The Vanilla Valley Reviews 

13,248
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 1,103 reviews, reviewers overwhelmingly had a great experience with this company. Bakers often mention that orders arrive very quickly and are securely packaged to protect all items during transit. Shoppers regularly praise the extensive selection of baking supplies and value the helpful support received from staff. However, some reviewers were not happy with occasional delivery delays, particularly when paying extra fees for expedited shipping services. Buyers noted that packages sometimes arrived late for important baking events, causing significant frustration when deadlines were missed. A few individuals also mentioned receiving damaged or incorrect items that required extra effort to resolve.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, noting that items consistently match their online... See more

Delivery service

Consumers find delivery service to be positive, highlighting consistently fast shipping times and prompt... See more

Order

Reviewers mention positive feedback about order processes, highlighting that websites are easy to navigate... See more

Quality

Clients share positive opinions on quality, frequently highlighting top-tier products and excellent prices.... See more

Service

People report high satisfaction with the service, highlighting helpful staff and prompt delivery. Reviewers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

THE best prices for quality cupcake boxes. My wife recently tasked me with finding cupcake boxes in bulk that she could use for her small catering business. Through a lot of searching I found The Van... See more

Company replied

Rated 5 out of 5 stars

Great company. I had an issue with a crushed cake drum that was dealt with promptly and efficiently. Always use VV although I feel a £50 spend for free delivery is high compared to another company. Al... See more

Company replied

Rated 5 out of 5 stars

Everything was easy to find on the website and they let me know straight away when something was out of stock and the refund was immediate. All the items were as they looked in the picture and as desc... See more

Company replied

Rated 5 out of 5 stars

I love this little business. I have ordered online and also visited their store. They are fabulous. Postal deliveries are always quick and packaged well. Their customer service is second to none and... See more

Company replied


Company details

  1. Cake Decorating Equipment Shop
  2. Bakery Equipment
  3. Baking Supply Store
  4. Craft Store
  5. Hobby Store
  6. Kitchen Supply Store

Written by the company

The Vanilla Valley prides itself in providing a complete range of cake decorating supplies and baking equipment for bakers of all abilities from hobby bakers to professionals. Since our establishment in 2008 as a manufacturer of acrylic cupcake stands, we have grown our ever-increasing catalogue to encompass all things cake and baking, and pride ourselves on being one of the UK's leading cake decorating retailers. Whether you need essentials such as cake drums, cake boxes, baking tins, sugar paste and food colouring, or tools for the latest cake trends, you should find it all at The Vanilla Valley at a competitive price. We stock from all of the leading brands including Renshaw, PME, Saracino, and more. Shop online or in our Cardiff store today!

Written by the company

Free UK Shipping on Orders over £50
For the lowest delivery charges shop at The Vanilla Valley. Our Standard delivery service is £3.99 or free over £50. Receive your order within 5 working days. Resctrictions apply.
Trade Accounts
If you're a regular baker or have a cake-making business then you might benefit from one of our Trade accounts. We offer discounted prices on all products, exclusive offers, and no setup fee! Minimum spends to maintain the accounts are low and there are no rewards to expire. Head to the website to apply - thevanillavalley.co.uk/warehouse-account.html
Local Click and Collect
If you live in Cardiff or the surrounding area we offer a Click and Collect service! Place an order on the website as normal and choose "Click and Collect" instead of one of our delivery options. Your order will be ready the next business day at our retail unit in Nantgarw, Cardiff.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.7

All reviews

(13,248)

1,109 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great choice

Great choice, fast delivery and always well packed. Love the little Thankyou sticker

15 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you so much for your lovely review! We're delighted to hear you were happy with your purchase, our fast delivery, and the care we put into packing your order. We're especially glad you loved the little thank-you sticker, t’s a small touch that means a lot to us.

Rated 5 out of 5 stars

Always delivered promptly

Always delivered promptly. My go to company for all my cake decorating items.

