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Apricot Insurance Reviews 

1,114
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 314 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being extremely helpful, polite, and knowledgeable during phone consultations. Consumers deeply appreciate the clear and transparent explanations provided, which make securing insurance policies much easier than expected. People consistently note that the overall service is remarkably efficient, professional, and accompanied by very prompt responses to all inquiries. Many reviewers are also thrilled with the highly competitive prices and great financial deals successfully secured for their home and property coverage. Clients often mention they would gladly use these services again and warmly recommend them to friends and family.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their helpful, professional, and friendly... See more

Service

Users describe positive interactions with service, highlighting efficient, professional, and friendly... See more

Customer service

Reviewers express great satisfaction with customer service, praising the knowledgeable and friendly staff who... See more

Price

People report satisfaction with the pricing, consistently highlighting competitive quotes and significant... See more

User experience

Customers consistently note positive experiences with user experience, finding the overall process seamless... See more

Reviews shaping this summary

Rated 5 out of 5 stars

New House Policy. Being able to speak with competent advisers helping every step of the way. Checking with the underwriters on what needed to be checked direct and phoning you back within the hour... See more

Company replied

Rated 5 out of 5 stars

Rang up to speak about my car insurance Ryan was great reassured me that all was ok and I had nothing to worry about. He was very efficient and polite and sent over some documents that I requested imm... See more

Rated 5 out of 5 stars

Initial telephone enquiry about house insurance was completed without any bother. Luke was very helpful and courteous and followed his verbal quote with the same by email. The price was also competi... See more

Company replied

Rated 5 out of 5 stars

Tammy was brilliant, gave me all the details in a clear and transparent manner. She actually made me genuinely feel like she was trying to get me the best deal, which she did. She had a great telephon... See more

Company replied


Company details

  1. Insurance Broker
  2. Auto Insurance Agency
  3. Business Insurance Company
  4. Commercial Insurance Company
  5. Home Insurance Agency
  6. Landlord Insurance Company

About Apricot Insurance

Written by the company

Committed to getting you the right insurance and the right price, every time

Apricot is an established insurance broker, with over 40 years experience. Offering comprehensive searches and a friendly and knowledgeable team of UK advisers, Apricot is the perfect choice for your insurance needs.

Do you want trusted car insurance for your vehicle, or do you need to compare home insurance quotes to make sure you get a competitive deal that is right for your individual needs? Apricot is on-hand to tailor your policy and match you with the best products, whether you want to insure your car, van, home or need landlord cover for a rental property. We have a wide range of additional products, such as breakdown cover, legal expenses, hire car, home emergency & rent protection. Offering peace of mind for any eventuality.

To compare car insurance, home insurance or van insurance just click on the links below. The company will then search our panel of insurers to find a quote that will meet your requirements. If you have any questions or queries our experienced customer service team are happy to help you complete your quotation or purchase on 02890 616 718 .

Car Insurance Van Insurance Home Insurance Landlord Insurance

Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

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4.9

All reviews

(1,114)

309 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Luke was helpful and knowledgeable in…

Luke was helpful and knowledgeable in providing options and timely in providing documents.

4 August 2026
Apricot Insurance logo

Reply from Apricot Insurance

Thank you for your fantastic 5-star review! ⭐ We're delighted to hear Luke was able to provide knowledgeable advice and a prompt, efficient service. We'll be sure to pass your kind feedback on to him. Thank you for choosing Apricot Insurance! 🍊

Rated 5 out of 5 stars

Friendly staff

4 August 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with us-your feedback means a lot.

Thanks again!

Rated 5 out of 5 stars

Thank you Stephen for all you help and…

Thank you Stephen for all you help and assistance. Highly recommended.

31 July 2026
Unprompted review
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with us-we'll be sure to pass your feedback onto Stephen.

Thanks again!

Rated 5 out of 5 stars

I have been using Apricot for several…

I have been using Apricot for several years now. I find them fast and efficient providing prompt replies with good explanation of policies.

31 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with us-your feedback means a lot.

Thanks again!

Rated 5 out of 5 stars

Holiday home insurance

Luke was very helpful when I phoned about my Home Insurance. He gave me a competitive quote, emailed it to me and wasnt pushy about me buying it.
He had a great approach and was courteous and friendly.
I did phone back to go ahead with the insurance.

