Smyths Toys Superstores Reviews 

4,594
TrustScore 2.5 out of 5

2.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 525 reviews, most reviewers were unhappy with their experience overall. Many people expressed significant dissatisfaction with customer service, often finding it unhelpful, difficult to reach, and unresponsive to issues. Customers frequently encountered problems with delivery, including late arrivals, incomplete orders, or items delivered to incorrect addresses. Some people also received products in poor condition or found them unsuitable for their intended purpose. However, some customers noted positive experiences with staff, describing them as helpful and knowledgeable. A few other people also felt that delivery was quick and reliable, with items arriving undamaged and on time. Additionally, some reviewers appreciated the wide selection of toys.

What people talk about most

Product

Users describe ambiguous interactions with product, with some customers expressing disappointment over faulty... See more

Order

Clients share ambiguous opinions on order experiences, with some reviewers expressing satisfaction with the... See more

Staff

Consumers find staff to be ambiguous, with many reviewers praising employees for being polite, helpful, and... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many customers reporting significant issues... See more

Customer service

Customers consistently note negative experiences with customer service, expressing extreme disappointment... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Me and 2 of my friends, one of them being 18 were stopped at the door and told “you people” can only come in in2s. One would have to stand outside because they don’t want teenagers messaging around. C... See more

Rated 1 out of 5 stars

Purchased a pram for £500 , delivery was quick and arrived fine . Found out today it's on sale for £100 less ?! Contacted Smyths customer service to be told we have to travel 1h20 to get a refund and... See more

Rated 1 out of 5 stars

Had the grandchildren for the day ordered 2 packs of digital minecoins one each. Short time later received only 1 digital redemption code. Tried ringing customer services and was directed to on lin... See more

Rated 1 out of 5 stars

I purchased one single item for £49.00 and got a free next day delivery. The delivery app was useless, it showed as despatched and I waited in all day. Then I called them to be told they tried to deli... See more


Company details

  1. Toy Store

Information provided by various external sources

With over 110 fun-filled stores throughout the UK and Ireland, Smyths Toys Superstores is a leading provider of fun and games for kids of all ages! Our stores are bursting with a huge range of toys, video games, bikes and baby products, all at the most competitive prices.


Contact info

2.3

Poor

TrustScore 2.5 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

2.3

All reviews

(4,594)

770 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Never ever buyin from there again

Never ever buyin from there again. They sand me a paper toy and it was torn and i wanted to return it, took me 3 days and 2 speech with customer service to take a return label. After that i sended it and 2 weeks later i texted them thousand times and they dont return my money back. They are totally scammers.

4 May 2026
Unprompted review
Rated 1 out of 5 stars

Security rude

Security at the Stockport branch was extremely rude to my 12 year old daughter when she was about to enter the store when the store was soon closing. My daughter at first didn’t understand what he said and when she asked him again he asked her if she was deaf. I am sorry but that is no way to speak to anyone. When he saw me (Mother) coming in, however, he let us in.

17 May 2026
Unprompted review
Rated 3 out of 5 stars

Terrible website for 2026

Usually all good for their click on collect.
Just very disapointed that we cannot change our email address on the website (in 2026 for a big company like that?). The only way is to delete your account, lost all your purchased data, and create a new one. Never seen that before, you should get a new webmaster.

No help from Customer Service, no escalation, not feedback will be provided to their staff.

17 May 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service

Today we visited your Milton Keynes store, and seeked assistance from Caine, he is absolutely fantastic, he is the main reason we have given you 5 stars, he is super helpful and friendly. Thank you so much, we will be returning.

16 May 2026
Unprompted review
Rated 5 out of 5 stars

I would like to say a big thank you to…

I would like to say a big thank you to Aron at Epping Forest Smyths. He provided absolutely amazing customer service and was extremely helpful from start to finish. He was polite, friendly, patient, and made the whole experience very easy and enjoyable.

Aron went above and beyond to help us and showed real professionalism and kindness. Staff like him make a huge difference and are a credit to the store. It’s rare to receive such outstanding service these days, and I really appreciate all his help.

Thank you again Aron for your excellent customer service!

15 May 2026
Unprompted review
Rated 1 out of 5 stars

I went into the Peterborough store to…

I went into the Peterborough store to collect an item. I had my older with me, asked a girl at the till where I collect items from and she replied with a very blunt tone "there where it says collection" I had a giggle because I obviously just didn't look up but the tone wasn't great. I then collected my item, a decent size box that was impossible to carry out and also carry a toddler, my toddler wasn't following me and I had to pick him up and I was watched, by many staff struggling to get this box out with my kid. Not one offer of help at all. Even at the till where it looked like it could be a challenge I wasn't asked if I needed help. To me, this is basic customer service, even in a cafe if you have your hands full you'd be offered help with your try. I will try and avoid this store as much as I can from now on, not that my input will make a difference but it shouldn't matter!

