Yum Asia Reviews 

506
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 52 reviews, reviewers had a great experience with this company. Customers frequently praise the support team for being professional, responsive, and incredibly helpful when addressing issues. Many found customer service to be excellent, noting quick answers and efficient problem resolution, even for complex situations. People are generally happy with the product quality, describing items like rice cookers as fantastic, robust, and durable, consistently performing well and making good rice. However, some customers also noted dissatisfaction with customer service, citing instances of unresponsiveness, rudeness, and a perceived unwillingness to take responsibility or offer solutions. A few other people also felt that products arrived damaged or faulty, sometimes due to poor packaging.

What people talk about most

Product

Consumers find product quality to be ambiguous, with some reviewers highly endorsing products like the Panda... See more

Quality

Reviewers mention ambiguous feedback about quality, with some praising products as robust, durable, and... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with many praising the support team as... See more

Response time

Customers consistently note ambiguous experiences with response times, with many praising the quick, helpful,... See more

Order

People report ambiguous experiences with order, with some customers receiving their orders quickly and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The Zojirushi rice cooker itself is an absolute dream and makes flawless sushi rice.The delivery was delayed by a day due to the courier going to the wrong depot but once it arrived the product qualit... See more

Rated 4 out of 5 stars

the panda cooker is fantastic and does exactly what it says on the tin. the instruction booklet text is just a little bit small to read for my eyes, but i found a pdf online so no big deal.

Rated 5 out of 5 stars

5 stars if you like eating black pieces of coating with your rice and enjoy being treated like a fool by a customer support girl. After recommending the tsuki rice cooker to several friends... See more

Company replied

Rated 5 out of 5 stars

I received what I ordered. I have tip for everyone better to buy rice cookers directly from Yum Asia instead of somewhere else because I received 2 broken bags of rice from Amazon's warehouse before.


Company details

  1. Appliance Store
  2. Countertop Store
  3. Electronics Manufacturer
  4. Food Products Supplier

Written by the company

We are the number one seller of Yum Asia premium rice cookers, thermal ware and Zojirushi products in the UK, USA and Europe. We also sell rice, accessories and are behind the best selling Greedy Panda recipe book and blog.


Contact info

3.8

Great

TrustScore 4 out of 5

506 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 96% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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3.8

All reviews

(506)

67 reviews in the last 12 months

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Rated 1 out of 5 stars

Terrible customer service

Their customer service is shocking. I bought the rice cooker from them directly so they have no excuses about anyone else being responsible for the scratched and damaged bowls. I sent them pictures with the damage clearly visible but they say they can’t see any damage. I pointed it out again and was totally blanked. No response. What’s worse is that the review I gave them on their own site is no longer there. Seems they removed it because it was negative.

16 December 2024
Unprompted review
Yum Asia logo

Reply from Yum Asia

Hi, thank you for sharing your order information with us via Trustpilot. We noticed that your Trustpilot name is anonymized, which made it a bit challenging for us to locate your details or past communications.

We have reviewed the support ticket you submitted on December 17th, where you kindly provided two photos of the steaming basket and one photo of the inner bowl. Based on the photos, we couldn’t identify any visible issues with either item. Our last response to you regarding this matter was sent on December 23rd, but we haven’t heard back from you since then.

Additionally, we haven’t received any further emails or a review from you, so we’re not entirely sure what specific issue you are referring to. Please note that we’ve thoroughly checked our server logs and found no record of additional communications.

We’d love to assist you further if you’re still experiencing an issue. Could you please reach out to us directly with any additional details or concerns? This will help us resolve the matter quickly.

Thank you, and we look forward to hearing from you!

Rated 1 out of 5 stars

I will give a no star rating if I…

I will give a no star rating if I could.
The Sakura rice cooker that I bought in October 2024 has not turn out to be of the quality that was claimed by Yum Asia. I am very careful to follow all the instructions when using the rice cooker. After using the cooker on only 3 occasions, the heating element of the cooker started to show considerable signs of wear. Also, the bottom of the cooking pan, where it is in contact the element, is already showing significant wear.
I was told by Yum Asia customer service that this is normal and they advised me to clean the cooking element with sandpaper. This is obviously unacceptable as cleaning it with sandpaper would cause scratching and make the matter much worse.
Yum Asia customer service also kept insisting that I had created the problem suggesting that I had not dried the bottom of the pan before use, even though I explained that I am very careful and always made sure that the bottom of the pan was properly dried before use. A good quality cooking pan should not deteriorate, in the way shown in the picture, after only being used three times.
I cannot recommend this rice cooker, or Yum Asia customer service, because the quality is clearly not up to the standard that is claimed by the vendor. I have been very disappointed by the company’s customer service. I found them to be very unhelpful and the information they gave, and the suggestions given, were neither appropriate nor useful.

