Sinclair Group Reviews 

5,667
•
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 1,937 reviews, reviewers overwhelmingly had a truly great and satisfying experience with this company. Customers frequently highlight the exceptional staff members, praising their incredibly helpful, welcoming, and knowledgeable approach during vehicle selections and purchases. Buyers consistently appreciate the remarkably smooth handovers, highly professional service, and beautifully presented cars that make the entire purchasing journey completely straightforward. Some reviewers were not happy with communication gaps, reporting unhelpful management, delayed responses, or frustrating difficulties during the vehicle collection process. A few consumers also experienced unexpected technical glitches, persistent software errors, or noticeable cosmetic flaws right upon taking delivery of their new automobiles.

What people talk about most

Staff

Consumers find staff to be positive, highlighting professional and welcoming service from sales executives... See more

Service

People report positive experiences with service, highlighting professional staff who make the entire purchase... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting staff who go above and... See more

User experience

Reviewers highlight positive aspects of user experience, noting that purchasing a vehicle is smooth,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Excellent salesman not pushy friendly & polite .Showroom was well laid out all the staff were welcoming & friendly. Got the service we were very happy with & would definitely go back .Would very high... See more

Company replied

Rated 5 out of 5 stars

We received a great welcome from the receptionist and David Curtis the Sales Executive. David could not have been more helpful and patient. Having listened to our requirements, he took us for a demons... See more

Rated 5 out of 5 stars

Josh was amazing from start to finish. We could not be happier with our Defender. He is very professional, knowledgeable and we felt looked after all the way through the process. The showroom and t... See more

Company replied

Rated 5 out of 5 stars

We had a really good experience when ordering a new style Cupra Born. Martin Jones was friendly and helpful and clear about the expected delivery time. He made part ex straightforward and we were plea... See more


Company details

  1. Car Dealer
  2. also in
  3. Auto Body Shop
  4. Car Repair and Maintenance
  5. Used Car Dealer

About Sinclair Group

Written by the company

𝐖𝐞 𝐚𝐫𝐞 𝐒𝐢𝐧𝐜𝐥𝐚𝐢𝐫 𝐆𝐫𝐨𝐮𝐩.

We are proud to be Wales’ largest motor group and proud to be representing a selection of the world’s most prestigious automotive brands: AUDI, BYD, CUPRA, GWM ORA, HYUNDAI, JAGUAR, LAND ROVER, MERCEDES, SEAT, SKODA, VOLKSWAGEN and VOLKSWAGEN COMMERCIAL VEHICLES.

Throughout our over 75 years in business, our valued teams have driven excellence in all that they do.

We have evolved beyond all recognition over the years but we certainly haven't lost sight of our drive to deliver outstanding service to our valued customers at all times, which is something we will steadfastly provide as the Company continues to grow and enjoys future success.

So whether you're looking for a new or quality used car, require expert assistance with the maintenance, servicing or repair of an existing vehicle or seeking genuine manufacturer parts and accessories, you can call upon the Sinclair Group.


Contact info


4.8

Excellent

TrustScore 5 out of 5

6K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 69% of negative reviews

Typically replies within 1 month

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4.8

All reviews

(5,667)

1,849 reviews in the last 12 months

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Rated 5 out of 5 stars

Good to deal with

Good to deal with. Friendly And enjoyable process of purchasing a new vehicle. Highly recommended.

20 September 2026
Sinclair Group logo

Reply from Sinclair Group

Hi Chris, We are beyond thrilled to hear about your positive experience with us. It was truly a pleasure to assist you in purchasing your new vehicle. Thank you for the recommendation!

Best wishes,
Sinclair Land Rover Ludlow

Rated 5 out of 5 stars

Sinclair Vw Cardiff

Mike green was a true ambassador for Sinclair Vw Cardiff he went above and beyond his duty to give us the experience that we had Sinclair Vw Cardiff are very lucky to have a man of this calibre

19 September 2026
Unprompted review
Rated 5 out of 5 stars

Buying my new car was such a great…

Buying my new car was such a great experience from start to finish. Charles is such a gentleman and really took care of me.
I would highly recommend this company if you want reliability, peace of mind and a brilliant service.
Thank you Charles!

