Appliances Direct Reviews 

153,884
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 19,361 reviews, reviewers overwhelmingly had a great experience with this company. Many consumers express satisfaction with the smooth online purchasing journey, noting that finding and buying products is completely straightforward. Buyers regularly praise the fast shipping times, pointing out that items usually arrive promptly and safely within scheduled windows. Furthermore, shoppers frequently describe the delivery drivers as exceptionally polite, friendly, and willing to place items carefully in preferred locations. Some reviewers were not happy with receiving damaged goods or encountering unexpected mechanical issues with appliances. A few individuals also mentioned frustrating experiences involving delivery delays and poor communication regarding new arrival dates.

What people talk about most

Delivery service

Consumers find delivery_service to be positive, highlighting fast shipping times and orders arriving on time... See more

Product

Users describe ambiguous interactions with product, reflecting a wide range of differing experiences. On one... See more

Service

Customers consistently note positive experiences with service, highlighting efficient delivery, good... See more

Order

Customers had positive experiences with order processes, noting that the website and checkout are... See more

Staff

Clients share positive opinions on staff, frequently highlighting helpful and polite interactions from both... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Probably the best service online i've received for some time. Fast, efficient, prompt, would certainly recommend and return. I was slightly nervous because i always use sites i know such as Amazon bu... See more

Company replied

Rated 5 out of 5 stars

Brilliant service. My second purchase. Ordered by speaking to a human being! A great chap. All address details etc pulled up immediately from database. Delivery man was exceptional because it wasn't... See more

Company replied

Rated 5 out of 5 stars

Purchased a work top ice machine late afternoon I was surprised that I was offered next day delivery. However I received an email shortly after I placed the order saying it would be delayed. Good news... See more

Company replied

Rated 5 out of 5 stars

Easy to order, delivered on time by a very helpful gentleman. Radiator was well packaged. I bought it ready for a new heating installation next month so cannot comment on how well the radiator perf... See more

Company replied


Company details

  1. Appliance Store
  2. Cell Phone Store
  3. Computer and Accessories Store
  4. Electronics Store
  5. TV store

Written by the company

We’re one of the UK’s leading online appliance retailers, offering the latest products and the biggest brands at the best prices. At Appliances Direct, you’ll find expert advice, friendly customer service, and thousands of appliances in stock, ready to be delivered to you the next day, including Saturdays. From laundry and dishwashers to refrigeration and cooking to TV entertainment, mobile phones, and air conditioners, we've got something for everyone. We also offer installation, connection and recycling services, and more. We’re here to keep your home life moving.

Appliances Direct

Written by the company

Returns
Changed your mind? Don't worry; you can return your item within 14 days of delivery. If your order has yet to be dispatched, log into your account and cancel it.
We do installation
Alongside delivery, we can install your new appliance and even test it to ensure it’s in working order.
Environmentally aware
We can remove your old appliance when you receive your new one and take it away for recycling, helping you to do your bit for the environment and saving a trip to the tip.
1,000,000+ happy customers
We encourage all our customers to leave an honest review as this lets us know what we’re doing right and where to improve.
Contact
Got a question? We’re always happy to help 03300 412 271

Contact info

Check out our latest deals

Discover the top brands at the best prices

4.3

Excellent

TrustScore 4.5 out of 5

154K reviews

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4.3

All reviews

(153,884)

18,846 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Delivered on time

Delivered on time.

16 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We are delighted to hear that your order was delivered on time. If you ever need any more appliances, feel free to check out our range at Laptops Direct.
Best regards,
Lee

Rated 5 out of 5 stars

Great

Great, delivery service was also great

15 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for your positive feedback! We're thrilled to hear that you had a great experience with our delivery service. If you're in need of any laptops, we recommend visiting Laptops Direct for a fantastic selection.
Take care!
Lee

Rated 1 out of 5 stars

The Radiator That Never Arrived

Ordered an oil radiator from Appliance Direct. Simple enough, right? Apparently not.

The first delivery arrived looking like it had been used as a crash-test dummy. Box bent, battered and generally looking like it had been through a small war. I rejected it and contacted Customer Services, who confirmed the rejection and arranged a replacement.

Replacement due on the 7th. Nothing.

Called Customer Services. “It’ll be there on the 10th.”

10th came and went. Still no radiator.

Called again, complained, and arranged another delivery for the 17th.

Guess what? Nothing. At this point I’m beginning to think the radiator has gone on holiday without me.

Called Customer Services again and spent 30 minutes waiting while the lady apparently studied the notes with the intensity of someone deciphering the Rosetta Stone. Eventually, I was told the replacement had actually been cancelled by Appliance Direct because there were “no missing parts”. Then, like magic, it's been found and its due tomorrow.

Quite impressive, considering I rejected the original because it was damaged and I still haven't received the replacement!

