A great team, great experience all around. Some discerning news for my car came of my visit, though Kelly and Jack advised me in the most passionate and thoughtful of ways. Would 100% recommend Sytner... See more
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We had an excellent experience, we were kept well informed throughout the process the customer service from Imran was brilliant! I would also like to thank the sales man that gave little man some bi... See more
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The staff were really friendly and helpful - professional and polite from start to finish. Kept me informed every step of the way and were quite accommodating and they were also very hospitable offeri... See more
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I requested forx seasonal health check alongside, service & diesel additive. I didnt notice adblue topped up. Diesel additive was left on the passenger seat no information whatso ever. I also noticed... See more
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Company details
- Car Dealer
- also in
- Used Car Dealer
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Bath Road, SL6 0BW, Maidenhead, United Kingdom
- 01628 680300
4.5
Excellent
565 reviews
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New BMW X3
Purchased a new X3 M50 and the sale was presided over by Jeremy who was great, paperwork was quick and easy to complete.
The car arrived on time and the handover went smoothly.
Thank you Sytner BMW Maidenhead...
1 September 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Matthew, Thank you very much for your kind words and for choosing Sytner Maidenhead BMW. We are delighted to hear that Jeremy provided excellent service and that the paperwork and handover process were smooth and straightforward. It’s wonderful to know your new X3 M50 arrived on time and met your expectations. We truly appreciate your feedback and hope you enjoy many fantastic journeys in your new vehicle. Best wishes from all of us at Sytner BMW Maidenhead.
The service representative provided…
The service representative provided excellent advice on the service required which was condition based.
1 September 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear John, Thank you very much for your kind words. We are delighted to hear that our service representative was able to provide you with clear and helpful advice based on the condition of your BMW. It is always our aim to ensure that customers feel well-informed and confident in the service provided. Your feedback is greatly appreciated and motivates our team to maintain high standards. We look forward to welcoming you back to Sytner Maidenhead BMW in the future. Kind regards, The Sytner Maidenhead BMW Team
Kevin was very helpful and professional…
Kevin was very helpful and professional thoughout the whole process.
29 August 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Neil, Thank you very much for your kind words and for taking the time to share your experience. We're delighted to hear that Kevin was both helpful and professional throughout your entire process. Ensuring our customers feel supported and valued is extremely important to us. Your feedback is greatly appreciated and serves as a wonderful encouragement to the team. We look forward to welcoming you back to Sytner Maidenhead BMW in the future. Kind regards, The Sytner Maidenhead BMW Team
My car was ready to be received by the service department.
My car was ready with the to be received, the service, hospitality and letting me know that my front tyres needed replacing.
Great service from Imran.
Thank you Sytner.
26 August 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Lekh, Thank you very much for your kind words and positive feedback. We are delighted to hear that Imran and the team provided excellent service and hospitality during your visit. It’s important to us that we keep you informed about your vehicle’s needs, so we are pleased this was helpful. We truly appreciate your thanks and look forward to welcoming you back to Sytner Maidenhead BMW in the future. Kind regards, Sytner Maidenhead BMW Team
I can sum up my experience in 1 word
I can sum up my experience in 1 word . Imran service manager .
15 years I’ve been going there going past other BMW dealerships with a 150 mile round trip every
26 August 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mr Cook, Thank you ever so much for your kind words and ongoing loyalty over the past 15 years. We are absolutely delighted to hear that Imran, our service manager, has consistently provided you with such a positive experience, making the long journey well worth it. It’s always encouraging to know our team’s dedication is recognised and appreciated by valued customers like yourself. We truly value your continued support and look forward to welcoming you back at Sytner Maidenhead BMW for many years to come. Best wishes, The Sytner Maidenhead BMW Team
Terrible service
Terrible service. I would not trust BMW Sytner Maidenhead - avoid this dealership! They incorrectly diagnosed my husbands car - which would have cost hundreds to fix. Thank fully we have a trustworthy, reliable mechanic who set us straight. They’ve done it to my car in the past too. When trying to get a part from them had to go back three times to get it- first they ordered and said it hadn’t been delivered , then they ordered and then lost it and then didn’t call to let me know it had arrived . Shoddy service and untrustworthy diagnostics .AVOID
26 August 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
We are sorry to hear about your disappointing experience at Sytner Maidenhead BMW. We appreciate all feedback as it helps us improve our service standards. Please be assured that we take all concerns regarding diagnostics and parts very seriously. We strive to provide reliable and trustworthy service to all our customers. Should you wish to discuss your experience further, please do not hesitate to get in touch. Thank you for sharing your thoughts.
