Buy It Direct Reviews 

14,056
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 715 reviews, reviewers had a great experience with this company. Customers frequently mention that orders arrive remarkably fast, and many emphasize that the products provide superb value for money compared to alternative stores. Consumers are generally delighted with their recent purchases, consistently praising the highly efficient service and reliable communication provided throughout the entire buying journey. Some reviewers were not happy with unexpected delivery delays, missing components, or frustrating communication breakdowns when various problems occurred with their shipments. Additionally, a small group of people noted receiving physically damaged goods or encountering persistent functional defects that proved very difficult to resolve properly.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service, highlighting prompt and fast arrivals... See more

Product

Reviewers mention ambiguous feedback about product, with many expressing satisfaction regarding great prices,... See more

Service

Customers had ambiguous experiences with service, reflecting a wide split in opinions. While some reviewers... See more

Order

Users describe ambiguous interactions with order processes, reflecting a wide range of differing experiences.... See more

Price

Consumers find price to be positive, frequently highlighting great deals and substantial savings compared to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Despite two days delivery delay I was constantly kept updated with the status of my purchase (aircon during heathwave) and was plenty option provided if i no longer want item and got £10 credit in th... See more

Company replied

Rated 5 out of 5 stars

Our existing washer of 16 years started showing errors, and in my experience these were due to motherboard disintegration. Rather than getting unknown service engineers to mull over the problem scratc... See more

Company replied

Rated 5 out of 5 stars

Microwave dead Bank Holiday Friday,ordered a new one ,told it would be Tuesday 7th due to holiday weekend.Fair enough. Great news they sent it on DPD arrived Saturday. Fantastic service ,one happy pa... See more

Company replied

Rated 5 out of 5 stars

Ordered a reconditioned iPhone because it was at least £200 cheaper than buying one new in any other store. I am delighted with the item, it is as good as new. Delivery was very fast – next day and co... See more

Company replied


Company details

  1. TV store
  2. Appliance Store

Information provided by various external sources

Huge discounts on Cameras, Camcorders, iPods, Sat Nav and more. Buy it Direct are one of the UKs largest online retailers offering a huge range of electrical and home products available with next day delivery.


Contact info

4.1

Great

TrustScore 4 out of 5

14K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

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4.1

All reviews

(14,056)

690 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Good quality goods at great prices

Good quality goods at great prices, delivery was 11 days ahead of booked and communication and customer service was excellent, will definitely purchase from them again if/when required in the future! Thanks!

4 July 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for taking the time to share your positive experience with us! We are delighted to hear that you found our goods to be of great quality and at competitive prices. It's fantastic to know that your delivery arrived well ahead of schedule and that you were pleased with our communication and customer service. We look forward to serving you again in the future!

Best regards,
Lee

Rated 5 out of 5 stars

Excellent communication throughout

Excellent communication throughout

3 July 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive feedback on our excellent communication throughout your experience with us. We strive to keep our customers informed every step of the way. If you ever need anything else, feel free to visit Appliances Direct for a wide range of home appliances.
Take care!
Lee

Rated 1 out of 5 stars

I haven't received my product (fridge…

I haven't received my product (fridge and freezer) and haven't been given updates on when they plan to deliver

2 July 2026
Buy It Direct logo

Reply from Buy It Direct

Hi D A Steel,

Thank you for your review.

Please accept our sincere apologies for the delay in delivering your fridge freezer and the lack of updates regarding your order. We understand how frustrating this might have been.

We did speak to you regarding this and arranged for a replacement order to be delivered on 06/07.

We appreciate you taking the time to share your feedback, and it will be reviewed internally to help improve our delivery service and communication.

Kind Regards,
Dyann

Rated 2 out of 5 stars

DPD Delivery was very bad

DPD Delivery was very bad.

Driver blatantly lied that he attempted delivery

2 July 2026
Buy It Direct logo

Reply from Buy It Direct

Hi,

Thank you for your review.

Please accept our sincere apologies for the poor delivery experience. We understand how frustrating this might have been.

Tracking shows that your order was delivered today.

