Magnum Reviews 

147
TrustScore 1.5 out of 5

1.4

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Review summary

Created with AI, based on recent reviews

Evaluating 31 reviews, most reviewers were let down by their experience overall. Many people expressed significant disappointment with the product's quality, noting a decline in taste and texture, often describing the ice cream as cheap, watery, or artificial. The chocolate coating was also frequently criticized for being thinner, waxy, and lacking its signature snap, often tasting horrible. Reviewers frequently mentioned issues with specific flavors, such as pistachio and cherry, which often lacked their intended taste. Customers also felt the products offered poor value for money due to reduced sizes, higher prices, and concerns about excessive sugar or artificial ingredients leading to an unpleasant aftertaste.

What people talk about most

Product

Users describe ambiguous interactions with product, with many expressing significant disappointment and even... See more

Quality

Reviewers highlight negative aspects of quality, expressing significant disappointment with recent product... See more

Price

Consumers find price to be a source of disappointment, with many feeling it is not worth the cost. Reviewers... See more

Value for money

People report negative experiences with value for money, with many feeling that the product is not worth its... See more

Reviews shaping this summary

Rated 1 out of 5 stars

I resorted to buying two boxes of the Double Cherry Utopia from Lidl, because their far superior 'Magnum copies' had sold out. They had a Lidl Plus reduction on these, so like an idiot I fell for i... See more

Rated 1 out of 5 stars

Magnum, you have lost the plot. Yours were the best in that ice cream bracket, but I just tried chocolate and cherry bon bons, and there is nothing to recommend them. Hideously over-sugared, which ove... See more

Rated 1 out of 5 stars

Absolutely devastated by the taste of the once incredible magnum ice cream! I literally never write reviews but could not believe how terrible they taste now compared to the original recipe! Honestly... See more

Rated 1 out of 5 stars

In Ireland and all of the UK I always bought a Magnum. But doe to that company's inappropriate behavior toward the independent and liberal ice cream maker Ben and Jerry's I will never buy a Magnum aga... See more


Company details

  1. Candy Store
  2. Confectionery
  3. Food Manufacturer

Information provided by various external sources

Magnum is an ice cream brand owned by the British/Dutch Unilever company and sold as part of the Heartbrand line of products in most countries.


Contact info

1.4

Bad

TrustScore 1.5 out of 5

147 reviews

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1-star

No history of asking for reviews

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1.4

All reviews

(147)

67 reviews in the last 12 months

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Rated 2 out of 5 stars

Agnum quality changed for worse

I used to buy magnum ice creams air time, but for some health issues stopped it for almost six months. Last week I bought Utopia Almond from Aldi in Melbourne. It looks like everything has changed. The thickness of chocolate coating reduced, the amount of almond pieces less and there was no creamy rich texture and taste. Just wast of money and disappointment.

2 March 2026
Unprompted review
Rated 1 out of 5 stars

Scam

The QR code clearly states that "Scan the code to find out more about our sustainabilty programme" and when i scanned it it cleary went stright to advertisment... ill be staying away frim Magnum from now on. Deciving. Trully...

22 February 2026
Unprompted review
Rated 1 out of 5 stars

Trash product at best

Trash product at best. Absolute garbage. And this company wasted its efforts not on actually crafting a quality product but to mess with a long-standing and quality competitor. Disgusting, in both quality and well.. quality.

1 December 2025
Unprompted review
Rated 1 out of 5 stars

What in the actual

What in the actual, was that garbage. Oh yeah Unilever subsidiary. Time to not buy anything connected. Pure poison

6 January 2026
Unprompted review
Rated 1 out of 5 stars

What the heck is wrong with Magnum?

In Ireland and all of the UK I always bought a Magnum. But doe to that company's inappropriate behavior toward the independent and liberal ice cream maker Ben and Jerry's I will never buy a Magnum again. Ben and Jerry's yes. Magnum never never ever again. The board at aunilver should fire the CEO, President and all board members of Magnum. Then sell Ben and Jerry's back to the original owners. I still hold many shares in Unilever stock. When they sell their ice cream division the sock price will double at the very least. A disgruntled shareholder. Thomas J Richards

19 December 2025
Unprompted review
Rated 1 out of 5 stars

Magnum Almond ain’t what it used to be 🤮

Bought Magnum Almond packet with 3 ice creams. Used to love these. WHAT HAS HAPPENED? The ice cream was cheap tasting, not creamy as it used to be and had a strange plastic like texture. Equally, the chocolate was poor quality. Wont be recipe buy this old favourite ever again!

