A great team, great experience all around. Some discerning news for my car came of my visit, though Kelly and Jack advised me in the most passionate and thoughtful of ways. Would 100% recommend Sytner... See more
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We had an excellent experience, we were kept well informed throughout the process the customer service from Imran was brilliant! I would also like to thank the sales man that gave little man some bi... See more
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The staff were really friendly and helpful - professional and polite from start to finish. Kept me informed every step of the way and were quite accommodating and they were also very hospitable offeri... See more
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I requested forx seasonal health check alongside, service & diesel additive. I didnt notice adblue topped up. Diesel additive was left on the passenger seat no information whatso ever. I also noticed... See more
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Company details
- Car Dealer
- also in
- Used Car Dealer
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Bath Road, SL6 0BW, Maidenhead, United Kingdom
- 01628 680300
4.5
Excellent
565 reviews
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Good new car experience
It was great, fast and easy. Car was keenly priced.
20 March 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Miles, Thank you very much for your kind words. We are delighted to hear that your experience with Sytner Maidenhead BMW was great, fast, and easy. It’s wonderful to know you found the car keenly priced and that the process met your expectations. Your feedback is truly appreciated and motivates us to continue providing excellent service. We hope you enjoy your new vehicle and look forward to welcoming you back in the future. Best wishes, The Sytner Maidenhead BMW Team
Very efficient service
Very efficient service.
Waited in the reception area and very comfortable.
Able to see display cars and chat with sales on new models.
18 March 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mr Halstead, Thank you very much for your kind words and positive feedback. We are delighted to hear that you found our service efficient and the reception area comfortable during your visit. It’s great to know you enjoyed viewing the display cars and had the opportunity to chat with our sales team about the new models. Your satisfaction is very important to us, and we truly appreciate you taking the time to share your experience with Sytner Maidenhead BMW. We look forward to welcoming you again soon.
Kevin Moore was the perfect sales…
Kevin Moore was the perfect sales assistant. Not to pushy but very knowledgeable, helpful and informative and looked after us each step.
The car was well prepared and the buying experience was excellent
The dealership was very clean and professional and all the staff very welcoming and friendly
13 March 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Gary, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Kevin provided knowledgeable and helpful assistance throughout your visit. It’s wonderful to know you found the car well prepared and the buying experience excellent. We take great pride in maintaining a clean, professional environment and are pleased that our team made you feel so welcome. Your feedback is truly appreciated. Best wishes, Sytner Maidenhead BMW Team
Olivia was dedicated in ensuring…
Olivia was dedicated in ensuring clarity of what and when matters would be addressed. Problems were resolved on a timely basis on budget. Excellent outcome
9 March 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mr Vaillancourt, Thank you very much for your kind words and positive feedback. We are delighted to hear that Olivia provided clear communication and ensured that your concerns were addressed promptly and within budget. It is wonderful to know that you are pleased with the excellent outcome. Your satisfaction is very important to us, and we truly appreciate you taking the time to share your experience. We look forward to assisting you again in the future. Kind regards, Sytner Maidenhead BMW Team
Friendly and transparent
Friendly and transparent - Imran kept me up to date with WhatsApp so very easy
5 March 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear John, Thank you very much for your kind words and for taking the time to share your experience. We’re delighted to hear that Imran’s friendly and transparent communication via WhatsApp made the process straightforward and convenient for you. It’s always our aim to keep customers fully informed and at ease throughout their journey with us. Your positive feedback is greatly appreciated, and we hope to continue providing the same high standard of service in the future. Best wishes, The Sytner Maidenhead BMW Team
Mr Imran Qureshi did a excellent job
Mr Imran Qureshi did a excellent job. He make sure that relevant issue resolved properly.
6 March 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Muhammad Umair Khan, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Mr Imran Qureshi provided excellent service and ensured that the relevant issue was resolved properly. It is always our aim to deliver the highest standard of care and attention to our customers. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to the entire team at Sytner Maidenhead BMW. Kind regards, Sytner Maidenhead BMW Team
Very helpful staff and they did what…
Very helpful staff and they did what they said they would do.
