purchased an E-MTB and gravel bike from Power2cycle, both Sid and Phill were extremely helpful in the discussion around which bikes to choose, and then through the rest of the procurement process. Th... See more
Company replied
Location
Switch locationHall Road, Unit 1 White Lodge Business Park, NR4 6DG Norwich, England, GB
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See what reviewers are saying
Absolutely fantastic experience at power2cycle! Recently got an Ebike from here. Super smooth process from ordering online to collecting in store. Massive thank you to Sid, who went above and bey... See more
Company replied
From my initial enquiry which was dealt with by Charley. The purchase of the eMTB went very smoothly with great communication. Unfortunately the courier badly damaged the bike. However I received t... See more
Company replied
I ordered my Haibike Alltrack 4 from Power2cycle. Right from the start the communication was first rate. I had several phone calls to update me on tge origress of my order. They even upgraded my bike... See more
Company replied
Company details
- Motorcycle Dealer
- also in
- Bicycle Store
- Motorcycle Equipment and Accessories Store
- Motorcycle Shop
- Triumph Motorcycle Dealer
- Used Motorcycle Dealer
Written by the company
Lings Powersports based in East Anglia - Main Dealers in the UK for Triumph, KTM, Husqvarna, GasGas, CFMOTO, ZEEHO & Honda Offroad Motorcycles. Full Workshops and MOT facilities. Over 50 years of Trust, Value & Service.
Lings Powersports - Family owned & run since 1913.
Written by the company
- Trusted by our Customers and respected by our Competitors.
- Founded as a Wheelwright and Blacksmith in 1874, the Lings Motor Group moved into the Motor Trade in 1913. Customer service was at the heart of the business at the beginning, and it is as true today. Family owned and operated for over 100 years has meant that these values are at the core of the business.
Contact info
Hall Road, Unit 1 White Lodge Business Park, NR4 6DG, Norwich, England, United Kingdom
- 01603985015
Rider-approved Motorcycle Dealer Group
4.6
Excellent
70 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 47% of negative reviews
Typically replies within 1 week
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Excellent communication
Excellent communication, excellent price , and overall brilliant experience keep up the good work
25 September 2026
Reply from Lings - Power2Cycle
Hi Justin,
Thank you so much for the fantastic review! We’re delighted to hear you had such a smooth experience with our team, from communication to pricing.
Huge congratulations on your new GasGas ECA 3, it's an absolute beast of an e-bike!
Enjoy hitting the trails, and thanks for choosing Power2Cycle!
Reply from Lings - Power2Cycle
Hi Chris,
Thank you for taking the time to leave us a review! We're thrilled to hear we made buying your new Husqvarna Tourer T1 so easy for you.
Congratulations on the new bike, it's a fantastic ride! Enjoy hitting the road, and thanks for choosing Power2Cycle!
Reply from Lings - Power2Cycle
Hi Mark,
Thank you so much for the great feedback! We’re thrilled to hear that the team at Lings Norwich were able to help!
The Vitpilen 401 is such a fantastic ride, we hope you're having a blast out on the road.
Thanks for choosing us, and we look forward to seeing you again soon!
The Lings Norwich Team
Absolutely fantastic experience at…
Absolutely fantastic experience at power2cycle!
Recently got an Ebike from here. Super smooth process from ordering online to collecting in store. Massive thank you to Sid, who went above and beyond in helping/explaining how everything worked. I'm a complete novice when it comes to e bikes, but Sid was very patient and thorough explaining how they work and how best to maintain it. Great long warranty and being just down the road from where I live is a bonus for whenever I need to service/repair.
Communication was fantastic, I was kept well informed with emails and phone calls from start to finish. Whilst waiting for it to arrive in store I was invited to come and demo their display model to make sure I had ordered the correct size and to go through some of the features.
Highly recommend them to everyone!
22 July 2026
Reply from Lings - Power2Cycle
Hi Claire,
Thank you so much for taking the time to leave such a wonderful review! Congratulations on your new Husqvarna Tourer T1—it's a fantastic ride, and we are so excited for you to get out there and enjoy it.
We’re thrilled to hear how much Sid helped make your transition into the e-bike world easy and approachable. Patiently walking through the setup, features, and maintenance tips is what he does best, and we’ll be sure to pass your kind words along to him! Making sure you were able to demo the display model for sizing while you waited is all part of ensuring you feel 100% confident before taking your new bike home.
Since we’re just down the road, please don't hesitate to pop in whenever you need a quick tune-up, a regular service, or just have a question.
