The AA Insurance Reviews 

49,882
•
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 13,723 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the highly competitive prices, excellent coverage, and great value offered across various comprehensive insurance policies. Consumers note that completing the digital purchase process on the website is extremely simple, smooth, and straightforward, while phone agents are consistently described as exceptionally helpful, friendly, and knowledgeable. Some reviewers were not happy with online account access, noting recurring difficulties logging into the digital system and viewing essential policy documents. A few other people also felt that unexpected administrative fees and sudden renewal price increases caused significant frustration when managing their personal accounts.

What people talk about most

Price

Clients share positive opinions on price, noting that the cost was much cheaper than previous insurers and... See more

User experience

Customers had positive experiences with user experience, frequently highlighting that the online process was... See more

Website

People report positive experiences with website, noting that the online process is simple, quick, and easy to... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that telephone operators and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

AA has what I believe to be a unique offering - it's easy to get a quotation online AND then to be able to speak to a knowledgeable, helpful and courteous member of their UK based staff to answer any... See more

Rated 5 out of 5 stars

I needed a new insurance quote as I felt my current ins company was ripping my off, I went onto go compare . com and found AA platinum, I wrang and spoke to a great advisor Gareth who was great at goi... See more

Rated 5 out of 5 stars

Change my car insurance to the AA, great cover and a lot cheaper. Then changed our home and contents insurance to the AA - exceptional cover, not the cheapest but £125 less than what my previous insur... See more

Company replied

Rated 5 out of 5 stars

I had to call out the aa due to my mgs5 loosing all power. The weather was absolutely terrible and initially I was told that the visit would be delayed by a day. The fitter turned up a couple of hours... See more


Company details

  1. Insurance Company
  2. also in
  3. Auto Insurance Agency
  4. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

50K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(49,882)

13,326 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Claim GDAA526107.

Claim GDAA526107.

Trying to speak to the Liability team regarding my claim has been absolutely shocking. I have been passed from pillar to post and have received some misleading information. The team members are not motivated or interested in obtaining the best outcome.

5 November 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi Helen, we're really sorry to hear that and we'd like to take a look into this further. Please pop us an email to TheAA.ReviewTeam@TheAA.com and inlcude:
- your full name
- address with postcode
- policy number
- more info on how we can help
- a copy of this review

Rated 2 out of 5 stars

AA computer glitch

Would not accept my payment - computer froze and had to end up phoning to speak to someone and pay over the phone.

The same happened when my husband renewed his insurance with you a few months ago.

3 November 2026
The AA Insurance logo

Reply from The AA Insurance

Hi John, we're really sorry to hear you've had issues with making payments online. Please try a different browser in the future and ensure you have pop up's enabled. If you still have the same issue, please reach back out to the team so we can look into this for you.

Rated 5 out of 5 stars

First Class…

Excellent Service, you provided every thing that was required, no fuss and straight to the point which is what people want…
The price was very good which met my needs, also for peace of mind, what more can one ask for…

4 November 2026
The AA Insurance logo

Reply from The AA Insurance

Sounds like everything went super smoothly, Brenda 💛.

Rated 5 out of 5 stars

Easy to speak to an advisor quickly

Easy to speak to an advisor quickly
Everyone I spoke to was clear and very helpful

24 October 2026
The AA Insurance logo

Reply from The AA Insurance

Thanks for your review. We're delighted to hear you were able to speak to an advisor quickly and that everyone you spoke with was clear, helpful and supportive. We really appreciate your feedback.

Rated 4 out of 5 stars

Fine up to a point....

Fairly straight forward to complete on line. HOWEVER, trying to take autosave off! No chance. Very frustrating being back paged 3 , 4 times. Had to ring up in the end no clear instruction. Very nearly trashed the transaction in frustration

5 November 2026
Rated 5 out of 5 stars

House & Contents Insurance

Clear explanations and made choosing the correct cover a lot easier. As an older person I usually ask lots of questions but nothing was a problem to the person on the other end of the phone. Made for a less stressful experience and a much cheaper price for better cover than my previous cover. Thank you!

3 November 2026
Rated 3 out of 5 stars

Policy

Policy, cover, price all very good. But when came to loading policy App and computer system would not allow me to proceed as my email address was used to service my wifes car policy. Thus had to cancel policy.

5 November 2026
The AA Insurance logo

Reply from The AA Insurance

Hi, we're sorry to hear you've cancelled your policy with us. If an account has already been created using one email address and the policy is in a different name, then we would need a different email to create a new account.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look