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Apricot Insurance Reviews 

1,114
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 314 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being extremely helpful, polite, and knowledgeable during phone consultations. Consumers deeply appreciate the clear and transparent explanations provided, which make securing insurance policies much easier than expected. People consistently note that the overall service is remarkably efficient, professional, and accompanied by very prompt responses to all inquiries. Many reviewers are also thrilled with the highly competitive prices and great financial deals successfully secured for their home and property coverage. Clients often mention they would gladly use these services again and warmly recommend them to friends and family.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their helpful, professional, and friendly... See more

Service

Users describe positive interactions with service, highlighting efficient, professional, and friendly... See more

Customer service

Reviewers express great satisfaction with customer service, praising the knowledgeable and friendly staff who... See more

Price

People report satisfaction with the pricing, consistently highlighting competitive quotes and significant... See more

User experience

Customers consistently note positive experiences with user experience, finding the overall process seamless... See more

Reviews shaping this summary

Rated 5 out of 5 stars

New House Policy. Being able to speak with competent advisers helping every step of the way. Checking with the underwriters on what needed to be checked direct and phoning you back within the hour... See more

Company replied

Rated 5 out of 5 stars

Rang up to speak about my car insurance Ryan was great reassured me that all was ok and I had nothing to worry about. He was very efficient and polite and sent over some documents that I requested imm... See more

Rated 5 out of 5 stars

Initial telephone enquiry about house insurance was completed without any bother. Luke was very helpful and courteous and followed his verbal quote with the same by email. The price was also competi... See more

Company replied

Rated 5 out of 5 stars

Tammy was brilliant, gave me all the details in a clear and transparent manner. She actually made me genuinely feel like she was trying to get me the best deal, which she did. She had a great telephon... See more

Company replied


Company details

  1. Insurance Broker
  2. Auto Insurance Agency
  3. Business Insurance Company
  4. Commercial Insurance Company
  5. Home Insurance Agency
  6. Landlord Insurance Company

About Apricot Insurance

Written by the company

Committed to getting you the right insurance and the right price, every time

Apricot is an established insurance broker, with over 40 years experience. Offering comprehensive searches and a friendly and knowledgeable team of UK advisers, Apricot is the perfect choice for your insurance needs.

Do you want trusted car insurance for your vehicle, or do you need to compare home insurance quotes to make sure you get a competitive deal that is right for your individual needs? Apricot is on-hand to tailor your policy and match you with the best products, whether you want to insure your car, van, home or need landlord cover for a rental property. We have a wide range of additional products, such as breakdown cover, legal expenses, hire car, home emergency & rent protection. Offering peace of mind for any eventuality.

To compare car insurance, home insurance or van insurance just click on the links below. The company will then search our panel of insurers to find a quote that will meet your requirements. If you have any questions or queries our experienced customer service team are happy to help you complete your quotation or purchase on 02890 616 718 .

Car Insurance Van Insurance Home Insurance Landlord Insurance

Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

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4.9

All reviews

(1,114)

309 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Dealing on the phone with the company…

Dealing on the phone with the company (Ryan) was very clear and straightforward. Super service and recommend Apricot 100% to family and friends

29 June 2026
Unprompted review
Apricot Insurance logo

Reply from Apricot Insurance

Hi,

Thank you for the fantastic feedback-we really appreciate you taking the time to share your experience.

It’s great to hear that Ryan was able to make the process quick and easy for you. That’s exactly the level of service we aim to deliver.

We look forward to helping you again in the future!

Rated 5 out of 5 stars

Very helpful

Tammy was very helpful and explained everything thoroughly.

22 June 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thank you so much for your kind review! We’re really pleased to hear you had a great experience with Tammy.

Thanks for choosing Apricot Insurance!

Rated 5 out of 5 stars

Efficient

Efficient, pleasant and informative

29 June 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with us-your feedback means a lot.

Thanks again!

Rated 5 out of 5 stars

Tammy was fantastic and really…

Tammy was fantastic and really knowledgable & friendly

29 June 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thank you so much for your kind review! We’re really pleased to hear you had a great experience with Tammy.

Thanks for choosing Apricot Insurance!