Wishing you many happy miles on your new Husqvarna!
Best regards,
The Power2Cycle Team
Power2cycle feedback
purchased an E-MTB and gravel bike from Power2cycle, both Sid and Phill were extremely helpful in the discussion around which bikes to choose, and then through the rest of the procurement process.
The bikes were delivered pre-built other than a few elements which were reasonably easy to do.
27 July 2026
Reply from Lings - Power2Cycle
Hi Craig,
Thanks so much for taking the time to share your feedback!
We’re thrilled to hear that Sid and Phill were able to guide you through picking out both your Husqvarna Light Cross LC6 and your new Ghost gravel bike. Matching riders with the right setup for their adventures is what we live for, so it’s awesome to know the advice and procurement process made things easy for you.
Glad to hear the final assembly went smoothly on your end, too.
Enjoy tearing up the trails and hitting the gravel! If you ever need anything else, extra gear, or advice down the road, Sid, Phill, and the rest of the team are always here to help.
Happy riding!
The Power2cycle Team
Haibike Alltrack 4 from…
I ordered my Haibike Alltrack 4 from Power2cycle. Right from the start the communication was first rate. I had several phone calls to update me on tge origress of my order. They even upgraded my bike due to a stock error! Top supplier!!
20 July 2026
Reply from Lings - Power2Cycle
Hi Martyn,
Thank you so much for the fantastic review! We always aim to keep our riders fully updated, so we’re thrilled to hear you appreciated the phone calls and communication throughout the process.
Thank you for choosing Power2Cycle, and enjoy every single ride on that brilliant bike.
Best regards,
The Team at Power2Cycle
Haibike all track 4
Purchased through cycle to work scheme all good and trouble free process
Delivered on time and no damage
Followed video instructions on unpacking and reassembly all good
Thank you
14 July 2026
Reply from Lings - Power2Cycle
Hi Stephen,
Thank you so much for taking the time to leave us such a great review! We are thrilled to hear that your experience purchasing the Haibike Alltrack 4 through the Cycle to Work scheme was smooth and trouble-free.
We always aim to make delivery and setup as easy as possible, so it’s awesome to know the assembly videos got you up and rolling without a hitch.
Enjoy the new ride, and feel free to reach out if you ever need anything else. Happy cycling!
Best regards,
The Power2Cycle Team
I would say that the customer service…
I would say that the customer service and extra touches were pleasantly surprising. Quick delivery too and the bike they recommended does just what I want. Well done!
6 July 2026
Reply from Lings - Power2Cycle
Hi Cliff,
Thank you so much for the fantastic review! We are thrilled to hear that you are loving your new Haibike Alltrack 4 and that it’s doing exactly what you need it to do.
Our team always aims to go the extra mile, so it’s wonderful to know that our recommendations, quick delivery, and those little extra touches made a great impression. We really appreciate you taking the time to share your experience with Power2Cycle.
Wishing you many happy miles and awesome adventures on your new e-bike! Please don't hesitate to reach out if you ever need anything else.
Best regards,
The Power2Cycle Team
Impeccable transaction *****
Impeccable transaction, including shipping arrangement to the Channel Islands. Would highly recommend 🙌🏻
23 June 2026
Reply from Lings - Power2Cycle
Thank you, Alex! We really appreciate you choosing us for your new Husqvarna Mountain Cross MC3.
Organizing shipping to the Channel was no problem!
So we're delighted to hear you found the process hassle-free.
Happy riding and all the best! — The Power2Cycle Team!
5 Star service
5 Star service, no hard sales, just honest genuine advice, definitely recommend Power2cycles. Phil and Sid are very knowledgeable.
20 June 2026
Reply from Lings - Power2Cycle
Thanks for the awesome review, Brian! Phil and Sid will be chuffed to hear your feedback.
We’re all about honest advice here, and we're glad you felt supported. Have an amazing time out on the KTM Macina Kapoho!
Online purchase of Haibike Alltrail 8 2025
Customer service was very good, Sid was helpful and answered my queries. Sale price of the bike was excellent value and free carriage was a bonus. It would have been helpful to have user manuals but I was able to find these online. And the bike is great, I am enjoying riding it.
29 May 2026
Reply from Lings - Power2Cycle
Thanks for the great feedback, Dorothy!
Sid will be really pleased to hear he could help. We appreciate your comments regarding the manuals as we always look for ways to improve our customer experience.
We're thrilled you're loving the Haibike AllTrail 8—enjoy the rides!
