The AA Insurance Reviews 

45,832
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 11,393 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the highly competitive prices and great value for money provided across their comprehensive insurance policies. People widely note that the online platform is exceptionally user friendly, well designed, and very easy to navigate when setting up cover. Consumers also appreciate the helpful support team members who make the entire purchasing process smooth and straightforward. Some people were dissatisfied with technical difficulties on the website, occasional extra charges, and cumbersome document printing processes. Reviewers also mentioned facing issues with app navigation, delayed verification codes, and unexpected fees when updating their policies.

What people talk about most

Price

Clients share positive opinions on price, consistently highlighting competitive rates and great savings... See more

Website

Users describe positive interactions with website, highlighting an easy and straightforward online purchase... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpful, friendly, and... See more

User experience

Customers had positive experiences with user_experience, finding the online process quick, straightforward,... See more

Value for money

People report positive experiences with value for money, highlighting excellent and comprehensive cover at... See more

Reviews shaping this summary

Rated 5 out of 5 stars

First time we have had car insurance with the AA, although we have had breakdown cover with the AA since 1986 and are Gold members. Your Website is so easy to use compared with many other company's.... See more

Rated 5 out of 5 stars

Unfortunately, I did not get the name of the advisor, who helped on the phone. I had got a quote from the online application, but was unable to retrieve it. The lady who answered my call identified th... See more

Rated 5 out of 5 stars

I went on confused dot com after my renewal with direct line had gone up to just under £500 I saw aa gold and this was excellent giving better deal and 250 pounds less. I now have my aa gold insurance... See more

Rated 5 out of 5 stars

This is a 'purchase' review, I haven't (and hopefully won't need to do) reviewed use of the policy for claims. Sign up/purchase very easy with informative on-line page options. Geed value for mone... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

46K reviews

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Asks customers to review

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4.6

All reviews

(45,832)

11,092 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The young lady I spoke to was extremely…

The young lady I spoke to was extremely helpful. She explained everything about the new policy I was taking out and found me the best price available.

13 August 2026
The AA Insurance logo

Reply from The AA Insurance

We're delighted to hear you were happy with the advisor and found what you needed 🙂.

Rated 5 out of 5 stars

I’m not very good at doing things…

I’m not very good at doing things online. I found a phone number spoke to this wonderful lady who talked me through it from start to finish. explain absolutely everything what my policy was but the monthly repayment for everything thank you so much for a wonderful service. The price to renew my Car Insurance was wonderful from my previous insurer and the service was 100%.

13 August 2026
Rated 5 out of 5 stars

I’m very happy with the insurance…

I’m very happy with the insurance policy I purchased for my new car. It was an excellent quote compared to other well known insurance companies . The website is easy to use and everything is clearly understandable. I’m happy and recommend the AA

13 August 2026
Rated 5 out of 5 stars

The ease

The ease , the clarity and the instant replies are all impressive

13 August 2026
The AA Insurance logo

Reply from The AA Insurance

Wonderful 😀.

Rated 2 out of 5 stars

Rip off merchants

They text you to say that they're taking money out for direct debit but only send you emails for the renewal. I missed the emails and now I am paying over £10 more a month for the same service when I could move my insurance elsewhere and save myself £14 extra per month. It's a rip off.

13 August 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

We're truly sorry to hear about your disappointment regarding your renewal and the difference in communication methods. We understand how frustrating it is to feel you're paying more for the same service. We appreciate you bringing this to our attention.

Rated 5 out of 5 stars

Oustanding help

Oustanding help
Had a problem with my policy with home insurance. Give a big shout out to Abbey in the hope she will read. The lady sorted the problem out within seconds. Hardly any waiting on the phone as I would exspect at midday.

13 August 2026
Unprompted review
Rated 5 out of 5 stars

Easy to navigate

Easy to navigate, good product and price. Been a customer of The AA for over 20 plus years, always been happy with their service and range of products they offer and recommend.

13 August 2026
Rated 5 out of 5 stars

I had to contact you directly

I had to contact you directly - problem with my internet connection.
The man I spoke to regarding my Insurance quote was polite and attentive. He helped me through my quote and subsequent purchase . I got Platinum service. If you know who he was - thank him from me.

13 August 2026
The AA Insurance logo

Reply from The AA Insurance

😁💛.

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