNA Insurance…

I have been a customer of DNA Insurance for several years now, and I’m consistently impressed by their professionalism, responsiveness, and genuine dedication to making insurance simple and stress-free. The service from start to finish — especially when dealing with “Thomas” — was outstanding. Thomas was always patient, thoroughly answered all my questions, and helped tailor a policy that suited my needs perfectly. On top of that, I found their pricing competitive, and they secured me a deal that felt good value without compromising on coverage. Overall, DNA Insurance has proven itself to be a trustworthy broker honest, efficient, and customer focused and I did recommend them to anyone looking for reliable motor trade or business insurance.

5 December 2025
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Hi Awais, thank you for your amazing review and repeat business.

Rated 5 out of 5 stars

Wes was very helpful from start to…

Wes was very helpful from start to finish. Answered any questions I had and made sure I was happy before committing to anything. Would definitely recommend these guys. Policy all sorted just under 24 hours. Thanks again.

4 December 2025
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Hi Ash, thank you for the great review.

Rated 5 out of 5 stars

Great service from the initial phone…

Great service from the initial phone call to getting my insurance cover. I delt with Wes who was polite and professional, he listened to my requirements and understood the individual needs of my business. The quotation was fantastic and over half the cost of my renewal from my current insurers whilst keeping the same level of cover.
I would definitely recommend DNA Insurance to my fellow business owners.
Great service
Great price
Great company to deal with
Great experience overall

26 November 2025
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Hi, thank you for taking the time to leave us an amazing review.

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