Smyths Toys Superstores Reviews 

4,593
TrustScore 2.5 out of 5

2.3

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Review summary

Created with AI, based on recent reviews

Evaluating 520 reviews, most reviewers were unhappy with their experience overall. Many people were dissatisfied with customer service, often finding it unhelpful and difficult to reach. Customers frequently reported issues with orders, including incomplete deliveries and significant delays, especially for important occasions. Some also experienced problems with products arriving damaged due to poor packaging or receiving incorrect items. However, some customers noted positive interactions with staff, praising their knowledge, helpfulness, and assistance with product choices. Conversely, a few other people also felt that delivery was quick and reliable, with items arriving undamaged and on time.

What people talk about most

Product

Customers consistently note ambiguous experiences with product quality and delivery. Many reviewers report... See more

Order

Customers had ambiguous experiences with order processes, with some reviewers expressing significant... See more

Staff

Consumers find staff to be ambiguous, with many reviewers praising employees for being helpful, polite, and... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many expressing significant frustration... See more

Customer service

People report negative experiences with customer service, often citing a complete lack of communication and... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Purchased a pram for £500 , delivery was quick and arrived fine . Found out today it's on sale for £100 less ?! Contacted Smyths customer service to be told we have to travel 1h20 to get a refund and... See more

Rated 1 out of 5 stars

Purchased the 9ft foldable pool from Smyths Toys and have only had it up for 2 days (26 May 2026), but we’re already needing to patch it. We didn’t notice any obvious holes when setting it up, and... See more

Rated 1 out of 5 stars

Smyth's have zero customer service whatsoever. I have tried to call the Exeter store about a query several times and they never answer their phone regardless of day or time. I tried to complete the... See more

Rated 1 out of 5 stars

Terrible condition and no packaging inside. They handle your goods so poorly and when they arrived it looked like they just threw them into a box. There was no bubble wrap or anything. These are expen... See more


Company details

  1. Toy Store

Information provided by various external sources

With over 110 fun-filled stores throughout the UK and Ireland, Smyths Toys Superstores is a leading provider of fun and games for kids of all ages! Our stores are bursting with a huge range of toys, video games, bikes and baby products, all at the most competitive prices.


Contact info

2.3

Poor

TrustScore 2.5 out of 5

5K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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2.3

All reviews

(4,593)

816 reviews in the last 12 months

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Rated 5 out of 5 stars

Searching for a childseat.

Searching for a childseat as Grandparents we found to be a bit bewildering. It was 30 years ago we had to buy one and now. . Oh how things have changed. The issue was finding one that would suit our smallish car. The maker called Joie had a model specifically designed for small cars so off we trott to the Norwich Smythes who were showing stock.
This is where we met Stephen the child seat specialist. He was brilliant.
He took the display seat out to our car, fitted it, showed us the do's and dont's, allowed us to have a fiddle and see how it all worked, took us through all the regs of how it needs to fit and then answered all our questions without any hesitation. He knew exactly our problem with the choices and settled our minds into making the right decision. So top marks to Smythes and to Stephen.
Would definitely recommend them for making sure you are in the right hands when it comes to your little one's safety.

3 June 2026
Unprompted review
Rated 1 out of 5 stars

Was shopping at Smyth's Glasgow fort…

Was shopping at Smyth's Glasgow fort when an alarm went off and when passing a member of staff witch then found out manager said over her head set quoat can you believe what are customers like just going on like normal when fire alarm goes off I then questioned her on this and to my disbelief she denied saying that and it was not even a fire alarm then another manager came and backed her to the hilt accusing me of being a liar which was deplorable I then put complaint into customer service witch the said they had being having problems with the fire alarm all day so just think absolutely terrible customer service provided by them and just terrible management being called a liar by them so don't think will be shopping at that sore again !!!!!!

