Memoria Direct Cremation & Funerals Reviews 

4,278
•
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 1,013 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being exceptionally helpful, deeply compassionate, and understanding during difficult personal moments. Reviewers emphasize that representatives take plenty of time to explain all options thoroughly without ever applying sales pressure. Consumers note that the overall service is organized efficiently, making a challenging life event smooth and stress-free. People also deeply appreciate the clear communications and professional guidance provided when organizing pre-paid funeral plans. Many individuals express immense gratitude for the respectful approach, gentle demeanor, and constant availability of reliable support.

What people talk about most

Staff

Users describe positive interactions with staff, praising the team for being compassionate, professional, and... See more

Service

People report positive experiences with service, highlighting compassionate support and efficient... See more

Customer service

Consumers find customer service to be positive, frequently praising helpful representatives who explain... See more

User experience

Reviewers mention positive feedback about user experience, highlighting a quick, straightforward, and... See more

Customer communications

Clients share positive opinions on customer communications, noting that staff are always available by phone... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Purchased a pre paid funeral plan for both my wife and myself. Shaun, the representative was brilliant. He clearly guided me through the process, explaining each part fully. Documents were then very... See more

Company replied

Rated 5 out of 5 stars

My wife and I had been thinking of a prepaid funeral plan for both of us for a while but kept putting it off. We finally decided to sort once and for all and came across Memoria Funerals online an... See more

Company replied

Rated 5 out of 5 stars

Very helpful when ringing up explained everything simply and called back later as arranged after we had discussed it. Paperwork arrived by email within the hour and posted paperwork arrived two days l... See more

Company replied

Rated 5 out of 5 stars

Shaun was fabulous in his level of care and customer service. After having researched several companies it was his initial contact and discussions that gave us time to reflect and go ahead on our own... See more

Company replied


Company details

  1. Funeral Insurance Company

Written by the company

Home of the UK's lowest price and top-rated 5-star Direct Cremation Plan. We are experts in creating the perfect farewell through our sister companies Memoria Funerals and Memoria Direct Cremation. Whether you want a simple no-fuss cremation or a more personalised bespoke funeral with a service, you can trust us to create the perfect dignified farewell.


Contact info

4.9

Excellent

TrustScore 5 out of 5

4K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 66% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(4,278)

1,020 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fantastic service- thank you Rhonda!!

Rhonda was exceptionally helpful and so compassionate, has such a beautiful way of comforting you in your hardest times. So friendly and helpful with anything we needed right up to calling about collection of ashes as it felt to sensitive for us. Super quick in responding and nothing was too much, this lady made the service my granddad purchased for himself worth every penny and more! Good value considering how expensive funerals are.
I am glad we will be using this company again for another family members pre-paid funeral as they have proven to be fantastic and organised. I hope we are able to have Rhonda for whenever this is needed. This lady is personable and genuinely makes you feel comfortable not like talking to an advisor but like talking to a friend who’s there to care and support you! Heart of gold!
Credit where credits due!- Thank you so much Rhonda! 🩷

7 August 2026
Unprompted review
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

We're touched by your heartfelt review. It was an honour to assist you in arranging a fitting tribute for your loved one. Your satisfaction is our top priority, and we're thrilled to have been able to meet your needs during this difficult time. Please know that we're always here for you if you need anything in the future.

Rated 4 out of 5 stars

I found overall a good service

I found overall a good service. A little more information about what was happening would have helped me. I was informed that my husband was being picked up from hospital. And was in Peterborough. But it was not made clear. Where his body had been taken. I made an appointment to take items to be put with him . But on arrival at co op in Peterborough was informed that he was elsewhere .co op in Midgate were also unaware of where he was. But did make sure the items were taken to him. The gentleman that returned his ashes was lovely and very helpful.

11 August 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Thank you for taking the time to share your experience with us. We’re pleased to hear that you felt the overall service was good and that the gentleman who returned your husband’s ashes was so helpful and supportive.

We are, however, very sorry that you were not given clear enough information about where your husband had been taken. We fully appreciate how upsetting and distressing this must have been for you, particularly at such a difficult time. We’re also sorry for the inconvenience caused when you arrived with the items you had arranged to take to him.

Your feedback is very important to us, and we will ensure your comments are shared with the relevant teams so that we can improve the clarity and communication of the information we provide to families.

Thank you again for your feedback and for placing your trust in us during such a difficult time. We wish you and your family all the very best.

