Magnum Reviews 

147
TrustScore 1.5 out of 5

1.4

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Review summary

Created with AI, based on recent reviews

Evaluating 31 reviews, most reviewers were let down by their experience overall. Many people expressed significant disappointment with the product's quality, noting a decline in taste and texture, often describing the ice cream as cheap, watery, or artificial. The chocolate coating was also frequently criticized for being thinner, waxy, and lacking its signature snap, often tasting horrible. Reviewers frequently mentioned issues with specific flavors, such as pistachio and cherry, which often lacked their intended taste. Customers also felt the products offered poor value for money due to reduced sizes, higher prices, and concerns about excessive sugar or artificial ingredients leading to an unpleasant aftertaste.

What people talk about most

Product

Users describe ambiguous interactions with product, with many expressing significant disappointment and even... See more

Quality

Reviewers highlight negative aspects of quality, expressing significant disappointment with recent product... See more

Price

Consumers find price to be a source of disappointment, with many feeling it is not worth the cost. Reviewers... See more

Value for money

People report negative experiences with value for money, with many feeling that the product is not worth its... See more

Reviews shaping this summary

Rated 1 out of 5 stars

I resorted to buying two boxes of the Double Cherry Utopia from Lidl, because their far superior 'Magnum copies' had sold out. They had a Lidl Plus reduction on these, so like an idiot I fell for i... See more

Rated 1 out of 5 stars

Magnum, you have lost the plot. Yours were the best in that ice cream bracket, but I just tried chocolate and cherry bon bons, and there is nothing to recommend them. Hideously over-sugared, which ove... See more

Rated 1 out of 5 stars

Absolutely devastated by the taste of the once incredible magnum ice cream! I literally never write reviews but could not believe how terrible they taste now compared to the original recipe! Honestly... See more

Rated 1 out of 5 stars

In Ireland and all of the UK I always bought a Magnum. But doe to that company's inappropriate behavior toward the independent and liberal ice cream maker Ben and Jerry's I will never buy a Magnum aga... See more


Company details

  1. Candy Store
  2. Confectionery
  3. Food Manufacturer

Information provided by various external sources

Magnum is an ice cream brand owned by the British/Dutch Unilever company and sold as part of the Heartbrand line of products in most countries.


Contact info

1.4

Bad

TrustScore 1.5 out of 5

147 reviews

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No history of asking for reviews

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1.4

All reviews

(147)

67 reviews in the last 12 months

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Rated 1 out of 5 stars

I was surprised to go shopping and find…

I was surprised to go shopping and find in the space of one week a box of magnums has gone from four units to three but the price is still £3.50. I bought a box because we like them and I was too shocked to choose something else, but then I discovered that not only have they removed one unit but they are smaller too with no difference in price. We have reluctantly decided as a family to boycott this brand now. I understand things are tough for everyone but I don't like the blatant profiteering that's going on with supermarkets and manufacturers and I won't be a victim to it, even if that means going without those favourite items. It must have cost the manufacturer money to change the box sizes and the molds to make the sticks smaller. I hope they lose money on it and lots of loyal customers decide enough is enough. No one likes to be scammed. We will have fun auditioning cheaper unbranded versions.

20 March 2023
Unprompted review
Rated 1 out of 5 stars

Rip off

We had a magnum after ages and was disappointed that the size of the full size on a stick has shrunk significantly, yet they cost more! Absolute rip off (New Zealand). The minis are gone in 2 bites so are not even worth purchasing. We hardly eat them so want to enjoy the experience when we do. Going back to other NZ brands like tip top and Cadbury.

4 February 2023
Unprompted review
Rated 1 out of 5 stars

terrible icecream

The ingredients in this tub is definitely not the same quality as the icecreams on the stick by Magnum.
cannot recommend this product the chocolate is not Belgium like it is sopposed to be the ice cream is like a no name brand you buy for a couple of dollars.
Very disappointing to say the least.

13 December 2022
Unprompted review
Rated 1 out of 5 stars

I bought magnum ice cream a few days…

I bought magnum ice cream a few days ago and it was like the photo I am going to attached.
Just one piece of ALMOND!!!!!!!!!!!!!!!!!!!!!!
Unbelievable!!!!!
I am not happy at all.
It was great before and we were buying all the time but not any more.
I hope some one from this company would make an action on this short of quality.
I don’t know why but I can’t attached any photos.

28 October 2022
Unprompted review
Rated 1 out of 5 stars

Size is Absolutely Ridiculous !

Absolutely ridiculous !! I purchased a pack of 3 magnum double raspberry ice lollies & was disgusted with the size of the product I had to double check I hadn't purchased the mini magnums they are so small it makes you wonder how small can they go before people stop buying them I now buy cadbury as they are still a decent (adult) size

23 July 2022
Unprompted review
Rated 1 out of 5 stars

unacceptable thick plastic tub

The ice cream was good, but the unrecyclable plastic tub is unacceptable. I had to get a magnifying glass to see the tiny recyclable number 5 on the bottom of container. What a joke. This company obviously doesn't care that the world in drowning in plastic. I'll never buy or recommend this companies products.

22 November 2021
Unprompted review
Rated 5 out of 5 stars

The magnum white chocolate cookie in a…

The magnum white chocolate cookie in a tub is the best chocolate by magnum. It’s so tasty and when you crack the top layer of crispy white chocolate with Cookie in it it cracks like a sugary layer of Arctic ice and below is such creamy and soft chocolate with swirls of cookie chocolate cream. There is a surprise at the bottom of the tin. The chocolate layer appears again and has crept up the sides! Divine

14 August 2021
Unprompted review
Rated 1 out of 5 stars

I will never buy it again

I will never buy it again. They downsized the ice cream bars to all but mini`s . and the Sunday cups ,No hard shell chocolate on top in 2 containers and No Brown butter swirl . I bought them again and same thing.. It is ridiculous . I will buy Edy`s now...

3 August 2021
Unprompted review
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