Buy It Direct Reviews 

14,059
TrustScore 4 out of 5

4.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 715 reviews, reviewers had a great experience with this company. Customers frequently mention that orders arrive remarkably fast, and many emphasize that the products provide superb value for money compared to alternative stores. Consumers are generally delighted with their recent purchases, consistently praising the highly efficient service and reliable communication provided throughout the entire buying journey. Some reviewers were not happy with unexpected delivery delays, missing components, or frustrating communication breakdowns when various problems occurred with their shipments. Additionally, a small group of people noted receiving physically damaged goods or encountering persistent functional defects that proved very difficult to resolve properly.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service, highlighting prompt and fast arrivals... See more

Product

Reviewers mention ambiguous feedback about product, with many expressing satisfaction regarding great prices,... See more

Service

Customers had ambiguous experiences with service, reflecting a wide split in opinions. While some reviewers... See more

Order

Users describe ambiguous interactions with order processes, reflecting a wide range of differing experiences.... See more

Price

Consumers find price to be positive, frequently highlighting great deals and substantial savings compared to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Despite two days delivery delay I was constantly kept updated with the status of my purchase (aircon during heathwave) and was plenty option provided if i no longer want item and got £10 credit in th... See more

Company replied

Rated 5 out of 5 stars

Our existing washer of 16 years started showing errors, and in my experience these were due to motherboard disintegration. Rather than getting unknown service engineers to mull over the problem scratc... See more

Company replied

Rated 5 out of 5 stars

Microwave dead Bank Holiday Friday,ordered a new one ,told it would be Tuesday 7th due to holiday weekend.Fair enough. Great news they sent it on DPD arrived Saturday. Fantastic service ,one happy pa... See more

Company replied

Rated 5 out of 5 stars

Ordered a reconditioned iPhone because it was at least £200 cheaper than buying one new in any other store. I am delighted with the item, it is as good as new. Delivery was very fast – next day and co... See more

Company replied


Company details

  1. TV store
  2. Appliance Store

Information provided by various external sources

Huge discounts on Cameras, Camcorders, iPods, Sat Nav and more. Buy it Direct are one of the UKs largest online retailers offering a huge range of electrical and home products available with next day delivery.


Contact info

4.1

Great

TrustScore 4 out of 5

14K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.1

All reviews

(14,059)

694 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Bought an air conditioning unit on 8th…

Bought an air conditioning unit on 8th June within 16 days it was clear it simply cannot cool the space it's supposed to. Raised a return request and was told their terms don't allow returns on commercial items. I bought this in my personal name as a consumer. The Consumer Rights Act 2015 gives me the right to reject a product that isn't fit for purpose within 30 days no terms and conditions can override that.

I have now sent a formal letter citing the relevant legislation. If this isn't resolved promptly I will be escalating to trading standards.

Disappointing experience from a company that should know consumer law. I'd urge anyone in a similar position to know your rights before accepting a refusal.

** So they asked me for photos which I sent to their WhatsApp number, they confirmed they had them on the phone and came out with the same old rubbish we don’t refund a commercial item. Funny how everything is done over the phone, they don’t seem to like to leave a paper trail. Then today I get an email saying Here's a note to let you know, we've closed your recent case about a return. This company are a bunch of scammers and they use overseas customer service to fob you off**

24 June 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Nano,

Thank you for your review.

Please accept our sincere apologies for the disappointment and frustration you've experienced with your return request. We understand how frustrating this might have been.

Your comments have been passed on to the relevant department, so this can be investigated and dealt with internally regarding the concerns raised in your review.

Kind Regards,
Dyann

Rated 4 out of 5 stars

I bought a reconditioned freezer for…

I bought a reconditioned freezer for the garage. It was a good price but one or two more dents than expected. But,it’s great for the garage and saved some money. It was so easy to order the freezer and we collected it just a few hours later, would definitely buy from them again.

