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Rated 5 out of 5 stars

Been using the tool for years now. It's probably one of the best feed management tools for larger accounts that run on multiple platforms. Service level is great, support answers within a couple of ho... See more

Company replied

Rated 1 out of 5 stars

Too bad you can't put 0. The app is unintuitive, you don't understand anything, difficult to use and the integration between tiktok and shopify doesn't work well either. But the worst thing is the IN... See more

Company replied

Rated 1 out of 5 stars

Woocommerce > Channable > Amazon experience: a total nightmare. Bills keep coming in, support is super slow. Some days they have a 'training day' = no support. Some other days they are just... See more

Company replied

Rated 1 out of 5 stars

Their app is completely unintuitive and their pricing is deceptive. They lure you in with a low entry price, then sneak in add-ons that inflate the cost by 8x without clear disclosure. We expl... See more

Company details

  1. Software Company
  2. Computer Accessories Store
  3. Internet Marketing Service
  4. Software Vendor

Written by the company

Channable is a leading multichannel platform for eCommerce, empowering over 12,000 brands and 1,300 agencies worldwide—including IKEA, Vodafone, Rituals, and MediaMarkt. Founded in 2014, Channable provides a fully integrated solution to list, advertise, and optimize millions of products across more than 3,000 online channels. The platform combines: Feed Management (Centralize your product data, fix channel errors, and use simple if/then rules plus AI to optimize your catalog for any export channel and market); Marketplaces (Move from manual to strategic while staying in control. Prepare listings and orders for the era of agentic commerce with high-quality data in one reliable single source of truth across all key channels); PPC Optimization (Turn your product feed into high-performing, scalable campaigns without losing control, while saving time on manual work so you can focus on strategic tasks); Creatives (Deliver unlimited, high-performing creative ads at scale — from feed to ad — in a future-proof way with AI-driven capabilities); Insights & Analytics (Turn complex performance data into clear, actionable insights that save time and enable smarter optimization and scaling decisions); Google CSS (By switching to Channable CSS, you can boost your campaigns and achieve up to 25% more bidding power on Shopping ads without increasing budget), and AI-powered features, helping businesses scale their online sales with less complexity. In 2025, Channable processed a total of 23 million orders. Headquartered in Utrecht, the Netherlands, with offices in Berlin, Aarhus, and New York City, Channable exports billions of products daily and continues to expand across Europe and beyond.


Contact info

2.9

Average

TrustScore 3 out of 5

343 reviews

5-star
4-star
3-star
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1-star

Replied to 42% of negative reviews

Typically takes over 1 month to reply

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Rated 1 out of 5 stars

Taking money from you and i'm waiting…

Taking money from you and i'm waiting for my money back. The updates call was every hour and that doesn't work. Only everyday and they picked my money for like 5 months. I called at the customer support and somebody there told me we taking contact with you end of july. It is now 9 October and i'm waiting for my money (€495)

9 October 2020
Unprompted review
Rated 1 out of 5 stars

Not happy with Customer Support

Not happy with Customer Support. Good at taking money from your account, not the same with assisting you with any task no matter how much you request it. Always someone has to check, etc and things take super long.

30 June 2020
Unprompted review
Channable logo

Reply from Channable

Hello there,

Channable is very sad to hear this is the experience you have had with us.

Since this is an anonymous post and no description of what has been going wrong is explained, Channable hopes you can contact our customer support to see what we can do to make things right.

This is never how we want our customers to feel and apologize for the frustration we have caused.

Sincerely,
The Channable team

Rated 1 out of 5 stars

Way too expensive and Horrible customer support

I tried to implementChannable in my standard Woocommerce webshop but it costs me a lot of time and eventually also a lot money.

This is what went wrong:

1. I had to change the API key. This was not possible from the dashboard nor I couldn't find it in their documentation. I decided to create a support ticket. After a week of no response I tried to call them. After being to be in a queue for +15 min they answered me and it turned out that I couldn't change the API-keys myself. They had to do it, so I told them it would have been nice to read some message that I wasn't able to change it myself. Still no products online via Channable.

2. Now I was able to push my products to Bol.com. However I got an error message that the units of my products were wrong. After trying different settings a reached out to support. After a week I got a message back saying that they would investigate it. Eventually they found the bug. They parsed a , wrong (which should have been a . instead). In the meanwhile my account was full of test-cases which they had created. I was really surprised that they used my account for testing their bugs. I had to clean up my account as well - really unprofessional.