We appreciate you taking the time to share your feedback, and your comments will be reviewed internally and passed to the relevant team to help improve our delivery service.

Kind Regards,
Dyann

Kind Regards,
DYann

Rated 5 out of 5 stars

Easy and speedy

Our existing washer of 16 years started showing errors, and in my experience these were due to motherboard disintegration. Rather than getting unknown service engineers to mull over the problem scratch theirs heads and therefore run up call-out fees, we decided to go new. We had had a tumble dryer through the same system last year so we were expecting something similar. It was even better. We ordered the washer and included the full installation, removal of the old washer and taking away of the rubbish. It was available for delivery 3 days later just after the weekend. We had 2 confirmation emails in the meantime and the guys arrived at 8.30am on the day and were gone by 9.00am. Brilliant. Everything working and the washing hadn't even built up.

1 July 2026
Buy It Direct logo

Reply from Buy It Direct

Dear Customer,

Thank you for sharing your experience with us! We are delighted to hear that you had a seamless and efficient service when purchasing your new washer from us. It's great to know that the installation process, including the removal of the old washer and rubbish, was hassle-free and completed promptly by our team.

If you ever need any more household appliances, we recommend visiting Laptops Direct for a wide range of options to suit your needs.

Best regards,

Lee

Rated 5 out of 5 stars

Very helpful on the phone all queries I…

Very helpful on the phone all queries I had resolved very quickly. No hesitation should I wish to use them again as l know it will go swimmingly.

29 June 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

We are delighted to hear that you had a positive experience with resolving your queries quickly over the phone. We are thrilled that you are considering using our services again with confidence. If you ever need assistance in the future, we recommend visiting Laptops Direct for a wide range of laptop options.

Best regards,
Ivy

Rated 5 out of 5 stars
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We're delighted to hear that everything went smoothly for you. If you ever need anything else, feel free to visit Appliances Direct for a wide range of home appliances.
Take care!
Lee

Rated 1 out of 5 stars

I bought a fridge freezer that cost…

I bought a fridge freezer that cost over £600. It lasted 14 months then they did everything possible to refuse repair under the 2015 consumer rights act. Avoid as most reviews on other sites only rate them less than 2/5.

30 June 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Jo,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 1 out of 5 stars

Useless Company

Bought myself a new phone, paid for next day delivery, waited and waited for a dispatched email and an out for delivery email and i got nothing. Rang customer service and asked where it was me they said it was out of stock, i never got a notification or anything to say that it was out of stock and was left completely unaware of this. I am very disappointed, i didn’t get offered my £10 back for next day delivery and didn’t get an apology.
Terrible won’t be using them again.

24 June 2026
Buy It Direct logo

Reply from Buy It Direct

Hi,

Thank you for your review.

Please accept our sincere apologies for the delay with your order and the lack of communication regarding your phone being out of stock. We understand how frustrating this might have been.

Tracking shows that your order was delivered on 26/06. We refunded the delivery fee today as an apology. The funds will clear in your account within 3-5 working days of it being processed.

Please be assured that your feedback has been reviewed internally.

Kind Regards,
Dyann

Rated 4 out of 5 stars

They sent the wrong instructions

They sent the wrong instructions, then sent an email which would't open, got there in the end by watching a utube video.

26 June 2026
Buy It Direct logo

Reply from Buy It Direct

Dear Customer,

We are sorry to hear about the inconvenience you experienced with the instructions and email. We're glad to hear that you were resourceful and found a solution by watching a YouTube video.

If you ever need assistance in the future, we recommend visiting Laptops Direct (laptopsdirect.co.uk) for a wide range of laptops and tech products.

Best regards,

Lee

Rated 5 out of 5 stars

Great item

Great item, reasonable price, fast delivery! Thank you!

28 June 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive feedback! We're delighted to hear that you are happy with the item you purchased, the reasonable price, and the fast delivery. If you're looking for more great deals, we recommend checking out Appliances Direct for a wide range of appliances.
Best regards,
Molly

Rated 5 out of 5 stars

I have to say I was highly impressed

I have to say I was highly impressed, I ordered the BBQ on Friday 1:30pm and it was delivered by 11am on Saturday, exceptional service!

