While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 50 reviews, most reviewers were let down by their experience overall. Many people expressed significant disappointment with the product quality, noting a decline in taste and texture across various items. Customers frequently described products as mushy, rubbery, or tasteless, often questioning the actual ingredients. Concerns were also raised about misleading labeling, particularly regarding the percentage of main ingredients like chicken or fish. Customers also frequently criticized the pricing, noting that products have become more expensive while pack sizes have shrunk or quality has decreased. Additionally, some people reported difficulties in contacting the company for product inquiries or issues, and a lack of adequate compensation for problems.

What people talk about most

Product

Clients share negative opinions on product quality, with many reviewers expressing disappointment and... See more

Quality

Reviewers highlight negative aspects of quality, with many expressing disappointment and disgust with... See more

Price

Customers had negative experiences with price, often finding products disgustingly overpriced and feeling... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Can't contact customer service. I only wanted to enquire about product availability for something that seems to have vanished but there's no email address. You either have to phone, or give a chatbot... See more

Rated 1 out of 5 stars

We have stopped buying birds eye things completely now from potato waffles that taste funny, beef burgers stuffed with onion, pea flakes & so much fat, chicken breast things that I'm sure contain no... See more

Rated 1 out of 5 stars

I thought choosing Birds eye I was chosing a quality cod fish finger like they always used to be, I was very much mistaken, instead I got rubber flavoured compacted rubbish that completely ruined... See more

Rated 1 out of 5 stars

I found fish bone shaped sharp glass like plastic inside my fish under the batter. I’ve reported as I am sure I swallowed one and I have a young toddler. They just keep making demands for photo after... See more


Company details

  1. Food Manufacturer
  2. Food Producer
  3. Food Products Supplier
  4. Frozen Food Store

Information provided by various external sources

Family favourites for over 60 years, Birds Eye have provided healthy fresh frozen food for generations. Find products, recipe ideas and more here.


Contact info

1.2

Bad

TrustScore 1 out of 5

268 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.2

All reviews

(268)

48 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Unfortunately after being a trusted…

Unfortunately after being a trusted company for many year bird eyes have sunk to new lows, using farmed freshwater catfish in their chunky fish fillets and nearly 50% other stuff. Truly now this is an ultra-high processed food, contributing to poor health wrapped up in healthy images of sea food, very naughty 😈

18 April 2025
Unprompted review
Rated 1 out of 5 stars

Me and my partner are in terrible pain…

Me and my partner are in terrible pain after eating birdseye cod in batter bought from Iceland Bloxwich. My partner was up in the night with stomach pains,dioreah and sickness and I woke up with excruciating stomach pains. We can only assume that it was the cod in batter that we bought from Iceland because that's the only thing we ate and we both had the same.

8 April 2025
Unprompted review
Rated 1 out of 5 stars

Just tried the chicken quarter pounders…

Just tried the chicken quarter pounders coated in what looked like Rice Krispies is that to hide the processed muck inside because that’s what it is not that birdseye will be bothered as long as they make money from lying to customers won’t be buying their products no more even the dog refused it so that says a lot..

31 March 2025
Unprompted review
Rated 1 out of 5 stars

Chunky Fish Fingers

Chunky Fish Fingers. Turned out to be basa. Horrid, cheap, bottom-dwelling farmed catfish from Vietnam. Terrible texture. Why on earth is this fish being used? Totally NOT enjoyable. All I have right now, so plastered the fish fingers in sauce to give it some flavour. Doesn't help with the slimy texture, though. Feel I've been conned. Bird's Eye, be ashamed.

24 March 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely shocking taste of their fish…

Absolutely shocking taste of their fish fingers. They're now not cod, not haddock, not even pollock but a type of mud dwelling catfish called Basa and taste exactly as you'd expect.

I even reached out to their customer service to get my money back and was told "Please rest assured that your comments have been shared with all the relevant departments at Birds Eye. Your input is invaluable in helping us to meet the needs of our valued consumers like you."

Classic profit over product. Should be illegal.

14 March 2025
Unprompted review
Rated 1 out of 5 stars

recently bought 5 boxes chicken…

recently bought 5 boxes chicken fingers (10 per box) plus 5 boxes of fish (2 per box) for 10 for £10 deal the chicken fingers was the worst that i have ever tasted i had to buy chip shop curry to disguise the flavour it was that or bin the lot the fish was not much better tasting i would recommend people avoid wasting your money on this brand as i intend never ever to buy birds eye again

26 February 2025
Unprompted review
Rated 1 out of 5 stars

6 pack of chunky battered fish fingers

Bought the 6 pack of chunky battered fish fingers. They tasted vile I spat it out and they went straight in the bin. Turns out they are basa fish and have a horrible muddy sort of taste made me feel ill the taste was so strong. Definitely won't be buying again! Very disappointed.