20 September 2026
Sinclair Group logo

Reply from Sinclair Group

Hello Shayne,
Thank you for this 5-star score and your comments following your recent purchase from Sinclair Škoda in Swansea!
We're delighted to read you found the experience from start to finish to be an enjoyable and great one overall. We'll be sure to pass your comments on to Charles too so he can be recognised for his fantastic work in looking after you and your Škoda order.
Thank you again for sharing your review - we really do appreciate it and look forward to welcoming you back to Sinclair Škoda again in the future!
Kind regards,
Sinclair Group

Rated 5 out of 5 stars

Fantastic Experience


We had an absolutely fantastic experience buying our new Mercedes from Mercedes-Benz of Swansea. From start to finish, the whole process was smooth, professional and genuinely enjoyable.

A very special thank you to Niamh Jenkins who was absolutely wonderful throughout. She was extremely knowledgeable, supportive and approachable, and nothing ever felt like too much trouble. She patiently answered all our questions, explained everything clearly and kept us updated at every stage of the process.

What particularly impressed us was how responsive Niamh was. She replied to our emails incredibly quickly, even on her day-off, which we really appreciated. Every time we came into the dealership, she welcomed us with a smile and made us feel completely at ease. Her friendly and supportive approach made such a difference, especially when there were various things to organise with our part-exchange vehicles and the purchase of the new car.

We collected our new car a few days ago and absolutely love it. The handover was excellent and everything was explained to us clearly.

What was especially lovely was that Niamh’s support didn’t end once we had collected the car. She contacted us afterwards to check that everything was going well, that we were enjoying our new car, and to make sure we knew we could contact her at any time if we had any questions or needed any help. That level of after-sales care really means a lot and made the whole experience feel very personal.

Thank you, Niamh, for making the whole experience so positive and for looking after us so well. We couldn’t have asked for better service and would happily recommend both Niamh and Mercedes-Benz of Swansea to anyone considering buying a new car. A genuinely five-star experience!

20 September 2026
Rated 5 out of 5 stars

I travelled from London to Wales for…

I travelled from London to Wales for the third time for a new car, Sannan Morgan who is an outstanding salesman. He never lets me down. The service in London is completely different to the experience you receive at Sinclair. Nothing is too much trouble. Will use again in the future.

20 September 2026
Sinclair Group logo

Reply from Sinclair Group

Thank you so much for your glowing review. We are thrilled to hear that Sannan Morgan exceeded your expectations once again. Our team is dedicated to providing exceptional service and we are looking forward to serving you again in the future. Safe travels!

Best wishes,
Sinclair Land Rover Aberystwyth

Rated 3 out of 5 stars

Disappointed in a lot only impressed with 1

This is an honest review from my perspective, Sinclair Skoda will no doubt disagree, originally I went to view a 1 Yr old car for £28k , text drove agreed to purchase, admittedly I didnt dress like I could afford the car in tracksuit bottoms &gym top , while doing the paperwork the salesman said dont want a new one for a couple of grand more ? , I thought it was a sarcastic flippant comment to which I replied yes , he seemed somewhat surprised so agreed to purchase a new in stock car , communication for the next week was poor as best , salesman said on collection day that he was on leave but no other of member of staff took it to contact me collection day I dressed like I could afford the car , it has to be noted I transferred over £21k and part exchange my old car and the funds were transferred 2 days after I paid deposit, collection day cont , collection seemed rushed as if couldn't wait to get me out of there, short demonstration and run around of the car , no mention of warranty and no mention of service plan , disappointed in a lot of areas , only positive was the offer of a new car instead of the 1 yr old .

