Waddle Insurance Reviews 

3,146
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 427 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, knowledge, and patient approach, ensuring everything is clearly explained without pressure. Many people highlight the excellent customer service and professional process, which is often described as seamless and efficient from start to finish. Reviewers appreciate the tailored advice and the provision of affordable cover, often finding the best deals for their specific needs. Customers frequently highlight the thoughtful touches like welcome packs and gift cards, further enhancing their overall user experience. The team's professionalism and responsiveness are consistently noted, making the entire process enjoyable and reassuring for clients.

What people talk about most

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, professionalism, and... See more

Customer service

Users describe positive interactions with customer service, highlighting the helpfulness and professionalism... See more

Service

Customers consistently note positive experiences with service, describing it as professional, efficient, and... See more

User experience

People report positive experiences with user experience, consistently highlighting how advisors made complex... See more

Price

Consumers find price to be positive, with many reviewers highlighting that they received good deals and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance. I spoke to a Financial advisor called Liam & he explained everything in detail. He covered ever... See more

Rated 5 out of 5 stars

Was hesitant at first about switching life insurance but was soon made to feel it was the right move. My advisor leo was very helpful and knowledgeable and worked around times to suit me. Found flaws... See more

Rated 5 out of 5 stars

Lovely friendly company with great service. Went through everything step by step with no pressure and not pushy like other insurance companies. Very helpful Ryan was excellent explaining and helping... See more

Rated 5 out of 5 stars

Rufus and Ella have been fantastic and have supported us to get all of our policies set up. Overall it has been a fantastic experience and I can now go forward knowing our family will be looked after.... See more


Company details

  1. Life Insurance Agency
  2. Business Insurance Company
  3. Income Protection Insurance Company
  4. Key Man Insurance Company
  5. Personal Insurance Company
  6. Shareholder Protection Company

Written by the company

Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you. Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise. With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day. Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.


Contact info

5.0

Excellent

TrustScore 5 out of 5

3K reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

5.0

All reviews

(3,146)

388 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Exceptional service

I have recently updated my life and critical illness cover to make sure my children are provided for if anything should happen to me. Waddle made the process so easy and I was reassured every step of the way. Aimee especially has made sure I am getting the cover that I need so that I don't need to worry. Exceptional service!

17 March 2026
Unprompted review
Rated 4 out of 5 stars

Great company

They called me out of blue but they were very professional, lots knowledge and explained how my current life insurance was not the right choice anymore. They swiftly booked me an appointment but unfortunately somehow they never called me back. I left it for a while but I thought I’d give them another chance and I’m glad I did, they picked and sorted the right policy for us and it was such an easy stress free process. Highly recommended.

16 March 2026
Unprompted review
Rated 1 out of 5 stars

Misleading and rude

Cold called. Obscure about their role and reason for calling. Called themself policy protect. Claiming to provide a service that checks your current insurance is adequate because my existing supplier won't / can't. Said he was consulting his superior, nope, he was putting me through to pushy rude young man number 2. Evasive and rude when I asked for more explanation. Expecting me to give a cold caller information about my life insurance policy and impatirnt and rude when I refused. Acting like a government research /service. They may be a legit company but the person who called me was rude when I was cautious of the cold call (ever heard of scammers?). It was a great effort to get out of them that they were actually calling to try and sell me life insurance. If they had been more honest and open, I may well have been more confident to engage with them.
Edit **They questioned through Trustpilot whether this review is mistaken and about another company. It is not. The man on the phone said "Waddle, like a penguin" when I didn't catch him the first time. Definitely Waddle.

11 March 2026
Unprompted review
Rated 5 out of 5 stars

Great experience with Waddle

Great experience with Waddle. Liam was great in keeping me informed and getting in touch with Zurich to sort out any queries / issues.

11 March 2026
Unprompted review
Rated 5 out of 5 stars

Highly recommend waddle

Highly recommend waddle, my financial advisor Liam helped me through everything thoroughly & got me the best care. I also spoke to Becki when I received my welcome pack and she was so lovely making sure I had all my documents & getting me set up with a little gift from them.

10 March 2026
Unprompted review

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