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Apricot Insurance Reviews 

1,118
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 314 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being extremely helpful, polite, and knowledgeable during phone consultations. Consumers deeply appreciate the clear and transparent explanations provided, which make securing insurance policies much easier than expected. People consistently note that the overall service is remarkably efficient, professional, and accompanied by very prompt responses to all inquiries. Many reviewers are also thrilled with the highly competitive prices and great financial deals successfully secured for their home and property coverage. Clients often mention they would gladly use these services again and warmly recommend them to friends and family.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their helpful, professional, and friendly... See more

Service

Users describe positive interactions with service, highlighting efficient, professional, and friendly... See more

Customer service

Reviewers express great satisfaction with customer service, praising the knowledgeable and friendly staff who... See more

Price

People report satisfaction with the pricing, consistently highlighting competitive quotes and significant... See more

User experience

Customers consistently note positive experiences with user experience, finding the overall process seamless... See more

Reviews shaping this summary

Rated 5 out of 5 stars

New House Policy. Being able to speak with competent advisers helping every step of the way. Checking with the underwriters on what needed to be checked direct and phoning you back within the hour... See more

Company replied

Rated 5 out of 5 stars

Rang up to speak about my car insurance Ryan was great reassured me that all was ok and I had nothing to worry about. He was very efficient and polite and sent over some documents that I requested imm... See more

Rated 5 out of 5 stars

Initial telephone enquiry about house insurance was completed without any bother. Luke was very helpful and courteous and followed his verbal quote with the same by email. The price was also competi... See more

Company replied

Rated 5 out of 5 stars

Tammy was brilliant, gave me all the details in a clear and transparent manner. She actually made me genuinely feel like she was trying to get me the best deal, which she did. She had a great telephon... See more

Company replied


Company details

  1. Insurance Broker
  2. Auto Insurance Agency
  3. Business Insurance Company
  4. Commercial Insurance Company
  5. Home Insurance Agency
  6. Landlord Insurance Company

About Apricot Insurance

Written by the company

Committed to getting you the right insurance and the right price, every time

Apricot is an established insurance broker, with over 40 years experience. Offering comprehensive searches and a friendly and knowledgeable team of UK advisers, Apricot is the perfect choice for your insurance needs.

Do you want trusted car insurance for your vehicle, or do you need to compare home insurance quotes to make sure you get a competitive deal that is right for your individual needs? Apricot is on-hand to tailor your policy and match you with the best products, whether you want to insure your car, van, home or need landlord cover for a rental property. We have a wide range of additional products, such as breakdown cover, legal expenses, hire car, home emergency & rent protection. Offering peace of mind for any eventuality.

To compare car insurance, home insurance or van insurance just click on the links below. The company will then search our panel of insurers to find a quote that will meet your requirements. If you have any questions or queries our experienced customer service team are happy to help you complete your quotation or purchase on 02890 616 718 .

Car Insurance Van Insurance Home Insurance Landlord Insurance

Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

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4.9

All reviews

(1,118)

311 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Request for quote

I called Apricot insurance to arrange house insurance as I no longer wanted to continue to use the company With whom I had been a customer for more than 10 years their rates being exorbitant. Ryan was very friendly and excellent in finding a competitive rate with very good cover. I was very satisified and glad to change to Apricot insurance company.

8 April 2026
Unprompted review
Apricot Insurance logo

Reply from Apricot Insurance

Hi,

Thank you for the fantastic feedback-we really appreciate you taking the time to share your experience.

It’s great to hear that Ryan was able to make the process quick and easy for you. That’s exactly the level of service we aim to deliver.

We look forward to helping you again in the future!

Rated 5 out of 5 stars

I found the staff that dealt with me…

I found the staff that dealt with me were particularly pleasant and very helpful and understanding. They were very efficient and I was extremely pleased with the service.

14 April 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi Alan,

Thank you so much for your lovely review! We’re really glad to hear you had a great experience with us.

I’ll be sure to pass your feedback on to the team-they’ll really appreciate it.

Thanks again for choosing Apricot Insurance!

Rated 5 out of 5 stars

Great help

Very quick to answer call and help me with my policy change

14 April 2026
Apricot Insurance logo

Reply from Apricot Insurance

Thank you for taking the time to leave us a review! We’re delighted to hear you found the process straightforward and efficient.

Rated 5 out of 5 stars

Luke was very helpful and made it easy

Luke was very helpful and made it easy

13 April 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with us-your feedback means a lot.

Thanks again!

Rated 5 out of 5 stars

Have been with apricot for 5 years now

Have been with apricot for 5 years now. Called to swap my car policy for a commercial. Ryan got everything sorted cancel my previous and started the new policy. Always easy to deal with and I’d highly recommend.

10 April 2026
Unprompted review
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks for your fantastic feedback! It’s great to hear that Ryan looked after you so well.