18 June 2026
Rated 5 out of 5 stars

Buy it Direct



Two guys delivered and fitted my washer a hoover h wash that was supplied by this outfit ,I am pleased with it and will happily shop with them again my only grumble is they rang me three times to check my address then just casually mention extra warranty cover which you can add when you buy the machine you just click it but I hadn't done that because I didn't want it they ask you why you don't want it but they
don't make a note of it so you get another call ,the last caller said I'll take you off the list and I've not had another call since so easily remedied and great product

11 June 2026
Rated 5 out of 5 stars

Another top class device at an excellent price.

This is the second laptop we have bought from you in the last few months (and previous purchases some years ago). I had bought myself a Dell; this was an HP for my wife (Dells reminded her too much of work!). Both are superb value; premium devices for budget prices and almost indistinguishable from new. (There's a significant difference between 3rd and 10th generation i5s; much less between 10th and 15th.) And delivery is amazingly fast; ordered at 19.00on Friday evening, arrived 11.00 on Saturday. Highly recommended.

15 June 2026
Rated 5 out of 5 stars

I highly recommend, incredible company

Incredible place. This was my 2nd purchase from Laptops Direct and honestly I can never complain. The first order I made a few years ago, flawless. This recent order just a few days ago, FLAWLESS. They're incredible, cheap and honestly so far one of my favourite companies. I highly highly highly recommend because of my experience, its been nothing less of spectacular.

14 June 2026
Rated 1 out of 5 stars

A terrible experience with their claims team

A terrible experience with their claims team. I bought some furniture and damage was caused to the property which I was blamed for. I requested compensation to pay for damages, however my emails have been ignored by Mr Monuar Rahman. Terrible and unprofessional service. Avoid at all costs

11 May 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Fahima,

Thank you for your review.

Please accept our sincere apologies for the experience you have had regarding the reported property damage and the communication surrounding your compensation request. Understandably, this is frustrating.

As property damage claims are handled by the delivery provider, you would need to contact the courier directly regarding any damage caused during delivery.

We review customer feedback internally and share it with the relevant teams to help improve our service.

Kind Regards,
Dyann

Rated 3 out of 5 stars

Online ordering very straightforward

Online ordering very straightforward. I decided to collect item from warehouse in Huddersfield. It stated I would receive an email when it was ready to collect however I did not receive an email. On collection there was no staff available to assist putting heavy item in to vehicle, however a member of staff who happened to be walking through the car park did assist when we requested assistance.

8 June 2026
Buy It Direct logo

Reply from Buy It Direct

Hi Vedoll,

Thank you for your review.

Please accept our sincere apologies for the lack of communication regarding your collection and for the difficulty you experienced obtaining assistance with loading your item. While we're pleased to hear that you found the ordering process straightforward and that a member of staff was able to help, we appreciate that the collection experience did not meet expectations.

We regularly review customer feedback to help identify improvements and ensure comments are shared with the relevant teams.

Kind Regards,
Dyann

Rated 1 out of 5 stars

Dreadful , avoid pay a little extra for a decent company

I genuinely wish I had read some of the negative reviews before placing my order.

I spent over £600 with Appliances Direct and paid extra for next-day delivery because I urgently needed a microwave. Instead, I was left at home all day waiting for a delivery that was never going to arrive.

What makes this worse is that the company knew there was a problem. Despite receiving calls from them on the day, nobody informed me that the microwave had been damaged and would not be delivered. I only found out after chasing them myself.

I then spent around 30 minutes on the phone being transferred between departments, left on hold and disconnected. The overseas call centre advised that the UK head office does not take customer calls and that the only option was to wait for a manager to call back within a two-hour time slot. That callback never happened.

I repeatedly asked to speak to a manager and was refused. Once I requested a refund, I was later told that because I was no longer a customer, a manager would not be calling me. Apparently, once they had my money back in my account, they no longer felt the need to address the complaint.

Items can get damaged in transit and mistakes happen. What is far harder to accept is a complete lack of communication, broken promises, no accountability and a refusal to let customers speak to anyone empowered to resolve a complaint.

I submitted a formal complaint by email and, despite this being part of the company's complaints process, I am still waiting for a response. Given the way this matter has been handled so far, I am not confident that I will receive one.

For a company happy to take over £600 from a customer, the after-sales service was shockingly poor. Based on my experience, I would strongly advise anyone considering a purchase to think carefully before ordering.

2 June 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Paul,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look