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The AA Insurance Reviews 

50,099
•
TrustScore 4.5 out of 5

4.6

Insurance Company
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Review summary

Created with AI, based on recent reviews

Evaluating 13,779 reviews, reviewers overwhelmingly had a great experience with this company. Customers appreciate the quick and straightforward process of setting up their car insurance online. People frequently mention that the pricing is very competitive compared to other major providers, offering great value for money. Phone advisors are described as helpful and polite, guiding users clearly through their suitable policy options. However, some reviewers noted issues with online navigation, mentioning occasional technical glitches or difficulties when trying to complete online transactions. A few other people also felt that reaching customer support by phone or chat could sometimes be challenging during busy periods.

What people talk about most

Price

Consumers find price to be positive, highlighting that the cost is very reasonable, highly competitive, and... See more

User experience

Users describe positive interactions with user experience, noting that setting up coverage is... See more

Website

Customers had positive experiences with website, noting that the system is user-friendly, well-constructed,... See more

Service

Customers consistently note positive experiences with service, highlighting that setting up insurance cover... See more

Customer service

Clients share positive opinions on customer service, highlighting prompt, helpful, and professional phone... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Setting up my car insurance with the AA was quick and easy. The agent I spoke to on the phone was brilliant; clear and concise guiding me through my policy to make sure I had all the suitable requirem... See more

Rated 5 out of 5 stars

My current company suddenly advised me that they were not prepared to continue to provide cover due to my age. I have been a member of the AA for many many years so called the car insurance team who... See more

Rated 5 out of 5 stars

I needed a new insurance quote as I felt my current ins company was ripping my off, I went onto go compare . com and found AA platinum, I wrang and spoke to a great advisor Gareth who was great at goi... See more

Rated 5 out of 5 stars

Wanted quotes for car insurance and The AA came up on a number of comparison sites. Not necessarily the cheapest but never heard of the cheaper companies and therefore didn't want to use them. The A... See more

Company details

  1. Insurance Company
  2. also in
  3. Auto Insurance Agency
  4. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

50K reviews

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4.6

All reviews

(50,099)

13,543 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 4 out of 5 stars

It took a while on my phone to do the…

It took a while on my phone to do the insurance. As I am not computer savvy I rang up afterwards to ask if I could have the insurance in hard copy. Unfortunately I was told I should have requested it when applying so it wasn't possible. Is it that hard to do!

13 November 2026
Rated 4 out of 5 stars

Good introductory price

Good introductory price; hope to be able to say the same at renewal.
Efficient process to take out the insurance, easy to sign up, login and view/print documents.

14 November 2026

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