2 June 2026
Unprompted review
Rated 5 out of 5 stars

Employee Rob Drogheda store

Employee Rob (as per my receipt) from Drogheda store is an absolute breath of fresh air. I am frequently in Smyths (toddler mam) and he is incredibly, helpful, patient and has an amazing way with children of all ages. He goes out if his way to have a pleasant interaction with my daughter every time we visit. Makes the stress of toyshop meltdowns that bit easier! Ha!

29 May 2026
Unprompted review
Rated 5 out of 5 stars

What a legend Joseph is!!!

I went into Smyths Toys yesterday for a new bike for my daughter. We found the one we wanted, then went to find someone about making the purchase to which we found Joseph.
You have the option of building it yourself or having it built, which we did want it built but was a 2-3 day turnaround. Joseph then asked if we could come back in a half hour he would have it done for us! What amazing customer service, what a credit he is to your store. Going that extra mile like that was incredible. Thank you so much, and my daughter was absolutely made up with her new bike. Thank you again.

28 May 2026
Unprompted review
Rated 1 out of 5 stars

Misinformation and badly designed website

The website is really bad to use. It offered me a 'choice' of Mario Kart toys, so I chose the one I wanted. I was sent a different one. The person I contacted said it 'wasn't possible to choose' and if I wasn't happy I needed to return the item. However, the website did not recognise my order number, making returning almost impossible. After many emails later, I did manage to get my return label, but misinformation on the website, a confusing system, and a website that does not work means I will not be using Smyths again.

28 May 2026
Unprompted review
Rated 5 out of 5 stars

He directed us to the water ballons and…

He directed us to the water ballons and was very friendly however when I asked him where the squish mallows were he just pointed over thwre and didn’t bother showing us. 5/5 for the customer service and a bonus for the looks great service by aaron - Basingstoke/ Brighton hill

28 May 2026
Unprompted review
Rated 1 out of 5 stars

Ordered a pool for my daughter

Ordered a pool for my daughter, it was shipped very quickly and delivery instructions were given to DPD to deliver the parcel to the inside of my porch. The parcel was left outside on the path and apparently this is acceptable by both Smyths Toys and DPD. The parcel was in full view and was subsequently stolen. Proof of delivery shows the parcel is left outside on the path in full view. Smyths refuse to refund or resend. Utterly disgraceful. Customer service is awful. Nobody willing to speak on the phone. Will not use again in the future and would advise anyone I know with kids the exact same. I have very disappointed 5 year old who hasn't got their pool which was bought with their birthday money.

26 May 2026
Unprompted review
Rated 1 out of 5 stars

Disappointed with Quality and Water Issues


Purchased the 9ft foldable pool from Smyths Toys and have only had it up for 2 days (26 May 2026), but we’re already needing to patch it. We didn’t notice any obvious holes when setting it up, and the kids have only used it normally — no rough play or anything that should have caused damage.
On top of that, the water turned green incredibly quickly, and today the kids complained of sore eyes and a bitter taste from the water, the sides are made of some sort of thing board and are the cause of the green bitter taste. Over the two days use it has been maintained properly. Really disappointed overall, especially considering how little use it’s had.
Wouldn’t expect a pool to start failing after just a couple of days.

26 May 2026
Unprompted review
Rated 1 out of 5 stars

Would rate this company a zero if I…

AVOID AVOID THIS STORE Would rate this company a zero if I could.After a rude member of staff took my money and then proceeded to tell me the item was out of stock without checking the stock first was not all apologetic, so I spoke to the manager Lacie who was just as bad and felt it was appropriate to roll her eyes at me after I told them I had used the money to buy a out of stock item which was for my children's present and as it was a card payment I would have to wait for the money to be returned for there mistake, there was no apology just a lack of manners and eye rolling.Disgraceful behaviour unfortunately with so little time a friend sent me the money to buy another trampoline and another member of staff brought the trampoline out shoved it in front of me didn't ask if I would need any assistance and walked away.The rude teenage girl who served me originally then drove past me in the passenger seat of a car and politely in front of my children and grandson gave me a rude gesture which the manager was not bothered and basically looked more bothered because she had to come out of her office.This is the store in Lincoln at Valentines retail Park AVOID

