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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the service, highlighting the ease and efficiency of the rental process, from quick keybox pickups at the airport to seamless drop-offs. People frequently mention the excellent condition and cleanliness of the vehicles, often noting their suitability for various driving conditions and the availability of a wide range of options, including EVs. The overall user experience is described as stress-free and convenient, with many appreciating the smooth, self-service procedures and the helpfulness of the staff. However, some customers also noted minor issues, such as cars with higher mileage or signs of wear in the interior. A few people experienced problems with tire pressure or flat tires, finding that roadside assistance was sometimes difficult to obtain or independent of the company. Additionally, some reviewers suggested clearer signage for bus stops at the airport and improved maintenance of rented booster seats.

What people talk about most

Service

Reviewers mention positive feedback about service. Customers consistently praise the seamless and efficient... See more

Product

Customers had positive experiences with product. Reviewers consistently praise the excellent condition of the... See more

Quality

People report positive experiences with quality. Customers frequently praise the excellent condition of the... See more

User experience

Users describe positive interactions with the overall experience. Customers consistently highlight the ease,... See more

Location

Reviewers highlight positive aspects of location. Many customers found the pick-up and drop-off locations,... See more

Based on these reviews

Rated 5 out of 5 stars

Seemless pick up and drop off at Keflavik airport. Car was clean and great condition. Staff during drop off were friendly. Having all the insurances and being covered for everything gave us peace of m... See more

Rated 5 out of 5 stars

Really easy collection process, and very friendly / helpful staff. We encountered a mechanical issue during our hire and the roadside assistance was great . It was done through a live chat on WhatsApp... See more

Rated 5 out of 5 stars

Zero Car had a wide range of vehicles, including EV's which were perfect for us. Having the full insurance coverage as standard was great for peace of mind and made pickup and dropoff so much faster w... See more

Rated 5 out of 5 stars

Great rental experience with Zero Car! The keybox pickup at Keflavík Airport was very easy and well explained, even with a late-night arrival. The Kia Sorento 4WD was clean, in excellent condi... See more


Company details

  1. Car Rental Agency

Written by the company

At Zero Car, we’ve reimagined car rentals to make your journey stress-free. With Zero Excess included in every price, decisions are simple, and reservations are effortless. Our fully online process with self-check-in anytime means no waiting—just grab your key and go. Your car key is securely stored in a Key Box, so there’s no need for conversations about extras, upgrades, or insurance. It’s as easy as pick up and drive off. Find us at Keflavík International Airport and downtown Reykjavík, ready to get you on the road without the hassle. Zero Hassle, Just Drive


Contact info

4.9

Excellent

TrustScore 5 out of 5

608 reviews

5-star
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Replied to 33% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Great Car with Great Peace of Mind!

Rented a Mitsubishi Eclipse for our 10-day Ring Road adventure from Zero Car and couldn’t have been more pleased. Pickup was incredibly easy with the provided passcode, the car was clean and performed great and staff was very friendly and helpful when I had to pop back in to get some assistance with the Apple Play. The cord I had wasn’t working so they very nicely sent me out with one of theirs. As I had zero liability coverage I didn’t have to worry at all about any possible damages (thankfully there were none!) and drop-off was the easiest ever - in and out in less than 5 minutes! Highly recommend Zero Car if you’re renting a car while visiting Iceland as they provide peace of mind along with a great vehicle!

3 October 2025
Unprompted review
Rated 5 out of 5 stars

Easy and tension-free

It was an easy process. Got the exact car that we booked. The return took no time because of the full insurance! Would recommend.

2 October 2025
Unprompted review
Rated 5 out of 5 stars

Great experience

Easy pickup, quick drop off. During our trip we got a flat tire 200km from the capital on a Sunday, but we called for assistance and they helped us to find an open mechanic, booked us a time and within 1hour we were back on track.

