Setting up my car insurance with the AA was quick and easy. The agent I spoke to on the phone was brilliant; clear and concise guiding me through my policy to make sure I had all the suitable requirem... See more
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Review summary
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Reviews shaping this summary
My current company suddenly advised me that they were not prepared to continue to provide cover due to my age. I have been a member of the AA for many many years so called the car insurance team who... See more
I needed a new insurance quote as I felt my current ins company was ripping my off, I went onto go compare . com and found AA platinum, I wrang and spoke to a great advisor Gareth who was great at goi... See more
Wanted quotes for car insurance and The AA came up on a number of comparison sites. Not necessarily the cheapest but never heard of the cheaper companies and therefore didn't want to use them. The A... See more
Company details
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
4.6
Excellent
50K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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May use AI-assist with repliesRead more
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Competitive price & easy to set up.
Competitive price and easy to set up online. Decent cover and able to make amendments online without an admin fee.
5 November 2026
Reply from The AA Insurance
We're delighted to hear we could be competitive for you, Dave. Thanks for leaving 5 stars.
Although I have excess protection
Although I have excess protection, they ultimately charge that excess on your next year's policy. Agea was unable to provide the next year's cost of the policy.
7 November 2026
Unprompted review
Reply from The AA Insurance
Hi, we're sorry to hear you've been left feeling this way. Renewals are calculated using a range of factors. We'd encourage you to contact the Insurance team directly, who'll be best placed to discuss your excess and any questions about your premium.
I have just joined 2 days ago
I have just joined 2 days ago. and you are asking me to give you a rateing? ill give you 1 at moment.
7 November 2026
Reply from The AA Insurance
Hi Gordon, all aspects of the insurance journey are important to us, including the quote and joining process.
Excellent service
We arranged our home insurance with David. He was very helpful, informative and dealt with it all efficiently and promptly. Would not hesitate to recommend.
5 November 2026
I liked the fact that the premium…
I liked the fact that the premium quoted was the cheapest that i saw
Apart from that there was nothing special about the service and i wish you took Amex
7 November 2026
Reply from The AA Insurance
Hi John, thanks for sharing your feedback and we hope everything got sorted for you.
Great quote and easy buying process
Wanted quotes for car insurance and The AA came up on a number of comparison sites. Not necessarily the cheapest but never heard of the cheaper companies and therefore didn't want to use them. The AA is of course well known and therefore I didn't have any hesitation in buying their insurance - great price as well! The process was quick and easy, able to include add-ons if needed, and the documents easily available online.
3 November 2026
It's impossible to pay online
It's impossible to pay online, and I had to ring, wait whilst I listened to irrelevant rubbish. In total 15 minutes wasted, when a one minute click of a button would do.
7 November 2026
Reply from The AA Insurance
Hi Ian, we're sorry to hear about the difficulties you had online. We hope the team were able to help get everything sorted with you.
Excellent Service
Rang to take out car insurance. Very pleased with the service I received and the price was very competitive.
7 November 2026
Phone call was direct professional and…
Phone call was direct professional and politely handled.
7 November 2026
Reply from The AA Insurance
We're pleased to hear about the service you received, Mr Jarvis. Thanks for leaving a review.
Clearly explained and checked details.
Could understand clearly. Took time to explain and check details. Price was very competitive. Didn't have to wait long to get connected.
7 November 2026
Very easy to purchase and updates…
Very easy to purchase and updates followed immediately
7 November 2026
AA Insurance
On-line experience was a bit difficult but AA Agent very helpful and helped get me covered.
7 November 2026
Good value for money
Good value for money, very easy to navigate and make sure the cover included everything i needed.
7 November 2026
Easy to use and very competitive price…
Easy to use and very competitive price hopefully will use again next year
7 November 2026
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