Rated 5 out of 5 stars

Memoria created a stress free service

From the first phone call to the collecting of my father's ashes was professionally handled. The customer service was stress free. I couldn't ask for s better service from start to finish 👏 10/10

6 June 2026
Unprompted review
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Your words truly mean a lot to us. It's always our aim to alleviate as much stress as possible during the funeral planning process, and we're delighted to hear that we succeeded in meeting your expectations. Thank you for entrusting us with such an important task.

Rated 5 out of 5 stars

Absolutley spot on

Absolutley spot on, would 4ecommend Memoria to anyone.

7 August 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Your satisfaction is our priority. We appreciate your feedback.

Rated 5 out of 5 stars

Courteous and caring

At the worst time of my life I received the best customer care from Sue at Memoria. Everyone I spoke with was very caring and respectful. Neil, the Ashes Courier who brought Mum home was courteous and easy to talk to, which made a difficult morning more bearable. Highly recommend.

7 August 2026
Unprompted review
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Thank you for your thoughtful review. It's gratifying to know that our efforts to personalize and honor your loved one's memory resonated with you. Your feedback motivates us to continue striving for excellence in all that we do. If you ever need assistance or guidance in the future, please don't hesitate to reach out.

Rated 5 out of 5 stars

Tracey mcbroom was absolutely amazing…

Tracey mcbroom was absolutely amazing explained everything really well. She was very professional. As soon as we started talking i felt very emotional in a lovely way. Straight away I new I was doing the right thing by going with memorial. Thank you love Jackie David jones

4 August 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Your kind review brightened our day. Thank you for allowing us to assist you.

Rated 5 out of 5 stars

Obtained info/basic quote on Friday &…

Obtained info/basic quote on Friday & got call from Tracey at Memoria today, Monday. At this point, I was exploring 3 other provider options.
Following no pressure discussion with Tracey, I was delighted to agree basic cremation plan & make one-off payment. Plan covers all my required bases & compares well against others. Considerably cheaper than one.
Tracey was professional, polite, informative & charming, a real credit to the Company.
Speedy e-mail confirmation & follow-up, with written contract to follow in mail.
I would highly recommend Memoria to others looking for a Basic Cremation package that covers many aspects & represents excellent value for money.

10 August 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Thank you for taking the time to leave a positive review. We're humbled by your words.

Rated 5 out of 5 stars

Excellent service

Very easy to set up my pre-paid plan. Karen was very efficient and explained all the finer details very clearly to myself and my daughter. Very pleased with the price and we all now have peace of mind.

10 August 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

We're grateful for your kind words and glad we could support you. Take care.

Rated 5 out of 5 stars

Excellent Experience at all times

Excellent service, the lady on the phone Karen was very friendly and professional, answered all of the questions we had and made sure we understood everything. Would highly recommend this company for peace of mind.

3 August 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

We're here for you whenever you need us. Thank you for your trust.

Rated 5 out of 5 stars

An actual person on the phone

An actual person on the phone, very friendly and explained everything clearly. Regards Mary

3 August 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

We're here for you whenever you need us. Thank you for your trust.

Rated 5 out of 5 stars

Highly recommend

First class service from start to finish, helpful friendly, compassionate staff there to help and guide every step of the way, I genuinely can't recommend highly enough

7 August 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

We're touched by your feedback and grateful for the opportunity to serve you.

Rated 5 out of 5 stars

Funeral Plan

Made some online enquiries about purchasing a Funeral Plan for myself and wife.
Was highly impressed with Memoria and Tracey who took time to explain everything with no hard sell. Have already informed my sister in law who took out a Plan at the same time. Thanks Tracey.

7 August 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Thank you for sharing your experience with us. It was an honour to assist you.

Rated 5 out of 5 stars

Very helpful and explained everything

Very helpful and explained everything. Asked me was there anything l need to ask. I would recommend to my friends

30 July 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Your satisfaction is our priority. We appreciate your feedback.

Rated 5 out of 5 stars

Memoria were so helpful and kind to me

Memoria were so helpful and kind to me, very respectful in all communications and helped to guide me through this difficult time
Nothing was to much when helping me and every thing was explained so I knew the steps needed for my wife's final journey.
Keep doing these great things, you helped me to get through these difficult days.
Thank you all for your patience, kind words and the service provided

5 August 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

We're touched by your heartfelt review. It was an honour to assist you in arranging a fitting tribute for your loved one. Your satisfaction is our top priority, and we're thrilled to have been able to meet your needs during this difficult time. Please know that we're always here for you if you need anything in the future.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look