Selkiehaircare Reviews 

174
•
TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 91 reviews, reviewers overwhelmingly had a great experience with this company. People genuinely love how soft, shiny, and healthy their hair feels after regularly using these innovative, eco-friendly products that significantly reduce plastic waste. Consumers frequently mention the helpful customer service and how easy it is to manage subscriptions or mix the formulas at home. Some reviewers were not happy with the overall formula, mentioning that it left their hair feeling dry, brittle, or difficult to brush out. A few customers also noted that the shampoo does not lather properly, meaning they had to use a large amount of product per wash.

What people talk about most

Product

Customers had positive experiences with product, often highlighting the eco-friendly powder-to-liquid concept... See more

Quality

Customers consistently note positive experiences with quality, highlighting that the shampoo and conditioner... See more

User experience

People report positive experiences with user experience, noting that ordering, mixing the powder with water,... See more

Customer service

Consumers find customer service to be exceptionally delightful, frequently praising the prompt, helpful, and... See more

Value for money

Reviewers express general satisfaction regarding the value for money, noting that the product is well worth... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great experience from selkie hair products. Refills arrive quickly after ordering and well packaged.The shampoo is suiting my menopausal hair and I am able to go alot longer inbetween washes. I think... See more

Rated 5 out of 5 stars

Purchased the starter kit and I'm loving how my hair feels and looks. Both the shampoo and conditioner are really helping my damaged hair (blonde and brittle). I'm also so impressed with the brand and... See more

Rated 5 out of 5 stars

I love that I dont through away shampoo or conditioner bottles anymore, and also than the environmental impact of transport is minimised as its sent as a power. The smell is really good, its cruelty f... See more

Rated 5 out of 5 stars

Customer service is always really helpful and quick to reply. The shampoo & conditioner make my hair feel amazing and as someone with wavy/frizzy hair it makes it feel much smoother and straighter in... See more



Contact info

4.3

Excellent

TrustScore 4.5 out of 5

174 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 27% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.3

All reviews

(174)

88 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

I wanted to love this

I wanted to love this, however each time I used the shampoo & conditioner the condition of my hair became progressively worse, really dry, no shine at all & increasingly itchy scalp , so thank but no thanks as it is a great idea but the quality of the products will depend on the water!

18 September 2025
Unprompted review
Selkiehaircare logo

Reply from Selkiehaircare

Thank you for giving us a try and for sharing your experience 💛 We’re so sorry to hear it didn’t work out for you. Our products are carefully formulated to work with all water types, and our gentle >98% natural formulas are designed to focus on long-term hair health and nourishment. They’re free from sulfates, silicones, microplastics and more – which can sometimes create the illusion of ‘slip’ or shine, when really hair is just being coated.

We can see you haven’t been using it for very long, and we really wish our team could have helped with tailored advice directly, as everyone’s transition can look a little different. Our team are always here if you’d like support 🌿

Rated 5 out of 5 stars

I have now subscribed!!

I have been so impressed with Selkie that I have now subscribed so that I can receive my Shampoo & Conditioner every 6 weeks. Not only is this convenient, but I know I am helping the planet in a small way by reducing my use of single use plastic. Best of all my hair is looking AMAZING!! Love it.

9 September 2025
Unprompted review
Selkiehaircare logo

Reply from Selkiehaircare

That’s amazing to hear – thank you so much for subscribing! 💛 We’re thrilled you’re loving the results and helping reduce single-use plastic at the same time 🌍✨

Rated 3 out of 5 stars

A little disappointed

I really wanted to love this product because the concept aligns so well with my values. I was excited to try it as soon as it arrived, and the mixing process was simple and straightforward, which I liked.

Unfortunately, it didn’t meet my expectations. I have long, straight hair, and it took four washes before my hair finally felt somewhat close to clean. Even then, my hair felt heavy, sticky, and not truly clean. The shampoo doesn’t foam much, so I needed to use a lot of product to cover all my hair. It was also quite difficult to rinse out and required a lot of water - which, ironically, felt wasteful. The conditioner was even more disappointing. It didn’t provide any moisture, and brushing my hair afterward was such a struggle.

I truly wanted this to work for me because I love the idea behind it, but sadly, the results just weren’t there.