6 March 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear David, Thank you very much for your kind words and for taking the time to share your experience with us at Sytner Maidenhead BMW. We are delighted to hear that our team was very helpful and that we met your expectations by doing exactly what we said we would. Your feedback is greatly appreciated and serves as a wonderful encouragement to all of us. We look forward to welcoming you back in the future. Best wishes, The Sytner Maidenhead BMW Team
Worst service you could get from BMW…
Worst service you could get from a list of BMW Dealers! Will never buy from them.
Got recall letter on 2nd Nov 25, and after months and months of so many complaints calls, and arguments, gave me recall appointment in Nov 2026. They’ll try not to provide any service which would cost them regardless of how miserable the customers’ experiences or risk it bears. Even said, any other dealers would say the same but the other BMW dealer did a great job by letting us do online booking and kept their promise by fixing it on the same day.
18 February 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Nay Min Htwe, We are truly sorry to hear about your disappointing experience with our service. This is certainly not the standard we aim to provide at Sytner Maidenhead BMW. We appreciate your feedback and understand your frustration regarding the recall appointment delay. We would like to invite you to contact our Head of Business, Gemma Shenton-Tate, at gemmashentontate@sytner.co.uk to discuss your concerns further. Your satisfaction is important to us, and we hope to address this matter with you directly.
Great personal service from the minute…
Great personal service from the minute you walk into reception. Updated regularly while I waited for the service and the lead engineer was excellent. Maidenhead has an outstanding team.
12 February 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Martin, Thank you very much for your kind words and for taking the time to share your experience with us. We are delighted to hear that you received great personal service from the moment you arrived and that our team kept you well informed throughout. It’s wonderful to know that the lead engineer made such a positive impression. Your compliments mean a great deal to the entire Maidenhead team, and we truly appreciate your support. Kind regards, Sytner Maidenhead BMW
Good experience
Good experience, handled well by the the service team.
9 February 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mr Twelftree, Thank you very much for your kind words and for taking the time to share your experience with our service team at Sytner Maidenhead BMW. We are delighted to hear that your visit was handled well and that you had a good experience overall. It is always our aim to provide excellent service and ensure our customers feel valued. We truly appreciate your feedback and look forward to welcoming you back in the future. Kind regards, The Sytner Maidenhead BMW Team
enjoyable and stress free car buying
It was the most enjoyable and stress free process for buying a car that I have had
8 February 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mr McDonald, Thank you very much for your kind words. We are delighted to hear that your experience with Sytner Maidenhead BMW was both enjoyable and stress free. It is always our aim to make the car buying process as smooth and pleasant as possible for our customers. Your feedback is greatly appreciated and serves as a wonderful encouragement to our team. We hope you continue to enjoy your new vehicle and look forward to welcoming you back in the future. Kind regards, Sytner Maidenhead BMW Team
Booked a 90 minute service
Booked a 90 minute service. Did opt for car wash but was hanging around for over 3 hours. Car was in the customer car park for nearly 15 mins before someone gave me my keys.
Also the booking was done via the app. All good and had a cost charge provided. When I got to the dealers this charge was almost £100 more. So queried it and told that the vehicle inspection is needed where they go through the codes and clear them as well as check the vehicle. I was taking it for a major service so why an additional check? Secondly if there was a code I probably would have it on my display as an alarm? I don't need people to tell me how much tread the tyres have or if the seat belts work. After all as a retired engineer with over 40 years driving experience. Also more than capable of using diagnostics tools for vehicles (if I could be bothered). I didn't need this additional charge and said so. To be fare to the dealer this was on the BMW procedure and not a dealer process. I did make this statement why I'm paying for something I already know and should be carried out in a major service and why over £90 to tell a computer that it was plugged in my car to turn off a diagnostic check in the car which I should or I don't need. To be fare to the dealer the cost was NOT wavered but they DID reduce it.
All the staff were very nice and professional. It's a shame the BMW process is to treat everyone as of they are dumb or stupid.
6 February 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Douglas, thank you for your detailed feedback. We apologise for the extended wait and any confusion regarding the additional inspection charge. We appreciate your extensive experience and understand your concerns about the process. It is regrettable that the BMW procedure felt impersonal, as we strive to treat all customers with respect and professionalism. Your comments are valuable and help us reflect on how we communicate these necessary checks more clearly in future. Kind regards from the team at Sytner Maidenhead BMW.
Any queries i might have had were dealt…
Any queries i might have had were dealt with in an efficient and quick manner by all staff. Time lines were as stated when I left my car for MOT and transmission oil change.