23 September 2025
Unprompted review
Rated 5 out of 5 stars

Excellent experience

Excellent experience. Quick pickup/drop-off, clean car, no hassle. Probably the easiest car rental experience I've had. Car seemed just as new as booking directly with Blue.
We were going to book another car agency I get a discount at, but after reading reddit stories, decided to go with full insurance from a local company in Iceland. Didn't end up needing the insurance, but glad we had it for peace of mind.

22 September 2025
Unprompted review
Rated 5 out of 5 stars

We rented a Dacia and had a great…

We rented a Dacia and had a great experience! The car was very comfortable for three people and perfect for getting everywhere we wanted to go. The price was really good, and the best part was the fully covered insurance—it gave us peace of mind the entire trip. The whole process was easy,

23 September 2025
Unprompted review
Rated 5 out of 5 stars

by far the easiest car rental experience ever!

This was by far the easiest car rental experience ever! No lines, no inspections, no stress; I wish zerocar was available worldwide so I never had to use another company again! We also loved our rental car itself; we had an AWD Byd suv that got fantastic mileage, was very comfortable, and we felt really safe in all road/weather conditions.

16 September 2025
Unprompted review
Rated 5 out of 5 stars

Great overall experience with small minus point (state of booster seats)

The handling, communication and overall service was outstanding. We had the option to check in online beforehand, received a qr code and were ready to pick up the car once we arrived in Iceland. This was great as we observed long queues in the arrival hall for other car rental companies.

The only small minus point we give for the state of the booster seats we rented with the car. They were really old, torn and really not appealing. I think that upgrade would not cost the company an arm and a leg.

Nevertheless we would hire again on a future trip.

9 October 2025
Unprompted review
Rated 5 out of 5 stars

Smooth pick up and drop- off. Zero excess gave a piece of mind driving in Iceland.

We had a great experience using Zero car rental. The price included all required insurances with zero excess giving us a piece of mind driving under the extreme Icelandic weather. The picking up location in Reykjavik was easy to find and instruction was easy to follow in order to get the car. The car model was the exact type as I chose, the car was clean, new and equipped with winter tires. During a drive to Vik, we encountered a storm that might have caused minor damage to the front bumper area, we reported this incident to Zero via the Blue rental website, the online assistant was helpful to ensure we were safe and the car didn’t need extra assessment so that we could continue our trip with no delays. The return process was easy, we dropped off the car at Blur rental in the airport, the assistant checked the car noting the damage I reported previously but with zero excess we didn’t have to pay anything extra before we left. They also offered a shuttle bus to take you from the office to the airport. I will choose Zero car rental again when I come to Iceland. Thank you!

6 October 2025
Unprompted review
Rated 5 out of 5 stars

The car rental process was simple and convenient

The car rental process was simple and easy to understand, with helpful reminders during check-in about things to keep in mind for the trip.
This time, I picked up the car at the Reykjavik city office. Following the instructions in the email, I found the key box. Although it took a bit of time to locate the car in the parking lot, the fully contactless process went smoothly overall.
The car was in good condition and drove without any issues.
When returning the car at KEF Airport, I handed the key to a staff member, and after they confirmed the details, the return process was complete.
I would consider renting through Zero again in the future.

9 October 2025
Unprompted review
Rated 5 out of 5 stars

Convenient car rental

The rental process was fast. And the vehicle is in excellent condition. We have comprehensive insurance coverage.

10 October 2025
Unprompted review
Rated 5 out of 5 stars

I opted for zero excess

I opted for zero excess. When I collected the car, I can tell it was just washed and cleaned. Normally you can’t tell about a rental car’s service till something happens. Well we were stuck while driving through a stream and had to contact the Emergency service. They looked for someone to help us and tow the car out. The car drove without any issues after that incident. When we returned the car on 4Oct25, they just asked if the petrol tank was filled up and any issues with the car. It was really fast. Will recommend them to anyone who want to rent a car in Iceland.

23 September 2025
Unprompted review

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