Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance. I spoke to a Financial advisor called Liam & he explained everything in detail. He covered ever... See more
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Company details
- Life Insurance Agency
- Business Insurance Company
- Income Protection Insurance Company
- Key Man Insurance Company
- Personal Insurance Company
- Shareholder Protection Company
Written by the company
Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you. Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise. With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day. Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.
Contact info
The Hive, Rear of 75 Uplands Crescent, SA2 0EX, Swansea, United Kingdom
- 03333 1111 23
- info@waddle.co.uk
- waddleinsurance.co.uk
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I recently had the pleasure of dealing…
I recently had the pleasure of dealing with Waddle Insurance, and I couldn’t be more impressed with the level of service I received. From start to finish, the process was smooth, efficient, and completely stress-free.
The team was professional, knowledgeable, and genuinely committed to finding the best coverage to suit my needs.
A special thank you to Nicola Smith, who went above and beyond to ensure everything was handled perfectly. Nicola was incredibly patient, responsive, and thorough in explaining all my options. She made what can often feel like a complicated process feel simple and straightforward. Her attention to detail and friendly approach truly set her apart.
It’s rare to find a company that combines competitive pricing with outstanding customer service, but Waddle Insurance absolutely delivers on both. I feel confident and reassured knowing my insurance is in such capable hands.
I highly recommend Waddle Insurance — and especially Nicola Smith to anyone looking for reliable, professional, and genuinely caring service.
Excellent support and customer service…
Excellent support and customer service throughout
Aimee was fantastic and very patient as…
Aimee was fantastic and very patient as I had to reschedule calls regularly or didn't get a chance to call back as I had a lot of personal things happening and work commitments. She was patient without being persistent and also very understanding. Thank you. She also tried her best to find me deals that considered and included some health conditions that I have IBS, perimenopause. Very helpful. Also although I took a while to have read through the documents, I loved the welcome pack and the little sticky tabs to make life that much easier to prompt what important parts needed filling in and returning. Thanks!
Excelent service from Bekie and Declan
Many thanks Becky you are very polite…
Many thanks Becky you are very polite and helpful again many thanks to
They were very helpful in sharing how…
They were very helpful in sharing how to complete their requested forms
Very straight forward and explained…
Very straight forward and explained everything clearly. Nicola was very helpful
I had a pleasant experience with the…
I had a pleasant experience with the reps at Waddle, they took time in explaining everything thing to me in detail concise no unfamiliar terms no jorgon also sending me reminders which is good thing because you can easily forget and it's in my best interest. So thank you Waddle for a caring experience. Paul
Amazing service
Leo and Andrea were so kind and made it easy for me to Transfer into Waddle.
i’m being very happy with the service…
i’m being very happy with the service I’ve been given. very understanding and went out of their way to give you the right information. I work with Charlotte and becki there was both amazing. Really appreciate the help. I got a few policies with Waddle and I would not hesitate to recommend them in the future to anyone. Thanks again.
Team presented information with clarity
Team presented information with clarity
Waddle's got you covered
I appreciate the care I've received from this company, including the wide range of services it provides and the very friendly nature of its staff. Highly recommended!
Very helpful
Had a very pleasant process of changing my cover with Daniel who was very helpful and easy to talk to. I have also had a very simple activation process with the help from Becky who was able to assist me with any questions I had.
Friendly
Friendly, personable staff. Waddle have made the insurance process feel far more friendly than clinical.
Very helpful welcome team
Very easy to talk to and get the information that I needed.
Very helpful and patient
Very helpful and patient. Clear and able to talk me through thoroughly. Daniel and Andrea very helpful. Made sure I had everything
Daniel and Becky were most helpful and…
Daniel and Becky were most helpful and professional in dealing with my insurance policy needs. Very friendly and regular with contact after purchase. Very happy with this service.
Spoke to Leo and Andrea at Waddle both…
Spoke to Leo and Andrea at Waddle both where brilliant
Great advice and aftercare
I undertook a review of my life insurance with Waddle. The team I dealt with including Becki & Charlotte were really knowledgeable and helpful. They ended up increasing my cover whilst saving me money and combining multiple products into one. I now feel confident that should the worse happen my wife and children will be well looked after. I was really impressed with the aftercare once they had sold me the cover. They followed up to ensure I had received the paperwork and helped me fill it in correctly. This really impressed me.
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