25 October 2024
Unprompted review
Yum Asia logo

Reply from Yum Asia

Hi Febe, we understand your concerns, and we’re happy to provide some further clarification to you. Marks on the heating element of a rice cooker can occur if the bottom of the inner bowl is slightly wet during use. This is a common issue with all rice cookers that have heating elements.

To address this, using light sandpaper to clean the heating element is a widely recommended solution, and many manufacturers include this advice in their user manuals. We’d like to reassure you that your Sakura rice cooker is not faulty, and this issue is due to the bowl being wet during operation.

We aim to provide clear and prompt responses to our customers, and we’re sorry to hear that you were dissatisfied with our reply.

Rated 5 out of 5 stars

Best way to cook rice

The product itself is fantastic, have to start with that right off the bat. It's the best way to cook rice that I've ever tried.

It's made cooking much easier and cheaper by far - There's no way I could go back to using the saucepan.

We ran into an issue with the couriers, but support was very helpful and responsive to the messages they received, especially over the holiday period - I can definitely recommend this company.

25 December 2024
Unprompted review
Yum Asia logo

Reply from Yum Asia

Hi,

Thank you for the kind words. Please do let us know if you have any issues and Happy Cooking!

Rated 1 out of 5 stars

Gaslighting, lies, scam offers - AVOID

Just like some other folks here, ordered a big package (basically 15 kilos of rice, Bamboo IH rice cooker, and the remainder of bundles, along with two different spoons, etc.) during November 29, 2024.

On 4 Dec 2024, I've been pinged by them via mail saying that there was "a mix up with stock in our warehouse. We do not have the white spoon to ship with your order (YUM-WSS). We have therefore removed this from your order and refunded the amount to your original payment method. The rest of the order will ship as normal."

I was more than okay with that, it's just a spoon. After all, the remainder of my order would ship as normal, and I should get it by Xmas. However there was no additional communications whatsoever for weeks to come.

So on December 17th, I sent an email asking for an update about my order, and woke up next day to two automated emails confirming an order cancellation, and refund along with their customer support saying they contacted me on December 3rd to tell me there had been a mix up of stock and they no longer had rose colour Bamboo which I was offered another colour option (which never happened).

Besides never receiving emails to choose another colour, that would have been a second "mix up" for my single order. More importantly, their scripted support seems to have "forgotten" that a day later (December 4th as written above) I've actually gotten email from them about the missing spoon and that the ***remainder of the order would have shipped normally***. So that was a second lie. They also claim they sent a followup email on December 12th to choose a differently coloured cooker. But that claim is also false, email hasn't even reached the junk inbox in outlook. This constant lying irked me a lot, so I pressed further with support, seeing that the rose gold bamboo rice cooker was, in fact, in stock at the moment this morning. I politely asked if that's the case regardles of my previous order, thinking I might order just the standalone cooking unit this time to get it in time for holidays.

I was told by supprot that they received stock "this morning of Bamboo in all colours. Your order was already cancelled and refunded 4 days ago."

This was, as I have their receipts, a third lie. Order was cancelled a morning after me sending a message for status update (with exact timestamp from their system, not just date). And how utterly convenient they just got fresh stock just the moment of cancellation.

All this is plagued by continuous gaslighting from support that everything was normal on their system side, that the emails were actually sent in time, and I was communicated properly over everything - and that I've actually wanted to cancel just in the unfortunate period of four days before (while in fact refund was issued a night after my inquiry over the order status).

Everything is scripted exactly like Martin's review below (and they ordered on the same date as I did). Poorly scripted responses, gaslighting over how emails and refunds work, fake offers, that it's all on the buyer, and that they should check their email providers (lol).

Now, if they're being this scummy over us wanting to give them money in return for a product, I can't possibly want to imagine what the experience is like in case of warranty claims or something else. This is a simple case of a company offering discounts for black friday, and choosing buyers for likely individual unbundled items outside of the discount period, in turn saving them thousands of euros. Scummy enough for me, but you make your own decision.

Update for the reply:
"we did communicate these issues with you on several occasions with no response from you"

There was no "several occasions". There was not even a *single occasion* beyond me asking you literally a day ago about the status of my order. Everything from that point onward was a lie after a lie.
You can twist into a pretzel trying to justify this awful behavior and not taking accountability instead of blaming your customer. Alas you're caught in yet another lie. How to ruin your relations within 24 hours. Impressive feat. Will be taking my hard-earned money elsewhere.