So, after several calls, three promised delivery dates and enough waiting around to qualify for a new hobby, I’ve now asked for a refund or the item tomorrow.

Whether that actually arrives remains to be seen. At this point, I’m expecting the refund or it to be delivered sometime in 2029 by carrier pigeon.

Avoid. Unless you enjoy chasing appliances that don't exist and spending your afternoon on the phone.

** update it arrived, whoop.. but once again, looks like it's been dragged on the back of a chariot, lost the will so I'm keeping it. Hope ot works now 😬

7 August 2026
Unprompted review
Appliances Direct logo

Reply from Appliances Direct

Hi Dave,

Thank you for your review.

Please accept our sincere apologies for the damaged initial delivery, delays, and confusion surrounding the replacement radiator. We understand how frustrating it must have been.

Tracking shows that your replacement item is out for delivery today.

Your feedback will be reviewed internally so that we can make improvements should a similar situation arise in the future.

Kind Regards,
Dyann

Rated 5 out of 5 stars

An excellent company with a superb…

An excellent company with a superb website and extremely timely and efficient delivery arrangements.

17 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for your fantastic feedback! We're thrilled to hear that you had a great experience with our website and delivery service. We always strive to provide excellent service to our customers. If you ever need anything else, feel free to visit our sister site, Laptops Direct, for a wide range of laptop options.
Best regards,
Lee

Rated 5 out of 5 stars

Perfect in every way

Perfect in every way, with very fast delivery. Many thanks.

16 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for the fantastic feedback! We're thrilled to hear that you had a perfect experience with us, and that the delivery was speedy. We appreciate your kind words and thank you for choosing us. If you ever need anything else, feel free to visit Laptops Direct for a wide range of tech products.
Take care!
Lee

Rated 2 out of 5 stars

Proceed with caution!!

I was initially pleased with the ease of ordering my fridge/freezer and the delivery by a third party, who delivered on time and with care. So why the low score you may ask, well, try the ripoff sales method that ensued after I received an email stating I’d successfully set up a direct debit for extended warranty which I didn’t agree to or authorise!! I then had to try on 3 separate occasions to get this resolved and cancelled, and that had to be by phone!!
If you want to be ripped off by modern day cowboys who make it extremely hard to cancel something you haven’t requested or authorised on top of a standard purchase, then order from Appliances Direct, or if you want good service from a genuine company that values their customers, shop elsewhere!!
Extremely dissatisfied and wouldn’t use them again!!

10 August 2026
Appliances Direct logo

Reply from Appliances Direct

Hi Shaun,

Thank you for your review.

Please accept our sincere apologies for the frustration caused by the extended warranty and the difficulty experienced when trying to cancel it. We understand your concerns; however, when we spoke with you, we advised that we needed to speak directly with the account holder before any changes could be made to the warranty.

We review feedback such as this internally to ensure the relevant teams are aware of our customers’ experiences.

Kind Regards,
Dyann

Rated 5 out of 5 stars

Fab quality

We did pay extra for the delivery, but it still arrived with in 12 hours of us checking out, very impressed. The units are of a very high quality. The bbq was used within 24 hours of delivery and it was brilliant. We haven't yet used the pizza oven, as it was all only delivered 3 days ago, but looks lovely. Think I am going to drive people mad, with asking them to take their fingers off the stainless steel, want it to look pristine. Overall, a fab experience. Will definitely recommend!

14 August 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

Thank you for sharing your fantastic experience with us! We are delighted to hear that your delivery arrived promptly and that you are impressed with the high quality of the units, as well as enjoying the BBQ so soon after delivery. The anticipation of using the pizza oven must be exciting, and we're sure it will be just as brilliant when you do. It's great to hear that you are already loving the stainless steel finish and aiming to keep it pristine.

We appreciate your recommendation and are thrilled that you had such a fab experience. If you ever need anything else, feel free to visit our colleagues at Laptops Direct for any tech needs.

Best regards,

Lee

Rated 3 out of 5 stars

Barbecue purchase

Ordered and given a delivery date, took time off work to wait for it only to be told it would be the following Monday. On the Monday got told it was dispatched but no tracking number was given so had no idea when it would likely arrive. As of 13.30hrs I'm still waiting for notification and no reference number from Appliances direct works on the 'Palletforce ' website!!

17 August 2026
Appliances Direct logo

Reply from Appliances Direct

Hi,

Thank you for your review.

Please accept our sincere apologies for the delivery delay and the lack of tracking information, particularly as you had taken time off work for the original delivery date. We understand how frustrating it is to be left without a clear indication of when your order will arrive.

Tracking shows that your order was delivered today.

We review customer feedback internally so that experiences like this are shared with the relevant part of the business.