16 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you so much for your wonderful review! We're delighted to be your go to company for all your cake decorating supplies. It's great to hear that our prompt delivery keeps meeting your expectations. We truly appreciate your continued support and look forward to helping with your future creations. Happy decorating! 🎂😊

Rated 5 out of 5 stars

Absolutely love the shop

Absolutely love the shop, has everything I needed and more. Customer Service was amazing. Will definitely be back.

15 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you so much for your fantastic review! We're thrilled to hear you found everything you needed, and even more! It's especially wonderful to know our customer service made such a positive impression. We truly appreciate your support and can't wait to welcome you back again soon. Happy decorating! 😊

Rated 4 out of 5 stars

My order arrived fairly quickly

My order arrived fairly quickly. I haven’t used it yet - hence the 4 star review

12 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you for your review! We're glad your order arrived quickly. We hope the product meets your expectations once you've had a chance to use it.

Rated 5 out of 5 stars

Great company to do business with

Great products, amazing prices and arrived on time exactly as all previous orders.
A brilliant company to do business with.

15 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you so much for your wonderful review! We're delighted to hear you're happy with our products, prices, and reliable delivery. It means a lot to us that we've consistently met your expectations. Thank you for your continued support and for recommending us

Rated 5 out of 5 stars

Always very quick from ordering till…

Always very quick from ordering till delivery. Products always good and a fair price

5 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Lorraine,
We're delighted to hear that you're consistently happy with our quick delivery, the quality of our products, and our prices. Thank you for your review 😊

Rated 5 out of 5 stars

Good service and great price

Good service and great price

14 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Denise,
We're so pleased to hear you were happy with both our service and our prices. Thank you for your review 😊

Rated 5 out of 5 stars

Prompt delivery

Prompt delivery, well packed.

13 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We're delighted to hear your order arrived promptly and was well packaged. Thank you for your review 😊

Rated 5 out of 5 stars

As always very prompt deliver

As always very prompt deliver, super quality, always pleased with all my orders.

8 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We're delighted to hear you're always pleased with your orders and that you've consistently experienced prompt delivery and great quality. Thank you so much for your review 😊

Rated 4 out of 5 stars

Well packaged

Well packaged. Arrived in time stated.

13 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Tina,
We're so pleased to hear your order was well packaged and arrived within the expected time frame. Thank you for your review 😊

Rated 5 out of 5 stars

Great as always.

10 March 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Gemma,
Thank you for your review😊 We're delighted to hear everything was great as always.

Rated 5 out of 5 stars

Fantastic customer service

I recieved the wrong icing sugar so emailed vv and heard back within the hour and recieved the correct icing sugar the next day. Fantastic customer service. I've been purchasing from this company for years and will continue to do so.

9 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Cheryl,
We're sorry you received the wrong icing sugar initially, but we're so pleased we could get the correct one to you quickly. It's great to hear that our customer service met your expectations. Thank you for your lovely review and custom 😊

Rated 5 out of 5 stars

Great service

My items came on time and were well packaged.

11 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Donna,
We're pleased to hear that your items arrived on time and were packaged carefully. Thank you for your review 😊

Rated 5 out of 5 stars

Straightforward honest company

Straightforward honest company

8 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Ian,
We really appreciate your kind words and are pleased to hear that you see us as a straightforward and trustworthy company. Thank you so much for your review 😊

Rated 5 out of 5 stars

First time customer

Great products, fair price, speedy delivery and packaged well.

8 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Clio,
We're delighted to hear that you’re happy with your order and that it arrived quickly and in great condition. It’s wonderful to know that our products and service met your expectations. Thank you for your review 😊

Rated 5 out of 5 stars

Brilliant cake icing products from

Brilliant cake icing products from
PME available here with reliable delivery, great value and good communication.

1 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Colette,
We're delighted to hear that you’re happy with the range of PME cake icing products, as well as our delivery service, value, and communication. Thank you so much for your review 😊

Rated 5 out of 5 stars

Great service and product are a good…

Great service and product are a good price. I often use them for cake supplies.

7 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Audrey,
We're delighted to hear that you’re happy with our service, products, and pricing. It’s great to know that we’re your go to choice for cake supplies. Thank you for the lovely review 😊

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