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Apricot Insurance Reviews 

1,114
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 314 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being extremely helpful, polite, and knowledgeable during phone consultations. Consumers deeply appreciate the clear and transparent explanations provided, which make securing insurance policies much easier than expected. People consistently note that the overall service is remarkably efficient, professional, and accompanied by very prompt responses to all inquiries. Many reviewers are also thrilled with the highly competitive prices and great financial deals successfully secured for their home and property coverage. Clients often mention they would gladly use these services again and warmly recommend them to friends and family.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their helpful, professional, and friendly... See more

Service

Users describe positive interactions with service, highlighting efficient, professional, and friendly... See more

Customer service

Reviewers express great satisfaction with customer service, praising the knowledgeable and friendly staff who... See more

Price

People report satisfaction with the pricing, consistently highlighting competitive quotes and significant... See more

User experience

Customers consistently note positive experiences with user experience, finding the overall process seamless... See more

Reviews shaping this summary

Rated 5 out of 5 stars

New House Policy. Being able to speak with competent advisers helping every step of the way. Checking with the underwriters on what needed to be checked direct and phoning you back within the hour... See more

Company replied

Rated 5 out of 5 stars

Rang up to speak about my car insurance Ryan was great reassured me that all was ok and I had nothing to worry about. He was very efficient and polite and sent over some documents that I requested imm... See more

Rated 5 out of 5 stars

Initial telephone enquiry about house insurance was completed without any bother. Luke was very helpful and courteous and followed his verbal quote with the same by email. The price was also competi... See more

Company replied

Rated 5 out of 5 stars

Tammy was brilliant, gave me all the details in a clear and transparent manner. She actually made me genuinely feel like she was trying to get me the best deal, which she did. She had a great telephon... See more

Company replied


Company details

  1. Insurance Broker
  2. Auto Insurance Agency
  3. Business Insurance Company
  4. Commercial Insurance Company
  5. Home Insurance Agency
  6. Landlord Insurance Company

About Apricot Insurance

Written by the company

Committed to getting you the right insurance and the right price, every time

Apricot is an established insurance broker, with over 40 years experience. Offering comprehensive searches and a friendly and knowledgeable team of UK advisers, Apricot is the perfect choice for your insurance needs.

Do you want trusted car insurance for your vehicle, or do you need to compare home insurance quotes to make sure you get a competitive deal that is right for your individual needs? Apricot is on-hand to tailor your policy and match you with the best products, whether you want to insure your car, van, home or need landlord cover for a rental property. We have a wide range of additional products, such as breakdown cover, legal expenses, hire car, home emergency & rent protection. Offering peace of mind for any eventuality.

To compare car insurance, home insurance or van insurance just click on the links below. The company will then search our panel of insurers to find a quote that will meet your requirements. If you have any questions or queries our experienced customer service team are happy to help you complete your quotation or purchase on 02890 616 718 .

Car Insurance Van Insurance Home Insurance Landlord Insurance

Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

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See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(1,114)

309 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great price

Great price. Great staff made it very easy.

20 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience-your feedback means a lot.

Thanks for choosing Apricot!

Rated 5 out of 5 stars

FRIENDLY

FRIENDLY, HELPFUL,LOCAL interaction all combined to make (admittedlycostly) transaction palatable.

17 July 2026
Unprompted review
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience-your feedback means a lot.

Thanks for choosing Apricot!

Rated 5 out of 5 stars

People know the product

Good staff everyone knows their job thanks

17 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience-your feedback means a lot.

Thanks for choosing Apricot!

Rated 5 out of 5 stars

Friendly and efficient staff

Friendly and efficient staff, Luke was extremely helpful in getting me better cover on Landlord insurance than I had previously for a reasonable price. Communication was A+ and policy emailed almost immediately. Definitely recommend this company.

17 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thank you so much for your kind review! We’re really pleased to hear you had a great experience with Luke.

Thanks for choosing Apricot Insurance!

