Magnum Reviews 

147
TrustScore 1.5 out of 5

1.4

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Review summary

Created with AI, based on recent reviews

Evaluating 31 reviews, most reviewers were let down by their experience overall. Many people expressed significant disappointment with the product's quality, noting a decline in taste and texture, often describing the ice cream as cheap, watery, or artificial. The chocolate coating was also frequently criticized for being thinner, waxy, and lacking its signature snap, often tasting horrible. Reviewers frequently mentioned issues with specific flavors, such as pistachio and cherry, which often lacked their intended taste. Customers also felt the products offered poor value for money due to reduced sizes, higher prices, and concerns about excessive sugar or artificial ingredients leading to an unpleasant aftertaste.

What people talk about most

Product

Users describe ambiguous interactions with product, with many expressing significant disappointment and even... See more

Quality

Reviewers highlight negative aspects of quality, expressing significant disappointment with recent product... See more

Price

Consumers find price to be a source of disappointment, with many feeling it is not worth the cost. Reviewers... See more

Value for money

People report negative experiences with value for money, with many feeling that the product is not worth its... See more

Reviews shaping this summary

Rated 1 out of 5 stars

I resorted to buying two boxes of the Double Cherry Utopia from Lidl, because their far superior 'Magnum copies' had sold out. They had a Lidl Plus reduction on these, so like an idiot I fell for i... See more

Rated 1 out of 5 stars

Magnum, you have lost the plot. Yours were the best in that ice cream bracket, but I just tried chocolate and cherry bon bons, and there is nothing to recommend them. Hideously over-sugared, which ove... See more

Rated 1 out of 5 stars

Absolutely devastated by the taste of the once incredible magnum ice cream! I literally never write reviews but could not believe how terrible they taste now compared to the original recipe! Honestly... See more

Rated 1 out of 5 stars

In Ireland and all of the UK I always bought a Magnum. But doe to that company's inappropriate behavior toward the independent and liberal ice cream maker Ben and Jerry's I will never buy a Magnum aga... See more


Company details

  1. Candy Store
  2. Confectionery
  3. Food Manufacturer

Information provided by various external sources

Magnum is an ice cream brand owned by the British/Dutch Unilever company and sold as part of the Heartbrand line of products in most countries.


Contact info

1.4

Bad

TrustScore 1.5 out of 5

147 reviews

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1-star

No history of asking for reviews

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1.4

All reviews

(147)

67 reviews in the last 12 months

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Rated 1 out of 5 stars

Taste like Nothing

Well, I fancied some ice cream so I went and purchased a box of Almond Magnum Ice Cream lollies. What a complete failure. It's been a while since I've had these, but they had almost zero taste. I have to ask myself why am I eating this? Like the person I am, half an hour after eating one I ate another. Still the same, still zero taste. I suppose the chocolate had some flavour, but the ice cream was pointless. It may as well have been a bag of frozen flour. I will never buy these again. I wouldn't mind so much, but Magnums are not some cheap 99p none brand ice cream that you get in the cheapo shops, these are expensive. Oh well, lesson learned.

20 March 2025
Unprompted review
Rated 1 out of 5 stars

Way to TOTALLY DESTROY A ONCE GREAT…

Way to TOTALLY DESTROY A ONCE GREAT ICECREAM, Magnum. Since mid-late 2024 Magnum icecreams have continued to shrink in size and the recipe has been changed beyond recognition. Magnum icecreams are no longer the creamy, rich and decadent treat they once were. They're more like frozen ices now. There's a reason you're seeing them on sale at half price so much - people are catching on to other brands that are much better, both taste and price-wise.

24 January 2025
Unprompted review
Rated 1 out of 5 stars

Magnum mini vegan ice cream

Magnum mini vegan ice cream , package implies its mint . It's not .I fell for it ,
Taste is awful, sweet and sickly. Leaving a not nice taste in your mouth or your pocket.
Get back to real ice cream and stop trying to sell by making ice cream WOKE .