29 June 2026
Buy It Direct logo

Reply from Buy It Direct

Dear Customer,

Thank you for sharing your positive experience with us! We are thrilled to hear that you were highly impressed with the quick delivery of your BBQ. Providing exceptional service is always our priority, and we are delighted that we could meet your expectations.

If you ever need anything else, feel free to visit Laptops Direct for a wide range of electronic products.

Best regards,

Lee

Rated 5 out of 5 stars

Delivered as arranged

Delivered as arranged, installed quickly - it works and registered
Happy customer

26 June 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

We are delighted to hear that your order was delivered as arranged and installed quickly. It's great to know that everything is working well and has been registered successfully. Thank you for sharing your positive experience with us!

If you ever need any more products, we recommend visiting Appliances Direct (appliancesdirect.co.uk) for a wide range of appliances to choose from.

Best regards,

Lee

Rated 1 out of 5 stars

Follow up review to what has been a…

Follow up review to what has been a awful experience with buy it direct from start to finish have attached return label for dpd collection 29/06/2026 I have had the time to look at the packing it is in awful condition with no base to the box it remains as it arrived untouched in the frankly falling apart box we're has it been before me? This is just another element of a very sorry affair from a company who I genuinely believe do not give a dam about product care customer care genuinely any dam care .

28 June 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Philip,

Thank you for your review.

Please accept our sincere apologies for the disappointment following your experience with your order and return. We appreciate you sharing your further concerns regarding the condition of the packaging and how this has affected your confidence in the product and our service.

We carefully review customer feedback internally and ensure it is shared with the relevant teams to help improve our products, packaging, and overall customer experience.

Kind Regards,
Dyann

Rated 1 out of 5 stars

Scam / Cowboys avoid

Pay for next day saturday delivery get the below 1 hour after they close stating we wont get it tomorrow, we wont know anything else until Monday (3 days later) and we cant even contact them...

Scam company time to raise a charge bac

This is for an order in excess of £1k aswell.

"We're really sorry about the delay. We are investigating the problem with your order and will update you with a new delivery date by 3pm on 29/06/2026. Unfortunately, your order won't be delivered tomorrow."

26 June 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Joe,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 5 out of 5 stars

Great!!

Great!!! On time delivery, highly recommend

22 June 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for the fantastic feedback! We're thrilled to hear that you had a great experience with our on-time delivery service. Your recommendation means a lot to us! If you ever need anything else, feel free to visit Laptops Direct for a wide range of laptop options.
Take care!
Lee

Rated 1 out of 5 stars

Bought an air conditioning unit on 8th…

Bought an air conditioning unit on 8th June within 16 days it was clear it simply cannot cool the space it's supposed to. Raised a return request and was told their terms don't allow returns on commercial items. I bought this in my personal name as a consumer. The Consumer Rights Act 2015 gives me the right to reject a product that isn't fit for purpose within 30 days no terms and conditions can override that.

I have now sent a formal letter citing the relevant legislation. If this isn't resolved promptly I will be escalating to trading standards.

Disappointing experience from a company that should know consumer law. I'd urge anyone in a similar position to know your rights before accepting a refusal.

** So they asked me for photos which I sent to their WhatsApp number, they confirmed they had them on the phone and came out with the same old rubbish we don’t refund a commercial item. Funny how everything is done over the phone, they don’t seem to like to leave a paper trail. Then today I get an email saying Here's a note to let you know, we've closed your recent case about a return. This company are a bunch of scammers and they use overseas customer service to fob you off**

24 June 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Nano,

Thank you for your review.

Please accept our sincere apologies for the disappointment and frustration you've experienced with your return request. We understand how frustrating this might have been.

Your comments have been passed on to the relevant department, so this can be investigated and dealt with internally regarding the concerns raised in your review.

Kind Regards,
Dyann

Rated 4 out of 5 stars

I bought a reconditioned freezer for…

I bought a reconditioned freezer for the garage. It was a good price but one or two more dents than expected. But,it’s great for the garage and saved some money. It was so easy to order the freezer and we collected it just a few hours later, would definitely buy from them again.

18 June 2026

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