We chose AA through Confused dot com but spoke to the AA lady at the call centre because the AA website wouldn't let us do it online. She was extremely thorough and it turned out there were items w... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I had a very positive experience with AA Insurance. The lady I spoke to on the phone was extremely helpful and made the whole process straightforward. I really appreciated being able to speak to someo... See more
Obtained car insurance quote on a comparison web site and found the AA to be very competitive: I was happy to buy their insurance but still had a few questions so rang up and spoke to a most helpful p... See more
Easy enough to sign up. Although luckily I did go back and check everything that had been auto filled when I went through money supermarket as it hadn't taken into account some info I had changed o... See more
Company details
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
4.6
Excellent
45K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Online process was painless
5 July 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Payment Page Issues...
Linked by Money Super Market, I tried to make payment 7 times today. I approved on my card app multiple times only for the payment page to reload and ask for my CVC again, again & again. Bored now so will shop somewhere else...
15 July 2026
Unprompted review
Reply from The AA Insurance
Hi Michael, sorry to hear about the payment issues you had. We hope you were able to click and chat to the team online so they could look into why this was happening and help get your policy set up.
A satisfied customer
The home insurance policy I bought was cheaper than the one offered by my previous home insurance provider and it included additional cover.
The AA insurance website was comprehensive and so I was able to make sure that my new policy was right for me.
15 July 2026
I made a mistake while buying my AA car…
I made a mistake while buying my AA car insurance which I am happy with, when I Received the documents
I realized that I didn't click the breakdown service which I wanted.So I rang the number on my computer, only to find the man on the other end of the line was someone who clearly didn't like talking to people or didn't like his Job. The spoke to me in a strange belittling way. So I didn't buy the breakdown cover. I Could not wait to get off the phone.If it had been face to face I would have asked him if he likes his job due to his tone
14 July 2026
Reply from The AA Insurance
Hi Mark, we’ve listened back to the call and have passed your feedback on. We’re sorry you were left feeling this way and our team would be more than happy to help you add Breakdown cover to your policy. Please give us a call or pop onto Live Chat and we’ll get this sorted for you 😊.
📞 0370 533 2211
💬 www.theaa.com/help-support
The representative was very helpful and…
The representative was very helpful and informative
15 July 2026
A A car insurance quote
Price was a pleasant surprise easily able to secure it through the website very impressed
15 July 2026
A positive experience so far
After have a bad experience trying to setup a policy with another company this experience was a breath of fresh air. The policy was a little more expensive but I feel it’s a company I can trust.
15 July 2026
Reply from The AA Insurance
We're over the moon that it was so straightforward, Nathan 😊🚗.
Car Insurance
Very reasonable price for our car insurance. Rang to ask a question and an extremely helpful lady answered all we needed to know.
15 July 2026
Efficient and friendly at good price
15 July 2026
great easy access and information
15 July 2026
Easy to use website
Easy to use website - competitive prices. Have got AA breakdown service which is fabulous.
15 July 2026
Setting up my car insurance with AA was…
Setting up my car insurance with AA was incredibly quick and straightforward. The whole process was completed in just a few minutes, and every step was clear and easy to follow. They’ve made it so simple that it’s practically idiot-proof! It took all the stress out of arranging insurance, and I was impressed by how smooth and user-friendly the experience was. Highly recommended for anyone looking for a fast, hassle-free way to get insured Thankyou AA happy to be part of the team Neil
15 July 2026
Good value and great customer service …
Easy to use online service and helpful customer service on phone afterwards. Great cover and super price
15 July 2026
Reply from The AA Insurance
We're over the moon that it was easy to get cover for your home 😊🏡.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.