19 October 2024
Unprompted review
Rated 1 out of 5 stars

The blueberry cookie is a no

The blueberry cookie is a no. Blueberry flavor is strong but the vanilla has 0 taste, low quality ice cream and the chocolate coating seems to be low quality too. If you're going to charge a crap ton make it worth it. I'll spend my money on the off brands that taste good.

16 August 2024
Unprompted review
Rated 1 out of 5 stars

Magnum chill blueberry cookie.

Just sampled my first blueberry magnum ice cream. Very disappointing.....I thought it was going to be yummy with blueberry taste....but NO. 😥 Not much flavour at all. In fact, dont think I'll bother trying any more.

13 June 2024
Unprompted review
Rated 1 out of 5 stars

Magnum white

Magnum white. What's happened to this once delicious ice cream? Tastes cheap - ice cream full of air and no flavour. Chocolate palm oil filled, yuk. Won't be buying again.

24 May 2024
Unprompted review
Rated 1 out of 5 stars

LOYALTY means NOTHING to MAGNUM

On 9/5/224, I booked a taxi to pick me up from Hanley to Newcastle. I called to pre-book the taxi and gave them the estimated time of arrival. I also switched on my LOCATION which was an option. This feature is there so that they can track your whereabouts as the ETA isn’t always accurate. About 5 minutes before arriving at the station, the driver kept calling me.

I told him that the coach was turning into the bus station. When I arrived, the driver had left. He called the office and lied to them that I did a no show.

Now, prior to this, I had been a LOYAL customer of Magnum. My son kept telling me to just book UBER. But would I listen? No.

Now here’s the worst part. magnum DID not REFUND my money back to me. They kept passing me from pillar to post, telling me that my money had been refunded.

Magnum may take a LOT of money in and so they don’t care about little people like me. After 10 days of being lied to, I finally gave up. After all, it’s ONLY £7

They kept saying the”manager” will call me etc. But they are too busy! NEXT CUSTOMER, oh sorry, next MUG.

Magnum have a big MONOPOLY round here in STOKE and maybe the surrounding areas. The driver was RUDE, the staff, with the exception of one could not be bothered.

Please take UBER guys. At least they will charge you for extra time which I could live with. But Magnum left me stranded and LOYALTY means NOTHING to them.

9 May 2024
Unprompted review
Rated 1 out of 5 stars

It's the adverts

It's the adverts. That hideous sound of an ice-cream being bitten into, I put my fingers in my ears each time it comes on. Sounds like concrete being broken, it's dreadful, I can't be the only one. Nothing about your ad makes me want to buy one.
However I did just to see...expensive small and I certainly didn't get any 'crack' from the thin film of chocolate. Stop ripping us off.

14 May 2024
Unprompted review
Rated 1 out of 5 stars

What a Rip Off

Absolutely disappointed, the ice-cream lolly is around 1/2 the size of the original size. The chocolate is waffer thin like a cheap choc-ice. Three ice-creams would usually just fit into the box nicely. There would be enough space for around five to six of the lollies now in original box, but reduced the box size too. The price has also gone up to £3.62. Joke is, never worried about an environmentally friendly box or plastic.

13 May 2024
Unprompted review
Rated 5 out of 5 stars

Amazing flavor

Amazing flavor. Rich and. Creamy. It made me happy. Right know I am eating the double sea salt caramel. It's the last time i am enjoying before I die sadly cancer taking over and want say thank you and keep up the good work.

8 May 2024
Unprompted review
Rated 1 out of 5 stars

The exaggerated crunch noise of their…

The exaggerated crunch noise of their advert just ruined my evening meal. I usually manage to switch channels before hand but the new ad caught me out. I went shopping for ice-cream this afternoon and I used to buy Magnum but have switched to Nuii now. Well done on losing another customer 👏

1 May 2024
Unprompted review

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