5 December 2025
Unprompted review
Rated 1 out of 5 stars

Ice milk instead of ice cream

TERRIBLE Magnum Double caramel ice cream bars! The ice cream was gritty and cheap tasting like a low quality ice milk. When you call the 800-632-7532 # on the back of the box, you get a recording to enroll in Medicare or buy an alert for seniors. ?? There is NO Corp office number listed anywhere to get in touch with anyone to file a complaint. I will NEVER buy this garbage again!

22 October 2025
Unprompted review
Rated 1 out of 5 stars

Horrendous quality control

Horrendous quality control, especially in the UK. Absolutely atrocious. Multiple unsealed packaging, inconsistent batches (broken chocolate shells, ice crystals indicating quality issues etc.). Major downfall from what Magnum used to be.

5 October 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely devastated by the taste of…

Absolutely devastated by the taste of the once incredible magnum ice cream! I literally never write reviews but could not believe how terrible they taste now compared to the original recipe! Honestly tastes like air! Bring back the delicious creamy, melt in your mouth ice creams!!!

25 September 2025
Unprompted review
Rated 1 out of 5 stars

Traces of peanuts

That I have allergy to peanuts. I believe this ice cream has traces of peanuts in it (or more) as I ended up with a very painful and huge cyst on my chin which slowly developed after eating 3 over a week, when I had never ate them before (not for years). Other products from different brands have done the same over the years and if I don’t eat them, I won’t get these cysts. So this is another product that I can’t consume on the list. Even a slight trace of peanut will cause this for me. Due to the size of this cyst, I know there was more than just a trace of peanut in this ice cream due to my long time experience of testing different foods for 20 years. People don’t realise how sensitive they are to peanuts until they have done a check or have become observant as I have. I had to write this review, as the cyst, due to the level of pain and discomfort the ice cream caused, has had on my life the last 7 days. It’s very embarrassing.

26 June 2025
Unprompted review
Rated 1 out of 5 stars

We bought 4 boxes of Magnums and 3 were…

We bought 4 boxes of Magnums and 3 were in bad shape. It was like someone stomped and played soccer with them. I called the number on the box and it's the wrong friggin number! I had to look the real number up. After that I talked to a lady for 20 minutes explaining it to her and then she wanted me to take pictures of the boxes, send a receipt and then she said they might give me reimbursement coupons! Will never buy this over priced bs again.

17 June 2025
Unprompted review
Rated 1 out of 5 stars

I partnered with Magnum for some time

I partnered with Magnum for some time. I have recently run into major issues. After about 5 calls to support and hours on hold, we were told that we had to email an email address and would be hearing back within 5-10 minutes. I requested for withdrawal, and my request was denied until syndicate on my DP came through for me. I have access to my funds now.

11 February 2025
Unprompted review
Rated 1 out of 5 stars

Magnum Classic Ice Cream. Not classy anymore.

Been a fan of Magnum classic ice creams for years but noticed last year the quality was poor. This year it's got even worse. It's as though there's more water in the mix because the ice cream has lost it's creaminess and it's full of icy lumps. We won't be buying them any more. I hate cost cutting when it affects the quality.

29 April 2025
Unprompted review
Rated 1 out of 5 stars

Magnum's Mint chocolate icecream on the stick is YUKKKK

Magnum's Mint chocolate ice-cream on a stick is the worst ice cream I have ever tasted!!
On the outside the chocolate coating has burnt sugar crystals and when you bite into it YUKKKK it like chewing glass in mouth. There is enough sugar in the icecream and chocolate so WHY PUT THOSE SUGAR CRYSTALS??? I got my refund but in future will certainly not buy Magnum's mint icecream on a stick.

23 April 2025
Unprompted review
Rated 1 out of 5 stars

Magnum what have you done ….

Magnum what have you done ….. the adverts are all about the crunch of the chocolate but now in reality half the chocolate there used to be. the embossed “M” has disappeared because the chocolate is too thin and broken in every ice cream in the pack. Tasted like standard choc ice. I’d rather pay more and keep the original so disappointed

12 April 2025
Unprompted review
Rated 1 out of 5 stars

Smaller bar, thin chocolate, fewer almonds, bland ice cream - ruined!

Bought my favourite Magnum Almond ice cream sticks expecting a big creamy ice cream covered in thick milk chocolate and toasted chopped almonds as they always used to be. Nope.
The ice cream is bland and less luxurious, the chocolate is thin and far fewer almonds.
No reduction in price - quelle surprise!
They've ruined a great ice cream stick by skimping.

8 February 2025
Unprompted review

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