The AA Insurance Reviews 

50,122
•
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 13,779 reviews, reviewers overwhelmingly had a great experience with this company. Customers appreciate the quick and straightforward process of setting up their car insurance online. People frequently mention that the pricing is very competitive compared to other major providers, offering great value for money. Phone advisors are described as helpful and polite, guiding users clearly through their suitable policy options. However, some reviewers noted issues with online navigation, mentioning occasional technical glitches or difficulties when trying to complete online transactions. A few other people also felt that reaching customer support by phone or chat could sometimes be challenging during busy periods.

What people talk about most

Price

Consumers find price to be positive, highlighting that the cost is very reasonable, highly competitive, and... See more

User experience

Users describe positive interactions with user experience, noting that setting up coverage is... See more

Website

Customers had positive experiences with website, noting that the system is user-friendly, well-constructed,... See more

Service

Customers consistently note positive experiences with service, highlighting that setting up insurance cover... See more

Customer service

Clients share positive opinions on customer service, highlighting prompt, helpful, and professional phone... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Setting up my car insurance with the AA was quick and easy. The agent I spoke to on the phone was brilliant; clear and concise guiding me through my policy to make sure I had all the suitable requirem... See more

Rated 5 out of 5 stars

My current company suddenly advised me that they were not prepared to continue to provide cover due to my age. I have been a member of the AA for many many years so called the car insurance team who... See more

Rated 5 out of 5 stars

I needed a new insurance quote as I felt my current ins company was ripping my off, I went onto go compare . com and found AA platinum, I wrang and spoke to a great advisor Gareth who was great at goi... See more

Rated 5 out of 5 stars

Wanted quotes for car insurance and The AA came up on a number of comparison sites. Not necessarily the cheapest but never heard of the cheaper companies and therefore didn't want to use them. The A... See more


Company details

  1. Insurance Company
  2. also in
  3. Auto Insurance Agency
  4. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

50K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(50,122)

13,543 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Tried to move start date forward by 3…

Tried to move start date forward by 3 days and wanted to charge an extra £160. Terrible.

10 November 2026
The AA Insurance logo

Reply from The AA Insurance

Hi, we're sorry to hear you've been left feeling this way. Insurance premiums can change when policy details are amended. If you've any questions, please keep in touch with the team.

Rated 1 out of 5 stars

Disappointed company for all insurance AA is not good.

Hi I took home insurance from AA. When I buy home insurance and online they didn’t mention they are broker they are not home insurance provider.

Now I had a home insidant when I try claim they said we can’t do any thing they give home company name who is insured my home.
When I made a claim with them they took 3 month still they not provided a singnal update when I call them and ask about my claim they all the time inscrase claim review first they said 6 week after they said 8 week and now I call today after 8 week they said 12 week . They said we can’t give u time when we processed finished.

When I call back to AA and I explain every thing they said they can’t do anything they just a broker not insurance provider they take out his hand and they told me u short out with them not from us .

I suggest don’t take any type of insurance AA they are discusted company.

25 September 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi Yasin, we're sorry to see this. The underwriter for the policy is confirmed prior to purchase, and the claims team information is confirmed in your policy documents. We'd encourage you to keep in touch with the Claims team, as they will be best placed to help with any questions and provide updates.

Rated 5 out of 5 stars

Basically

Basically, you offered the same cover of insurance at a much better price, so I changed to your policy.
Thank you for your help.

9 November 2026
Rated 4 out of 5 stars

Good quote using a comparison website.

Good quote using a comparison website.

All the info about my policy is accessed using a password which I can't find. So an email.summary would have been very useful to record the price of aid and the summary of cover

10 November 2026
Rated 5 out of 5 stars

Good price

Good price. Quick and easy to arrange.

10 November 2026
The AA Insurance logo

Reply from The AA Insurance

Delighted to hear that Paul 💛.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look