The AA Insurance Reviews 42,379

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 9,461 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the ease of obtaining quotes and setting up accounts, often finding the process straightforward and quick. Many appreciate the competitive pricing, noting significant savings compared to previous providers while still receiving comprehensive coverage. The website is often praised for being user-friendly and easy to navigate, allowing for clear comparison of different insurance levels. Reviewers also commend the excellent service, with staff described as helpful, efficient, and understanding. However, some customers also noted issues with the ID verification process, finding it intrusive and questioning the security of third-party websites. A few other people also felt that the premiums were high, especially for pensioners with minimal mileage. There were also isolated complaints about the handling of stolen car claims and extended waiting times for breakdown assistance.

What people talk about most

Price

Reviewers mention positive feedback about price, with many finding competitive and reasonable prices for... See more

Service

Reviewers highlight positive aspects of service, often praising the helpfulness and efficiency of staff, with... See more

Website

People report positive experiences with the website, finding it easy to use, navigate, and set up accounts.... See more

User experience

Clients share positive opinions on user experience, highlighting the ease of setting up and managing... See more

Value for money

Consumers find value for money to be positive, with many reviewers highlighting good cover at a reasonable or... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The fact that I can actually TALK to a human being is the great thing that most of your competitors don't seem to grasp. They would rather let computers do all their business, which saves THEM time... See more

Company replied

Rated 5 out of 5 stars

selecting AA and getting a quote was easy. The ability to choose the right policy for you was helpful. Easy to see where AA were superior to others on offer in terms of cover and price. No hidden extr... See more

Rated 5 out of 5 stars

It was the right insurance we wanted for our new car with everything included at the best price for the model we have. In addition, your call handler was most helpful and your phone was answered strai... See more

Rated 5 out of 5 stars

My experience of reveiwing my EV car insurance this year was a bit mixed. My previous insurer (Aviva Zero) declined to even quote, saying my type of policy would no longer in line with their expecte... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

42K reviews

5-star
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1-star

Asks customers to review

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Rated 4 out of 5 stars

Policy renewal

Our policy did not automatically renew due to a new bank card having been issued. It would have been useful if we had been contacted about this but when I contacted SP Lisa dealt with the renewal perfectly.

25 May 2026
Rated 5 out of 5 stars

The website was easy to follow

The website was easy to follow. When I decided to accept the quote I rang the company as I had trouble verifying the payment and then returning to the website. I spoke to a lovely young man who checked with the accounts department and rang me back as promised. Very helpful and efficient

28 May 2026
The AA Insurance logo

Reply from The AA Insurance

This is wonderful, we're so pleased our call handler was able to help get the policy set up resolved.

Rated 5 out of 5 stars

Outstanding service and support

The gentleman who was dealing with my insurance was very informative. Friendly and gave me excellent advice. I felt that I was dealing with a friend.
Excellent service thank you

28 May 2026
Rated 5 out of 5 stars

A review of their customer service

To be fair, the AA have taken care of my case (a no-fault write-off) reasonably well. I just wanted to give credit to Davey, who was patient, friendly and helped sort things out for me over the phone.

28 May 2026
Unprompted review
Rated 4 out of 5 stars

Easier to set up than the others

Direct Line could not even verify my Drivers Licence and Hastings wanted to track my location for 30 days. I therefore rejected both of them.
The AA was a bit more expensive but a lot easier set up and not as complicated as the others.

28 May 2026
Rated 5 out of 5 stars

Ease of comparing on AA website between…

Ease of comparing on AA website between various standards of insurance and premium available.
When I called, courtesy given by Sean & willingness to assist.
The premium was very competitive.
Being an AA member for breakdowns, the relationship & trust already built up swayed me

28 May 2026
Rated 5 out of 5 stars

It was the right insurance we wanted…

It was the right insurance we wanted for our new car with everything included at the best price for the model we have. In addition, your call handler was most helpful and your phone was answered straight away also without us being passed around to get to the right place.

28 May 2026

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