The service from Imran was excellent
The service from Imran was excellent, keep me informed through the whole process, was transparent and was value for money. Would highly recommend.
21 August 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Deon, Thank you very much for your kind words and positive feedback. We are delighted to hear that Imran provided excellent service, keeping you informed throughout and maintaining transparency. It is wonderful to know you found the experience good value for money. Your recommendation means a great deal to us. We truly appreciate you taking the time to share your thoughts and look forward to assisting you again in the future. Best wishes from the entire Sytner Maidenhead BMW team.
Great service as ever.
19 August 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Menzies Norwich, Thank you ever so much for your kind words and for taking the time to share your experience with us. We’re delighted to hear that you continue to receive great service from our team at Sytner Maidenhead BMW. Your ongoing support means a great deal, and we remain committed to maintaining the highest standards to ensure your visits are consistently positive. We look forward to welcoming you back again soon. Best wishes, The Sytner Maidenhead BMW Team
Kelly and the team were welcoming and…
Kelly and the team were welcoming and very helpful, delivering coffee when required whilst I waited for my M3 to have its oil changed prior to a raod trip.
18 August 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mark, Thank you very much for your kind words. We’re delighted to hear that Kelly and the team provided a welcoming and helpful experience during your visit. It’s great to know you appreciated the coffee whilst waiting for your M3’s oil change. We hope your road trip was a fantastic one and that your car performed brilliantly. Your feedback means a lot to us, and we look forward to welcoming you back to Sytner Maidenhead BMW in the future. Best wishes, The Sytner Maidenhead BMW Team
I had an amazing experience from…
I had an amazing experience from booking to completion. Imran was fantastic at walking me through each process and identifying possible recommendations. This is my first BMW purchase and I feel supper impressed with the level of customer service thank to Imran for all your advise and closure. Kind regards Mandy
7 August 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mandy, Thank you ever so much for your kind words and for choosing Sytner Maidenhead BMW for your first BMW purchase. We are delighted to hear that Imran provided such excellent guidance throughout the process and that you felt well supported. It is wonderful to know you were impressed with our customer service. Your feedback truly means a great deal to us. We wish you many enjoyable journeys in your new BMW and look forward to welcoming you again in the future. Kind regards, The Sytner Maidenhead BMW Team
Excellent customer service from Kenny…
Excellent customer service from Kenny and Kelly, they both made me and my families visit to Sytner BMW Maidenhead great experience all the way from London. Kenny was kind enough to find us a last minute courtesy car that enabled us to visit Windsor Castle and make it a family day out.
Top team members for Sytner BMW
6 August 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Runu, Thank you so much for your kind words. We’re delighted to hear that Kenny and Kelly made your visit to Sytner BMW Maidenhead such a positive experience for you and your family. It’s wonderful that the courtesy car helped you enjoy a day out at Windsor Castle. We truly appreciate you recognising the team’s efforts and look forward to welcoming you all again in the future. Your support means a great deal to us. Best wishes, Sytner BMW Maidenhead Team
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Stuart, Thank you ever so much for your kind words and continued trust in Sytner Maidenhead BMW. We are delighted to hear that you consistently receive perfect service from us. It is always our aim to provide the highest standards and ensure your experience is nothing short of excellent. Your feedback genuinely means a lot to the whole team and encourages us to keep up the good work. We look forward to welcoming you back in the future. Warm regards, The Sytner Maidenhead BMW Team
Kenny my salesman was exceptional i had…
Kenny my salesman was exceptional i had a bad experience at Chigwell and nearly gave sytner a miss but thanks to Kenny you regained my purchase for BMW and sytner
31 July 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Nick, Thank you very much for your kind words. We are delighted to hear that Kenny provided you with exceptional service and was able to restore your confidence in Sytner Maidenhead BMW. It is always our aim to ensure every customer has a positive experience, especially when past encounters have not met expectations. Your support means a great deal to us, and we look forward to assisting you with any future needs. Best regards, The Sytner Maidenhead BMW Team
Imran Quereshi kept me well informed…
Imran Quereshi kept me well informed throughout the day about the status of my vehicle.