Finally where pushed to Bol.com. In the meanwhile I'd received already 2 invoices. I reached out to finance to ask them if they could give me a discount for the time I couldn't use their service. They told me they couldn't and that was it.

I wouldn't recommend Channable because of their bad UI and their horrible customer support service. They are focussing way too much on making money instead of building a great product.

20 June 2020
Unprompted review
Channable logo

Reply from Channable

Hello Pim,

Channable is sorry this is the experience you had getting set up with our tool.
COVID-19 impacted the way we handle business for the first few weeks and it was very busy for many of our customers and support.

Answering the second part of your review, there was no bug. Your account was receiving an error from Bol that the data sent was not correct. That is true, once Channable was aware of this error it was changed to the correct format. (That's what Channable does -- we can help change the data from our customer's online shop to have it match what the export platform requires). In the end, it looks like everything was set up and ready for you to sell!

The Channable team hopes this brings a little clarity to the issues you went through and wish you the best success. If there is anything we can do for you and your account please reach out.

Best wishes,

The Channable team

Rated 5 out of 5 stars

Very intuitive tool

Very intuitive tool, with more options than you will ever need. It's very easy to make a connection between your webshop and an online retailer. The custom rules allow customization in a very clear way. You immediately see what products your rule applies to and what the outcome is.

I had to contact customer support for a few things when starting out and response times were faster than most companies we work with. Overall super satisfied so far.

15 June 2020
Unprompted review
Rated 5 out of 5 stars

Quick to learn and easy too use!

An excellent tool to use to create product feeds and more. You don´t need any specific technical skills and the on-boarding support is great. The feeds can be customized in many ways and you can add "manual" data from spreadsheets to extend the product feeds even more.

8 May 2020
Unprompted review
Channable logo

Reply from Channable

Hello Marcus, thank you for taking the time out to leave Channable such a kind review. It's our pleasure to work with you. Kind regards, the Channable team

Rated 1 out of 5 stars

This is not a bad product, BUT

This is not a bad product. Help is poorly organized; words in Dutch are often found. Technical support will respond for a very long time, they don’t have a task to solve your problem, but just send a link to Sathya. Any solution to the problem may take several weeks. Very lazy and not motivated people work here.

13 April 2020
Unprompted review
Channable logo

Reply from Channable

Hello Andrey,

We're glad to hear you're a fan of the tool, but we are sorry that you've found our technical support dissatisfactory.

The Channable support team is available between Mon-Fri 09.00-18.00 CEST, which will affect reply times when you have an issue that needs resolving outside of our working hours. Whilst we try to respond to all requests, our support has been affected by the COVID-19 and we apologize that this has inconvenienced you.

We believe our help center is very thorough and easy to refer back to for the most common problems our clients encounter. As we're an international team, we're lucky to speak so many tongues. However, if you find errors or typos in the help center please let us know as we strive to keep it as clear as possible.

Your account manager will be in touch with you shortly to see how we can improve your situation, but do know we've heard your feedback and will investigate how we can improve our services. We hope we can redeem ourselves and you will have a more positive experience from now on.

Kind regards,

The Channable team

Rated 5 out of 5 stars

Great tool

Great tool, really helpful, for multiple markets, not only if you are a retailer.

Channable develops lots of new features to accelerate business.

Nice and fast responding support team.

13 January 2020
Unprompted review
Channable logo

Reply from Channable

Hi Maik, thank you for taking the time to leave us such enthusiastic feedback. It's a pleasure knowing that you're having a positive Channable experience! Kind regards, the Channable team

Rated 5 out of 5 stars

Channable makes my life easier

Channable makes my life easier. It allows me to large scale SEA marketing with very limited time, while taking into account further scaling automatically.

10 January 2020
Unprompted review
Channable logo

Reply from Channable

Hello Job, thanks for the time and effort you gave to leave Channable such a lovely review! We really appreciate it, and we are happy to hear how Channable can support your scaling ambitions. All the best, the Channable team

Rated 5 out of 5 stars

Very satisfied!

After we had some technical issues that we couldn't solve ourselves we contacted Channable who helped us from the start.

They reacted quick and skillfully worked towards a solution. Very satisfied with the customer service and 1000% recommended!

