Waddle Insurance Reviews 

3,146
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 427 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, knowledge, and patient approach, ensuring everything is clearly explained without pressure. Many people highlight the excellent customer service and professional process, which is often described as seamless and efficient from start to finish. Reviewers appreciate the tailored advice and the provision of affordable cover, often finding the best deals for their specific needs. Customers frequently highlight the thoughtful touches like welcome packs and gift cards, further enhancing their overall user experience. The team's professionalism and responsiveness are consistently noted, making the entire process enjoyable and reassuring for clients.

What people talk about most

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, professionalism, and... See more

Customer service

Users describe positive interactions with customer service, highlighting the helpfulness and professionalism... See more

Service

Customers consistently note positive experiences with service, describing it as professional, efficient, and... See more

User experience

People report positive experiences with user experience, consistently highlighting how advisors made complex... See more

Price

Consumers find price to be positive, with many reviewers highlighting that they received good deals and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance. I spoke to a Financial advisor called Liam & he explained everything in detail. He covered ever... See more

Rated 5 out of 5 stars

Was hesitant at first about switching life insurance but was soon made to feel it was the right move. My advisor leo was very helpful and knowledgeable and worked around times to suit me. Found flaws... See more

Rated 5 out of 5 stars

Lovely friendly company with great service. Went through everything step by step with no pressure and not pushy like other insurance companies. Very helpful Ryan was excellent explaining and helping... See more

Rated 5 out of 5 stars

Rufus and Ella have been fantastic and have supported us to get all of our policies set up. Overall it has been a fantastic experience and I can now go forward knowing our family will be looked after.... See more


Company details

  1. Life Insurance Agency
  2. Business Insurance Company
  3. Income Protection Insurance Company
  4. Key Man Insurance Company
  5. Personal Insurance Company
  6. Shareholder Protection Company

Written by the company

Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you. Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise. With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day. Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.


Contact info

5.0

Excellent

TrustScore 5 out of 5

3K reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

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5.0

All reviews

(3,146)

388 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Trustworthy

Ive always had a great experience with waddle insurance from every person ive dealt with. Aimee makes everything so easy and comforting, always reassuraning the best cover at the best price suited to me, kind, friendly and caring! Becky and fellow workers always pleasant and kind when dealing with after care and welcome packs! Thoroughly pleased with the all round experience everytime!

6 March 2026
Unprompted review
Rated 5 out of 5 stars

Aimee & Andrea were amazing

Aimee & Andrea were amazing. Very patient and helpful in setting up my policies. Especially that I’m not to tech savvy. I would highly recommend waddle as a peace of mind for insurance

26 February 2026
Unprompted review
Rated 5 out of 5 stars

Declan and Andrea

Had a very personal experience with Declan and Andrea. They took time and patience to explain everything to me .Would definitely recommend Waddle .

26 February 2026
Unprompted review
Rated 5 out of 5 stars

Very happy customer

Everyone I spoke to at Waddle was very polite and helpfully. Very happy with the service I was provided. Everything was explained thoroughly and all questioned answered.

25 February 2026
Unprompted review
Rated 5 out of 5 stars

My Adviser Ryan Lewis was great in…

My Adviser Ryan Lewis was great in advising me to take upon this opportunity. The Insurance provides you trust find which is great peace of mind. The monthly payments are affordable and there is also a welcome gift to buy what ever I like from Amazon what’s not to like .

25 February 2026
Unprompted review
Rated 5 out of 5 stars

I had a pleasant experience taking out…

I had a pleasant experience taking out my policy with Leo he was very friendly and he had a lot of sympathy and empathy. He was very thorough and explained everything clearly to me. I felt very reassured thank you. I also spoke with Lilly she was very friendly and very helpful and explained everything clearly again thank you ☺️

23 February 2026
Unprompted review
Rated 5 out of 5 stars

I recently had the pleasure of dealing…

I recently had the pleasure of dealing with Waddle Insurance, and I couldn’t be more impressed with the level of service I received. From start to finish, the process was smooth, efficient, and completely stress-free.

The team was professional, knowledgeable, and genuinely committed to finding the best coverage to suit my needs.

A special thank you to Nicola Smith, who went above and beyond to ensure everything was handled perfectly. Nicola was incredibly patient, responsive, and thorough in explaining all my options. She made what can often feel like a complicated process feel simple and straightforward. Her attention to detail and friendly approach truly set her apart.
It’s rare to find a company that combines competitive pricing with outstanding customer service, but Waddle Insurance absolutely delivers on both. I feel confident and reassured knowing my insurance is in such capable hands.

I highly recommend Waddle Insurance — and especially Nicola Smith to anyone looking for reliable, professional, and genuinely caring service.

28 January 2026
Unprompted review

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