While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 50 reviews, most reviewers were let down by their experience overall. Many customers expressed significant dissatisfaction with the product quality, noting a decline in taste and texture across various items. People frequently mentioned that products like fish fingers, chicken burgers, and beef burgers no longer resemble their former quality, often tasting bland, rubbery, or like There were also concerns about the actual content of the products, with some questioning the ingredients and reporting finding unexpected materials. Reviewers also felt that the prices were too high for the diminished quality, leading to a perception of being overcharged for inferior goods. Some people were satisfied with certain products, particularly the beef burgers, appreciating their taste and consistency despite the general negative sentiment. However, others found the customer service lacking, specifically regarding the difficulty in contacting the company or receiving compensation for issues.

What people talk about most

Product

Clients share negative opinions on product quality, with many reviewers expressing disappointment and... See more

Quality

Reviewers highlight negative aspects of quality, with many expressing disappointment and disgust with... See more

Price

Customers had negative experiences with price, often finding products disgustingly overpriced and feeling... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Can't contact customer service. I only wanted to enquire about product availability for something that seems to have vanished but there's no email address. You either have to phone, or give a chatbot... See more

Rated 1 out of 5 stars

We have stopped buying birds eye things completely now from potato waffles that taste funny, beef burgers stuffed with onion, pea flakes & so much fat, chicken breast things that I'm sure contain no... See more

Rated 1 out of 5 stars

I thought choosing Birds eye I was chosing a quality cod fish finger like they always used to be, I was very much mistaken, instead I got rubber flavoured compacted rubbish that completely ruined... See more

Rated 1 out of 5 stars

I found fish bone shaped sharp glass like plastic inside my fish under the batter. I’ve reported as I am sure I swallowed one and I have a young toddler. They just keep making demands for photo after... See more


Company details

  1. Food Manufacturer
  2. Food Producer
  3. Food Products Supplier
  4. Frozen Food Store

Information provided by various external sources

Family favourites for over 60 years, Birds Eye have provided healthy fresh frozen food for generations. Find products, recipe ideas and more here.


Contact info

1.2

Bad

TrustScore 1 out of 5

268 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.2

All reviews

(268)

48 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Chunky Fish Fingers - AVOID!

Chunky Fish Fingers - AVOID at all costs.
At nearly £4, you’d expect at least a sea faring white fish - not muddy ‘freshwater’ dwelling catfish.
These are not labelled Basa anywhere on the packet.
Even my cats wouldn’t touch it!
Wish I’d read the reviews before buying this product.

6 January 2025
Unprompted review
Rated 1 out of 5 stars

Birds Eye poor quality fish fingers

Today, I eagerly opened a new pack of Birds Eye fish fingers, a product I had been looking forward to enjoying. As I bit into one, savoring the crispy coating and the tender fish inside, I suddenly encountered an unexpected crunch. To my dismay, I discovered a small piece of plastic mixed in with the fish. This experience was particularly disappointing, especially considering the premium price of Birds Eye products. It's frustrating when such high expectations aren't met.

2 January 2025
Unprompted review
Rated 1 out of 5 stars

The Basa fish used in their chunky fish…

The Basa fish used in their chunky fish fingers is absolutely disgusting. It tastes like mould and dirt. Not surprising now I’ve looked it up and it is a bottom feeding, freshwater catfish. Both my daughters spat it out and we are all big fish eaters. Fobbing us off with sub standard produce. Will never be wasting my money on Birds Eye again.

31 December 2024
Unprompted review
Rated 1 out of 5 stars

Got fed this as a child

Got fed this as a child, which I always thought was bad. Tried a good variety of their range over the last couple of months, and safe to say it's gotten worse. Flavourless, cheap, poor quality. I'd rather drink bile.

25 December 2024
Unprompted review
Rated 1 out of 5 stars

Untrustworthy

Untrustworthy. Started unexpectedly putting pea goo in their burgers instead of meat. They changed it back but now won't even give me some vouchers to make up for them making me eat their veg mush. So my boycott of all things Birds eye will continue.

