Waddle Insurance Reviews 

3,148
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 427 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly staff for being extremely patient, helpful, and thorough when discussing various policy options and answering any questions. Many individuals highlight that advisors take extra time to ensure every single detail is fully understood without making anyone feel rushed or pressured. Consumers consistently note that the entire enrollment procedure is managed professionally, smoothly, and efficiently from the very beginning to the end. People also deeply appreciate receiving clear guidance, practical welcome packages, and excellent insurance coverage tailored precisely to their personal needs at affordable prices.

What people talk about most

Staff

Consumers find staff to be positive, helpful, and very knowledgeable when discussing insurance options.... See more

Customer service

Users describe positive interactions with customer_service, highlighting helpful and professional... See more

Service

People report positive experiences with service, highlighting the friendly, professional, and knowledgeable... See more

User experience

Customers consistently note positive experiences with user_experience, highlighting that advisors are... See more

Price

Reviewers mention positive feedback about price, highlighting competitive rates and easily affordable monthly... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance. I spoke to a Financial advisor called Liam & he explained everything in detail. He covered ever... See more

Rated 5 out of 5 stars

Lovely friendly company with great service. Went through everything step by step with no pressure and not pushy like other insurance companies. Very helpful Ryan was excellent explaining and helping... See more

Rated 5 out of 5 stars

Was hesitant at first about switching life insurance but was soon made to feel it was the right move. My advisor leo was very helpful and knowledgeable and worked around times to suit me. Found flaws... See more

Rated 5 out of 5 stars

Rufus and Ella have been fantastic and have supported us to get all of our policies set up. Overall it has been a fantastic experience and I can now go forward knowing our family will be looked after.... See more


Company details

  1. Life Insurance Agency
  2. Business Insurance Company
  3. Income Protection Insurance Company
  4. Key Man Insurance Company
  5. Personal Insurance Company
  6. Shareholder Protection Company

Written by the company

Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you. Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise. With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day. Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.


Contact info

5.0

Excellent

TrustScore 5 out of 5

3K reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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5.0

All reviews

(3,148)

390 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I recently had the pleasure of dealing…

I recently had the pleasure of dealing with Waddle Insurance, and I couldn’t be more impressed with the level of service I received. From start to finish, the process was smooth, efficient, and completely stress-free.

The team was professional, knowledgeable, and genuinely committed to finding the best coverage to suit my needs.

A special thank you to Nicola Smith, who went above and beyond to ensure everything was handled perfectly. Nicola was incredibly patient, responsive, and thorough in explaining all my options. She made what can often feel like a complicated process feel simple and straightforward. Her attention to detail and friendly approach truly set her apart.
It’s rare to find a company that combines competitive pricing with outstanding customer service, but Waddle Insurance absolutely delivers on both. I feel confident and reassured knowing my insurance is in such capable hands.

I highly recommend Waddle Insurance — and especially Nicola Smith to anyone looking for reliable, professional, and genuinely caring service.

28 January 2026
Unprompted review
Rated 5 out of 5 stars

Aimee was fantastic and very patient as…

Aimee was fantastic and very patient as I had to reschedule calls regularly or didn't get a chance to call back as I had a lot of personal things happening and work commitments. She was patient without being persistent and also very understanding. Thank you. She also tried her best to find me deals that considered and included some health conditions that I have IBS, perimenopause. Very helpful. Also although I took a while to have read through the documents, I loved the welcome pack and the little sticky tabs to make life that much easier to prompt what important parts needed filling in and returning. Thanks!

1 January 2026
Unprompted review
Rated 5 out of 5 stars

I had a pleasant experience with the…

I had a pleasant experience with the reps at Waddle, they took time in explaining everything thing to me in detail concise no unfamiliar terms no jorgon also sending me reminders which is good thing because you can easily forget and it's in my best interest. So thank you Waddle for a caring experience. Paul

2 February 2026
Unprompted review
Rated 5 out of 5 stars

i’m being very happy with the service…

i’m being very happy with the service I’ve been given. very understanding and went out of their way to give you the right information. I work with Charlotte and becki there was both amazing. Really appreciate the help. I got a few policies with Waddle and I would not hesitate to recommend them in the future to anyone. Thanks again.

20 January 2026
Unprompted review
Rated 5 out of 5 stars

Very helpful

Had a very pleasant process of changing my cover with Daniel who was very helpful and easy to talk to. I have also had a very simple activation process with the help from Becky who was able to assist me with any questions I had.

12 January 2026
Unprompted review
Rated 5 out of 5 stars

Friendly

Friendly, personable staff. Waddle have made the insurance process feel far more friendly than clinical.

9 January 2026
Unprompted review
Rated 5 out of 5 stars

Very helpful and patient

Very helpful and patient. Clear and able to talk me through thoroughly. Daniel and Andrea very helpful. Made sure I had everything

8 January 2026
Unprompted review
Rated 5 out of 5 stars

Great advice and aftercare

I undertook a review of my life insurance with Waddle. The team I dealt with including Becki & Charlotte were really knowledgeable and helpful. They ended up increasing my cover whilst saving me money and combining multiple products into one. I now feel confident that should the worse happen my wife and children will be well looked after. I was really impressed with the aftercare once they had sold me the cover. They followed up to ensure I had received the paperwork and helped me fill it in correctly. This really impressed me.

5 January 2026
Unprompted review

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