26 May 2026
Unprompted review
Rated 1 out of 5 stars

Terrible service dont but from them

My Daughter ordered £99 trampoline on the 18.5.26 for her daughters birthday it stated it would come on or before the 21.5.26 we received half of the trampoline on the 19.5.26 which we thought was the hole thing so you can imagine the granddaughters disappointment and the tears we had to put up with. so my granddaughter birthday as been and gone and were still waiting on the 28.5.26 for this to be delivered and to top it of it as now gone down to £85 daughter as emailed with no reply yet received phoned every number we can find to no avail absolutely disgusted

21 May 2026
Unprompted review
Rated 1 out of 5 stars

I took a game back to exchange in hedge…

I took a game back to exchange in hedge end store. They said their policy did not allow it although claimed the manager could override that. My boy cried becauee, the store manager would not overide it. My boy says todays a bad day. Now she has a bad review a complaint an unhappy customer that will never use Smyths store again. If your reading this review i urge you not to use Smyths Toy Store. Treat other as you expect to be treated. Treat others how they treat you.

25 May 2026
Unprompted review
Rated 1 out of 5 stars

Done a click and collect order

Done a click and collect order. Stupidly I went to the store before I received a ready to collect email as I wasnt aware I d have to wait for that email. I picked up a game inshore to buy also. Had my finger inside the packaging carrying it. I went to the desk to show my email and as I did the checkout clerk yanked the game off my finger hurting it, I said ouch out loud as I wasnt expecting him to pull the game. He totally dismissed me looked at my phone amd said your order isn't ready you haven't got the email to say come get it. As he did a man came out from the back and said my surname and said he had I there ready. The man who hurt my finger said no she has to stand back and wait for the email. The "nice man" laughed and said why does she i have it ready. Next minute I got the email he agreed to give me the item I reserved. By god with him behind the desk it would turn me off ever going back. No acknowledgment for yanking my finger so hard and on a total power trip

23 May 2026
Unprompted review
Rated 1 out of 5 stars

I had an awful experience on 22nd May…

I had an awful experience on 22nd May evening aroud 6:30 at the Romford Smyths Toys. I went to collect an online order and also purchased two additional items in-store. As I was leaving, a security guard stopped me to check my bag. The receipt only showed the two in-store items, as the third was my click-and-collect order. When I explained this, his attitude completely changed. He looked at me as if he had already concluded I was a thief, and rudely demanded to see my online receipt. I told him to verify the order at the customer service counter, but he aggressively insisted on seeing my phone.His demanding and disrespectful tone felt deeply rooted in racial bias. After a heated argument, he finally went to the counter, where staff confirmed the item was indeed a click-and-collect order. Even after verification, he refused to return my bag, continued to argue, and threatened me. I eventually had to pull my bag away from him while he tried to yank it back. This insane, reckless, and racist behavior is completely unacceptable. I demand a formal explanation and an investigation from store management, or I will take further action.

22 May 2026
Unprompted review
Rated 1 out of 5 stars

False delivery times. No customer service exists.

Website says 1-2 days delivery. Then after you pay they give you a delivery date 8 days away. No reply to form contact, no phone number to call. Then they send an email saying it's been sent AND delivered but DPD says they've never received the packet from Smyths. Still no word from Smyths. Will not be ordering from them again.

22 May 2026
Unprompted review
Rated 5 out of 5 stars

Very good service

today was the first time i shopped here. Mainly for things for my visiting grandchild. Claire was very helpful in finding me what I needed and advising me as well. Not the most expensive bits but what will work for me.
The till personw as able to find me help in getting the stuff into the car. I thought I had stepped back in time! When stores did the right thing.

22 May 2026
Unprompted review
Rated 1 out of 5 stars

Never ever buyin from there again

Never ever buyin from there again. They sand me a paper toy and it was torn and i wanted to return it, took me 3 days and 2 speech with customer service to take a return label. After that i sended it and 2 weeks later i texted them thousand times and they dont return my money back. They are totally scammers.

4 May 2026
Unprompted review

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