18 December 2024
Unprompted review
Yum Asia logo

Reply from Yum Asia

Hi Denis, it was a simple mix up with stock for both items. We have had a problem with our stock sync working (between our warehouse and our website) correctly and oversold the stock that we had available. It's as simple as this - we are not lying, we are not gaslighting and we did communicate these issues with you on several occasions with no response from you.

Rated 1 out of 5 stars

Poor customer service and refusal to take responsibility

I am extremely disappointed with Yum Asia and their lack of accountability as a seller. My experience:
• I ordered a rice cooker during a promotion via Amazon.
• The product was delivered damaged because it was poorly packaged and thrown by the delivery driver (DHL).
• Despite the damage being entirely beyond my control, Yum Asia refuses to take responsibility.

According to consumer protection laws, the seller is responsible for ensuring the product is delivered in good condition until it reaches the buyer. Yum Asia, however, insists they are “just the seller” and deny any responsibility, even after Amazon explicitly stated that Yum Asia, as the seller, should address my complaint.

I returned the damaged product and placed a new order but had to pay a higher price because the promotion had ended. My request for compensation for the price difference was repeatedly rejected, even though the issue was caused by their logistics and packaging process.

The lack of customer care and unwillingness to resolve issues is unacceptable. I strongly discourage others from purchasing from Yum Asia as you will be left to deal with any problems on your own.

15 December 2024
Unprompted review
Yum Asia logo

Reply from Yum Asia

Hi Mario, as we have explained to you on several occasions, Amazon was responsible for shipping the order to you. They have full responsibility for the shipping and delivery, not us. Yes, we are the seller however your order was shipped by Amazon from stock they hold in their warehouse, we have no control over Amazon and how they ship our products and this is not our logistics and packaging process, it is Amazon's logistics and packaging process. We do not ever ship items without an additional shipping box, it was Amazon who have done this. You have already received a full refund for the original order, this was Amazon taking responsibility for the poor delivery service that they provided.

It is extremely unfair for you to hold us to account for a shipment that we had no hand at all in shipping or packing. Your complaint should be lodged against Amazon who actually shipped the order to you, not us who do not control what Amazon do or how they ship orders.

Your issue is already fully resolved by Amazon providing a full refund and there is no further resolution available in this situation.

Rated 1 out of 5 stars

I should pay for their mistake

I ordered a Bamboo UMAI Induction Heating IH Ceramic Rice Cooker on November 29, 2024, and the payment was taken from my account the same day.

On December 7, 2024, I reached out to their chat robot to ask for an update on my order. The next day, I received a reply stating there was a mistake in their stock, so they couldn’t fulfill my order. They claimed to have sent an email on December 3, 2024, asking if I wanted the cooker in a different color. However, I checked both my inbox and spam folder and found no such email. I replied, noting this and stating that I would like the cooker in a different color.

After this, I heard nothing back. I sent the same reply to their chat bot again, only to be told that my order had already been cancelled and that I could place a new order for an additional 30 euros.

This is a truly horrific way to communicate with potential customers.

---
Edit/Clarification: They cancelled the order the day after I reached out. Also, the refund is ~2,3 euro short due to exchange rate. So I already paid for their mistake even without spending additional 30 euros to place a new order.

Edit after response from Yum Asia: You state that the cancelation process were started on the 6th of December, yet I only received the information together with the response on my inquiry on December 8.
I have received both the order confirmation and all responses from your customer support, but the legendary mail you supposedly sent is nowhere to be seen. Maybe you should check your system if it sends correctly.

The worst part is that I did respond promptly that I were looking forward to get the cooker and I didn't care which color it were. I did suggest to get it in black instead.

It truly seem like a scam that you cancel my order I bought at a discount and then refuses to sell it to me at the same price (which I did ask your customer support for, such that I can place a new order).

29 November 2024
Unprompted review
Yum Asia logo

Reply from Yum Asia

Hi Martin, thank you for reaching out. I’d like to clarify the timeline and address your concerns about your recent order.

On 3rd December, we sent you an email regarding an issue with your order. As we hadn’t received a response from you by the end of 6th December, your order was automatically cancelled, and the refund process was initiated. On 8th December, you contacted us through our ticketing system, and we promptly replied within a couple of hours to explain the situation again.

We noticed that on 12th December, you submitted two more tickets inquiring about your order. It seems you may not have received our earlier communications. Our records show that the emails were sent, so we recommend checking with your email provider to ensure our messages are reaching you.

Regarding the refund, we understand your concern about the amount. Please note that we can only refund the exact amount that was initially charged to your card. If your bank account is in a different currency or if exchange rates have fluctuated, this may affect the final amount you receive. Unfortunately, we don’t have control over exchange rates or any fees imposed by your bank.

We truly value your understanding and are here to assist if you have further questions or need additional support.

