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The AA Insurance Reviews 

47,380
•
TrustScore 4.5 out of 5

4.6

Insurance Company
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Review summary

Created with AI, based on recent reviews

Looking at 12,186 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the affordable pricing and significant savings compared to alternative providers, noting that coverage levels remain exceptionally high. People also find the digital platform very straightforward and easy to navigate when comparing options and setting up policies quickly. Some reviewers were not happy with long phone wait times and experienced occasional confusion regarding certain optional add-on charges during purchase. A few customers also noted frustrating technical issues and browser glitches when trying to use the online website features or customer service chat. Additionally, a small group mentioned that final costs occasionally differed from initial expectations depending on the payment methods selected.

What people talk about most

Price

Customers consistently note positive experiences with price, highlighting competitive rates that are often... See more

User experience

Consumers find user experience to be positive, highlighting that the platform is very easy to navigate,... See more

Website

Clients share positive opinions on website, noting that the platform is very easy to navigate with clear... See more

Service

Reviewers highlight positive aspects of service, noting that agents are very helpful, professional, and quick... See more

Value for money

Users describe positive interactions with value for money, frequently highlighting significantly lower quotes... See more

Reviews shaping this summary

Rated 5 out of 5 stars

LV home insurance renewal dropped through letter box and was gobsmacked at what they were asking for, never claimed and not in rough area. Tried a quote from the AA for exactly the same home and cont... See more

Rated 5 out of 5 stars

Had a quote from my current car insurance company, more expensive than last year! Have been insured with AA before and went online to get a quote. Very straight forward, easy to navigate, took no ti... See more

Rated 5 out of 5 stars

I was struggling to get our brand new car insured (DVLA and insurance systems are usually not 'in sync'). But the AA were able to sort the insurance 'manually' at a really competitive price. The agent... See more

Rated 5 out of 5 stars

All done online - the process was simple and the site was logical and straightforward. Whilst there were cheaper prices online, once you studied the terms it was obvious that the cover offered by the... See more

Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

47K reviews

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Asks customers to review

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4.6

All reviews

(47,380)

12,102 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 4 out of 5 stars

So far .... so good.

I hope I have purchased a good home insurance product. Time will tell. I was satisfied with the competitive price.
The web application process was perfectly OK.
Maybe a small point but the email asking me to leave a review was headed "We want to hear from you". Surely "We would like to hear from you" is better.

10 September 2026
Rated 4 out of 5 stars

Everything was OK

Everything was OK, except the cost was significantly higher when the start date was moved forward 10 days or so! However the people I spoke to on the phone were helpful and knowledgeable.
The downside was the usual 'telephone wait times' but the reputation of the AA keeps me optimistic.

10 September 2026
Rated 5 out of 5 stars

Good service

Good service, good value for money

10 September 2026
The AA Insurance logo

Reply from The AA Insurance

We are so pleased to hear that you found our service to be good and offered great value for money. Thank you for your kind words!

Rated 3 out of 5 stars

Tooktoo long to answer phone

Tok too long to answer phone
Fine when answered.

10 September 2026
The AA Insurance logo

Reply from The AA Insurance

We appreciate your feedback and understand your frustration with the wait time. We hope you're okay.

Rated 5 out of 5 stars

Cheapest insurance l found for what I…

Cheapest insurance l found for what I needed. Easy to do online.

10 September 2026
The AA Insurance logo

Reply from The AA Insurance

We're so pleased you found the insurance you needed at a great price and that our online process was straightforward for you! Thanks for sharing your positive experience.

Rated 1 out of 5 stars

I hate Insurance companies

Nothing has gone wrong, but insurance companies are continuously looking at ways to charge more for less. Car insurance is a legal requirement and car insurance companies are milking that requirement to the max. Immoral deplorable and despicable.

10 September 2026
The AA Insurance logo

Reply from The AA Insurance

We appreciate you sharing your perspective on car insurance. We understand your frustration regarding the perceived value and the mandatory nature of coverage. We hope you're okay.

Rated 5 out of 5 stars

Easy to understand cover and comparison…

Easy to understand cover and comparison between AA and other car insurance companies and policies. Navigated via confused.com - excellent service from both

9 September 2026
The AA Insurance logo

Reply from The AA Insurance

It's wonderful to hear that you found the comparison process straightforward and that our policies were easy to understand. We're delighted that you had such a positive experience.

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