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The AA Insurance Reviews 

44,224
•
TrustScore 4.5 out of 5

4.6

Insurance Company
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Review summary

Created with AI, based on recent reviews

Considering 10,514 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently found the prices to be very competitive and offering excellent value for money, often significantly cheaper than other providers for comparable coverage. The website and online process were frequently praised for being user-friendly, simple, and straightforward, allowing for quick and hassle-free setup of policies. Many people appreciated the clear information, lack of hidden charges, and the ease of comparing different policy options. However, some customers also noted issues with website functionality, such as difficulty downloading documents or being redirected to the beginning of forms. A few other people also felt that renewal prices could increase significantly, even after an accident that wasn't their fault, or that customer service response times were slow.

What people talk about most

Price

Users describe positive interactions with price, often finding it very competitive and offering good value... See more

Website

People report positive experiences with website, finding it easy to navigate and use for obtaining quotes and... See more

Service

Reviewers highlight positive aspects of service, with many expressing satisfaction with the quick and easy... See more

User experience

Customers had positive experiences with user experience, finding the online purchasing process satisfactory... See more

Value for money

Customers consistently note positive experiences with value for money, frequently mentioning competitive... See more

Reviews shaping this summary

Rated 5 out of 5 stars

AA. For me got expensive years ago so was really pleased that their prices this year was the best I could find for over 70s and purchased the gold insurance for both our cars. Best price this year an... See more

Rated 5 out of 5 stars

Very straightforward process of purchasing car insurance. Options were clearly set out and (as a millennial who usually does important work on a laptop) found the mobile app very user friendly. Great... See more

Rated 5 out of 5 stars

Reasonably competitive price, with thorough insurance cover on the Platinum package. The thing that swung it for me was the ability to protect your excess once per year. This gives peace of mind when... See more

Company replied

Rated 5 out of 5 stars

I had to phone the AA home insurance team to start a new policy as the online system wouldn’t let me pay for some reason. The advisor could not have been any more helpful. It was an absolute pleasur... See more

Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

44K reviews

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Asks customers to review

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4.6

All reviews

(44,224)

10,114 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

Great service and easy to use

Accessed AA insurance through Compare the market, they wasn’t the cheapest but offered more than the others with 3 levels of insurance Bronze, Silver & Gold all at a very reasonable prices.

2 July 2026
Rated 5 out of 5 stars

Easy to use web pages

Easy to use web pages, some details passed on from Money Saver Supermarket, but overall swift and efficient. Importantly it was clear as to what extras were available, a d above all else a great price ...

4 July 2026
Rated 1 out of 5 stars

As my husband has an account using my…

As my husband has an account using my email
I cannot use the app
Very strange

3 July 2026
The AA Insurance logo

Reply from The AA Insurance

We appreciate you bringing this account access issue to our attention. Please reach out to us directly, through our various contact channels so that we can get this looked into.

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