Rated 5 out of 5 stars

Staff very helpful and friendly to talk…

Staff very helpful and friendly to talk to.

25 June 2026
Unprompted review
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with us-your feedback means a lot.

Thanks again!

Rated 5 out of 5 stars

Great customer service from Luke

Great customer service from Luke, efficient, attentive and competitive in his quote.

24 June 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with Luke-your feedback means a lot.

Thanks again!

Rated 5 out of 5 stars

Experienced and friendly assistance…

Experienced and friendly assistance from operator

23 June 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with us-your feedback means a lot.

Thanks again for choosing Apricot insurance!

Rated 5 out of 5 stars

prompt and clear service from Apricot

prompt and clear service from Apricot
Luke handled it all 100%

17 June 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with Luke-your feedback means a lot.

Thanks again!

Rated 5 out of 5 stars

Tammy made everything clear and…

Tammy made everything clear and straight forward.

16 June 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thank you so much for your kind review! We’re really pleased to hear you had a great experience with Tammy.

Thanks for choosing Apricot Insurance!

Rated 5 out of 5 stars

Luke was excellent and sorted…

Luke was excellent and sorted everything out in two phone calls for me and my siblings.

16 June 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with Luke-your feedback means a lot.

Thanks again!

Rated 5 out of 5 stars

Friendly staff and explained everything…

Friendly staff and explained everything very clearly. Definitely recommended. Excellent

16 June 2026
Apricot Insurance logo

Reply from Apricot Insurance

Thank you for taking the time to leave us a 5-star review!

We're delighted to hear you had a positive experience with Apricot Insurance. Customer feedback is incredibly important to us, and we're grateful for your support.

Kind regards,
The Apricot Insurance Team

Rated 5 out of 5 stars

I spoke to Tammy who was very helpful

I spoke to Tammy who was very helpful. Her attitude to me was a breath of fresh air. She was very clear in explaining details without being patronising. Lol. Also the price was very competitive.

15 June 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thank you so much for your kind review! We’re really pleased to hear you had a great experience with Tammy.

Thanks for choosing Apricot Insurance!

Rated 5 out of 5 stars

The operator was very professional and…

The operator was very professional and got us a good deal.

11 June 2026
Apricot Insurance logo

Reply from Apricot Insurance

Thank you for taking the time to leave us a 5-star review!

We're delighted to hear you had a positive experience with Apricot Insurance. Customer feedback is incredibly important to us, and we're grateful for your support.

Kind regards,
The Apricot Insurance Team

Rated 5 out of 5 stars

Very helpful and friendly staff who…

Very helpful and friendly staff who talked all information i was looking in detail

3 June 2026
Apricot Insurance logo

Reply from Apricot Insurance

Thank you for taking the time to leave us a 5-star review!

We're delighted to hear you had a positive experience with Apricot Insurance. Customer feedback is incredibly important to us, and we're grateful for your support.

Kind regards,
The Apricot Insurance Team

Rated 5 out of 5 stars

The lady I was speaking to on the phone…

The lady I was speaking to on the phone was lovely and so helpful. The price was spot on . I would have no problems recommending this insurance to any of my family.

4 June 2026
Apricot Insurance logo

Reply from Apricot Insurance

Thank you for your fantastic review!

We're pleased to hear that you were happy with the service you received. We work hard to provide a great customer experience, so it's always rewarding to receive such positive feedback.

Many thanks,
The Apricot Insurance Team

Rated 5 out of 5 stars

My advisor Ryan was very helpful and…

My advisor Ryan was very helpful and dealt with my queries in a professional manner. The quote I got was competitive hence I decided to go ahead with the Apricot policy.

2 June 2026
Unprompted review
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with Ryan-your feedback means a lot.

Thanks again!

Rated 5 out of 5 stars

Great professional and friendly service.

Rang to make a renewal on my father’s behalf. Very professional and friendly service from Stephen. Very competitive price and nothing was a problem. Highly recommended.

26 May 2026
Unprompted review
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thank you so much for your kind review! We’re really pleased to hear you had a great experience with Stephen.

Thanks for choosing Apricot Insurance!

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