Kind Regards,
Dyann

Rated 5 out of 5 stars

easy to order on line had a…

It was easy to order on line had a choice of days for it to be delivered and they let you know when it's coming then give you a call to say how long they would be and the chap was lovely and polite would buy again

17 August 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

We are delighted to hear about your positive experience with ordering and delivery! It's great to know that you found the process easy and that our delivery team kept you informed every step of the way. We are glad to hear that the chap who delivered your order was lovely and polite. Thank you for choosing us, and we look forward to serving you again in the future!

Best regards,
Lee

Rated 5 out of 5 stars

It was easy to order my air-conditioner…

It was easy to order my air-conditioner and delivery was quick and efficient.

14 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We are delighted to hear that ordering your air-conditioner was easy and that the delivery was quick and efficient. If you ever need anything else, feel free to visit Laptops Direct for a wide range of tech products.
Best regards,
Ivy

Rated 5 out of 5 stars

communication was on point

communication was on point. Delivery driver was courteous. Very quick turnaround - highly recommend and will definitely purchase from them again.

16 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for your fantastic feedback! We are delighted to hear that you had a positive experience with us, from excellent communication to a courteous delivery driver. We appreciate your recommendation and look forward to serving you again in the future. If you need anything else, feel free to reach out.

Best regards,
Helen

Rated 5 out of 5 stars

All round good service

One of the few places where A/C units are available! Delivery was much easier with DPD compared to the independent courier that delivered before.
Will happily buy from Appliances Direct again

14 August 2026
Appliances Direct logo

Reply from Appliances Direct

Dear Customer,

Thank you for your positive feedback! We're delighted to hear that you found the A/C units you needed with us and that the delivery with DPD was smooth. We look forward to welcoming you back to shop with us at Appliances Direct in the future.

Best regards,

Lee

Rated 5 out of 5 stars

Very good keeps the room cool

Very good keeps the room cool

14 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive feedback about the cooling performance of the product. We're delighted to hear that it's keeping your room cool to your satisfaction. If you're looking for other quality products, we recommend visiting Laptops Direct for a range of options.
Best regards,
Ivy

Rated 5 out of 5 stars

A good selection of fridge freezers at…

A good selection of fridge freezers at reasonable prices. Next day delivery within the allocated time slot - preceded by the appropriate phone call - carried out by a friendly professional team.

14 August 2026
Appliances Direct logo

Reply from Appliances Direct

Dear Customer,

We are thrilled to hear about your positive experience with our selection of fridge freezers and the smooth next day delivery service. It's great to know that our team provided you with friendly and professional service, including the courtesy call before delivery.

If you are in need of any laptops or electronics, we recommend visiting Laptops Direct for a wide range of products.

Best regards,

Lee

Rated 5 out of 5 stars

Website easy to use

Website easy to use, delivery perfect

14 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're thrilled to hear that you found our website easy to use and that the delivery was perfect. If you ever need anything else, feel free to visit Laptops Direct for a great selection of tech products.
Take care!
Lee

Rated 5 out of 5 stars

Early delivery with helpful delivery…

Early delivery with helpful delivery person.

15 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're thrilled to hear that your order arrived early and that the delivery person was helpful. We strive to provide excellent service from start to finish. If you need any more appliances, feel free to check out our range at Laptops Direct for more great deals.
Take care!
Lee

Rated 5 out of 5 stars

Very quick service

14 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your experience with us! We're thrilled to hear that you were pleased with our quick service. If you ever need anything else, feel free to visit Laptops Direct for a wide range of tech products.
Best regards,
Ivy

Rated 1 out of 5 stars

I placed an order for two range cookers…

I placed an order for two range cookers shown as limited stock but and a discount price. I bought and paid for them and they confirmed delivery for a few days time. On delivery day they said the delivery would be in 9 weeks. I called and they finally agreed to refund my money. How many trading laws did this company break in taking money for goods they did not have in stock offering attractive pricing to entice orders that they couldn’t fulfil and then expecting the customer to wait while they benefit from the money.
Trading standards should be looking into this company.

17 August 2026
Unprompted review
Appliances Direct logo

Reply from Appliances Direct

Hi Simon,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 5 out of 5 stars

Good price Retro

Good price for this item. Delivered promptly. Safe & Sound.

17 July 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're delighted to hear that you found the item at a good price and that it was delivered promptly and securely. If you're in need of any more appliances, do check out Laptops Direct for a wide range of tech products.
Take care!
Lee

Rated 4 out of 5 stars

Overall a very good service

Overall a very good service . Only thing that didn’t happen was a return phone call to discuss the warrant .

14 August 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for your positive feedback on our service! We're glad to hear you had a good experience overall. We apologize for the missed call regarding the warranty discussion. If you have any further questions or concerns, please feel free to reach out to us.

If you're looking for other products, we recommend checking out Laptops Direct for a wide range of laptops and tech products.

Best regards,
Lee

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