20 September 2026
Sinclair Group logo

Reply from Sinclair Group

Hello,
Thank you for taking the time to share your feedback regarding your recent visit to our Sinclair Škoda retailer in Swansea. We’re disappointed to read that you felt let down by aspects of your purchase and collection experience.
We would like to reassure you that we do not judge our customers based on their appearance. Our team takes pride in providing a warm welcome to all visitors, alongside the highest standards of care, attention and professionalism.
If you would be happy to share your name and the vehicle registration of the Škoda purchased, we would appreciate the opportunity to investigate your experience further with the relevant team members.
You can contact our General Sales Manager, Natasha Bowditch, directly on n.bowditch@sinclairgroup.co.uk or by calling our dealership main number 01792 797500.
Kind regards,
Sinclair Group

Rated 5 out of 5 stars

Fantastic experience at Mercedes-Benz…

Fantastic experience at Mercedes-Benz Swansea!

A huge thank you to Niamh Jennings, who was brilliant — professional, knowledgeable, genuinely helpful and, most importantly, no pressure whatsoever. She listened to exactly what we wanted and found us our dream car: a black CLA 200 Electric Sport Executive!

Niamh made the whole experience so enjoyable and is a real credit to Mercedes-Benz Swansea. We couldn’t have asked for better service! ❤️ Look forward to collecting our dream car in two weeks

19 September 2026
Unprompted review
Rated 2 out of 5 stars

Don’t know what the rest of the group…

Don’t know what the rest of the group is like but my experiences of the business in Neyland is absolutely shocking, receptionist who knew it all, deadlines not achieved, unless you buy a brand new vehicle there, they really don’t want to know you.

19 September 2026
Unprompted review
Sinclair Group logo

Reply from Sinclair Group

We’re sorry to hear about your experience and would really like the opportunity to discuss this with you further.
 
Could you please email your contact details to our Head of Business at d.nicholas@sinclairgroup.co.uk, He would like to reach out to you personally to understand what has happened and discuss your concerns. Kind Regards, Sinclair Group

Rated 5 out of 5 stars

Thanks to both Ross & Lewis

Thanks to both Ross & Lewis , just bought a great car c63, great deal and things done as
Promised . Good service , traveled from London , pick me up for station and reimbursed costs. Most definitely be back for my next car in the future!

18 September 2026
Unprompted review
Rated 5 out of 5 stars

Rob at Sinclair Direct Bridgend branch…

Rob at Sinclair Direct Bridgend branch was exceptional from the very start and continues after sale to deliver the best customer service possible.
Nothing was too much trouble and he gave us a very good deal on both purchase and part exchange and delivery was trouble free.
The car we bought was delivered in an immaculate condition.

3 September 2026
Unprompted review
Rated 5 out of 5 stars

Great service

From the first appointment we were given constructive information about vehicles that suited our needs and lifestyle. The Sales Executive (Tom Hiley) went out of his way to help with every aspect of our purchase.

17 September 2026
Rated 5 out of 5 stars

Well i have to say from the first time…

Well i have to say from the first time i went into mercedes in Cardiff, i was treated with the upmost respect, as being young and purchasing my first A Class. Even from first test drive driving my first Automatic, they let me drive on my own, and let me take the car home for 24 hours, i couldnt of asked for more from Nathanial Powell the sales guy.
And on collection everything went so smoothly, also they made us feel so welcome

16 September 2026
Unprompted review
Rated 5 out of 5 stars

great service very helpful again

great service very helpful again

5 September 2026
Sinclair Group logo

Reply from Sinclair Group

Hi Ross, thank you so much for your kind words! We are thrilled to hear that our service and team continue to exceed your expectations. It's our pleasure to assist you anytime.

Best wishes,
Sinclair Land Rover Cardiff

Rated 5 out of 5 stars

Very helpful

Very helpful, supportive and understanding through the whole procesS. Not pushy and genuine helpful. The car is amazing.

17 September 2026
Rated 5 out of 5 stars

Collecting New Car

Had the most amazing experience with Mercedes Swansea,
Collected my New Mercedes CLA220, all the staff went over and above to make my experience special.
I Purchased my car through Niamh, who was very professional, very friendly, helpful and again went overboard to make sure everything went smoothly.
Cant praise Mercedes Swansea enough!!

17 September 2026

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