29 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Thank you for your fantastic 5-star review! ⭐ We're delighted you had a great experience with Apricot Insurance. We really appreciate your support and look forward to helping you again soon! 🍊

Rated 5 out of 5 stars

Many thanks to Ruth for a thoroughly…

Many thanks to Ruth for a thoroughly efficient and professional service and for dealing with my inquiry in a friendly manner.

28 July 2026
Unprompted review
Apricot Insurance logo

Reply from Apricot Insurance

Thank you so much for your fantastic 5-star review! ⭐

We're delighted to hear you had a great experience with Apricot Insurance. Providing friendly, helpful service is what we strive for, so it's wonderful to know we met your expectations.

Thank you for taking the time to share your feedback. We really appreciate your support and look forward to helping you again in the future! 🍊

Rated 5 out of 5 stars

Down to earth

Down to earth - sound bloke

21 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with us-your feedback means a lot.

Thanks again!

Rated 5 out of 5 stars

Luke is fantastic

Luke is fantastic
Assured and prompt

27 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thank you so much for your kind review! We’re really pleased to hear you had a great experience with Luke.

Thanks for choosing Apricot Insurance!

Rated 5 out of 5 stars

Happy customer!

Luke was efficient, professional and great at getting me a better price for landlord insurance.
Very impressed and I will be in contact again when my next policy matures.

27 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi,

Thank you for the fantastic feedback-we really appreciate you taking the time to share your experience.

It’s great to hear that Luke was able to make the process quick and easy for you. That’s exactly the level of service we aim to deliver.

We look forward to helping you again in the future!

Rated 5 out of 5 stars

Excellent service.

Excellent service.

24 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with us-your feedback means a lot.

Thanks again!

Rated 3 out of 5 stars

Pleasant to deal with on phone

Pleasant to deal with on phone. However not much leaway in trying to reduce the price of the insurance.

24 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Thank you for taking the time to leave us a review. We're delighted to hear that you found our team pleasant to deal with over the phone.

We understand that insurance premiums can sometimes be frustrating. As a broker, we work with insurers to secure the most competitive price available based on your individual circumstances, but we're not always able to reduce the premium further.

We really appreciate your feedback and hope we'll have the opportunity to assist you again in the future.

Rated 5 out of 5 stars

The lady was so helpful

The lady was so helpful, pleasant and tried to get me the best deal. Lovely to deal with. I think her name was Tammy. Great customer service

23 July 2026
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Reply from Apricot Insurance

Hi!

Thank you so much for your kind review! We’re really pleased to hear you had a great experience with Tammy.

Thanks for choosing Apricot Insurance!

Rated 5 out of 5 stars

great quote

great quote, helpful staff

14 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with us-your feedback means a lot.

Thanks again!

Rated 5 out of 5 stars

Excellent service

Excellent service! Thank you.

22 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with us-your feedback means a lot.

Thanks again!

Rated 5 out of 5 stars

I was looking for cheaper house…

I was looking for cheaper house insurance & I got it with Apricot …. It saved me over £150 on the quote had received from previous company .
It was easy to organise & they were very helpful

15 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Thank you so much for your fantastic 5-star review!

We're delighted to hear that we were able to help you save over £150 on your home insurance and that you found the process easy to arrange. Providing helpful service and finding our customers great value is exactly what we aim to do.

We really appreciate you choosing Apricot Insurance and taking the time to share your experience. We look forward to helping you again in the future! 🍊

Rated 5 out of 5 stars

Helpful and knowledgeable staff and…

Helpful and knowledgeable staff and fast service plus a good price

21 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Thank you for your fantastic 5-star review!

We're so pleased to hear that you found our team helpful and knowledgeable, and that you were happy with the speed of our service and the price we were able to offer.

We really appreciate you taking the time to share your experience. Thank you for choosing Apricot Insurance, and we look forward to helping you again in the future! 🍊

Rated 5 out of 5 stars

Friendly..

Friendly... very helpful... good sence of humour... very professional Apricot representative

21 July 2026
Apricot Insurance logo

Reply from Apricot Insurance

Hi!

Thanks so much for your 5⭐ review!

We’re really pleased you had a great experience with us-your feedback means a lot.

Thanks again!

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