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service. Luke was prepared to go that extra mile when it came to guiding me through the process to ensure I purchased what best suits my current insurance requirements.

16 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thank you so much for your kind review! We’re really pleased to hear you had a great experience with Luke.

Thanks for choosing Apricot Insurance!

Rated 5 out of 5 stars

Luke was friendly and efficient

Luke was friendly and efficient. He made the process easy and seamless. He got us a great quote in a very short time.

16 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thank you so much for your kind review! We’re really pleased to hear you had a great experience with Luke.

Thanks for choosing Apricot Insurance!

Rated 5 out of 5 stars

What a friendly

What a friendly, experienced, efficient service I received today - would have no problem recommending these guys to anyone looking for insurance. Five stars from me.

15 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience-your feedback means a lot.

Thanks for choosing Apricot!

Rated 5 out of 5 stars

Service was so helpful talk me through…

Service was so helpful talk me through everything made life easier for me thank goodness x

15 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience-your feedback means a lot.

Thanks for choosing Apricot!

Rated 5 out of 5 stars

Staff were very helpful and sorted out…

Staff were very helpful and sorted out my empty building insurance with no issues.

6 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience-your feedback means a lot.

Thanks for choosing Apricot!

Rated 5 out of 5 stars
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience-your feedback means a lot.

Thanks for choosing Apricot!

Rated 5 out of 5 stars

Professional & efficient

I have had a number of dealings with this company - I recommend them for professionalism & efficiency - in particular Luke McVeigh & Dylan Mercer. Will definitely use them again - A star 👌🏻

8 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi,

Thank you for the fantastic feedback-we really appreciate you taking the time to share your experience.

It’s great to hear that Dylan and Luke were able to make the process quick and easy for you. That’s exactly the level of service we aim to deliver.

We look forward to helping you again in the future!

Rated 5 out of 5 stars

Brilliant Insurance Quote

Brilliant Insurance Quote

I dealt with Commercial Account Handler Naman Chauhan who was excellent at helping me find a great insurance deal that saved me a huge amount of money on my landlord insurance. Fantastic experience and advice provided.

30 June 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with Naman-your feedback means a lot.

Thanks again!

Rated 5 out of 5 stars

Helpful service with a terrific price…

Helpful service with a terrific price saving

6 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience-your feedback means a lot.

Thanks again!

Rated 5 out of 5 stars

Excellent customer service .

Excellent customer service .
I Was able to get through to Sales Advisor Ryan who was very helpful and explained the policy in terms that were very easily understood. Very competitive prices compared to other brokers.
Thank you

6 July 2026
Unprompted review
Apricot Insurance logo

Reply from Apricot Insurance

Hi,

Thank you for the fantastic feedback-we really appreciate you taking the time to share your experience.

It’s great to hear that Ryan was able to make the process quick and easy for you. That’s exactly the level of service we aim to deliver.

We look forward to helping you again in the future!

Rated 5 out of 5 stars

Excellent service

Luke was very helpful, informative and efficient. Also polite, helpful and friendly.

6 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with Luke-your feedback means a lot.

Thanks again!

Rated 5 out of 5 stars

Great price and choice of covers and…

Great price and choice of covers and excellent work by Luke.
I’m from a commercial insurance background and he was very helpful and knowledgable

3 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with Luke-your feedback means a lot.

Thanks again!

Rated 5 out of 5 stars

House Insurance

Got house insurance with Apricot through Luke. Luke was amazing! Very patient, lovely to speak to and sorted everything out in the one phone call. Could not recommend him more! Thank you Luke

3 July 2026
Unprompted review
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with Luke-your feedback means a lot.

Thanks again!

Rated 5 out of 5 stars

Very helpful staff and very good price…

Very helpful staff and very good price on my rental property insurance.

30 June 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with us-your feedback means a lot.

Thanks again!

Rated 4 out of 5 stars

Landlord insurance

Great knowledgeable service provided by staff member

2 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your review!

We’re really pleased you had a great experience with us-your feedback means a lot.

Thanks again!

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