THE best prices for quality cupcake boxes. My wife recently tasked me with finding cupcake boxes in bulk that she could use for her small catering business. Through a lot of searching I found The Van... See more
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Review summary
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Reviews shaping this summary
Great company. I had an issue with a crushed cake drum that was dealt with promptly and efficiently. Always use VV although I feel a £50 spend for free delivery is high compared to another company. Al... See more
Company replied
Everything was easy to find on the website and they let me know straight away when something was out of stock and the refund was immediate. All the items were as they looked in the picture and as desc... See more
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I love this little business. I have ordered online and also visited their store. They are fabulous. Postal deliveries are always quick and packaged well. Their customer service is second to none and... See more
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Company details
- Cake Decorating Equipment Shop
- Bakery Equipment
- Baking Supply Store
- Craft Store
- Hobby Store
- Kitchen Supply Store
Written by the company
The Vanilla Valley prides itself in providing a complete range of cake decorating supplies and baking equipment for bakers of all abilities from hobby bakers to professionals. Since our establishment in 2008 as a manufacturer of acrylic cupcake stands, we have grown our ever-increasing catalogue to encompass all things cake and baking, and pride ourselves on being one of the UK's leading cake decorating retailers. Whether you need essentials such as cake drums, cake boxes, baking tins, sugar paste and food colouring, or tools for the latest cake trends, you should find it all at The Vanilla Valley at a competitive price. We stock from all of the leading brands including Renshaw, PME, Saracino, and more. Shop online or in our Cardiff store today!
Written by the company
- Free UK Shipping on Orders over £50
- For the lowest delivery charges shop at The Vanilla Valley. Our Standard delivery service is £3.99 or free over £50. Receive your order within 5 working days. Resctrictions apply.
- Trade Accounts
- If you're a regular baker or have a cake-making business then you might benefit from one of our Trade accounts. We offer discounted prices on all products, exclusive offers, and no setup fee! Minimum spends to maintain the accounts are low and there are no rewards to expire. Head to the website to apply - thevanillavalley.co.uk/warehouse-account.html
- Local Click and Collect
- If you live in Cardiff or the surrounding area we offer a Click and Collect service! Place an order on the website as normal and choose "Click and Collect" instead of one of our delivery options. Your order will be ready the next business day at our retail unit in Nantgarw, Cardiff.
Contact info
Unit 1 Cardiff Road, CF15 7SR, Nantgarw, United Kingdom
- sales@thevanillavalley.co.uk
- www.thevanillavalley.co.uk
4.7
Excellent
13K reviews
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Replied to 100% of negative reviews
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Brilliant cake icing products from
Brilliant cake icing products from
PME available here with reliable delivery, great value and good communication.
1 July 2026
Reply from The Vanilla Valley
Hello Colette,
We're delighted to hear that you’re happy with the range of PME cake icing products, as well as our delivery service, value, and communication. Thank you so much for your review 😊
Great service and product are a good…
Great service and product are a good price. I often use them for cake supplies.
7 July 2026
Reply from The Vanilla Valley
Hello Audrey,
We're delighted to hear that you’re happy with our service, products, and pricing. It’s great to know that we’re your go to choice for cake supplies. Thank you for the lovely review 😊
Reply from The Vanilla Valley
Hello Cheryl,
We're delighted to hear that you’re always happy with our service and products. Thank you so much for your review 😊
Good choice and quality of merchandise
Good choice and quality of merchandise. Excellent service
9 July 2026
Reply from The Vanilla Valley
Hello Ann,
We're delighted to hear that you were happy with the choice and quality of our merchandise, as well as the service you received. Thank you for your review 😊
Reply from The Vanilla Valley
Hello,
Thank you for your review 😊We are so pleased you are happy with the delivery speed.
Colour is faint and it’s just printed…
Colour is faint and it’s just printed on thin a4 paper I expected better quality I’m really surprised I could have done the same myself on a computer and printer I’ve literally paid £7 for a piece of a4 paper.
9 July 2026
Reply from The Vanilla Valley
Hello Carly,
Thank you for taking the time to leave your feedback. We're sorry to hear that the post box sign did not meet your expectations.
We really appreciate you sharing your comments, and your feedback has been taken on board and will be passed on to the relevant team for review.
A member of our Customer Service team will be in touch with you shortly to discuss your concerns and work with you to reach a resolution.
Thank you again for bringing this to our attention.