5 September 2025
Unprompted review
Selkiehaircare logo

Reply from Selkiehaircare

Thank you so much for giving us a try and for sharing such thoughtful feedback 💛 We’re really sorry to hear the products didn’t meet your expectations. Everyone’s hair can respond differently when switching to a natural, >98% plant-based formula, and sometimes it takes a little adjusting to get the balance right. Our shampoo is low-foaming by design (to keep things gentle and avoid harsh sulfates), but we understand that can feel quite different if you’re used to traditional shampoos.

Our team are always on hand to provide support and make sure you’re satisfied, and we wish you had got in touch with us directly so we could have helped troubleshoot together. We’ll also pass your comments on to our product team as we’re always looking to improve. Thanks again for supporting the concept 🌿

Rated 5 out of 5 stars

Makes my hair softer and manages my frizz

I really struggle to find something that looks after my dry, curly, menopause hair but Selkie nails it. Selkie has the best price and best products I’ve used (among many including Wow, Coco & Eve, Olaplex, Canti, Boucleme, Flora & Coil etc) and it’s sustainably green. Love it! I love that it’s water-free and low packaging. It’s understated and the bottles are distinctly average but don’t be put off - the pumps work work well to deliver their amazing products!
My hair feels and looks softer and frizz is now controlled.
I use the conditioner and shampoo and will use these exclusively.
Easy to use - no complex routines - for softer, well nourished hair. What’s not to love!? It’s truly good stuff and should be shouted about.
It might sound like I’ve been paid to say this because I’m gushing about it so much, but I promise, I’m not and I have no links. I just LOVE this stuff.

1 July 2025
Unprompted review
Selkiehaircare logo

Reply from Selkiehaircare

WOW! This is such a wonderful review to read – thank you so much 💛 We’re so happy to hear Selkie is working wonders for your curls and helping with frizz and dryness. It really does mean to world to us that you love what we're doing. Thank you for being a part of the Selkie community!

Rated 5 out of 5 stars

These hair products are lovely for my…

These hair products are lovely for my curly hair. It definitely helps my hair feel cleaner for longer and less frizzy.
I also had a problem with my subscription, I emailed and it was sorted right away. Would definitely recommend

31 August 2025
Unprompted review
Selkiehaircare logo

Reply from Selkiehaircare

So glad to hear your curls are loving Selkie, Nesmah 💛and that we could get your subscription sorted quickly - we're always here to help! Thank you so much for recommending us, and joining us on our mission 🌊✨

Rated 5 out of 5 stars

Love it and so simply sustainable

Love it and so simply sustainable

18 August 2025
Unprompted review
Selkiehaircare logo

Reply from Selkiehaircare

So glad you’re loving it, Kirsty 💛 we’ve worked hard to make things as simple and sustainable as possible! Here's to more products in the future ✨

Rated 5 out of 5 stars

Fab product would 100% recommend

My hair is super thick and continuously malting, I have over the years every time I was my hair been pulling handfuls out at a time. Also the amount of shampoo I had to use to even get my hair clean was costing a fortune and the plastic throw away was so excessive! I have been using selkie for approximately 4 weeks now and my hair is cleaner for longer and I have less hair loss, I am also having people comment on my hair when out and about aswell.
I love selkie!

25 July 2025
Unprompted review
Selkiehaircare logo

Reply from Selkiehaircare

This makes us so happy to read, Holly 💛 thank you so much for sharing your Selkie journey! We’re thrilled you’re already seeing (and hearing!) such brilliant results ✨

Rated 3 out of 5 stars

Hi there

Hi there! I’m a new Selkie Hair user. It’s been about two weeks now. Has anyone else noticed their hair being more knotty than normal and their scalp becoming very tender?
My hair is fuller than usual, which is great. I’m not experiencing any stickiness that others have mentioned but there’s some uncomfortableness with my usually normal skin and my hair doesn’t feel smooth, although it is thicker.
I like the ethos of the product.
Should I keep going with my perseverance?

17 August 2025
Unprompted review
Selkiehaircare logo

Reply from Selkiehaircare

Hi there,

Thank you so much for sharing your experience and for giving Selkie a try 💛 We’re really glad to hear you’re enjoying the fullness, but we completely understand your concerns about tangling and scalp tenderness.

As this isn’t a chat forum, we’d love to give you a proper, thorough response tailored to your routine. Our customer care team are always on hand and would be delighted to look into this with you in more detail - please do reach out to us directly at hello@getselkie.com so we can support you fully.