We pride ourselves on delivering a high level of service, so it’s brilliant to see that reflected in your experience.

We really appreciate your support!

Rated 5 out of 5 stars

Very friendly member of staff

Very friendly member of staff - Dylan.

10 April 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thank you for the feedback-we really appreciate you taking the time to share your experience.

It’s great to hear that Dylan looked after you well!

Thanks for your support!

Rated 5 out of 5 stars

Straight forward

Straight forward . Good job !

10 April 2026
Apricot Insurance logo

Reply from Apricot Insurance

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with us-your feedback means a lot.

Rated 5 out of 5 stars

I had the pleasure of speaking and…

I had the pleasure of speaking and securing landlord insurance with Luke McVeigh. Luke was straight to the point, called me back as promised and was courteous throughout.

Great service. Highly recommend Apricot Insurance.

9 April 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thank you for your kind review! We’re really pleased we could help and that you had a positive experience with us.

If you ever need anything in the future, we’re always here to help.

Thanks again for choosing Apricot Insurance!

Rated 5 out of 5 stars

No hassle quote from excellent advisor Ryan

I had a pleasant, polite experience with a knowledgeable and helpful advisor

7 April 2026
Unprompted review
Apricot Insurance logo

Reply from Apricot Insurance

Thank you for taking the time to leave such a lovely review. We'll be sure to pass the feedback on to Ryan!

Rated 5 out of 5 stars

I found the girl I was dealing with had…

I found the girl I was dealing with had great patience & no rushing .

31 March 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thank you for your kind review! We’re really pleased we could help and that you had a positive experience with us.

If you ever need anything in the future, we’re always here to help.

Rated 5 out of 5 stars

Apricot Insurance is a good find, and local

I found Apricot Insurance through a link from Money Expert.
I followed up on their quotation with a few phone calls. Staff were very helpful.
On confirming my go ahead, Apricot staff went back through all the info I'd supplied online, clarifying any queries.
I was very happy with their service.

31 March 2026
Apricot Insurance logo

Reply from Apricot Insurance

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with us-your feedback means a lot.

Thanks again!

Rated 5 out of 5 stars

Great customer service and value for money product

I had a great experience today, everything was explained in a way that I could understand. Luke was extremely helpful and got me excellent cover at a great price. It was quick and easy. I highly recommend

26 March 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thank you so much for your lovely review! We’re really glad to hear you had a great experience with us and Luke in particular!

I’ll be sure to pass your feedback on to him-he'll really appreciate it.

Thanks again for choosing Apricot Insurance!

Rated 5 out of 5 stars

Very easy home insurance process

Very easy to sort & understand, tried to process online but I messed up the payment part so needed to phone. Very helpful & clear information provided over the phone was sorted with home insurance in no time.

25 March 2026
Rated 5 out of 5 stars

Apricot's kind team

I spoke to two team members and both were extremely helpful. I mention Luke especially as he dealt with the paperwork and payment in a professional manner. More importantly though Luke was sympathetic to my query as it dealt with my late father's house, I appreciated this.

23 March 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks for your fantastic feedback! It’s great to hear that Luke looked after you so well.

We pride ourselves on delivering a high level of service, so it’s brilliant to see that reflected in your experience.

We really appreciate your support!

Rated 5 out of 5 stars

Helpful


I found Like helpful and informative.

19 March 2026
Apricot Insurance logo

Reply from Apricot Insurance

Thank you for taking the time to leave us a review! We will pass your feedback on to Luke!

Thanks again for choosing Apricot Insurance!

Rated 5 out of 5 stars

Great experience dealing with Ryan

Great experience dealing with Ryan. He was really helpful & pleasant and came up with a very competitive quote. More than happy to take out my car insurance with this company.

5 March 2026
Unprompted review
Apricot Insurance logo

Reply from Apricot Insurance

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with Ryan-your feedback means a lot.

Thanks again!

Rated 5 out of 5 stars

A very quick service and competitive rate

Rebekah Cooke was very quick and efficient in securing a very competitive rate for my Public Liability insurance. Would definately recommend and will be using again. Thanks Rebekah!

19 March 2026
Apricot Insurance logo

Reply from Apricot Insurance

Thanks for your fantastic feedback! It’s great to hear that Rebekah looked after you so well.

We pride ourselves on delivering a high level of service, so it’s brilliant to see that reflected in your experience.

Thanks again for choosing Apricot insurance!

Rated 5 out of 5 stars

Building insurance made easy

Renewing insurance policies can be a tedious and time consuming task but Des made it so easy, he was extremely helpful , friendly and very knowledgeable about property insurance.

19 March 2026
Apricot Insurance logo

Reply from Apricot Insurance

Thank you so much for your lovely review! We’re really glad to hear you had a great experience with us.

I’ll be sure to pass your feedback on to Des- he’ll really appreciate it.

Thanks again for choosing Apricot Insurance!

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