The Vanilla Valley Reviews 

13,250
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 1,103 reviews, reviewers overwhelmingly had a great experience with this company. Bakers often mention that orders arrive very quickly and are securely packaged to protect all items during transit. Shoppers regularly praise the extensive selection of baking supplies and value the helpful support received from staff. However, some reviewers were not happy with occasional delivery delays, particularly when paying extra fees for expedited shipping services. Buyers noted that packages sometimes arrived late for important baking events, causing significant frustration when deadlines were missed. A few individuals also mentioned receiving damaged or incorrect items that required extra effort to resolve.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, noting that items consistently match their online... See more

Delivery service

Consumers find delivery service to be positive, highlighting consistently fast shipping times and prompt... See more

Order

Reviewers mention positive feedback about order processes, highlighting that websites are easy to navigate... See more

Quality

Clients share positive opinions on quality, frequently highlighting top-tier products and excellent prices.... See more

Service

People report high satisfaction with the service, highlighting helpful staff and prompt delivery. Reviewers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

THE best prices for quality cupcake boxes. My wife recently tasked me with finding cupcake boxes in bulk that she could use for her small catering business. Through a lot of searching I found The Van... See more

Company replied

Rated 5 out of 5 stars

Great company. I had an issue with a crushed cake drum that was dealt with promptly and efficiently. Always use VV although I feel a £50 spend for free delivery is high compared to another company. Al... See more

Company replied

Rated 5 out of 5 stars

Everything was easy to find on the website and they let me know straight away when something was out of stock and the refund was immediate. All the items were as they looked in the picture and as desc... See more

Company replied

Rated 5 out of 5 stars

I love this little business. I have ordered online and also visited their store. They are fabulous. Postal deliveries are always quick and packaged well. Their customer service is second to none and... See more

Company replied


Company details

  1. Cake Decorating Equipment Shop
  2. Bakery Equipment
  3. Baking Supply Store
  4. Craft Store
  5. Hobby Store
  6. Kitchen Supply Store

Written by the company

The Vanilla Valley prides itself in providing a complete range of cake decorating supplies and baking equipment for bakers of all abilities from hobby bakers to professionals. Since our establishment in 2008 as a manufacturer of acrylic cupcake stands, we have grown our ever-increasing catalogue to encompass all things cake and baking, and pride ourselves on being one of the UK's leading cake decorating retailers. Whether you need essentials such as cake drums, cake boxes, baking tins, sugar paste and food colouring, or tools for the latest cake trends, you should find it all at The Vanilla Valley at a competitive price. We stock from all of the leading brands including Renshaw, PME, Saracino, and more. Shop online or in our Cardiff store today!

Written by the company

Free UK Shipping on Orders over £50
For the lowest delivery charges shop at The Vanilla Valley. Our Standard delivery service is £3.99 or free over £50. Receive your order within 5 working days. Resctrictions apply.
Trade Accounts
If you're a regular baker or have a cake-making business then you might benefit from one of our Trade accounts. We offer discounted prices on all products, exclusive offers, and no setup fee! Minimum spends to maintain the accounts are low and there are no rewards to expire. Head to the website to apply - thevanillavalley.co.uk/warehouse-account.html
Local Click and Collect
If you live in Cardiff or the surrounding area we offer a Click and Collect service! Place an order on the website as normal and choose "Click and Collect" instead of one of our delivery options. Your order will be ready the next business day at our retail unit in Nantgarw, Cardiff.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.7

All reviews

(13,250)

1,113 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Really fast delivery

Really fast delivery. Excellent customer service. Top quality products!

5 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Claire,
We’re delighted to hear you were pleased with our delivery, customer service, and the quality of our products. Your kind words mean a great deal to our team. Thank you for your review 😊

Rated 5 out of 5 stars

Quick delivery

Quick delivery, packed well thank you

5 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Graham and Nicola,
We’re pleased to hear your order arrived quickly and was packaged securely. Thank you for your review 😊

Rated 1 out of 5 stars

The knife is great

The knife is great. I am leaving 1 star as you need to address your courier. He left a 14inch bladed knife on my doorstep for anyone to pick up !
I thought proof of age was required !!

4 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Valerie,

Thank you for your feedback. We're pleased to hear that you're happy with the knife, but we're very sorry to hear about your delivery experience.

We take age verification and responsible delivery very seriously, and what you've described is not the level of service we expect from our courier. We will raise this with the courier company to investigate why the parcel was left unattended rather than the appropriate delivery procedure being followed.

We appreciate you bringing this to our attention, as it helps us address issues like this.

Rated 5 out of 5 stars

Easy to order

Easy to order, good value for money, very well packaged, and delivery was really quick

4 July 2026
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Reply from The Vanilla Valley

Hello Christine,
Thank you for your review 😊 We’re delighted to hear that you had a great experience ordering with us and that your parcel arrived quickly and safely packaged.

