The AA Insurance Reviews 

44,703
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 10,727 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise competitive pricing and excellent value, often finding quotes significantly cheaper than alternatives. The insurance process is frequently described as quick, easy, and straightforward, online or with assistance. Reviewers also commend the professional and helpful service from staff. Conversely, some people experienced online issues like website functionality problems, auto-filled information errors, or difficulty correcting applications. Some customers also noted price discrepancies between comparison sites and direct offers, or unexpected increases. A few mentioned concerns about additional charges or slow service responses.

What people talk about most

Price

Consumers find price to be positive, with many reviewers reporting competitive and good prices for their... See more

Website

Customers had positive experiences with the website, finding it easy to navigate and use for obtaining quotes... See more

Service

Reviewers highlight positive aspects of service, with many praising the quick, straightforward process for... See more

User experience

Clients share positive opinions on user experience, with many finding the online process quick, easy, and... See more

Value for money

People report positive experiences with value for money, often finding policies that offer exactly the cover... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We chose AA through Confused dot com but spoke to the AA lady at the call centre because the AA website wouldn't let us do it online. She was extremely thorough and it turned out there were items w... See more

Rated 5 out of 5 stars

I had a very positive experience with AA Insurance. The lady I spoke to on the phone was extremely helpful and made the whole process straightforward. I really appreciated being able to speak to someo... See more

Rated 5 out of 5 stars

Obtained car insurance quote on a comparison web site and found the AA to be very competitive: I was happy to buy their insurance but still had a few questions so rang up and spoke to a most helpful p... See more

Rated 5 out of 5 stars

Easy enough to sign up. Although luckily I did go back and check everything that had been auto filled when I went through money supermarket as it hadn't taken into account some info I had changed o... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

45K reviews

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4.6

All reviews

(44,703)

10,583 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

renewal

Needed to renew the house insurance following the previous company we used not covering insurance any more. Went to compare site, A A showed a good price and as already A A members went into more details. As I had a few questions, phoned, and had a very helpful gentleman who answered all my queries clearly and quickly. Decided to proceed which he did for me so I did not have to go online again.

9 July 2026
Rated 5 out of 5 stars

AA home insurance

When I rang them the person I spoke to was very helpful, they explained everything clearly and answered my Questions. We are happy with the insurance we have with them already, that is one of the reasons we decided to choose the AA again.

13 July 2026
Rated 5 out of 5 stars

Everything went through so easy

Everything went through so easy. What I didn't like was that you kept sending me emails (before and after I got the Insurance)to say that you had an offer for £600 yet I got the insurance with the AA through Comparethe market for £275.

15 July 2026
Rated 5 out of 5 stars

does what it says on the tin

Started with AA breakdown service 34 years ago,very happy having them taking care of me.Moved on to having car insurance a few years ago with them and also felt they were working for me keeping car running costs down,Just taken house insurance ,very competitive price and happy to have them as my go to for all purposes.

15 July 2026
Rated 1 out of 5 stars

let me down with my car insurance

Have had many car insurances with this company in the past and didn't have any problem with payments or websites. I don't have any experience wiht them how the claims works in terms of customer service luckily never needed.

I bought a new car insurance yesterday, saw the 1st instalment transaction gone through and had the welcome pack. Gave monthly pay bank details. Today around lunch time I had a email from them asking for the full amount tobe paid by 22nd July which it was surprising. I contacted them on the phone and spoke 4 different people as they pass onto each other without any outcome. They told me that due to their system error my car insurance payment didn't go thorough yesterday but I've got the evidence that they charged my account twice with different amounts. To make it correct they've cancelled my policy and told me that they will give me a new one starting from today and will match the price of yesterday one I bought. They are suppose to call me with the update later in the evening before 5pm but I didn't hear from them so far which is over 8pm. This person called 'Guy' was waiting to hear from other department with the price match authorisation and was going to give me a call but didn't and I am without car insurance tonight because of AAs mess up. I am so disappointed and angry the way they handled my insurance. I will never insure with them again with my house or cars. HS and SCK
UPDATE 17/07/2026:how much more AA can be horrible and incompetent with their work? Someone called Chloe (spelling can be wrong) called me yesterday and sent me all the documents with the new insurance and told me the that within 24 hours I will be getting matching price paper. Then this morning I had the below email from them. I dont want to know you never ever again! Return the money you took from my son's account and cancel this policy immediately as I will get our insurance from somewhere decent.

This is from AA this morning:

Due to new or updated information received about you, your drivers and/or vehicle, unfortunately we're no longer able to provide you with cover.
Your policy and any optional cover held will end at 23:59 on 24/07/2026 and your Certificate of Motor Insurance will no longer be valid from this time.
Yours sincerely
Gus Park
Managing Director of Insurance

15 July 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi, we're sorry to hear about your experience. If you've not already spoken to our Customer Service team, please send a copy of this review, your reg and contact number to TheAA.ReviewTeam@TheAA.com so we can help.

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