Bike arrived damaged
Bike arrived damaged. While I appreciate that's not really down to the shop they should have used more packaging to protect the bike and used a decent courier. Then they tried to say that its only cosmetic and made excuses for other defects. I had to do all the running around and chasing them constantly. Finally got a replacement that has also got paint coming of parts of the bike. The tyres are not as described in the description. The bike was listed as a 2025 model but the receipt states 2024 but the bike and parts have 2003 stamped on them. For a £4000 bike the service is diabolical.
2 June 2026
Reply from Lings - Power2Cycle
Thank you for your feedback. We are genuinely sorry that your experience did not meet your expectations.
When you reported damage to the original bike, we arranged for it to be exchanged and supplied a replacement bike. While we appreciate the frustration caused by the initial issue, we worked to resolve the matter by providing a fresh replacement as quickly as possible.
Regarding the specification concerns, manufacturers occasionally substitute components when the originally specified parts are unavailable due to supply chain constraints. This is common across the cycling industry and is permitted by most manufacturers' specifications, provided the alternative components are of equivalent quality and performance.
In relation to the model year, the bike was sold as a current model-year carryover bike. It is not unusual for manufacturers to continue producing or selling a model across multiple years without changing the frame design, and individual frame or component date stamps often reflect the production date rather than the model year designation.
We regret that you remain dissatisfied and apologise for any inconvenience caused throughout the process. We always aim to provide a high level of service and appreciate your comments, as they help us review and improve our customers' experience.
Sam was great start to finish with…
Sam was great start to finish with getting my 701 on the road.
Great work.
6 June 2026
Reply from Lings - Power2Cycle
Thanks for the feedback, Robert! Great to hear Sam got your 701 sorted and on the road. Safe riding!
Very happy with my purchase and great…
Very happy with my purchase and great team helping me get sorted thanks again
22 May 2026
Reply from Lings - Power2Cycle
Thanks for the great review, Dale!
The 690 SMC-R is an absolute beast of a bike, you’re going to have a blast on it.
The whole team is thrilled we could help get you sorted. Safe riding, and enjoy every minute!
Reply from Lings - Power2Cycle
Thanks for the feedback, Neil!
Glad we could get your Tourer T1 delivered fast across the water to Northern Ireland. Have a great time out there on it!
Fantastic service from everyone I dealt…
Fantastic service from everyone I dealt with.Bike arrived quickly and was fully assembled.
15 May 2026
Reply from Lings - Power2Cycle
Much appreciated, Chris! It’s awesome to hear you had such a seamless experience with everyone at Power2Cycle.
The Haibike LYKE 10 is an incredible ride, and we’re glad we could get it to you quickly.
Let us know how you're getting on with it, and we hope to see you again down the road!
Great service
Having seen a bike on socials, went to the shop to view built up one.
Decided to order, ready for collection in 48 hrs. Handover and set up excellent.
Would recommend both shop and workshop
29 April 2026
Reply from Lings - Power2Cycle
Hi Dave,
Thank you so much for the 5-star review!
We’re really glad you caught that post on socials and made the trip in to see the Haibike LYKE 10 in person. It’s an incredible bit of kit, and we’re stoked we could get it built and ready for you to ride in just 48 hours!
I’ll be sure to share your feedback with both our sales team and the workshop crew. They take a lot of pride in ensuring the handover and setup are spot on so you can hit the trails with total confidence.
Enjoy the new ride, and remember we’re always here whenever you need a tune-up or a chat about your next adventure!
Absolutely brilliant customer service I…
Absolutely brilliant customer service I was contacted several times to let me know how my bike was progressing and even sent a video from a lovely chap telling me all about my bike I would highly recommend and will definitely buy from you guys again
21 April 2026
Reply from Lings - Power2Cycle
Thank you for the fantastic 5-star review! We’re so pleased to hear you enjoyed the experience with the team at Power2Cycle. Keeping you updated throughout the journey and sending over a personalised video is all part of the service!
Enjoy your awesome new Husqvarna Hard Cross HC5, and thank you again for the recommendation!
Started off ok but tried to contact sam…
Started off ok but tried to contact sam several times reguarding PIN code for bike that I was assured had been reset !! But wasn’t . Fobbed off with false promises of return my calls !! Not very happy
17 April 2026
Reply from Lings - Power2Cycle
Thanks Jeremy!
We’re glad to hear you had a great experience with the team.
Enjoy your new Husqvarna Eco City EC1, and thanks again for choosing Power2Cycle! 🚴♂️
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