Rated 5 out of 5 stars

Quality products

Quality products , quick delivery and reasonable prices. They usually have everything you need for cake decorating

2 July 2026
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Reply from The Vanilla Valley

Hello Alison,
We’re so pleased to hear that you’re happy with your experience shopping with us. It’s great to know that our range of cake decorating supplies has everything you need, and we really appreciate your continued support. Thank you for your review 😊

Rated 5 out of 5 stars

Reliable

Good quality products with good packaging.

3 July 2026
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Reply from The Vanilla Valley

Hello Utheshankar,
Thank you for your review 😊we are so please you are happy with the products and packaging.

Rated 5 out of 5 stars

Customer service second to none

Customer service second to none
Well done

10 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Jen,
We are thrilled that you are happy with our service. Thank you so much for your review 😊

Rated 5 out of 5 stars

Great service fab products

Ordered after closing hours and selected standard delivery so was expecting it to arrive around the end of the week, however I received the parcel just a couple of days later and all was really well packaged thanks so much great service highly recommended

3 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Beverley,
Thank you for your lovely review 😊 We’re delighted to hear your order arrived sooner than expected and that everything was well packaged. We really appreciate your kind words and recommendation.

Rated 5 out of 5 stars

Lovely macaron stands

My order of macaron stands arrived quickly and were well packaged. The items are of good quality and just as the photo of them showed. They will look beautiful filled with macarons and flowers for my daughter’s baby shower 🥰
Very happy and would recommend this company.

7 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Debbie,
We’re so pleased to hear you’re happy with your macaron stands and that they arrived quickly and safely. We hope they look beautiful at your daughter’s baby shower and make a lovely display. Thank you so much for your review 😊

Rated 5 out of 5 stars

Always shop from vanilla valley

Always shop from vanilla valley, they have an excellent selection of baking goods at very reasonable prices good delivery time also , thank you guys

2 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Angela,
We really appreciate your continued support and are delighted to hear that you enjoy our selection of baking supplies, competitive prices, and delivery service. Thank you for your review 😊

Rated 5 out of 5 stars

The service was good and I got my order…

The service was good and I got my order on time and everything was intact.

29 June 2026
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Reply from The Vanilla Valley

Thank you for your feedback! We're glad to hear that your order arrived on time, everything was intact, and you were happy with the service.

Rated 5 out of 5 stars

Always has a great experience when…

Always has a great experience when shopping with you.
Thank you

29 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you so much for your kind review! We're delighted to hear you always have a great experience shopping with us

Rated 5 out of 5 stars

Great

Great quality item for my bakes, always! @bakestagram is my insta

2 July 2026
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Reply from The Vanilla Valley

Thank you so much for your lovely review! We're thrilled to hear you're always happy with the quality of our products for your bakes. We can't wait to see your creations—thanks for sharing your Instagram, @bakestagram! Happy baking

Rated 5 out of 5 stars

Thank you for the products they were…

Thank you for the products they were all reasonably priced and the delivery was just on time. Very good experience and i will be ordering again soon 🙂

1 July 2026
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Reply from The Vanilla Valley

Thank you so much for your wonderful review! We're delighted to hear that you were happy with our prices and that your order arrived right on time. It's great to know you had a positive experience with us.

Rated 5 out of 5 stars

Good reliable service

Good reliable service

1 July 2026
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Reply from The Vanilla Valley

Thank you for your kind review! We're so pleased to hear you found our service reliable. We really appreciate your support

Rated 5 out of 5 stars

Ordering easy

Ordering easy. Had a problem with missing item but was rectified quickly and item received promptly.

1 July 2026
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Reply from The Vanilla Valley

Thank you for your thoughtful review! We're glad to hear that you found the ordering process easy. While we're sorry there was a missing item in your order, we're pleased we were able to resolve the issue quickly and get it to you promptly.

Rated 5 out of 5 stars

Great company

Great company. I had an issue with a crushed cake drum that was dealt with promptly and efficiently. Always use VV although I feel a £50 spend for free delivery is high compared to another company. Also after I’d submitted an order I realised I had forgotten something straight away but wasn’t able to add to the order. This was annoying as I had to purchase elsewhere also meaning lost business for VV. A window of maybe 2/3 hours after ordering could maybe be an option

30 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Neil,
Thank you for your review and custom 😊 We're pleased to hear that our team was able to resolve the issue with your crushed cake drum promptly and efficiently.

Regarding adding items to an order after checkout, we completely understand the frustration when you realise you have forgotten something. We use an automated dispatch system to ensure orders are processed and shipped as quickly as possible, which means that once an order has been confirmed and checked out, we are unable to make amendments. This includes adding items, removing items, changing delivery details, or upgrading the shipping method.

We would always recommend checking your order carefully before completing checkout to ensure everything you need has been included. We do appreciate your feedback regarding a possible amendment window and will certainly take this into consideration.

Rated 5 out of 5 stars

Always great service and helpful staff

Always great service and helpful staff

25 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Peter,
We're so pleased to hear you've consistently had a great experience with us. Your lovely comments about our team mean a great deal, and we'll be sure to share them with the staff. Thank you for your review 😊

Rated 5 out of 5 stars

Packaged with care

30 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Loraine,
We're delighted that our careful packaging made a positive impression. Thank you for your review 😊

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