The AA Insurance Reviews 42,397

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 9,461 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the ease of obtaining quotes and setting up accounts, often finding the process straightforward and quick. Many appreciate the competitive pricing, noting significant savings compared to previous providers while still receiving comprehensive coverage. The website is often praised for being user-friendly and easy to navigate, allowing for clear comparison of different insurance levels. Reviewers also commend the excellent service, with staff described as helpful, efficient, and understanding. However, some customers also noted issues with the ID verification process, finding it intrusive and questioning the security of third-party websites. A few other people also felt that the premiums were high, especially for pensioners with minimal mileage. There were also isolated complaints about the handling of stolen car claims and extended waiting times for breakdown assistance.

What people talk about most

Price

Reviewers mention positive feedback about price, with many finding competitive and reasonable prices for... See more

Service

Reviewers highlight positive aspects of service, often praising the helpfulness and efficiency of staff, with... See more

Website

People report positive experiences with the website, finding it easy to use, navigate, and set up accounts.... See more

User experience

Clients share positive opinions on user experience, highlighting the ease of setting up and managing... See more

Value for money

Consumers find value for money to be positive, with many reviewers highlighting good cover at a reasonable or... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The fact that I can actually TALK to a human being is the great thing that most of your competitors don't seem to grasp. They would rather let computers do all their business, which saves THEM time... See more

Company replied

Rated 5 out of 5 stars

selecting AA and getting a quote was easy. The ability to choose the right policy for you was helpful. Easy to see where AA were superior to others on offer in terms of cover and price. No hidden extr... See more

Rated 5 out of 5 stars

It was the right insurance we wanted for our new car with everything included at the best price for the model we have. In addition, your call handler was most helpful and your phone was answered strai... See more

Rated 5 out of 5 stars

My experience of reveiwing my EV car insurance this year was a bit mixed. My previous insurer (Aviva Zero) declined to even quote, saying my type of policy would no longer in line with their expecte... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

42K reviews

5-star
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Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

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Rated 3 out of 5 stars

Very disappointed with AA

I took out my Home Insurance online, unfortunately now like some other insurers the AA does not offer to send a copy of my policy and documents by post.
I will bear this in mind when my renewal is due.

29 May 2026
The AA Insurance logo

Reply from The AA Insurance

Thank you for your feedback, Michael. We’re sorry to hear you’re disappointed that documents are no longer sent by post.
Your policy documents are available at any time in your online account, where you can view, download, or print them if needed.
We appreciate you sharing your comments.

Rated 5 out of 5 stars

I FEEL SAFER ALREADY !!

selecting AA and getting a quote was easy. The ability to choose the right policy for you was helpful. Easy to see where AA were superior to others on offer in terms of cover and price. No hidden extras and a very straightforward transaction. Great to also have the app on my phone and access to extensive breakdown and forward travel cover. F first time with AA and I feel safer already!!

29 May 2026
Rated 4 out of 5 stars

Generally good and good price with…

Generally good and good price with breakdown cover too, bit annoying having to provide proof of no claims after I’d already paid and not easy for me to do online, however rang up and spoke with someone who sorted it for me over the phone so that was great.

29 May 2026
Rated 5 out of 5 stars

Good Price

Accessed AA motor insurance though moneysupermarket and found it to be on average cheaper than equivalent policies offering the same products. Easy to set up and with the AA app can access my policy on my mobile.

29 May 2026
Rated 5 out of 5 stars

Great help

The person I spoke to was helpful, polite and efficient. He listened well and was attentive. If I asked a question he explained patiently. I felt he was sympathetic to my needs.

29 May 2026
Rated 5 out of 5 stars

AA insurance

At the AA, I was able to deal with a human being, rather than the much less flexible AI one of their competitors prefers.
I came to the AA after a long attempt to transfer my existing insurance with the competitor mentioned above.

29 May 2026
Rated 5 out of 5 stars

I was able to speak to a person rather…


I was able to speak to a person rather than a machine, which is rare these days. The gentleman I spoke to was helpful and answered all my questions. The human touch is invaluable. Also, the price I paid was much less than my previous provider.

29 May 2026

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