28 July 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Geraldine, Thank you very much for your kind words. We’re delighted to hear that Imran Quereshi kept you well informed throughout the day regarding the status of your vehicle. Providing clear and timely updates is something we pride ourselves on, and it’s wonderful to know this made your experience with Sytner Maidenhead BMW a positive one. Your feedback is greatly appreciated, and we look forward to assisting you again in the future. Best wishes, The Sytner Maidenhead BMW Team
Still given 5 stars.
Still given 5 stars.
Though they were not able to deliver the car same day as promised, they somehow managed to get it ready the next day morning just before I actually needed it.
22 July 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Thank you, Swapnil, for your kind understanding and for still awarding us five stars despite the delay. We truly appreciate your patience and are pleased that we could have the car ready for you just in time. Your positive outlook means a lot to us, and we hope you are enjoying your new vehicle. Should you require any further assistance in the future, please do not hesitate to get in touch. We wish you many happy miles ahead.
Check it before you buy it
⭐⭐☆☆☆ (2/5)
My experience with Sytner BMW has been extremely disappointing.
I viewed and purchased BMW X5 30d (SN19 KMW) as a BMW Approved Used vehicle. Within a short period of ownership, I identified numerous mechanical and cosmetic issues that I believe should have been found before the vehicle was offered for sale. Following my complaint, the dealership’s own inspection confirmed that several of the faults I raised required repair.
After losing confidence in that vehicle, I gave Sytner another chance and inspected BMW X5 M50d (PL20 CWW). During my inspection and road test, I again found a number of cosmetic issues and experienced a noticeable transfer box judder. Once again, I was left questioning the preparation standards of a BMW Approved Used vehicle.
My advice to anyone considering buying these vehicles, or any used car, is carry out a thorough inspection and insist on a proper road test before signing anything. Don’t rely solely on the Approved Used label.
I also found the customer service disappointing. I felt my concerns were not taken seriously, and resolving the issues took a great deal of time, effort and inconvenience.
Although the dealership eventually agreed to unwind my purchase, the whole experience fell well below the standard I expected from a BMW Approved Used retailer.
1 July 2026
Unprompted review
Helpful service from Imran the service…
Helpful service from Imran the service advisor.
9 July 2026
Unprompted review
Megan in the Service department was…
Megan in the Service department was really helpfull and kept me informed about the progress of my vehical's repair. In fact very one I interacted with was a pleasure to deal with.
3 July 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Tony, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Megan and the rest of the team provided helpful and attentive service throughout your vehicle’s repair. It’s wonderful to know that everyone you interacted with made the process a pleasure. Your feedback is greatly appreciated and serves as a fantastic encouragement to the whole team at Sytner Maidenhead BMW. We look forward to welcoming you back in the future.
Imran was great from start to finish…
Imran was great from start to finish with my service and mot he was very informative and let me know every step of the way while they had my car and was even better when I picked it up cause I was offered a coffee and biscuits while waiting thank you very much sytner BMW maidenhead and taplow will be back 😀
6 July 2026
Unprompted review
Good communication between me and Taylor
2 July 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Lisa, Thank you very much for your kind words regarding the communication with Taylor. We are delighted to hear that you found the interaction positive and clear. At Sytner Maidenhead BMW, we always strive to ensure our customers feel well informed and supported throughout their experience. Your feedback is greatly appreciated and serves as encouragement for the team to maintain these high standards. We hope to continue providing you with excellent service in the future. Kind regards, Sytner Maidenhead BMW Team
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