Reply from The Vanilla Valley
Hello Claire,
We're delighted to hear that you found the ordering process easy, the delivery tracking helpful, and that your order arrived as expected. Thank you for your review 😊
Reply from The Vanilla Valley
Hello Jan,
We're delighted to hear you were happy with the quality of the items and our quick delivery. Thank you for your review 😊
Reply from The Vanilla Valley
Hello Fiona,
We're so pleased to hear you were happy with our product availability and the speed of delivery. Thank you for your review 😊
Once again excellent service ,from…
Once again excellent service ,from ordering to prompt delivery of item.Will use the company again for my baking requirements.
8 July 2026
Reply from The Vanilla Valley
Hello,
We're delighted to hear that you received excellent service from ordering through to prompt delivery. Thank you for your lovely review 😊
Great supplier
Great choice of stock and delivery is always quick and spot on. Great supplier and highly recommended
8 July 2026
Reply from The Vanilla Valley
Hello Gill,
We're delighted to hear you're happy with our product range and that our delivery service has been consistently quick and reliable. Your recommendation means a great deal to us. Thank you so much for your review 😊
It was amazing
It was amazing, I loved the service rendered, I received my package earlier than I expected
4 July 2026
Reply from The Vanilla Valley
Hello Dorothy,
We're delighted to hear you were happy with our service and that your order arrived earlier than expected. Thank you so much for your review😊
Reply from The Vanilla Valley
Hello Semhar,
We're so pleased to hear you're happy with your purchase. Thank you so much for your review 😊
Great service and products thank you
Great service and products thank you! The only thing is the boxes you send the items out for delivery in always arrive very dented, and starting to come apart. Luckily the postie managed to save one of the 1kg blocks of icing that was rolling around his van and leave it with my box this time. Maybe it’s because I order fondant, drums and cake boxes at the same time. It seems the fondant blocks just bang around the box and weaken the box and seals. This is just a constructive comment as your company is great 😊
4 July 2026
Reply from The Vanilla Valley
Hello,
Thank you for your review 😊 We're delighted to hear you're happy with our products and service. We also really appreciate your constructive comments regarding the packaging. We'll certainly pass your feedback on to our warehouse team to review our packing methods, particularly for orders containing heavier items like fondant alongside cake boards and boxes.
Thank you again for your support and for helping us improve.
First Class Service.
Everything that I required to make my cake was in stock and it arrived very quickly.
7 July 2026
Reply from The Vanilla Valley
Hello Elaine,
We're delighted to hear that you found everything you needed for your cake and that your order arrived so quickly. Thank you for your review😊
Amazing customer service
Had to cancel an order as the items ordered weren’t needed anymore. Just one phone call and everything was sorted! Highly recommend!
6 July 2026
Reply from The Vanilla Valley
Hello,
Thank you for your review 😊 We're pleased to hear that we were able to resolve your cancellation quickly and easily. We really appreciate your recommendation.
Easy to order
Easy to order, delivered on time and pro cut exactly as described online. Will definitely buy from here in the future
6 July 2026
Reply from The Vanilla Valley
Hello,
Thank you so much for your review 😊 We're delighted to hear you found the ordering process easy and that your order arrived on time exactly as described.
Thank you perfect .great service .
6 July 2026
Reply from The Vanilla Valley
Hello Sue,
We're so pleased to hear everything was perfect and that you were happy with the service. Thank you for your review 😊
Sorry but the product was not what I…
Sorry but the product was not what I expected a lot smaller and some were crushed.
6 July 2026
Reply from The Vanilla Valley
Hello Sandra,
We're sorry to hear that your order wasn't as expected.
We haven't received any contact from you regarding the damaged items, but we'd like the opportunity to put this right. A member of our Customer Service team will be in touch via email shortly to request some photos of the damaged items so we can investigate and work towards a resolution.
We appreciate your feedback and hope to resolve this for you as quickly as possible.
Delivery took far too long
Delivery took far too long. The boards did not arrive in time for my daughters birthday.
4 July 2026
Reply from The Vanilla Valley
Hello Lucy,
Thank you for your feedback. We're very sorry to hear that your order didn't arrive in time for your daughter's birthday.
We can see that your order was placed using our standard delivery service, which has an estimated delivery time of 3–5 working days. Unfortunately, there was a delay with the courier, and your parcel wasn't delivered until the sixth working day.
We understand how disappointing this must have been, especially for such an important occasion. We have passed your feedback on to the courier, as this delay fell below the level of service we expect.
We sincerely apologise for the inconvenience caused and appreciate you taking the time to share your experience.
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