14 May 2026
Unprompted review
Rated 1 out of 5 stars

Shocking customer service

Shocking customer service . Order placed and instantly realised it had defaulted to delivery and the address was incorrect. I thought it should be a simple process to cancel or amend the order but apparently not!! Customer service no help at all just basically bad luck you have lost your money!! UK287836829
I will be contacting trading standards

13 May 2026
Unprompted review
Rated 1 out of 5 stars

Extremely poor customer service

Update from my original post. New air hockey table was delivered after returning the original one and I had the exact same issue. Box all damaged due to it only being sent in original packaging and one of the legs missing, the delivery driver said the packaging they sent it out in was ridiculous and he would see me in a couple of days for collection. Smyths where of no help whatsoever, not even an apology just an email to confirm collection ! Leaving me no time to replace my grandsons birthday present in time for his big day. Customer service is sadly lacking the human touch !

13 May 2026
Unprompted review
Rated 1 out of 5 stars

Shocking Home Delivery

Shocking Home Delivery - 3 out of 4 items were delivered. The package was damaged on both sides when it arrived, I also found the packaging to be poorly wrapped considering it should have contained two books. I definitely won't order online again! I ordered the missing item from Amazon.

8 May 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service - I purchased a toy remote control crane…

I purchased a toy remote control crane for cash 5 months ago and the wheels recently stopped working. I popped in to see if they could anything, not expecting they could as I didn’t have a receipt. Without question they offered me a replacement. Excellent service and makes me want to go back!

4 May 2026
Unprompted review
Rated 2 out of 5 stars

Nup nup highchair

Nup nup highchair.
States its suitable from birth yes it lays back which is great however the straps are so loose the baby keeps sliding to the side, my sons nearly 5 months and I still have to put a rolled up blanket at the bottom where his legs separate. Absolutely ridiculous.

2 April 2026
Unprompted review
Rated 4 out of 5 stars

Star Wars Lego

Went on May 3rd looking for a Star Wars Lego offer. So busy. Found one purely by chance as we were leaving. I'd suggest having all the Lego in the Lego aisle rather that on a high shelf by the door!
Anyway great service from Jake and his colleague. Even got a free hat!! Super happy with that - thank you for not just handing them out to kids. Made my day - who doesn't want Grogu ears!!!

3 May 2026
Unprompted review
Rated 1 out of 5 stars

Missing item!

Bought 4 items online only 3 turned up! Contacted customer services and was told they use told of the range systems and the item wouldn't of been missing! Now every avenue I go down they just keep saying they won't redress the issue and sorry for any disappointment! Yeah my sons birthday present isn't in the box! Over £50 for an item I haven't received! Will be avoiding smyths toys from now on!

29 April 2026
Unprompted review
Rated 1 out of 5 stars

Mr won't be coming back here

ONE STAR IS ONE TOO MANY! Haven't assembled it yet, but this is more about the company! Although I have a huge Keter parcel box by my front door, the courier (Yodel) still found it more suitable to just dump my £80 item on the doorstep right next to the parcel box! I emailed customer service ref this but they just couldn't understand what I was saying! Their response was it's been delivered so we won't be replacing or refunding me! That's not what I was asking them for!! Maybe an overseas call centre they use? This is a warning for potential customers - even if the courier dumps it on your doorstep, according to Smyths, it's been delivered so no replacement or refund! Sounds like hassle if you did try to claim? There's plenty of retailers around selling the same stuff, so maybe shop around and use a decent company who actually cares about their customers? I will be in future!! It doesn't look like they respond to feedback either, so that just shows you again, they don't give a toss about their customers! I HOPE YOU GO BUST!!!

30 April 2026
Unprompted review
Rated 1 out of 5 stars

Ordered Hot Wheels online

Ordered Hot Wheels online, selected specific models, and received completely random cars thrown into a box instead.
Customers are treated like idiots, and collectible toys are treated like a sack of potatoes where they can just throw in whatever they want.
The response from customer service felt like an AI-generated copy-and-paste message saying this is “within Smyths policy” and that they are allowed to send random cars instead of the ones customers actually ordered and paid for.
Very disappointing experience and extremely misleading product presentation

3 May 2026
Unprompted review
Rated 1 out of 5 stars

Never received goods and they then turn…

Never received goods and they then turn round and say that it was my fault I wasn’t in the package arrived ?!? do they not realise people work ? Fuming trying to think they are going to keep over £100 I will never use this company again and have warned my family and friends i never received the goods

30 April 2026
Unprompted review
Rated 1 out of 5 stars

Poor customer service

1 star – poor customer service

Ordered 2 click & collect items on Saturday, went to collect Tuesday morning after the bank holiday — items had been put back and I was charged £4 for “non-collection”.

Policy aside, zero flexibility and no goodwill shown at all. Customer service simply repeated “non-refundable” with no escalation.

I’ve since repurchased the items (and more) in store as I wanted to support the high street, but this experience leaves a bad impression.

Hard to justify shopping here when other retailers are cheaper and more customer-friendly.

5 May 2026
Unprompted review
Rated 1 out of 5 stars

I ordered a box of LEGO on…

I ordered a box of LEGO on click‑and‑collect, but I had an urgent situation and couldn’t get there in time. I’ve been trying to get a refund since JANUARY. I understand you charge a £2 fee for uncollected orders — fine. But where is the rest of my refund?

I’ve been ignored for months, and it’s completely unacceptable.

For reference, this was the original message I received:
‘Order UK282707240 is ready to collect at Smyths Toys Longton. Please collect by 19:00 Monday, 26 Jan to avoid a £2 fee. Bring photo ID.’

You’ve had my money long enough. I want my refund processed immediately.

26 January 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look