Rated 5 out of 5 stars

I have a zojirushi I've been using for…

I have a zojirushi I've been using for about 5 years now. Incorrectly I have washed the rice in the pot so the enamel has been damaged over the years.

Reached out for a spare part. Very costly but smooth process.

Spare part received was dented so I didn't want to use it and reached out again. A new one was sent out free of charge. Refreshing to see a bigger company solve curveballs in a polite and timely fashion. All the best to Louise and the support team!

3 December 2024
Unprompted review
Rated 5 out of 5 stars

Very good customer service

Ordered a rice cooker.
Unfortunately due to the incompetence of UPS the rice cooker was sent back.
Ordered a new one and contacte Yum Asia.
They were very helpful, explained the situation to me and kept me in the loop of important updates regarding my reimbursement.
Would recommend!

2 December 2024
Unprompted review
Rated 5 out of 5 stars

Excellent service, good product.

After doing a research for rice cookers and the high price of a Zojirushi, I stumbled upon a YumAsia Bamboo rice cooker. The rice is perfect every single time. After 1 wash of rice in the bowl it got damaged, I didnt know its not allowed to wash rice in the bowl since you can damage the coating. After sending a photo to the customer service, they were lenient enough to send me a new bowl free of charge even though it's not within the guarantee. Great service!

28 October 2024
Unprompted review
Rated 5 out of 5 stars

Perfect first time

Ordered just after midnight making that Friday morning, delivery stated 2-3 working days but my rice cooker arrived the next day on the Saturday. Made the test batch and then used it to make dinner that night and so far I am really impressed, perfect fluffy rice first time. Bought the Kumo YumCarb, it fits nicely on the worktop and really easy to use. Really happy with my purchase so far. Would definitely buy from again.

23 November 2024
Unprompted review
Rated 5 out of 5 stars

Great customer experience

Haven’t yet used my panda mini rice cooker but what I must attest to is the customer service at Yum Asia. They used DPD for delivery which is a fantastic courier service and very reliable and thankfully that meant my new rice cooker arrived in a matter of two days at no extra spend.

I also found their emails with dispatch updates amazing and haven’t had such great service like this in a long time. I ordered the rice cooker direct from Yum Asia because it was £20 extra on Amazon but in the end, I’m glad I went direct to them as the service was worth it too.

Looking forward to testing out my new rice cooker!

21 November 2024
Unprompted review
Rated 5 out of 5 stars

Followed Yum Asia on reddit for a few…

Followed Yum Asia on reddit for a few months with their interesting contributions which taught me a lot about rice and the cooking of it. That alone made me come to their site to buy a few things and I'm glad I did. A one stop shop for rice cooking products.

16 November 2024
Unprompted review
Rated 1 out of 5 stars

Says it delivers to europe but doesn't.

Says it delivers to europe. Does not ship to Switzerland. Switzerland IS in europe.

15 November 2024
Unprompted review
Yum Asia logo

Reply from Yum Asia

Hi, we realise this is frustrating for you, but it is completely outside of our control. We don't say anywhere on our website that we deliver to all of Europe, in fact the countries that we deliver to are very clearly explained on our delivery page. We deliver to most countries in Europe with some exceptions.

Shipping to Switzerland is very expensive to begin with at €35 and on top of this there is an additional €35 charge for customs paperwork. What was happening before we suspended shipping to Switzerland was that every shipment was being returned to our warehouse due to paperwork. We have tried with 3 different couriers and the same thing happened and the couriers insisted that the paperwork was correct and we couldn't find out a reason for the returns, even writing to Swiss Customs.

So when this happens, not only do customers get angry, but we are also charged the €35 shipping, the €35 paperwork fees and then a €35 return shipping fee, so costing us €105 as a company per shipment. As you can imagine, we cannot continue making this kind of loss on shipments, so we had to suspend shipping to Switzerland completely.

Rated 5 out of 5 stars

Fun website and useful products

Fun website and useful products. I could honestly blind buy anything from this store and I know I would love it. So much care and thought put into every item sold on here. Recommended.

24 October 2024
Unprompted review
Rated 5 out of 5 stars

Oh my with UMAI is the way I feel about…

Oh my with UMAI is the way I feel about my induction heated rice cooker from YumAsia. Simply divine rice produced. The yumami setting is our favourite from the Bamboo but all the other settings are extremely effective at doing what is needed and more.

12 November 2024
Unprompted review
Rated 5 out of 5 stars

Rice rice rice and more rice

Rice rice rice and more rice. Our household loves it. With curries, for stir fries, with chili or stroganoff. We love it all. Yumasia sells some of the best rice on the market and even better than our local Asian store. We have their jasmine, basmati and koshihikari rice which all turn out well.

25 October 2024
Unprompted review

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