Best Wishes,
The Selkie Team 💛

Rated 5 out of 5 stars

Sustainable haircare products that have worked for me

Kinder shampoo and conditioner that really work. The Selkie products have helped my long parched frizzy hair become healthier, hydrated and easier to style. The shampoo leaves the hair with a feeling of being deep cleaned allowing the conditioner to moisturise giving defined curls back to my hair that had become frizzy with product build up. My hair is left feeling soft, looking healthy and smelling clean and fresh. Selkie has managed to deliver a natural product that has worked for me.

16 August 2025
Unprompted review
Selkiehaircare logo

Reply from Selkiehaircare

Hi there,

Thank you so much for your wonderful review 💛 We’re over the moon to hear that Selkie has helped bring back hydration, softness, and definition to your curls, while still giving that deep-clean feeling. It’s amazing to know your hair is feeling healthier and easier to style with our products.

We’re so grateful for your kind words and support, it means the world to us!

Best Wishes,
The Selkie Team 💛

Rated 5 out of 5 stars

Try Selkie! Your hair will thank you!

Selkie’s shampoo and conditioner is working wonders for my wavy/curly hair so far (it’s been a month). I’m particular about the products I use due to harmful synthetics and environmental impact. Selkie meets my criteria- the only thing I’d love more is a shampoo bar that has the quality that matches (or is superior to) their current shampoo.
I’ve had a great customer service experience and will continue to recommend Selkie to others 💜💛

16 August 2025
Unprompted review
Selkiehaircare logo

Reply from Selkiehaircare

Hi Shan,

What a joy to read your review 💛 We’re so happy to hear Selkie is working wonders for your waves and curls, and that our ingredients and ethos align with what you look for in haircare. It’s lovely to know you’ve also had such a positive experience with our customer care team.

We've definitely noted the feedback/request on a bar format! Thank you so much for recommending us 💜💛

Rated 1 out of 5 stars

Leaves hair dry and sticky

I really tried hard with this product but it's just no good.

My hair is medium thick, shoulder length with full head highlights. It is in the best condition processed hair can be.

It takes me upwards of 20 pumps to work enough shampoo in to my whole scalp. It takes a lot of water to remove the product. After using the conditioner my hair is sticky and almost impossible to brush through. It looks lank and dull and is very difficult to style.

15 August 2025
Unprompted review
Selkiehaircare logo

Reply from Selkiehaircare

Hi Caroline,

Thank you for taking the time to share your feedback. We’re really sorry to hear you haven’t had the results you were hoping for — we always want our customers to love their Selkie experience.

We’d love the chance to help you get the very best results possible. Everyone’s hair is unique, and sometimes a few small tweaks can make a big difference. We only wish you had reached out to us directly, as our customer care team are always on hand to give personal, tailored advice. Please do drop us a message at hello@getselkie.com so we can support you fully 💛

Best Wishes,
The Selkie Team 💛

Rated 1 out of 5 stars

Love the idea...just doesn't work....

The company seems great and I love the idea of the product but I just can't get on with it. I've used it for about 3 weeks so I have persevered. I just can't seem to get it out of my hair....once I've raised my hair for ages I can still feel it. When my hair is dry it looks ok but you can feel the reside and after 1 day it's sticky and I gross.. like I have product build up on it. It just doesn't work. I'm very sad.

8 August 2025
Unprompted review
Selkiehaircare logo

Reply from Selkiehaircare

Hi Laurie,

Thank you so much for sharing your experience and for giving Selkie a real try over the past few weeks. We’re so sorry to hear you haven’t had the results you were hoping for — we completely understand how disappointing that must feel.

We’d really love the chance to help you get the best from your products, as sometimes a few small adjustments to your routine can make all the difference. Our customer care team are always on hand to offer personal, tailored advice, and we only wish you’d reached out to us directly so we could support you sooner. Please do drop us a message at hello@getselkie.com so we can look into this with you 💛

Best Wishes,
The Selkie Team 💛

Rated 5 out of 5 stars

Soft great hair with no plastic

For many years I have been trying to find hair care products (shampoo, conditioner) that are natural, no harsh chemicals and environmental friendly too. So no plastic. Tried lots of shampoo bars but unfortunately non of them worked well on my hair. They just left my hair greasy and tangled.
Then I came across Selkie. What an amazing idea to make powder shampoo then we can mix it at home with water. Selkie works perfectly on my hair, it leaves my hair soft, shiny and smells absolutely beautiful. Even my boyfriend complimented how soft my hair is and the lovely smell. I can only recommend Selkie to anyone. And obviously NO single use plastic.
Ps: I have long blond (coloured) hair.
Absolutely love it, definitely 5 stars.