7 February 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mrs Lennard, Thank you very much for your kind words and positive feedback. We are delighted to hear that all your queries were handled efficiently and that the timelines for your MOT and transmission oil change were met as promised. It is always our aim to provide a smooth and reliable service experience for our customers. Your satisfaction means a great deal to us, and we truly appreciate you taking the time to share your experience with Sytner Maidenhead BMW. Kind regards, The Sytner Maidenhead BMW Team
5 Star Service
Great service 5 star , from building my new car to completion and hand over from Bill Birch . Great experience. Thank you
31 January 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Jeanette, Thank you ever so much for your kind words and for taking the time to share your experience. We are delighted to hear that Bill Birch consistently provides you with great service. It is always our aim to ensure every visit is a positive one, and your feedback truly means a lot to us. We look forward to welcoming you back to Sytner Maidenhead BMW in the future. Warm regards, The Sytner Maidenhead BMW Team
with Carwyn Lloyd as your…
with Carwyn Lloyd as your representative we could not go wrong. He was very knowledgeable, courteous and directed the sale and handover with a great deal of experience. He has also indicated that, should we have any problems, we should not hesitate to contact him.
Thanks Carwyn and Maidenhead BMW
4 February 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mr Rowe, Thank you very much for your kind words. We are delighted to hear that Carwyn provided you with knowledgeable and courteous service throughout your purchase. It is wonderful to know that his experience made the sale and handover a smooth and positive experience. Your satisfaction is very important to us, and we appreciate you taking the time to share your feedback. We hope you enjoy your new BMW and look forward to assisting you in the future. Best wishes, Sytner Maidenhead BMW
Excellent as always
2 February 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mr Headland, Thank you very much for your kind words and for taking the time to leave such a positive review. We are delighted to hear that your experience with Sytner Maidenhead BMW was excellent, as we always strive to provide the highest standard of service. Your continued support and satisfaction mean a great deal to us. We look forward to welcoming you back in the future and hope to maintain the same level of excellence every time. Kind regards, The Sytner Maidenhead BMW Team
Very friendly staff helpful
31 January 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Saher, Thank you very much for your kind words. We are delighted to hear that you found our staff to be very friendly and helpful. It is always our aim to provide a welcoming and supportive environment for all our customers. Your positive feedback means a great deal to the entire team here at Sytner Maidenhead BMW. We truly appreciate you taking the time to share your experience and look forward to welcoming you back in the future. Best wishes, The Sytner Maidenhead BMW Team
Imran was a great customer service…
Imran was a great customer service advisor
30 January 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Sukh, Thank you very much for your kind words. We are delighted to hear that Imran provided you with excellent customer service during your visit to Sytner Maidenhead BMW. It is always our aim to ensure every customer feels valued and well looked after. Your positive feedback is greatly appreciated and will be shared with Imran and the team. We look forward to welcoming you back in the future. Best wishes, The Sytner Maidenhead BMW Team
Good Service
Staff are so polite ! No nasty surprises when it came to pay the bill.
I was kept informed throughout.
30 January 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Peter, Thank you very much for your kind words. We are delighted to hear that our team’s politeness and transparency made your experience a positive one. It is always our aim to keep customers fully informed and ensure there are no unexpected surprises when it comes to billing. Your feedback is greatly appreciated and serves as a wonderful encouragement to the entire team here at Sytner Maidenhead BMW. We look forward to welcoming you back in the future. Best regards, Sytner Maidenhead BMW Team
Excellent transaction
Excellent transaction from start to finish. Bill Birch helped guide me through various options when choosing my new car. He was very thorough and knowledgeable but never pushy. Before I ordered the car I was unsure about whether it would be easy to park in my driveway and he kindly brought it over for me to try it.
I’m delighted with my beautiful new car.
28 January 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Yvonne, Thank you very much for your kind words and for sharing your experience with Bill Birch at Sytner Maidenhead BMW. We are delighted to hear that Bill’s thorough and knowledgeable approach made your car selection enjoyable and stress free. It’s wonderful that he was able to assist you personally by bringing the car over to try in your driveway. We hope you continue to enjoy your beautiful new car and wish you many happy journeys ahead. Best wishes, The Sytner Maidenhead BMW Team
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