25 February 2025
Unprompted review
Rated 1 out of 5 stars

Hi,We and some of my church friends who…

Hi,We and some of my church friends who having seem the photos of Birdseye cooked crunchy fish fingers,battered fish fillets and fish fingers, are mounting a legal and peaceful protest at a Sainsbury’s supermarket Barnstaple North Devon on the 1st March in a public place near to the supermarket.
This is clear food misrepresentation and the FSA and Trading Standards are not prepare to investigate urgently the disgusting reviews seen on trustpilot ,or our photos sent Birdseye as well as all the major supermarkets.
None of whom seem to care that they are complicit in cheating the poorest in our society who buy these products seeing the lovely pictures on the package .
The FSA regulations are quite clear in that photos showing COD fish fingers on the package ,when in fact this is a lie and the fish inside is reconstituted Pollock or Basa of a very poor quality ( reviews below )
Sainsbury’s executive office were the only supermarket who replied to our complaint which we backed up with actual photos .
They did not accept being complicit in this food scam because they are not the actual manufacturer,we asked them to test the foods in question themselves,or even speak to Birdseye who are owned by Normad .
But They have ignored us and we believe they have not contacted Birdseye and therefore don’t seem to care .??
So our church friends will protest and will show the public own photos on these packages which are not an accurate representation of the food inside and are a cynical lie, in the hope that we will convince soon of Sainsbury’s customers to avoid these foods and make their own complaints accordingly.
The local media will be there on the 1st March and we hope this major cynical marketing disgusting food cheating will be exposed and will prompt the FSA and will be forced to investigate and discipline the offenders.
We have sent so many messages to Tesco etc as well as Normad and Birdseye but like the review before we have just been fobbed off with a few vouchers because al, they care about is their profit and have contempt for the consumer,which our major supermarket seem to share their commercial views.
Well we shall see ??

15 January 2025
Unprompted review
Rated 1 out of 5 stars

If it tastes like cardboard it probably is!

Surprise Ingredient: Cardboard Delight!

Well, Birds Eye, I must say you’ve really upped the crunch factor in your battered cod fillets—who knew you were branching out into the fine art of fish & cardboard fusion cuisine?

I sat down, excited for a classic fish dinner, only to find a mystery ingredient lurking in my fillet. Was it a secret new recipe? A golden ticket to a factory tour? Nope—just a good old-fashioned chunk of cardboard. Nothing adds texture to a meal like an unexpected mouthful of packaging!

To their credit, Birds Eye did respond swiftly, offering me £10 in vouchers. While that’s generous, it doesn’t quite compensate for the moment of sheer panic as I wondered if my fish had started evolving into a shipping box.

All in all, if you like your fish with a side of surprise, go for it. If not, you might want to inspect each bite carefully—or just order a pizza instead.

4 February 2025
Unprompted review
Rated 2 out of 5 stars

Tried birds eye frozen chicken pies…

Tried birds eye frozen chicken pies after many years. All pastry bits of chicken, few peas, carrots, gravy. Not at all as i remember. Not much flavour. Even the Classic beef burger do not have as much taste as they used to. "£2.79 for 4 small burgers. Up your game Bird's Eye.

8 February 2025
Unprompted review
Rated 1 out of 5 stars

There was no plastic inner bag on the 4…

There was no plastic inner bag on the 4 pack of Birdseye chicken quarter pounder.

I opened one of the two boxes I purchased and all of the burgers fell on the floor.

Previously I purchased Icelands own brand of burgers which had a plastic bag on them. I wrote to Birdseye telling them about what had happened and they didn't even have the good grace to compensate me for the burgers that fell on the floor and which I had to throw away in the bin.

28 January 2025
Unprompted review
Rated 1 out of 5 stars

BYE BYE BIRDSEYE

My concern is that their chicken steaks are being marketed as chicken breast. In a small corner of the packaging it says chopped chicken breast, which is totally different from breast fillet. You really have to scan the packet to avoid buying minced or shaped chicken. A lot of providers are being unclear in this way. Birds Eyes customer service is dreadful and judging from the reviews most of their products are to. Knowing what they're like we wouldn't feel happy eating any of their produce and won't use them again.

23 January 2025
Unprompted review
Rated 1 out of 5 stars

The chicken shop burgers are disgusting…

The chicken shop burgers are disgusting and made me feel sick. They are definitely not an improved recipe. I don’t know what’s happened to all of their frozen products - will not be buying any again, and would recommend the same to anyone else.

22 January 2025
Unprompted review
Rated 1 out of 5 stars

Stomach issues and acid reflux

I tried eating their plant based lamb and although the taste was alright and the texture was surprisingly similar to lamb I am now experiencing horrible acid reflux and stomach pain. I've eaten some of their plant based foods before and usually I always end up having the same sort of pain, it's only recently I realised their food was the cause. I won't be touching anything by them again.

19 January 2025
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look