31 July 2025
Unprompted review
Selkiehaircare logo

Reply from Selkiehaircare

Thank you so much for this lovely review! 💛 We're so glad Selkie has been a game-changer for your hair - soft and shiny is exactly what we aim for! It's great to hear how well it works for your long coloured hair too. And yes, no single-use plastic, over 98% natural ingredients, and kind to both hair and planet. We're thrilled to have you as part of our community! ✨

Rated 5 out of 5 stars

Very happy with the switch to Selkie

You need to firstly get your head around the less foaming when washing but when you realise the foam is a cosmetic, unnecessary part of the performance of conventional shampoos and after a few washes with Selkie you’ll get it. I find my hair stays cleaner for much longer and is brighter and the colour stays for so much longer. I get less tangling and my hair is in great condition now. I’m very happy with the switch and have no plans to go back to conventional shampoo and conditioners.

30 July 2025
Unprompted review
Selkiehaircare logo

Reply from Selkiehaircare

Thank you so much for your thoughtful review! You're absolutely right - less foam, but so much more goodness for your hair and scalp. We're so glad you've noticed the difference in brightness, colour retention, and overall condition. That’s exactly what we aim for with our natural, gentle formulas. So happy to have you on the Selkie journey with us! 💛

Rated 2 out of 5 stars

These products did not work for me…

These products did not work for me unfortunately.

Although the did leave my hair feeling clean, I had to use a lot of product and my hair still smelt dirty, was tangled and dried frizzy.

Credit to Selkie customer service though. Thank you for responding to my initial review by providing a full refund minus p&p.

11 July 2025
Unprompted review
Selkiehaircare logo

Reply from Selkiehaircare

Thank you for giving Selkie a try and for your kind words about our customer service 💛 Our team is always here to support you and make sure you feel heard. We're really grateful you took the time to share your experience. Every bit of feedback helps us grow and improve 🌿

Rated 1 out of 5 stars

Selkie - be careful with this company.

Selkie took 28.14 out of my bank account without permission. I do not have a subscription with Selkie and would never had taken out a subscription on a product that I wanted to trial (and do not want to re-purchase). Contacting them has proved to be incredibly difficult. I used the shampoo and condition once - it dried my hair out and so did not use it again.

5 July 2025
Unprompted review
Selkiehaircare logo

Reply from Selkiehaircare

Thanks for your feedback, and we're really sorry to hear this. We did send emails at the time of sign-up and an email 3 days before your subscription order being processed to give you the opportunity to cancel or rearrange. However, based on hearing from you over email, we already refunded your subscription order before it was dispatched to make things right. We're always here to help via email or social media if you have any questions - and we truly appreciate you giving Selkie a try, even if it wasn’t the right fit for your hair 💛

Rated 5 out of 5 stars

sustainable and silky !

I wanted to try selkie because their refils seemed like the most sustainable option in the market. I am on my third refill with the company and it couldn't be easier to mix the powder with water in the reusable bottles.

I love the pump, it makes dispensing the product so much easier. The shampoo leaves my hair feeling incredibly clean and I enjoy that it is not strongly scented. The shampoo does not lather much on the first wash but I always double shampoo and the second wash it has much more lather.

The conditioner is great too for a light but silky feeling and my fine hair is much more manageable after using it.

I mainly chose the products at first due to the sustainability and I was pleasantly surprised at how great they make my hair feel

7 June 2025
Unprompted review
Rated 5 out of 5 stars

Trying something new

Once I'd got used to the product, I love it. It is fantastic for my curls. I do tend to use more conditioner as my curls are dry but again as I've got used to it, I don't use any more conditioner than shampoo. My hair is soft, clean and bouncy. I love it. It's a bonus that I'm also able to do my bit for the environment too. Also customer service has been brilliant and delivery is quick and reliable.

30 May 2025
Unprompted review
Rated 5 out of 5 stars

Highly recommended!

I’ve been using these products for a few weeks now, and honestly, they’ve been great. I wanted to try something new - mainly to cut down on single-use plastic - but shampoo bars have never worked for me. Selkie’s been such a nice surprise. Super easy to mix, and my hair’s never felt softer or been easier to manage. Highly recommended!

20 May 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look