19 March 2024
Unprompted review
Rated 1 out of 5 stars

If I could give zero stars I would…

If I could give zero stars I would have.
Birdseye frozen veggies were always really good but WOW!!!!! Nor lately.
I purchase a lot of there steam fresh bags to put in my lunch bowls. I purchased 4 bags of Snap Peas from 2 different stores. All 4 of them were awful and not eatable. They were stringy and a yellowish green color and “No I did not overcook them). I prefer my veggies with a bit of crunch rather than a soggy mess. I don’t know “where or whom your getting them from but there bringing down your Standard you have held for yourself and your company”. I will no longer purchase snap peas from your Company until you can prove you have made changes in your suppler or grower.
I realize that I’m just 1 person and who cares about one persons complaint or dissatisfied consumer but I eat alot of your products and so does my friends and clients that are eating a Healthy diet and lifestyle.
I hope you are able to address and fix my concerns regarding your frozen vegetables that you’re passing them as fresh from garden/ fields to plate.
I don’t think so.

10 December 2024
Unprompted review
Rated 1 out of 5 stars

Wow! ...Just had not realised how bad something could be?

Wow...Just had not realised how bad things were at Birds eye?
Bought a pack of 4 Chicken Pies and it stated quite clearly that they were the "Nations Favourite pie" ??
I really don't think so! What an utter waste of money! In todays day and age we all accept at least something is worth having when it comes to advertisements? Obviously not! Could not find a little bit of chicken in the pie at all? One of four had something that resembled chicken! The other three were vegetable and a small amount of gravy come source! Utter rip off! Chicken.....on a diet possibly?
Scandal!

3 December 2024
Unprompted review
Rated 1 out of 5 stars

DANGEROUS lack of quality control - health hazard…

Nov 2024 - DANGEROUS lack of quality control which is a real health hazard.
I bought an 18 pack of waffles which had lots of rotten blackeyes. They also had lots of black specs of shrapnel from the factory. I contacted BirdsEye and they just send out cut n paste letters and offered a voucher for £5 compensation, which in reality meant £1.50 compensation as the rotten produce cost £3.50. I shall now send the filthy waffles to the food standards agency.

27 November 2024
Unprompted review
Rated 1 out of 5 stars

Chicken gave us stomach upsets.

bought Birds eye chicken battered fillets in a special deal at our co op store. Cooked exactly as the packet. Did not even taste like chicken.My wife and I both spent the following night in the toilet . Still feeling rough the following day. Never again with Birds Eye.

6 November 2024
Unprompted review
Rated 1 out of 5 stars

Plant protein Birds Eye shiteburgers

Bought the 'plant protein' version of these burgers from Birds Eye by mistake (or is it, why could I find none of the normal ones a week later?).

Tasted like a pile of manure. Horrible texture. Zero onion taste. I don't want this rubbish, I want the recipe as it was. Eff anyone who thinks this is a good idea. Birds Eye you are morons. Expensive and crap and I want my money back.

16 October 2024
Unprompted review
Rated 1 out of 5 stars

Something gross in my steamfresh

I’m dying at the reviews.
I found something odd in my steam fresh meal. Contacted this company on WhatsApp and submitted my complaint and a video.
They respond saying how can I help you as if they didn’t read the message and then conclude the message if you don’t respond in an hope saying contact us again if you have any other concerns. It just went round and round as no one is able to scroll up or give the common courtesy of allowing you time to respond. I was just as mad about the customer service as I was about finding some odd white chunk thing in my food!

6 September 2024
Unprompted review
Rated 5 out of 5 stars

I will defend Birds Eye

I will defend Birds Eye, they immediately resolved a problem I had and I'm very impressed. Perhaps if they read enough of the reviews they will change back to how their products used to be but compared to other companies they are very kind and considerate here's 5 stars for outstanding customer service.

30 September 2024
Unprompted review
Rated 1 out of 5 stars

birds eye express fries

Bought these chips on offer, and got 4 boxes for the freezer.
They're barely edible! (Two packs have gone in the bin! ).
Am surprised birds eye have put their name to them .
I suggest they look at how Mccain make their microwave chips ..they're far nicer !

26 September 2024
Unprompted review
Rated 1 out of 5 stars

Birdseye Fish Fingers

Bought these fish fingers when my grandsons came to stay, what a disappointment. Tiny and the fish stayed in a grey tasteless lump, I cannot believe how Birdseye can put their name to this and how much they have deteriorated. Practically inedible.

21 September 2024
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look