7 January 2020
Unprompted review
Channable logo

Reply from Channable

Hoi Joost, thanks for taking the time out to leave Channable such a kind review. Our support team is more than happy to help get to the bottom of any and all issues. It's our pleasure to work with you. Kind regards, the Channable team

Rated 5 out of 5 stars

Highly satisfied

Former deceased client of Lengow we migrated to Chanable three months ago. Thanks to the support of the Chanable team we were able to quickly implement the solution and even create parent to child feeds on our different Amazon platforms. Since then we have been able to use the solution correctly and our sales have even increased. I recommend it!

26 December 2019
Unprompted review
Channable logo

Reply from Channable

Hello William, thanks for leaving us such a lovely review, we really appreciate it. We're glad Channable has impressed you so far and you've seen a rise in sales. We're honored to know that Channable serves you so well. All the best, the Channable team

Rated 5 out of 5 stars

Really Good tool

5 December 2019
Unprompted review
Channable logo

Reply from Channable

Hey Eli, thanks for taking the time out to leave Channable such a kind rating. It's our pleasure to work with you. Kind regards, the Channable team

Rated 5 out of 5 stars

Software is great and problems are…

Software is great and problems are solved quickly. Good & friendly customer service.

20 November 2019
Unprompted review
Channable logo

Reply from Channable

Hello Wesley, thanks for the time and effort you gave to leave Channable such a lovely review! We're honored to know that Channable serves you so well. All the best, the Channable team

Rated 5 out of 5 stars

Great customer support

Great customer support, knowledgeable, friendly and fast.

8 November 2019
Unprompted review
Channable logo

Reply from Channable

Hi Winfried, thanks for your kind words and flattering rating. It's a pleasure knowing that you're having a positive Channable experience and I'll be sure to let the support team know! Kind regards, Channable's team

Rated 4 out of 5 stars

Very good tool for feed and campaign…

Very good tool for feed and campaign management

10 October 2019
Unprompted review
Channable logo

Reply from Channable

Hello Marina, thank you for taking the time and effort to leave Channable a review. We're happy to hear you're satisfied with the tool so far and we'll continue to strive to exceed expectations. All the best, Channable's team

Rated 5 out of 5 stars

Great tool with a lot of smart features…

Great tool with a lot of smart features which give us a lot of flexibility.

5 September 2019
Unprompted review
Channable logo

Reply from Channable

Hey Jelle, thanks for taking the time out to leave Channable such a kind review. It's good to hear our features provide you with the flexibility you need. Kind regards, the Channable team

Rated 5 out of 5 stars

Good support and a nice working…

Good support and a nice working platform!

9 August 2019
Unprompted review
Channable logo

Reply from Channable

Hi Belal, thanks for your positive review. It's a pleasure knowing that you're having a 5-star experience! Kind regards, Channable's team

Rated 5 out of 5 stars

Goodproduct and support

Good product and support

5 August 2019
Unprompted review
Channable logo

Reply from Channable

Hello Sander, thanks for the time and effort you gave to leave Channable such a lovely review! We really appreciate it. All the best, the Channable team

Rated 5 out of 5 stars

Very happy with Channable

Very happy with Channable, perfect personal and quick contact.

23 July 2019
Unprompted review
Channable logo

Reply from Channable

Hello Henk, thanks for leaving us such a positive review. We're glad Channable has impressed you so far. All the best, the Channable team

Rated 4 out of 5 stars

Very friendly

Very friendly, well spoken and insightful demo with one of the representatives at Channable.

18 July 2019
Unprompted review
Channable logo

Reply from Channable

Hello there, thank you for taking the time and effort to leave Channable a review. We're happy to hear you've had a positive experience with our team. All the best, Channable's team

Rated 5 out of 5 stars

Truly indispensable asset.

At our company, we absolute love Channable. We couldn't do without it. We rely on them for creating a lot of feeds to all our external platforms, all fully customized in a flexible way. It's very easy to copy certain standard rules and make adjustments if necessary. In addition, we use their Google Ads API which gives us the opportunity to automate a large part of our Google Ads. All in all, it's a huge time saver, very user friendly and it reliefs most of the pressure for our IT team since we as marketers can make adjustments to all the feeds ourselves. Love it and could not do without!

17 July 2019
Unprompted review
Channable logo

Reply from Channable

Hi Mark, thanks for your kind words and flattering rating. It's a pleasure knowing that you're having a positive Channable experience! We take pride in our Google integrations and it's great to hear they're working as they should. It's our goal to make a tool everyone can use. Let us know if there is ever anything we can do to improve the experience! Kind regards, Channable's team

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